Search
40 articles for “Digital-solutions”
-
AI for Social Good: Addressing Development Challenges in India
Abstract: Artificial intelligence (AI) has emerged as a powerful tool with the potential to address various socio-economic challenges worldwide. In a diverse and complex country like India, which faces significant development issues, the adoption of AI presents promising opportunities for positive change. This conceptual research study aims to explore both the potentials and limitations of AI in tackling India's unique development challenges. The paper begins by outlining the primary development hurdles …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 2, 2024 · pp. 14–21 Read article
-
Digital Afterlife Data Decay Protocols: Challenges, Frameworks, and FutureDirections
Abstract: What sticks around online when someone dies - things like email, profiles, stored files, or digital names - makes up what people call a digital afterlife. Long trails left behind in apps and platforms grow wider every year, making it more urgent to handle such information with care, respect choices made while alive, and avoid confusion later on. Problems pop up not just in how systems store or delete data …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 · pp. 22–26 Read article
-
Smart Warranty
Abstract: A series of risks are involved with purchasing items online, particularly whether the product is authentic or not. Paper-based warranties are typically issued by retailers and producers for products as proof of origin, sale, ownership, history, and quality. However, paper warranties are subject to counterfeiting, loss, or theft. In this paper, we have shown how non-fungible tokens (NFTs) and blockchain platforms such as the Ethereum blockchain can be used for …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 29–34 Read article
-
Role of Artificial Intelligence in Inclusive and Digital Lending in India
Abstract: A vast majority of the population, especially the rural and low-income strata of the society, lacks access to credit from financial institutions. Lack of documented income, issues in ascertaining the customer identity and creditworthiness, relatively high distribution, and service cost are barriers to financial inclusion. In the post-COVID era, these customers may further be isolated and deprived of formal credit. Artificial intelligence (AI) offers novel ways of assessing creditworthiness, repayment …
Published in NOLEGEIN Journal of Information Technology & Management Read article
-
Legal Framework in Deep Diving into Financial Frauds via Ad Click, Credit Card Management and Document Dispensation in E-commerce Transactions
Abstract: The financial industry is at a critical juncture with unheard-of potential and threats as it charts its course into a digital future. The advent of machine learning (ML) and artificial intelligence (AI) represents a paradigm change, offering a potent toolkit to bolster defences against more elusive and pernicious financial scams. In order to understand the dynamics of these frauds, pinpoint the weaknesses that allow them to spread, and clarify the …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 28–33 Read article
-
A Case Study on Analysis of Fraud Issues in E-tailing
Abstract: India has gone through a huge transformation shifting its gear from traditional to modern methods of retailing in 21st Century and developed countries have already implemented and channelized the profit out it. The society of developed countries has also acknowledged this revolution. The Globalization has led to transformation in technology and led born of e-tailing for business and consumer related services. In recent years e-tailing as acquired a prominence in …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 18–27 Read article
-
A Case Study on Online Jewellery Portals—A Potential Solution for Purchasing Jewellery during Pandemic
Abstract: Due to pandemic, the business situation is rapidly changing. The pattern of buying has changed drastically. Due to pandemic situation people fear mass gatherings and crowded markets. Due to lockdowns non- essential businesses are facing the brunt. People are preferring only essential commodities at these challenging times and non- essential product and services are facing the heat. Indians love gold jewellery because to them it is a great way to …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 28–39 Read article
-
Building Resilient Supply Chains: Lessons from Recent Disruptions
Abstract: The vulnerability of global supply networks has been highlighted by recent interruptions like the COVID-19 epidemic, geopolitical conflicts, and natural calamities brought on by climate change. These incidents have brought to light the necessity for companies to incorporate resilience into their supply chain processes in order to maintain continuity and adjust to unforeseen circumstances. Supply chains that can endure shocks, bounce back fast, and adjust to changing conditions are said …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 1–6 Read article
-
Social Media Influencers’ Effect on Personal Lives: An Examination of Monitoring Requirements
Abstract: This study explores the significant and varied effects that social media influencers have on people’s private lives, looking at the psychological, sociological, and economic aspects of their influence. As digital platforms grow more and more integrated into everyday life, influencers are becoming increasingly significant. They are influencing public attitudes, actions, and trends in a variety of fields. This study examines the dual nature of their influence, emphasizing the serious risks, …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
-
Use of ADR Mechanism in Resolving IP Disputes
Abstract: Intellectual property rights (IPR) confers monopoly rights to the creator of original work. But due tothe digitalization and globalization the frequency of infringements of monopoly rights are increased.Indian judiciary already overburdened. So, there is need to search other mechanism use othermechanism to resolve disputes fast between parties as well as to reduce burden on the judiciary.Alternative dispute resolution (ADR) is the best solution to this issue which is to be …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 1, 2021 Read article
-
Digital Marketing Impact of Big Data
