Search
74 articles for “locality”
-
Impact of COVID-19 on E-Marketing Channels
Abstract: With increased social media engagement and craving for digital content, digital Medias provided the marketers with lot of opportunities to cash on. This endeavor is about the E-Marking framework grasped by association in the current fast moving world and how they develop their market, how they reach to their customer and give them a basic strategy to improve relationship by giving them proficient and snappy online business opportunity. Directly the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 19–23 Read article
-
Rural Advertising's Effect on Andhra Pradesh State's Retail Business Development
Abstract: Though it is still a relatively new field of study, rural marketing is becoming increasingly important in the majority of developing nations. The process of creating, pricing, distributing, marketing, and advertising goods and services in rural areas as well as marketing industrial and agricultural products from rural areas in metropolitan areas is referred to as rural marketing. With the advent of economic liberalization and globalization, the industrial sector—and especially the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 20–30 Read article
-
Viral Branding Meets Market Complexity: The Prime Hydration Case Across Western and Indian Consumer Landscapes
Abstract: The global rise of influencer-driven consumer brands has reshaped the landscape of product marketing and consumption, particularly in the functional beverage sector. This paper examines the case of Prime Hydration, a wellness beverage brand co-founded by social media influencers KSI and Logan Paul, which gained rapid popularity in Western markets through viral marketing, celebrity branding, and strategic scarcity. However, its foray into the Indian market did not yield comparable success. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 27–34 Read article
-
E-commerce Website for shopping “AURA”
Abstract: We are living in the online shopping world where people expect the websites to be smooth, quick and easy to use. AURA is a custom-made online shopping store created for the fashion industry that meets the needs of the customers. Its design is simple yet powerful., especially for small and medium-sized businesses. AURA store is built with HTML, CSS JavaScript, and Firebase. It shows how we can create a strong …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 18–26 Read article
-
The Rise of Citizen Journalism in NCR
Abstract: Citizen journalism, defined as the active involvement of ordinary individuals in gathering and disseminating news, has become an influential element within the media environment of the National Capital Region (NCR). The widespread availability of smartphones, social networking platforms, and affordable internet connectivity has enabled citizens to capture events instantly and share information with broad audiences. This transformation has gradually reduced the exclusive control traditionally held by established media organizations. This …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 · pp. 17–22 Read article
-
A Study with Reference to Private Banks in Ghaziabad
Abstract: Banks are very important financial service sector, and in banking sector there is an intense competition amongst the local and foreign banks throughout the world and service quality in banking sector is the most important criteria and asset for evaluating and satisfying customers customer's and thereby increases the customer loyalty and average retention rate of customers. Among the service quality determinants, reliability, assurance and empathy have always played a pivotal …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 1, 2019 · pp. 6–9 Read article
-
Role of Self-Help Groups (SHGs) in empowering Women Entrepreneurs
Abstract: Self-help groups (SHGs) utilizing microfinance have gained international recognition as an effective contemporary strategy for promoting self-reliance, empowerment, and sustainable development among their members and communities. By fostering collective action, mutual support, and inclusive growth, SHGs play a crucial role in addressing socio-economic challenges and building more resilient and inclusive societies. Microfinance is widely associated with initiatives aimed at eradicating poverty, supporting small businesses, and promoting gender equality. It involves …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 2, 2024 · pp. 28–40 Read article
-
Deforestation and Forest Management Practices in Achieving SDG 15: Challenges and Opportunities
Abstract: Sustainable Development Goal 15 (SDG 15), which aims to maintain, restore, and manage terrestrial ecosystems sustainably, is being undermined by deforestation, which continues to pose serious challenges to ecosystems and biodiversity. This paper provides an overview of the far-reaching impacts of deforestation, including biodiversity loss, habitat fragmentation, and disruption of ecosystem services essential for human well-being and climate regulation. Examining current forest management practices across regions such as the Amazon, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 Read article
-
Examining The Ethical disparity of AI adoption and social reality
Abstract: AI is the latest discussion today.it has conquered all over the world with its functionality. AI or artificial intelligence is a computer innovation which outperform all man-like activities efficiently and effectively than humans. It is applied in almost every sector and even in our daily routine. However, this has a questionable impact on human welfare. AI developers should ensure good and fair practice of it. Most of the reviews collected …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 15–24 Read article
-
Probabilities of Job Opportunities in a Water and Sanitation Services Project by Forecasting and Analysing the Perspective of a Survey Report
Abstract: The city of Toronto has been asked by the principals of the Water for African Cities’ Program to provide development and project management assistance with respect to the implementation of the LVWATSAN initiative. The overriding goal of the initiative is to improve living conditions of the urban poor in the Lake Victoria Region and protect local and regional environments. A project charter was developed by stakeholders at the city of …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 1, 2022 Read article
