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229 articles for “Risk”
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Business Risks Involved with Celebrity Endorsements
Abstract: Celebrity endorsed advertising is a significant feature of modern marketing and has become a comprehensive element of advertising industry especially in India. Almost all kinds of products and services from FMCG to consumer durable and tourism to banking services are being endorsed by celebrities. Lot of companies rope in Celebrities as their brand ambassadors in view of their mass appeal and to capture their fan base. But that has its …
Published in NOLEGEIN Journal of Business Risk management · Vol. 2, Issue 1, 2019 · pp. 5–18 Read article
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Role of derivatives (Future & Options) in the Indian stock market
Abstract: Abstract Volatility in the financial market is inevitable. Due to this volatility risk factor came into existence. In today’s era business faces two types of risk such as Unsystematic and Systematic risk. Volatility in the market comes under systematic risk which can be evaluated with the help of standard deviation. Increase or decrease in volatility in future depends upon market sentiments, emotions and other fundamental concepts of stocks in the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 1, 2018 · pp. 11–15 Read article
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A Study on Sharpe’s Single Index Model and Its Application to Build an Optimal Portfolio with Selected Stocks of Nifty 50 Index
Abstract: The primary goal of an investor is to generate enough returns with minimum risk. The investor shouldhave complete knowledge of the investment in order to achieve the goals of achieving high returns. Ifan investor does not achieve reasonable returns with the agreed risk, then it is better not to invest inthose securities, according to an analysis using Sharpe's single index model. Therefore, Sharpe'ssingle index model helps an investor choose a …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 5, Issue 1, 2022 Read article
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Parameterizing Credit Risk Management System in Commercial Banks of India
Abstract: Credit risk is the possibility that a financial institution may lose money if a borrower's circumstances worsen to the degree where an asset's value (including off-balance-sheet assets) is reduced or eliminated. The goal of this work is to make clear the challenges caused by past-due loans so that they can be utilized as a further tool to comprehend the elements of commercial banks' (CBs') credit risk management (CRM) systems in …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 6, Issue 2, 2023 · pp. 1–7 Read article
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Risk and return analysis of selected Large Cap mutual funds.
Abstract: Every mutual fund is based on a particular objective, which could involve assets like equity, debt, or other types. Each fund has an associated return and risk. Mutual funds are trusts that collect money from different investors who share the same investment objective. The main aim of the investors should align with the objectives of the fund they choose. There are various types of funds available from Asset Management Companies …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 7, Issue 2, 2024 · pp. 9–15 Read article
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Human–AI Collaboration in Fraud Detection, Risk Scoring, and Compliance Automation in Fintech
Abstract: As artificial intelligence (AI) systems assume increasingly consequential roles in financial fraud detection, risk scoring, and regulatory compliance, the question of how human expertise and machine intelligence are best integrated has become central to both operational effectiveness and ethical governance. Human–AI collaboration in fintech is not a transitional state on the path to full automation; it is a principled design choice that combines the pattern recognition and scalability of machine …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 8–16 Read article
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Supply Chain Risk And Flexibility
Abstract: Abstract: Primary function of supply chain is to take products from creation to delivery, but it can provide a competitive advantage within your industry & with your customers as well. It can make your customers loyal for life time & satisfy demands of customers in a very efficient way. The main objective of supply chain is to create visibility, reducing waste, streamlining the whole process, reducing errors & duplications. It …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 4, Issue 2, 2021 · pp. 23–27 Read article
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A Study on Risk and Return Analysis of Select Public Sector Banks
Abstract: Money is the study of Assets The executives. The overall regions of account are business money, individual budget (private money), and public account. Account incorporates setting aside cash and regularly incorporates loaning cash. The field of account manages the ideas of time, cash, hazard and how they are interrelated. It likewise manages how cash is spent and planned. India Money and Venture Guide gives quality data and information sources with …
Published in NOLEGEIN Journal of Business Risk management Read article
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A Study on Risk and Return Analysis of Select Public Sector Banks
Abstract: Money is the study of Assets The executives. The overall regions of account are business money, individual budget (private money), and public account. Account incorporates setting aside cash and regularly incorporates loaning cash. The field of account manages the ideas of time, cash, hazard and how they are interrelated. It likewise manages how cash is spent and planned. India Money and Venture Guide gives quality data and information sources with …
Published in NOLEGEIN Journal of Business Risk management · Vol. 4, Issue 2, 2021 · pp. 41–48 Read article
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A Comparative Analysis of Risk, Returns, and Investment Preferences
Abstract: This research examines how investors choose between different financial instruments by analysing their investment preferences, perceived risk, and expected returns. The study compares popular options such as equities, mutual funds, fixed deposits, gold, and real estate to determine how factors like age, income level, and financial knowledge influence decision-making. Primary data from surveys and secondary sources were used to identify behavioural trends across diverse investor groups. Results indicate that younger …
Published in NOLEGEIN Journal of Business Risk management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Role of Financial literacy in investment decision making
