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41 articles for “Consumer, Framework”
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Optimizing Data Pipeline Performance in ML Systems: Strategies for Eliminating Bottlenecks and Maximizing GPU Utilization
Abstract: The inefficiency of the data pipeline is one of the most economically significant yet least understood challenges in machine learning infrastructure. High-performance GPU hardware costing several thousand dollars per device is now widely available, yet many organizations report utilization levels of only 40–60%, constrained not by compute capacity but by data loading, preprocessing, and memory-transfer overhead. This article examines the storage I/O bottleneck, the CPU preprocessing bottleneck, and the host-to-device …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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Viral Branding Meets Market Complexity: The Prime Hydration Case Across Western and Indian Consumer Landscapes
Abstract: The global rise of influencer-driven consumer brands has reshaped the landscape of product marketing and consumption, particularly in the functional beverage sector. This paper examines the case of Prime Hydration, a wellness beverage brand co-founded by social media influencers KSI and Logan Paul, which gained rapid popularity in Western markets through viral marketing, celebrity branding, and strategic scarcity. However, its foray into the Indian market did not yield comparable success. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 27–34 Read article
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Examining the Impact of Generative AI Agents on Consumer Satisfaction and Loyalty in Indian E-commerce Platforms: Impact on Consumer Behaviour, Trust, and Purchase Intention
Abstract: Purpose: The rapid adoption of generative artificial intelligence (AI) agents on Indian e- commerce platforms has transformed the way consumers interact with online retailers. Unlike traditional rule-based chatbots, generative AI agents can engage in natural conversations, provide personalized recommendations, and offer real-time assistance, thereby enhancing the overall shopping experience. Despite their growing prevalence, limited empirical evidence exists regarding how these AI-driven tools influence consumer attitudes and behavioral outcomes in the …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 20–30 Read article
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Role of Marketing Communication in Adoption of Digital Wallets and UPI Apps
Abstract: India’s transition toward a cash-lite economy has been significantly accelerated by the rapid expansion of mobile-based financial technologies, particularly digital wallets and Unified Payments Interface (UPI) applications. However, the widespread adoption of these platforms depends not only on technological accessibility and usability but also on how effectively their benefits, security, and reliability are communicated to users. This study examines the role of marketing communication in influencing the adoption and continued …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Impact of Regulatory Changes on Non-Life Insurance Companies in India
Abstract: The non-life insurance sector in India has undergone significant changes due to evolving regulatory frameworks introduced by the Insurance Regulatory and Development Authority of India (IRDAI) and other governing bodies. These regulatory changes, aimed at improving market efficience, consumer protection, and financial stability, have had a profound impact on the operations, financial strategies, and market positioning of non-life insurance companies. This paper explores the various regulatory reforms, including detariffing, mandatory …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty
Abstract: In the digital age, advertising has become deeply intertwined with personal data collection, processing and analysis. While targeted advertising offers benefits in terms of efficiency, relevance and business outcomes, it also raises substantial issues of data privacy, user autonomy, transparency and trust. This paper explores the concept of “responsible advertising” within the context of data privacy—asking how advertisers, platforms and regulators can align commercial imperatives with the ethical and legal …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on Factors Influencing Consumer Purchase and Intension towards daily products.
Abstract: The contemporary consumer marketplace offers a vast array of dairy choices characterized by distinct brands, diverse pricing structures, and varying quality standards. As health consciousness and urbanization rise dramatically among consumers, the demand for safe, hygienic, and premium quality dairy staples has surged concurrently. Modern buying journeys are heavily swayed by multi- dimensional factors, including structural packaging formats, online social proof, and widespread point-of-sale availability. This study utilizes Consumer Behaviour …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 47–53 Read article
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A Cyber-Physical AI Architecture for Real-Time Inventory Control in Vendor Managed Inventory Systems
Abstract: Vendor-managed inventory is commonly employed to mitigate demand amplification in supply chains, but typically relies on static re-order policies and out-of-date information, making it relatively unresponsive to highly dynamic and uncertain conditions. While strides have been made in predictive inventory management using artificial intelligence and new sources of industrial sensing, most models are decoupled from the physical world and serve as decision-support tools rather than automated control systems. In this …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 1, 2026 Read article
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Digital Marketing's Impact on Consumer Behavior: A Comprehensive Analysis
Abstract: The main objective of this literature review is to comprehensively analyze the field of electronic marketing (e-marketing) from 2003 to 2023. This review aims to explore various research themes and methodologies found in published articles during this period. By collecting and categorizing a broad spectrum of prior research within the marketing domain, it seeks to contribute to the existing body of literature. This literature review follows a three-part structure, utilizing …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 12–31 Read article
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A Study of Medicinal Supply Chain Management for Hospitals as Consumer in Uttar Pradesh State of India
Abstract: Strategies of pharmaceutical supply chain and inventory management are highly beneficial in optimization of logistic support in healthcare perspective, specifically in a hospital setup. Logistic performance of medicine is important for efficiency and quality enhancement together with financial benefits. To optimize the logistics performance of pharmaceutical supplies, various parameters should be studied including supply chain in the region, purchasing process of hospital, and medicine logistic management in the selected hospital. …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 2, 2018 · pp. 11–13 Read article
