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35 articles for “(a) Digital participation”
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A Study on Students’ Awareness about E-Banking Products and Services of Commercial Banks in Porbandar City
Abstract: The banking sector has emerged as a very important service industry in the present competitive world. The transfer from the traditional banking to e-Banking has been a rising amendment in banking dealings. Enlarged competition, the advancement of information and communication technology, changing business environment, etc. are the important concerns that have forced banking services to change. Generally, e-banking products and services include debit, credit cards, online/Internet banking, mobile banking, and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 3, Issue 1, 2020 · pp. 1–7 Read article
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Digital Automation: Exploring the Dynamic Relationship between Humans and Computers
Abstract: With the development of science and technology, many things have changed which is evident with the use of apps for calls, chat, videos, and many more; all these new vistas give many folds of dimension to human interaction. New communication strategies have been created. The growth of computer technology has led to the concept of human-computer interaction. Young adults in the new generation, who are educated and technically adept, participate …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 2, 2023 · pp. 1–7 Read article
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Analyzing Real Estate Consumer Behavior and Preferences in the Digital ERA: a Study of Online Marketing Impact on Property Purchase Decisions in Bengaluru Smart City
Abstract: Our study aims to investigate the impact of online marketing on real estate consumer behavior within Bengaluru's Smart City. The primary objectives include assessing the influence of online marketing strategies, understanding buyer preferences for digital tools, and exploring the significance of innovative marketing technologies in shaping consumer behavior and decision-making in the real estate sector. The research employs a mixed-methods approach combining quantitative and qualitative methodologies. The quantitative phase involves …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 8–18 Read article
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A Study on Change Management and Innovation in IT Industry in India: HOW IT Companies CAN Foster a Culture of Continuous Improvement
Abstract: In today’s digital era, where technological advancements occur at an unprecedented pace, IT companies must embrace change while minimizing disruption. To remain competitive, organizations need strong change management practices and a culture of continuous improvement where innovation is quickly accepted and effectively integrated. However, change—whether involving schedules, processes, technologies, or structures—remains inherently difficult. Without clear communication of benefits, committed leadership, and active employee participation, resistance can easily slow progress. This …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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Viksit Bharat and Gen Z Ideology: Strategic Adaptation in a Shifting Business Landscape
Abstract: India, poised on the cusp of significant economic and social transformation, has set its sights on achieving the status of a 'developed nation' by 2047, a vision encapsulated in the 'Viksit Bharat' initiative. This ambitious goal necessitates the active participation and ownership of its youth, particularly Generation Z, who will be the primary beneficiaries and drivers of this transformation. This research paper explores the alignment of Gen Z's ideology, values, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 2, 2025 · pp. 7–11 Read article
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Pedagogical Pioneers: Transformative Strategies for Modern Teacher Education
Abstract: The transformative tactics used by pedagogical pioneers in the field of contemporary teacher education are examined in this book chapter. With the ever-changing landscape of pedagogy brought about by varied student populations, technological breakthroughs, and shifting pedagogical theories, it is critical to provide educators with cutting-edge tools. The chapter explores the nuances of these tactics, highlighting the ways in which they affect student participation, teacher training, and the general development …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 1–9 Read article
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A Study on Financial Trading and Investment Practices at BigBulls
Abstract: Financial trading and investment practices play a crucial role in shaping portfolio performance and risk management strategies in modern financial markets. This study examines the trading and investment practices adopted at BigBulls, with a focus on decision-making processes, trading instruments, risk assessment methods, and portfolio diversification strategies. The research aims to understand how market analysis, technology-driven tools, and investor behavior influence trading outcomes at BigBulls. Both primary and secondary data …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 1, 2026 Read article
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An Analysis of Cryptocurrency and Its Influence on Conventional Financial System
Abstract: This study explores the growing influence of cryptocurrency on traditional banking systems, focusing on how decentralized digital currencies such as Bitcoin, Ethereum, and Ripple are transforming the financial landscape. The research examines the disruptive impact of cryptocurrency on core banking functions, including fund transfers, lending, and monetary policy execution. The paper offers a sophisticated grasp of the opportunities and difficulties presented by this financial innovation by fusing theoretical analysis with …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 2, 2025 · pp. 6–14 Read article
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Consumer Behaviour Towards Online Food Delivery Services: A Study of Rajkot City
Abstract: The rapid expansion of online food delivery services (OFDS) has significantly transformed consumer purchasing behaviour in India, particularly in urban and semi-urban regions. Driven by increasing smartphone penetration, digital payment systems, and evolving lifestyle patterns, platforms such as Swiggy and Zomato have redefined food consumption practices. This research investigates consumer behavior related to online food delivery services in Rajkot city, emphasizing the factors that shape usage habits, customer satisfaction, and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 49–53 Read article
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The Influence of Instagram Influencers on Consumer Behavior in Delhi NCR
Abstract: The swift expansion of social media networks has significantly reshaped how consumers identify, assess, and interact with brands. In this evolving digital environment, Instagram influencers have become influential trendsetters and trusted voices, playing a crucial role in shaping consumer perceptions and purchase decisions within online marketplaces. This study examines the influence of Instagram-based content creators on consumer purchasing behavior, brand perception, and trust formation within the Delhi NCR region. As …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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Women Entrepreneurs: Barriers and Breakthroughs
Abstract: Women entrepreneurs are playing a transformative role in the global economy by driving innovation, generating employment opportunities, and contributing to sustainable development. Over the past decade, the participation of women in entrepreneurial activities has increased significantly across both developed and developing nations. Despite this progress, women entrepreneurs continue to encounter multiple barriers that limit their business growth and long-term sustainability. These challenges include restricted access to financial resources, gender discrimination, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 21–26 Read article
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A Comparison of Employees Productivity in a Hybrid and Physically Work Mode
Abstract: The evolution of workplace dynamics in the 21st century has accelerated drastically, particularly after the global outbreak of COVID-19, which compelled organizations worldwide to adopt flexible work models. Among these, hybrid and fully remote work models have emerged as dominant approaches, each with distinct implications on employee productivity and organizational performance. This research paper investigates and compares productivity outcomes between hybrid and fully remote work environments, focusing on how each …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 1–10 Read article
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Predicting Product Placement Marketing Effects Under MediaMultitasking Behavior
Abstract: This study investigates the relationship between product placement marketing effectiveness and media multitasking behavior in contemporary digital media environments. As audiences increasingly engage with multiple media platforms simultaneously, understanding how multitasking influences advertising outcomes has become an important issue for marketers and researchers. The study develops a stochastic model to examine how different product placement attributes, namely screen placement, script placement, and plot placement, interact with varying levels of media …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 11–18 Read article
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Analyzing the Role and Influence of Social Media on Tourism and Hospitality Industry
Abstract: Social media communications have a significant impact on how people choose what to buy in the current digital age. The Indian tourism sector is also affected by this new age phenomenon. Before deciding where to go, Indian consumers (in this case, travelers) research travel options on a variety of social media platforms. Therefore, from the perspective of an emerging market, we need to comprehend social media communication better and how …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 1–10 Read article
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Designing a Mobile Application to Empower Aspiring Entrepreneurs: A Practical Approach to Business Onboarding
Abstract: The growth of the digital economy has made the use of mobile technology a significant factor in the success of the business. This paper explains the process of creating a mobile application that would enable potential entrepreneurs to join our platform and create their business in an easy and efficient manner. The application provides easy-to-use resources and a checklist that guides the user through turning business plans into business ventures. …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 20–33 Read article