Abstract: Financial literacy plays an important role in helping individuals understand financial products, manage their money effectively, and make suitable investment decisions. With the increasing availability of investment options such as shares, mutual funds, fixed deposits, insurance, bonds, and digital investment platforms, individuals need adequate financial knowledge to compare different alternatives and select investments according to their financial goals and risk tolerance. This study focuses on examining the role of financial …
Published in NOLEGEIN Journal of Business Risk management · Vol. 9, Issue 2, 2026 Read article
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Domestic Payment Frauds in India (2022–2025): A Quantitative Analysis of Trends, Risk Indicators, and Policy Implications
Abstract: The rapid rise of digital payment systems in India, especially the Unified Payments Interface (UPI), has changed how financial transactions are made by improving convenience, speed, and access for everyone. However, this increase in digital payments has also led to more cyber-related risks, particularly domestic payment fraud. This research aims to look at the patterns and implications of domestic payment fraud in India from September 2022 to March 2025, using …
Published in NOLEGEIN Journal of Business Risk management · Vol. 8, Issue 2, 2025 · pp. 6–15 Read article
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Decentralized Finance (DeFi) versus Traditional Finance in India: RegulatoryChallenges, Emerging Opportunities, and Security Risk Governance
Abstract: The conventional financial system in India, which oversees assets worth more than ₹220 trillion and provides services to more than 500 million account holders, is facing a new challenge from the fast expansion of blockchain-based decentralised finance (DeFi) protocols. This is an unprecedented turning point in the country's financial ecosystem. There are pressing concerns regarding the regulatory framework, systemic opportunities, and security governance frameworks suitable for India's specific socioeconomic situation …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 9, Issue 2, 2026 Read article
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Risk and return analysis of selected Balanced Mutual funds
Abstract: Mutual fund is regarded as an important form of investment as it becomes difficult for the investors to understand about where or when to invest and hence the professional managers make it easy for the people to gain benefits from the mutual funds. The investors are provided different options while investment and the ratio of investment between equity and debt also varies, based on which the customers plan out their …
Published in NOLEGEIN Journal of Business Risk management · Vol. 8, Issue 1, 2025 · pp. 35–42 Read article
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AI in Finance: Fraud Detection and Risk Assessment
Abstract: Artificial Intelligence (AI) is changing how the financial world spots scams and handles risks. It acts like a super-smart helper, catching trouble fast—whether it’s crooks stealing money or loans going sour. This paper explores how AI helps banks and companies stay safe, digs into what experts have learned, and look at what’s coming next. We also ask a big question to guide future work, all in simple words anyone can …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 8, Issue 2, 2025 · pp. 45–50 Read article
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A Study on the Influence of Cybersecurity Threats and Risk On the Adoption and Growth of Digital Banking
Abstract: Digital banking has grown into an essential part of the modern financial system by providing convenient, fast, and accessible digital financial services. such as mobile applications and online banking systems. The rapid growth of digital banking is supported by advancements in technological along with increased mobile internet accessibility, and the Demand for cashless financial services. However, the increasing use of digital banking has also resulted in cybersecurity challenges such as …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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A Study of Deflation, Risk and Inflation on the Economy Cycle
Abstract: Inflation and deflation represent two opposing economic phenomena that significantly impact economies worldwide. Inflation is characterized as a sustained increase in the general price level that lowers purchasing power, whereas deflation is a decrease in the general price level, which can impede economic growth and increase the real burden of debt. Both have far-reaching consequences on consumer behaviour, business investments, and government policies. This paper explores the causes, effects, and …
Published in NOLEGEIN Journal of Business Risk management · Vol. 8, Issue 1, 2025 · pp. 7–20 Read article
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A Comparative Analysis of Public and Private Mutual Funds: A Study of SBI Mutual Funds and Aditya Birla Sun Life Mutual Funds
Abstract: Performance appraisal of mutual funds operating in the public sector and private sector provides critical insight into how ownership structure, management style, and strategic objectives influence investment outcomes. This paper compares SBI Mutual Fund, which represents the public sector, with Aditya Birla Sun Life Mutual Fund (ABSLMF), which represents the private sector. The key performance indicators that form part of the analysis include risk-adjusted returns, namely Sharpe Ratio, Treynor Ratio, …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 9, Issue 1, 2026 Read article
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Detecting Financial Vulnerability in Urban Households Using Machine Learning: A Predictive Model for Early Risk Identification
Abstract: Urban households in an emerging economy are facing financial vulnerability which is a growing socioeconomic concern and usually does not notice the traditional credit evaluation methods. This study proposes a machine learning-based model that will predict an early warning of financial vulnerability by integrating both behavioral and socioeconomic factors. A structured questionnaire was used to collect primary data comprising of 328 urban households with Indians. After data preprocess and feature …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article
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A Gender wise Study on Privacy and Security in Digital Banking
Abstract: Banks have always been a place of trust for all: Young/old, Rich/Poor, Male/Female, Literate. Theconcept of bank in India is that of a place where there are long ques for every activity and a hugeamount of paperwork is to be done for each transaction. However, due to the introduction oftechnology in the banking sector, the scenario is not the same anymore; it has reduced the quantum ofpaperwork for many banking …
Published in NOLEGEIN Journal of Business Risk management · Vol. 5, Issue 1, 2022 Read article