Abstract: Customers are using digital channels more frequently due to technical advancements, making it possible for marketers to collect and exploit consumer data in real-time. This data is generated and acquired in real-time, around-the-clock, seven days a week, allowing the marketing industry to determine which efforts were successful and which were unsuccessful. By superimposing several data sets, such as social media posts, money spent on product promotion, the business can determine …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 1–6 Read article
-
Generative and Predictive AI in Retail Marketing: Applications, Benefits, and Ethical Challenges
Abstract: Artificial Intelligence (AI) is increasingly transforming retail marketing by enabling organizations to deliver more personalized, efficient, and data-driven customer experiences. Advanced AI applications such as recommendation systems, conversational chatbots, computer vision, and automated content generation allow retailers to analyze large volumes of consumer data and predict purchasing behavior with greater accuracy. These technologies support improved decision-making in areas including product recommendations, inventory planning, customer service, and targeted promotional strategies. As …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
-
Phishing URL Detection in the Era of Machine Learning: A Comprehensive Analytical Review
Abstract: The rapid expansion of internet usage and the exponential growth of digital data have significantly increased the global attack surface, leading to a rise in sophisticated cyber threats. Among these, phishing has emerged as one of the most widespread and persistent forms of cyberattacks. Phishing involves the use of social engineering and deceptive techniques to trick users into revealing sensitive information such as login credentials, financial data, and personal details, …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
-
Work-from-Home Culture: Productivity and Employee Satisfaction Post-COVID-19
Abstract: The COVID-19 pandemic triggered a dramatic transformation in workplace structures, forcing organizations across the globe to rapidly transition from traditional office settings to remote work arrangements. What began as an emergency response to a public health crisis has gradually developed into a long-term operational strategy for many sectors. In the post-pandemic era, work-from-home (WFH) models are no longer viewed merely as temporary solutions but as integral components of modern employment …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 1, 2026 Read article
-
Analysis of Opportunities and Challenges of Cloud Computing in Developing Countries
Abstract: Cloud computing has emerged as a transformative technology globally, offering scalable, flexible, and cost-effective computing solutions for individuals, businesses, and governments. However, in developing countries, the adoption of cloud computing varies across regions due to socio-economic, technological, and organizational factors. This research paper critically examines the opportunities created by cloud computing in developing countries, including cost savings, increased accessibility, support for innovation, and improved service delivery. It also examines major …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
-
Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty
Abstract: In the digital age, advertising has become deeply intertwined with personal data collection, processing and analysis. While targeted advertising offers benefits in terms of efficiency, relevance and business outcomes, it also raises substantial issues of data privacy, user autonomy, transparency and trust. This paper explores the concept of “responsible advertising” within the context of data privacy—asking how advertisers, platforms and regulators can align commercial imperatives with the ethical and legal …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
-
Viral Branding Meets Market Complexity: The Prime Hydration Case Across Western and Indian Consumer Landscapes
Abstract: The global rise of influencer-driven consumer brands has reshaped the landscape of product marketing and consumption, particularly in the functional beverage sector. This paper examines the case of Prime Hydration, a wellness beverage brand co-founded by social media influencers KSI and Logan Paul, which gained rapid popularity in Western markets through viral marketing, celebrity branding, and strategic scarcity. However, its foray into the Indian market did not yield comparable success. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 27–34 Read article
-
Procurement Routes, Supply Chain Management and Building Information Modelling:A Review of Trends and Impacts on the Construction Industry
Abstract: It has been argued that the construction industry is distinct from other industries and must therefore find solutions that align with its peculiarities. Over the last three decades, several reports, primarily Latham (1994) and Egan (1998) have spotlighted systemic issues underlying the construction industry. The construction industry is highly fragmented evidenced by a high level of subcontracting and a lack of integration within supply chains. Poor information management has also …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 5, Issue 2, 2022 · pp. 1–9 Read article
-
Event-Driven Marketing Workflow Orchestration: A Technical Approach to Unified Customer Experiences
Abstract: Many modern marketing organizations struggle to overcome the market fragmentation of disconnected customer data platforms, campaign engines, content management solutions, and delivery systems. Existing point-to-point integrations and batch-based pipelines are brittle and become an increasing burden as businesses change‚ resulting in delayed campaign delivery‚ inconsistent personalized offers‚ lack of a consistent personalization strategy‚ or divergent eligibility logic across touchpoints. In contrast to system-centric approaches, event-driven architecture enables near real-time response …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 50–56 Read article
-
MQL Propensity Model to Predict Marketing Qualified Leads
Abstract: In the evolving landscape of digital marketing, accurately identifying high-potential leads remains a critical challenge due to increasing data complexity and fragmented analytical systems. This study proposes a comprehensive framework for developing a Marketing Qualified Lead (MQL) Propensity Model aimed at enhancing lead prediction accuracy and operational efficiency. By critically examining existing lead scoring methodologies across Customer Relationship Management (CRM) systems, web analytics platforms, and campaign management tools, the research …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article