Search
67 articles for “Customer, Relationship”
-
The Influence of Instagram Influencers on Consumer Behavior in Delhi NCR
Abstract: The swift expansion of social media networks has significantly reshaped how consumers identify, assess, and interact with brands. In this evolving digital environment, Instagram influencers have become influential trendsetters and trusted voices, playing a crucial role in shaping consumer perceptions and purchase decisions within online marketplaces. This study examines the influence of Instagram-based content creators on consumer purchasing behavior, brand perception, and trust formation within the Delhi NCR region. As …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
-
Consumer Trust in AI-Driven Responsible Marketing
Abstract: Artificial Intelligence (AI) is rapidly becoming a core element of modern marketing practice. Organisations increasingly rely on AI-based tools such as personalised recommendations, automated messaging, and targeted advertising to improve customer engagement and marketing efficiency. These technologies allow brands to communicate with consumers in ways that feel more relevant and customised. At the same time, the widespread use of AI has raised important concerns about data privacy, transparency, and ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
-
A Review on Business Enterprise Resource Planning (ERP)
Abstract: Enterprise Resource Planning (ERP) systems integrate a business’s core functions, including finance, human resources, supply chain management, manufacturing, and customer relationship management, into a unified platform. By streamlining operations, ERP provides realtime access to critical data, enhancing decision-making and operational efficiency. As organizations accelerate their digital transformation, modern ERP solutions leverage cloud computing, artificial intelligence, and data analytics to improve scalability, flexibility, and security. Despite implementation challenges, ERP systems significantly …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 2, 2025 · pp. 6–12 Read article
-
Customer Experience Management as a Competitive Advantage in Service Industries: A Study with Reference to the Retail Sector
Abstract: Customer Experience Management (CEM) has increasingly become a pivotal source of competitive advantage in service industries, particularly in the retail sector, where product differentiation is minimal and price-based competition is easily replicable. In such an environment, the overall experience perceived by customers across multiple touchpoints plays a decisive role in shaping brand preference, loyalty, and long-term profitability. This empirical study examines the role of Customer Experience Management as a strategic …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 15–19 Read article
-
CUSTOMER SATISFACTION TOWARDS ATMs AND CDMs SERVICES – A STUDY ON HDFC BANK, HYDERABAD CITY
Abstract: Customer Satisfaction Survey of Housing Development Finance Corporation (HDFC) Automated Teller Machine (ATM) and Cash Deposit Machine (CDM) services in Hyderabad city aims to analyse and evaluate the satisfaction of customers using these services. Through a comprehensive survey, data will be collected from HDFC Bank customers in Hyderabad City to measure their satisfaction with various aspects such as accessibility, convenience, reliability, security, and overall quality of service provided at the …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 83–89 Read article
-
Service Quality and Its Impact on Customer Satisfaction: A Study of Select Supermarkets in Mysuru City
Abstract: The retail sector in India has expanded rapidly with the growth of organized formats such as supermarkets, which now compete strongly with traditional Kirana stores by offering variety, convenience, and an organized shopping environment. Service quality has emerged as a decisive factor in customer satisfaction and store loyalty within this competitive landscape. This study examines the service quality offered by select supermarkets in Mysuru city and its influence on customer …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
-
Empathy in Industry 5.0: Humanizing Business Through Customer-Centric Marketing and Branding
Abstract: Industry 5.0 represents a significant transition from automation-centered industrial models to human-centric, sustainable, and inclusive practices that emphasize collaboration between humans and advanced technologies such as artificial intelligence, robotics, and IoT. Unlike previous industrial paradigms focused primarily on efficiency and productivity, Industry 5.0 seeks to balance technological innovation with human values. A key dimension of this transformation is empathy, which enables organizations to humanize technology-driven processes and build meaningful relationships …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
-
A Study with Reference to Private Banks in Ghaziabad
Abstract: Banks are very important financial service sector, and in banking sector there is an intense competition amongst the local and foreign banks throughout the world and service quality in banking sector is the most important criteria and asset for evaluating and satisfying customers customer's and thereby increases the customer loyalty and average retention rate of customers. Among the service quality determinants, reliability, assurance and empathy have always played a pivotal …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 1, 2019 · pp. 6–9 Read article
-
Study on Customer Fulfilment with the Execution of Customer Retention Strategies with Special Emphasis to Print Media
Abstract: Effective communication is crucial for the growth of any organization and is essential for social contact and daily life. Print media is a valuable source of information on the socioeconomic and political landscape, acting as an information and education agency and democratic instrument. It has been crucial during the independence struggle and has become a tool for improving knowledge, overcoming fear, and learning about current events. Customer retention is the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 15–19 Read article
-
The Influence of Consumer Behaviour on Market Research
