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31 articles for “Purchase Intention”
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Artificial Intelligence in Retail Customer Engagement: A Systematic Review ofTools, Strategies, and Consumer Impact
Abstract: Retail customer engagement has broadened far and wide thanks to the swift adoption of Artificial Intelligence (referred henceforth as AI) technologies; making it possible for businesses to create a lot more personalized, efficient, and interactive consumer experience. In this paper, a systematic review of recent research on AI in retail settings was conducted based on the implementation and application of AI tools in consumer-retailer interface areas, as well as their …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Understanding the Role of Environmental Awareness in Consumer Behaviour Towards Electric Two-Wheelers in India
Abstract: With an emphasis on how eco-consciousness affects adoption patterns and purchase intents, this study investigates how customer behaviour towards electric two-wheelers (ETWs) in India is influenced by environmental awareness. Electric two-wheelers present a sustainable alternative to traditional vehicles in light of the pressing environmental issues caused by emissions from fossil fuels and urban air pollution, although adoption rates vary throughout consumer segments. This study uses a mixed-methods approach that includes …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 74–78 Read article
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Role of Greenwashing in Shaping Consumer Perception and Brand Image in Sustainable Marketing
Abstract: In the contemporary marketing landscape, sustainability has emerged as a critical determinant of consumer choice and brand positioning. Organizations increasingly adopt eco-friendly practices to appeal to environmentally conscious consumers; however, the rise of misleading environmental claims, commonly termed greenwashing, has raised significant concerns. This study investigates the role of greenwashing in shaping consumer perception and brand image within the domain of sustainable marketing. Primary data were collected from 100 respondents …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Approaches To Eveluating Online Store
Abstract: Even though many customers in the US and Europe often purchase online, even though many customers in the US and Europe often purchase online. Considering this, this study suggests a paradigm to improve researchers' comprehension of consumers' opinions toward internet buying and their propensity to do so. The concept extends the Technology Acceptance Model (TAM) components through exogenous variables and applies them to the situation of online purchasing. The analysis …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 14–18 Read article
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A Study on Customer Buying Behavior and Brand Loyalty with Reference toAutomobile Industry.
Abstract: The automotive sector is highly competitive, making it critical for businesses to understand client purchasing habits and establish strong brand loyalty. This study looks at what influences consumer purchasing decisions and brand loyalty in the automotive sector. The study concentrates on important factors like cost, features and product quality, marketing and promotion, and ease and after-sale support. Using a non-probability sampling technique, a structured questionnaire was used to gather primary …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Review on Logistics and Customer Service in Consumer Durable Goods in India
Abstract: The study is conducted to identify the consumer’s expectation on logistics and customer services while purchasing consumer durable goods. Essentially, the study progresses by adopting a model that addresses the consumer value recognition for using online network shopping versus in store purchase. Earlier studies depicted that the buying intention of people over online or offline network were affected by their perception about price, service quality, product quality, availability of products …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 13–22 Read article
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The Impact of Color and Neuromarketing on Purchasing Preferences
Abstract: The impact of color and neuromarketing on purchasing preferences is that the brain can associate the following colors, save these as memories in your heart. The intention is to demonstrate how color affects consumers. Whether they are concerned with the packaging and size or the product. Students between the ages of 20 and 27 were selected for this study. There were 30 participants on consumer preferences regarding color choices and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 38–43 Read article
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Customer Experience Management as a Competitive Advantage in Service Industries: A Study with Reference to the Retail Sector
Abstract: Customer Experience Management (CEM) has increasingly become a pivotal source of competitive advantage in service industries, particularly in the retail sector, where product differentiation is minimal and price-based competition is easily replicable. In such an environment, the overall experience perceived by customers across multiple touchpoints plays a decisive role in shaping brand preference, loyalty, and long-term profitability. This empirical study examines the role of Customer Experience Management as a strategic …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 15–19 Read article
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Behavioral Insights into Sustainable Consumer Choices
Abstract: The increasing urgency of addressing environmental challenges has brought consumer behaviours into focus as a critical lever for fostering sustainability. Insights from psychology and behavioural economics shed light on how individuals make choices, often revealing a "value-action gap"—the discrepancy between sustainable intentions and actual behaviours. While many consumers express a preference for eco-friendly products, factors like cost, convenience, and limited information often deter them from making sustainable purchases. One impactful …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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To study human behavior while booking hotels through online website
Abstract: The e-commerce industry is spreading like a network. In the past few years, India has witnessed the immense growth in the online industry which somewhere affected the way tourists search and purchase those products plus transformed the dispersion of travel products. The emerging operators of online travel bookings represent a significant percentage of global travel sales which have become a global phenomenon. Online intermediaries in the travel industry are mostly …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 2, 2019 · pp. 11–15 Read article
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Textile Traders’ Perception Towards GST – A Review Article with Reference to Tirupur City
Abstract: With the intention of streamlining indirect taxation and fostering economic expansion, India’s introduction of the Goods and Services Tax (GST) was a significant change to the nation’s tax system. The GST made India’s indirect tax structure more uniform by eliminating the cascading effect. Sales tax, value added tax (VAT), excise duty, service tax, and other indirect taxes levied on textile goods were all absorbed by the GST. The textile sector …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 1, 2024 · pp. 1–8 Read article