Search
28 articles for “Demographic influence”
-
An Analysis of Financial Literacy and its Impact on Financial Behaviour of Teachers working in Higher Learning Institutions in Hyderabad
Abstract: In todays' fast-changing economic environment all over the world, literacy in finance is an essential requirement for everyone, whether student, employee or entrepreneur, to ensure the financial wellbeing of self and family. The importance of literacy in finance has increased recently due to the current pandemic, Covid -19, where many have suffered financially. They do not have sufficient savings and investment to use in these critical situations and do not …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
-
Empowering Women through Collective Action: The Role of Self-Help Groups in Attaining Gender Equality with a focus on Kudumbashree in Kerala
Abstract: An international road map for building a sustainable future is offered by the Sustainable Development Goals (SDGs). Kerala, which is located in India's southwest, is a noteworthy case study. It acts as a model for places around the world and demonstrates how sustainable development may be seamlessly included into local governance and community initiatives. In this investigation, we will analyse Kerala's distinct strategy for implementing the SDGs, projecting global objectives …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 28–32 Read article
-
Behavioural Finance: An Indian Perspective
Abstract: Conventional finance has long rested on the premise of fully rational agents operating in efficient and frictionless markets, where all available information is instantly reflected in asset prices and investment decisions are made to maximize expected utility. However, a substantial body of empirical evidence has challenged these assumptions, revealing that investors frequently deviate from rational behaviour due to cognitive limitations, emotions, and psychological biases. Behavioural finance emerged as an alternative …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
-
Examining the Impact of Corporate Social Responsibility on Brand Equity and Consumer Loyalty
Abstract: In today's socially conscious market, corporate social responsibility, or CSR, has become an essential element in building brand equity and encouraging customer loyalty. This paper investigates the multifaceted relationship between CSR initiatives and their impact on brand perception, consumer trust, and loyalty. Through a comprehensive review of existing literature and empirical evidence, the study highlights how CSR efforts, such as environmental sustainability, ethical labour practices, and community engagement, positively influence …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 43–51 Read article
-
A Study on the Driving Factors Empowering SC/ST Business Entrepreneurs in Bangalore Rural District
Abstract: This research explores the driving factors that propel the success of SC/ST business entrepreneurs in the rural Bangalore region, aiming to provide a comprehensive understanding of the elements empowering this underrepresented demographic. The study employs a qualitative approach, incorporating interviews, surveys, and case studies to gather nuanced insights into the experiences, challenges, and success stories of SC/ST entrepreneurs. With a focus on the unique socio-economic context of rural Bangalore, the …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 2, 2024 Read article
-
Determining Influential Factors on Attitudes and Revisit Intentions at Fast Food Outlets
Abstract: This research explores consumer behavior within the fast-food industry, focusing on university scholars in Delhi, a pivotal demographic for fast food outlets. The study identifies several key factors shaping consumer attitudes and revisit intentions. Food quality emerges as a critical determinant, with scholars prioritizing taste, freshness, and overall quality when choosing fast food outlets. This underscores the need for outlets to maintain high food standards and innovate their menu to …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 89–96 Read article
-
Effect on EV Charging Infrastructure on Customerpreference Towards EV
Abstract: The rapid growth of electric vehicles (EVs) has increased the importance of developing an efficient and accessible charging infrastructure. the availability of charging stations is one of the important factors that affects customer preference and supports the use of electric vehicles, this study titled "Effect on EV Charging Infrastructure on Customer Preference towards EV" mainly studies how EV charging infrastructure influences customer purchase decision and preference towards electric vehicles in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
-
Analysis of the factors affecting the Electric Vehicle (Two-wheeler) sales in India using Machine learning models
Abstract: The adoption of electric two wheelers in India is the result of a complex interplay involving vehicle range charging infrastructure, technological advances, government policies and consumer perception. This study investigates these factors in detail to present a comprehensive understanding of how they influence the transition to electric mobility for environmental concerns and the need for reduction in dependence on fossil fuels. Electric two wheelers are emerging as a primary solution …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article