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98 articles for “Sales”
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Evaluating the impact of macroeconomic variables on the volume of money in SAARC member countries 2002-2022
Abstract: While the impact of money supply growth on economic activity has been widely discussed in macroeconomic literature, this research takes a different approach. It examines how macroeconomic factors influence the money supply in SAARC member nations from 2002 to 2022. The data for this study, including interest rates, exchange rates, inflation, economic growth, and money supply, was sourced from the World Bank. The research employed the random effects model technique …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 2, 2024 · pp. 9–20 Read article
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The Positive Consequences of Student Centered-Learning Method in English as a Foreigner Language at Jahan University
Abstract: This research examines the beneficial impact of Student-Centered Learning (SCL) in English as a Foreign Language (EFL) classrooms at Jahan University. The SCL approach prioritizes student engagement by encouraging active participation, collaboration, critical thinking, and the practical application of knowledge. In contrast to traditional teacher-driven methods, SCL empowers students to take ownership of their learning, creating a more engaging, dynamic, and inclusive classroom atmosphere. The study utilized a quantitative research …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 17–27 Read article
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Success Factors in Mobile Commerce
Abstract: The term "mobile commerce," or "m-commerce," refers to business dealings carried out using mobile devices, like tablets or smartphones. This essay looks into the purpose of m-commerce, how it's defined, and what essential elements make an implementation successful. With the use of research from a range of sources, such as books, websites, and polls, we hope to offer thorough insights into the field of mobile commerce. Through a thorough investigation …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 9–13 Read article
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Determine The Relationship Between Various Leadership Styles and Employee Morale
Abstract: This research investigates the impact of leadership style on employee morale, addressing how different leadership approaches influence employee engagement and job satisfaction in organizations. The study seeks to address the following important research questions: How do different leadership philosophies—transformational, transactional, and authoritarian—relate to employee morale? Which leadership approach boosts morale the most? The objectives include assessing the effects of these styles on employee morale and identifying contextual factors that may …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 6–11 Read article
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Review on the Algorithms Uses in E-commerce Logistics
Abstract: The integration of algorithms in e-commerce logistics has become increasingly important in recent years. The aim of this research paper is to explore the role of algorithms in e-commerce logistics and their impact on the efficiency of last-mile delivery. The study will adopt a qualitative research approach, incorporating a literature review and case studies to provide a comprehensive analysis of the issue. Key aspects of the study include A review …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 2, 2023 · pp. 41–44 Read article
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Algorithm in E-commerce logistics
Abstract: First, the logistics information for e-commerce is explained. A detailed analysis is also done on the block chain technology, cryptography technology, block chain consensus algorithm, block chain application scenarios, and other relevant technologies. In the end, a block chain model for tracking logistical information in real-time for e-commerce is developed. It is discovered that data will only be saved on the chain when more than 51% of the distributed system's …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 6–11 Read article
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Growth and Drivers of FMCG Industry in Indian FMCG Market: An Exploratory Analysis
Abstract: FMCG (fast moving consumer goods) is fourth largest sector and growth driver of Indian economy and accounts for 14% to 15% of GDP. It serves the rural and urban consumers with food and beverages, health care, household and personal care product categories. Present study has analyzed the sales, growth of sales and profit in FMCG industry and reviewed the FDI (foreign direct investment) investment in FMCG sector. Growth is driven …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 2, 2022 · pp. 28–43 Read article
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The Marketing Mix's Nine Points
Abstract: The goal of marketing is to place the appropriate good or service in front of the appropriate audience at the appropriate moment. It includes all aspects of the business cycle, including production, distribution and sales. It also entails figuring out how to express the demands of the consumer and comprehending their wants. 9Ps of marketing can be applied to many types of businesses. With the world becoming more and more …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 13–16 Read article
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Impact of E-Marketing in Hospitality Industry
Abstract: Hotel business is arguably the most lucrative business in the hospitality industry. The growth of the hotel industry is astronomically increasing day by day. However, with the increase in various hotel groups around the world, the competencies are also on a rise. To reach the goals, a hotel must establish some strategies by which they can generate the targeted revenue and yield high occupancy rate. The business provides high returns …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 32–40 Read article
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Analysing the Impact of Market Planning in Hospitality Industry
