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24 articles for “Appeals”
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Leveraging Role of Social Media Influencers in Corporate World- an Overview
Abstract: Social media influencers have become the latest buzzword in marketing now-a-days. Social media influencer is a user on social media who has established credibility in a specific industry and has access to large audience and can persuade others by virtue of their authenticity and reach. Brands are engaging with and taking advantage of social media influencers to reach the audience. Brands collaborate with social media influencers to promote new products …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 · pp. 1–5 Read article
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Role of Greenwashing in Shaping Consumer Perception and Brand Image in Sustainable Marketing
Abstract: In the contemporary marketing landscape, sustainability has emerged as a critical determinant of consumer choice and brand positioning. Organizations increasingly adopt eco-friendly practices to appeal to environmentally conscious consumers; however, the rise of misleading environmental claims, commonly termed greenwashing, has raised significant concerns. This study investigates the role of greenwashing in shaping consumer perception and brand image within the domain of sustainable marketing. Primary data were collected from 100 respondents …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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An Empirical Investigation on Transition from Net banking to UPI payment
Abstract: The study investigates the transition from traditional net banking to the increasingly prevalent Unified Payments Interface (UPI) among Indian consumers. Its goal is to uncover the drivers behind this shift and provide a thorough assessment of the current state of UPI adoption. Through a meticulous examination of existing literature and empirical analysis, the study identifies convenience, security, speed, rewards, and transaction reliability as key factors influencing consumers' preference for UPI …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 2, 2024 · pp. 27–35 Read article
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Problems faced by Indian drivers.
Abstract: Making a living as a driver is not easy. Like any other profession, truck driving has its own challenges. Although some problems cannot be controlled, drivers need to be careful while operating, be aware of the dangers, and learn how to deal with them. This study investigates two important aspects of drivers' lives: their work, their health and financial situation, and corruption in the transport sector. Save LIFE Foundation (SLF) …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 2, 2023 · pp. 34–38 Read article