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Inflation Anchoring in India
Abstract: Monetary targeting provides a nominal anchor to the economic system. Countries initially used currency pegs as a nominal anchor but faced limitations due to a loss of monetary policy flexibility. Transitioning to flexible exchange rates provided autonomy but required a new anchor. Monetary targeting, linking the money supply to inflation, followed but proved challenging due to changing financial dynamics. As a response, many nations, especially those with flexible rates, embraced …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 104–110 Read article
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Strategic Brand Marketing Communications
Abstract: Having a strong brand has become the key to business success. Those without a reputation and marketing strategy will have a hard time succeeding in times of crisis. The brands that connect with customers will win. A good ad has a voice message and can also include direct inspiration. Strategic Brand Management and Communications will educate you how to construct a brand, as well as how to develop key brand …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 20–28 Read article
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Artificial Intelligence in Corporate Sustainability: Assessing Its Impact on Business Performance and Environmental Responsibility
Abstract: Technological advancements and mass globalization have propelled problem-solving techniques to greater heights. Especially in terms of sustainability and business performance, technological implementations have secured a strong spot for reliable and fruitful results. Artificial intelligence is amongst the newer branches of applied technology, which is changing how humanity tackles problems and formulates solutions. The possible areas of artificial intelligence integrations are virtually limitless. From medical science to space exploration, from fraud …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 34–46 Read article
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Green Product Development and Promotion
Abstract: Now more than ever, we find ourselves deeply concerned about environmental challenges. Air contamination, plastic waste all over ground and in oceans, climate change, and food discards all stands as significant dangers, prompting us to take action to safeguard our planet. In response to these issues, millions are opting for socially responsible organic items, even if it means paying a premium. Recognizing this shift, businesses are increasingly adopting eco-friendly marketing …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 23–30 Read article
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A Study on exploring Consumer Attitudes towards Basic Clothing Pvt Ltd Clothing
Abstract: This study examines the trade financing strategies practiced at AU Small Finance Bank and evaluates their effectiveness in supporting business growth, particularly among Micro, Small, and Medium Enterprises (MSMEs). Trade finance plays a crucial role in facilitating domestic and international trade by reducing payment risks, improving liquidity, and ensuring smooth transaction flows. The research is based on a 45-day internship in the Trade Finance Department, supported by analysis of financial …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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Rural Advertising's Effect on Andhra Pradesh State's Retail Business Development
Abstract: Though it is still a relatively new field of study, rural marketing is becoming increasingly important in the majority of developing nations. The process of creating, pricing, distributing, marketing, and advertising goods and services in rural areas as well as marketing industrial and agricultural products from rural areas in metropolitan areas is referred to as rural marketing. With the advent of economic liberalization and globalization, the industrial sector—and especially the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 20–30 Read article
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The Marketing Mix's Nine Points
Abstract: The goal of marketing is to place the appropriate good or service in front of the appropriate audience at the appropriate moment. It includes all aspects of the business cycle, including production, distribution and sales. It also entails figuring out how to express the demands of the consumer and comprehending their wants. 9Ps of marketing can be applied to many types of businesses. With the world becoming more and more …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 13–16 Read article
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Analyze Impact of Digital Transformation on The Retailing Value Chain
Abstract: The impact of digital transformation on the retailing value chain is a significant area of study, with implications for the entire sequence of activities involved in delivering a product or service to consumers. The value chain in retail encompasses every stage, from product creation to customer satisfaction, and can be optimized to gain a competitive edge. Digital transformation has been found to erode institutional retailing as the primary interface to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 12–15 Read article
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Social Media usage for destination marketing: A review of the theories of social media
Abstract: With the advent of Web 2.0, Customers now can freely share their experiences regarding their consumptions through electronic word of mouth (eWOM). Hence, Social media has become more vulnerable to transmitting both the good and bad message about product or services efficiently through an online platform. Moreover, the effect of social media has broad coverage of audience and information flows from one to many, therefore tourism managers, destination marketers are …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 7–15 Read article
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Innovation-Driven Financial Inclusion as a Catalyst for Sustainable Economic and Social Development
Abstract: A key instrument for advancing sustainable economic and social development is innovation-driven financial inclusion. It entails utilizing technology innovations like digital banking, mobile payment systems, fintech platforms, and data analytics to increase marginalized and underprivileged groups' access to financial services. Innovative financial solutions facilitate access to banking, credit, insurance, and savings facilities for consumers and small enterprises by lowering barriers associated with cost, distance, and documentation. Low-income populations' financial security, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 Read article