-
The Impact of Excessive Social Media Usage Among College Students with Special Reference to the Students of the Nilgiri District
Abstract: Social media has become such an essential tool for education and social interaction that many people now rely on it every day. As platforms for communication, Facebook, Twitter, Instagram, LinkedIn, mobile IM apps like WhatsApp, Viber, and IMO, as well as video conferencing services like Skype, have all seen growth in recent years. Concern has recently been raised about the extent of usage of these different platforms. According to the …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 1–12 Read article
-
How Lockdown 2020 Has Influenced the Specificity of the Embroidery Sector
Abstract: The present paper aims to focus on the influences of lockdown 2020 on the small firms of the Zari and Embroidery industry, an important informal localized industry in West Bengal. To access the issue, the analysis is based upon how small firms of the industry are influenced due to the restrictions appearing for the event of lockdown. The issue is crucial since this particular industry is characterized by the dominance …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 8–14 Read article
-
Case Study Flipkart (A): Transitioning to a Marketplace Model
Abstract: Conducted case study was attempted towards examining the misperception circulating current e-tailing marketplace concerning misinformation of the platform’s existing product. Reviewing of surfaced product quality challenge further uncovered related issues from the aspect of unhealthy price competition within the Indian marketplace, discrepancy in socioeconomic factors towards proliferation of current e-commerce practice and organizational ability in balancing sales growth to profit gain. Earlier academic studies and theoretical groundworks were reviewed and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
-
Evasion of Carbon Footprints in Cryptocurrencies and its Prospect Around the Globe
Abstract: The main aim of this study is to determine the evasion of carbon emission in use of cryptocurrency across the world. Stopping global warming caused by humans is crucial if we want to assure a sustainable future. While nations all over the world are actively working toward the sustainability goals, CO2 levels are gradually growing. The annualized energy usage of some crypto assets, like bitcoin, is projected to be comparable …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 20–31 Read article
-
Analyzing The Influence of Marketing Tactics in The Fast- Food Sector on Consumer Behavior
Abstract: India's diverse culture, which is made up of several states and regions, is implicitly reflected in its diverse cuisine. Home-cooked meals are a tradition among Indians, and both religion and the individual enjoy them. However, due to rising awareness of and influence from western civilization, there has been a slight shift over time in the food consumption pattern among urban Indian households. The economic shifts led to the entry of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 6–13 Read article
-
Driving Consumer Choices: The Influence of Advertising Campaigns on Automobile Purchases in Uttarakhand
Abstract: This study examines how consumer buying decisions in Uttarakhand, India’s automotive industry is influenced by advertising campaigns. The goal of the study is to pinpoint the essential components of advertising campaigns that affect the choices and preferences of consumers. A structured questionnaire was given to 132 respondents utilizing a quantitative method, with an emphasis on topics, such as celebrity endorsements, emotional appeals, and the efficacy of digital advertising. The results …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 15–22 Read article
-
Building a youth centric brand marketing strategies of Boat In Indian Audio market in MI Store at Tiruppur
Abstract: This study investigates the impact of youth-centric marketing strategies adopted by boAt, a leading Indian audio and lifestyle brand, in engaging young consumers at the MI Store in Tiruppur, a rapidly developing tier-II city. With the expansion of digital lifestyles and increasing smartphone penetration, the research examines how boAt effectively utilizes influencer marketing, social media promotions, exclusive product launches, and experiential branding initiatives to strengthen its connection with consumers aged …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 · pp. 34–40 Read article
-
Disaster Management Using Geographical Information System (GIS) Need of the Era
Abstract: Disaster management is very complex as it required tools and techniques to avoid such situations and reduce the impact of disasters since disasters most of the time are natural, and natural calamities cannot be avoided. This paper focuses on the necessity of geospatial technology for the controlling agencies to analyze the disaster situation and provide the necessary facilities to the citizen so that city will be ready to face the …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 1, 2018 · pp. 29–33 Read article
-
Growth with Self-Reliance Principle
Abstract: We will celebrate next year the 75th anniversary of Independence in August 2022, and the 75th anniversary of being a Republic and Sovereign country in four years hence. We are about to overtake China as the most populous country. With GDP of size of less than Rs 900 crore at the time of independence now are about to cross$ 3 trillion. India's road ahead, however, was rocky and uncharted, and …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 29–32 Read article
-
A Study on Green Businesses in India
Abstract: Increasing awareness on the various environmental problems has directed to a shift in consumerbehaviour. There has been a change in consumer attitude towards a green lifestyle. In the modernmarket green business have evolved special implications. The word ‘Green’ indicates purity throughquality, fairness in price and worthy in dealings. These green business emphases on ecofriendlyproducts to satisfy the needs and wants of the customers with the scope of sustainable development toa …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article