Abstract: Marketing feeds the target audience about the products and services that are being offered at a hotel . Marketing projects the value of the product and services, its USP and additional details the end customers wishes to know. Marketing assists in boosting Sales by utilizing different modes to promote the products or services that a hotel offers. Various mediums are used to increase sales which positively impacts profitability include word …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 6–8 Read article
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Integration of Forecasting in Supply Chain Forecasting and Supply Chain Planning
Abstract: Big corporates nowadays see forecasting in a light different from that was seen decades ago. The top- notch strategists came to realize that demand forecasting in and of itself was not particularly helpful for a company. During the surveys they came across many companies that were pretty good at forecasting, but they still struggled with their inventories, fill rates, and costs. The reason they struggled with these problems was not …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management Read article
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The Role of Media in Advertisement Effectiveness
Abstract: The objectives of advertising were traditionally stated in terms of direct sales. Now, it is to view advertising as having communication objectives that seek to inform persuade and remind potential customers of the worth of the product. The results of researches of online advertising effectiveness show, that there are no agreed factors of measurement of online advertising effectiveness and lot of different approaches exist. The internet offers marketers the widest …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 37–46 Read article
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Analyzing The Influence of Marketing Tactics in The Fast- Food Sector on Consumer Behavior
Abstract: India's diverse culture, which is made up of several states and regions, is implicitly reflected in its diverse cuisine. Home-cooked meals are a tradition among Indians, and both religion and the individual enjoy them. However, due to rising awareness of and influence from western civilization, there has been a slight shift over time in the food consumption pattern among urban Indian households. The economic shifts led to the entry of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 6–13 Read article
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Examining How Digital Marketing and Social Media Affect Consumer Behavior: A Haldwani City-Specific Study
Abstract: With an emphasis on Haldwani City specifically, this study investigates how social media and digital marketing affect customer behavior. With the rise of digital platforms such as Instagram, Facebook, and Twitter, businesses increasingly rely on targeted marketing strategies to influence purchasing decisions. The research explores how factors like online reviews, influencer endorsements, and personalized advertisements shape consumer trust and brand loyalty. A structured survey-based methodology is used to analyze consumer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 60–72 Read article
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Electronic Trade's Place in World Trade
Abstract: E-commerce, an emerging business model that relies heavily on electronic data interchange, overcomes space and time constraints! Faster company cycles and effective management of resources reduce costs, increase profitability, and improve organizations’ worldwide competitiveness. E- commerce is a general phrase that covers a wide range of commercial operations. The fast growth of computer networks, which have technological advancements at their heart, has led to an entirely novel field of concentrate …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 72–76 Read article
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Insurance Susceptibility and Ecosystem Capability in Technological Realm
Abstract: No to innovations and technological adoption comes at a cost. Technology seems to be whispering - My way or high way. Customer was always in the center for sales, then came financial planning or need based sales, need for knowledgeable intermediaries, need for innovative products and now technological breakthroughs are breaking stereotypes and set systems. Organizations have to evolve with data capabilities, talent management, change management, cognitive automation, citizen led …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 8–19 Read article
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Electric Vehicle Market Dynamics and Consumer Adoption Patterns: Evidence from Multi-Source Public Data
Abstract: The global electric vehicle (EV) market expanded at a compound annual growth rate (CAGR) of 46.5% between 2015 and 2024, reaching 17.1 million annual sales and a 57-million-vehicle on- road stock, yet the structural drivers of adoption heterogeneity remain incompletely characterised. This study integrates five open-licence public datasets—IEA Global EV Outlook 2025, Washington State DOL registration records, U.S. EPA Fuel Economy Guide, NHTSA consumer complaints, and NREL alternative fuelling station …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Smart Warranty
Abstract: A series of risks are involved with purchasing items online, particularly whether the product is authentic or not. Paper-based warranties are typically issued by retailers and producers for products as proof of origin, sale, ownership, history, and quality. However, paper warranties are subject to counterfeiting, loss, or theft. In this paper, we have shown how non-fungible tokens (NFTs) and blockchain platforms such as the Ethereum blockchain can be used for …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 29–34 Read article
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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A Study on Customer Buying Behavior and Brand Loyalty with Reference toAutomobile Industry.
Abstract: The automotive sector is highly competitive, making it critical for businesses to understand client purchasing habits and establish strong brand loyalty. This study looks at what influences consumer purchasing decisions and brand loyalty in the automotive sector. The study concentrates on important factors like cost, features and product quality, marketing and promotion, and ease and after-sale support. Using a non-probability sampling technique, a structured questionnaire was used to gather primary …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article