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52 articles for “social behavior”
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Understanding the Consumer Mindset: Key Behavioral Drivers of Patola Apparel Sales in Surendranagar
Abstract: Patola, a handwoven silk textile from Surendra Nagar, Gujarat, holds immense cultural and economic significance. This research paper examines the mindset and behavioral factors that impact the sales of patola apparel, specifically single ikat patola sarees, in the region of Surendra Nagar. By examining psychological, social, cultural, and economic factors, the study reveals the underlying motivations that drive consumer preferences. By utilizing a mixed-methods approach that includes surveys, in-depth interviews, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Role of social media in the Madhya Pradesh Assembly Election 2023 A Study of Digital Campaigning and Voter Engagement
Abstract: The Madhya Pradesh Assembly Election 2023witnessed an unprecedented integration of social media platforms in political campaigning and voter outreach. This study examines the role social media played in shaping public opinion, disseminating political narratives, and influencing voter behavior during the election. By analyzing campaign strategies of major political parties on platforms like Facebook, Twitter, Instagram, and WhatsApp, the paper highlights how digital communication complemented traditional methods to reach diverse demographics. …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Analyzing How Social Media Advertising Affects Consumer Decision-Making Processes
Abstract: This study looks into how advertising on social media affects consumers' decision-making. In order to better engage customers, businesses have been changing their advertising methods in response to the rise of social media platforms like Facebook, Instagram, and Twitter. The goal of the study is to investigate the psychological processes that underlie how social media ads affect consumers' awareness, deliberation, preference, and, finally, choice to buy. This study investigates variables …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Role of Marketing Communication in Adoption of Digital Wallets and UPI Apps
Abstract: India’s transition toward a cash-lite economy has been significantly accelerated by the rapid expansion of mobile-based financial technologies, particularly digital wallets and Unified Payments Interface (UPI) applications. However, the widespread adoption of these platforms depends not only on technological accessibility and usability but also on how effectively their benefits, security, and reliability are communicated to users. This study examines the role of marketing communication in influencing the adoption and continued …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Examining the Effects of Social Capital in the Workplace on Trust, Support, and Retention
Abstract: This study investigates the impact of workplace social capital on employees' turnover intentions. Social capital, encompassing the networks, relationships, and shared norms within a workplace, is increasingly recognized as a key factor influencing employee behavior and organizational outcomes. By analyzing data from a diverse range of industries, this research aims to elucidate how various dimensions of social capital—such as trust, support, and networking opportunities— affect employees' intentions to leave their …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 12–18 Read article
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Emotional Expression in Generation Z: a Review of Digital Communication Tools
Abstract: Emotional expression plays crucial role to convey the message effectively whether it is face to face or digital communication. Without emotions, communication is incomplete. The era of digitalization has changed the pattern of expressing emotions along with communication in different spheres of life. As digital natives, Generation Z heavily relies on digital communication tools to share their views and emotions in everyday interactions this study investigates the unique ways in …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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AI-Enabled Leadership Development and Strategic Organizational Analysis in Higher Education: Emerging HRM and Organizational Behavior Practices for 2026–2027
Abstract: The higher education sector is entering a transformative era, shaped by digital innovation, hybrid and remote learning modalities, and evolving expectations from students, faculty, and administrative staff. Leadership development, strategic planning, and organizational behavior practices in universities and academic institutions are increasingly challenged to respond to rapid technological, social, and demographic changes. In this context, artificial intelligence (AI) offers unprecedented opportunities to enhance human resource management (HRM), organizational analysis, and …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 1, 2026 Read article
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Omnichannel Marketing and Consumer Behavior in India
Abstract: Today, the advancement of the internet and new technologies affect buyer behavior. This leads to the creation of more and more sales pipelines, forcing consumers to change their purchasing habits. Omnichannel refers to stores available on all physical and virtual platforms. It is a modern business that exclusively uses technology to create a unified customer experience for customers in every interaction. This article examines the omnichannel behavior of Indian consumers …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 12–21 Read article
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Factors That Impact Online Buying Behavior Among Higher Education Institution Students: A Case Study of College Students in Chennai in Tamil Nadu
Abstract: Online shopping is linked to the buyer ‘s personality. However, it was not established whether online shopping is safe or not. It was also not established whether people shop online because of influencers. Price, accessibility, usability, the influence of social media, and customer confidence are all crucial factors that are closely analysed to see how they affect the dynamics of evolving online purchasing. This study attempt made to assess the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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A idea that helps people focus on what they can control or change,and accept what they can't.