Abstract: Consumer behaviour is a crucial aspect of market research, as it provides insight into the behaviour, preferences, and decision-making processes of consumers. Businesses must have a thorough understanding of consumer behaviour in order to design effective marketing, product development, and sales strategies. This paper discusses the influence of consumer behaviour on market research, including the methods and tools used in market research, and the challenges faced by researchers. It also …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 32–36 Read article
-
Digital and Social Media Marketing: Exploring the Latest Trends, Strategies, and Best Practices for Business Growth and Customer Engagement
Abstract: Digital and social media marketing have become essential components of modern business strategy, with companies of all sizes and industries leveraging these channels to engage with customers, drive brand awareness, and grow their businesses. Digital and social media have revolutionized the way businesses interact with customers and promote their products and services. In recent years, the use of these channels has grown exponentially, and businesses of all sizes and industries …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 10–19 Read article
-
A Study on Impact of Sales Promotion Techniques Affecting Purchase Behaviour on FMCG Products in Urban Market with Reference to Hyderabad, Telangana
Abstract: Sales promotion strategies are categorized as in-store and out-of-the-store promotions. The primary goal of this research is to investigate the relationship between how customers perceive sales promotion methods and how that impression influences their purchasing decisions. Purchase behavior in this study has been identified as the store loyalty, the basket size, and the shopping frequency. These aspects have been highlighted in FMCG markets, which are typified by low involvement items, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
-
A Study on Awareness About Artificial Intelligence in Marketing Among Management Students
Abstract: Artificial intelligence (AI) is an area of computer science in which machines works like a human being and also gives more accurate results. Marketing is the business process of creating relationships with and satisfying customers. Since AI is used in every field nowadays, therefore it is used for marketing also. The rise in AI-powered marketing is taking the load off many marketers. Since many management students want to work in …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 2, 2019 · pp. 21–27 Read article
-
The Impact of Color and Neuromarketing on Purchasing Preferences
Abstract: The impact of color and neuromarketing on purchasing preferences is that the brain can associate the following colors, save these as memories in your heart. The intention is to demonstrate how color affects consumers. Whether they are concerned with the packaging and size or the product. Students between the ages of 20 and 27 were selected for this study. There were 30 participants on consumer preferences regarding color choices and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 38–43 Read article
-
Culture And Customer Journey
Abstract: Culture dominates the human soul, starting from tradition and conceptualization of culture. It can be described as the outcome of common customs, standards, and values that are passed down from generation to generation among members of a society.. Keeping this fact in mind, in a country with a rich heritage like India, it is important to learn how decisions can be well informed to create a culture so that Indian …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 16–21 Read article
-
Advancing Business Success Through Precision Marketing: A Study on Customer Segmentation and Profitability in the Republic of Macedonia
Abstract: The basic function of businesses is communication between the business and customers. From a company-wide perspective, customers can be divided into profitable and non-profit customers. Companies have a special interest in profitable customers, and all marketing activities are aimed at retaining them and turning them into loyal customers. It's never fun to manage to let go of customers who aren't good for the company. On the contrary, it may appear …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 5–10 Read article
-
A Study on Data privacy towards customer perception in personalized advertising inE-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 54–61 Read article
-
Effect on EV Charging Infrastructure on Customerpreference Towards EV
Abstract: The rapid growth of electric vehicles (EVs) has increased the importance of developing an efficient and accessible charging infrastructure. the availability of charging stations is one of the important factors that affects customer preference and supports the use of electric vehicles, this study titled "Effect on EV Charging Infrastructure on Customer Preference towards EV" mainly studies how EV charging infrastructure influences customer purchase decision and preference towards electric vehicles in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
-
CRM Practices in Commercial Banks – A Study on Bankers Outlook Analysis
Abstract: Nowadays, banking is predominantly a trust-based industry. Because customers trust banks to fulfill their promises, banks are able to control a large amount of their deposits, act as an intermediary, and also make up the payment system. The study will be helpful to the banking sector in comprehending how customers perceive and anticipate the CRM strategies used by the banks. Bankers can also determine how well they are able to …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 1, 2024 · pp. 16–24 Read article
-
A Study on Factors Influencing Consumer Purchase and Intension towards daily products.
Abstract: The contemporary consumer marketplace offers a vast array of dairy choices characterized by distinct brands, diverse pricing structures, and varying quality standards. As health consciousness and urbanization rise dramatically among consumers, the demand for safe, hygienic, and premium quality dairy staples has surged concurrently. Modern buying journeys are heavily swayed by multi- dimensional factors, including structural packaging formats, online social proof, and widespread point-of-sale availability. This study utilizes Consumer Behaviour …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 47–53 Read article