Abstract: The Circle of Control, Influence, and Concern is a practical psychological and management framework that enables individuals to focus their energy on areas where they can make a meaningful impact while accepting situations beyond their control. Originally popularized through the works of Stephen R. Covey, this concept promotes self-awareness, resilience, emotional stability, and effective decision-making. The framework is divided into three interconnected spheres. The Circle of Control includes personal thoughts, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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Emotional Intelligence in Enhancing Organizational Effectiveness
Abstract: Organizational development is a systematic process of change that uses behavioral science techniques to improve an organization’s health and effectiveness by influencing the ability to adapt to environmental conditions, improve internal relationships, and increase learning and problem-solving capabilities. The need for organizational development continues to increase as information technology, globalization, increased competition, increased diversity, and increased public consciousness continue to change the organizational landscape. Several organizational development topics have emerged …
Published in NOLEGEIN Journal of Organizational Behavior Management · pp. 1–8 Read article
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Adoption of Unified Payments Interface Among College Students and Educators
Abstract: Digital payment systems play important role in supporting sustainable development. One of the most successful examples in India is the Unified Payments Interface (UPI), introduced by the National Payments Corporation of India in 2016. UPI allows users to make real-time digital transactions through mobile applications and has become one of the most widely used payment systems in India. Currently, Millions of transactions are processed through UPI every month. This study …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 11–18 Read article
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To study human behavior while booking hotels through online website
Abstract: The e-commerce industry is spreading like a network. In the past few years, India has witnessed the immense growth in the online industry which somewhere affected the way tourists search and purchase those products plus transformed the dispersion of travel products. The emerging operators of online travel bookings represent a significant percentage of global travel sales which have become a global phenomenon. Online intermediaries in the travel industry are mostly …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 2, 2019 · pp. 11–15 Read article
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Recapitulation of Sahara Parivar Pvt. Ltd.
Abstract: Being your boss gives a different kind of feeling, and one of the sources where we can be our boss and earn money, also by serving our country is entrepreneurship. India is becoming a hub of entrepreneurs as advancements in terms of technology, resources and government support are giving the new minds an encouragement to do their best. The new minds are coming up with ideas that are benefitting the …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
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Media Coverage of COVID-19: A Classical Case of Media Frenzy
Abstract: The effect of media on the wide varied audience in the recent days with continuous updates on the COVID-19 related information has led us to see that there is shift from enthusiasm to panic behavior among the viewers. The study focuses on how in recent days there is an intense spike in demand for healthcare and related information among the social media users who were directly influenced by the repeated …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 Read article
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Understanding Consumer Behavior in Purchasing Branded Footwear: A Review Study
Abstract: Consumer buying behaviour towards branded footwear is influenced by various factors, including brand image, quality perception, marketing strategies, and digital engagement. This review examines the key drivers shaping consumer preferences, such as trust, brand loyalty, price sensitivity, and the role of social media in purchase decisions. The emergence of e-commerce and advancements in digital marketing have significantly transformed the way consumers engage with footwear brands, resulting in noticeable changes in …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article
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AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing
Abstract: Artificial Intelligence (AI) is part of computer science that allows machines to imitate human thinking, such as learning, thinking, solving problems, and understanding the world around them. It uses models based on data, like machine learning and deep learning, to study large amounts of information and find patterns, helping machines make decisions or predictions on their own. Next, there's a group of people in the world who were born between …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Assessing the Role of Microfinance in Enhancing Economic Empowerment and Business Development for Rural Women in India
Abstract: This study explores the role of micro-finance in strengthening economic empowerment and supporting business development among women in rural regions of India. Despite their active participation in household and agricultural activities, rural women often face limited access to formal financial systems, restricting their ability to engage in entrepreneurial ventures. Drawing on case studies and quantitative evidence collected from various micro-finance initiatives, the research examines how small-scale credit, savings facilities, and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 61–65 Read article
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Building a youth centric brand marketing strategies of Boat In Indian Audio market in MI Store at Tiruppur
Abstract: This study investigates the impact of youth-centric marketing strategies adopted by boAt, a leading Indian audio and lifestyle brand, in engaging young consumers at the MI Store in Tiruppur, a rapidly developing tier-II city. With the expansion of digital lifestyles and increasing smartphone penetration, the research examines how boAt effectively utilizes influencer marketing, social media promotions, exclusive product launches, and experiential branding initiatives to strengthen its connection with consumers aged …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 · pp. 34–40 Read article
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Analyzing Real Estate Consumer Behavior and Preferences in the Digital Era: A Study of Online Marketing Impact on Property Purchase Decisions in Bengaluru Smart City
Abstract: Our study aims to investigate the impact of online marketing on real estate consumer behavior within Bengaluru's Smart City. The primary objectives include assessing the influence of online marketing strategies, understanding buyer preferences for digital tools, and exploring the significance of innovative marketing technologies in shaping consumer behavior and decision-making in the real estate sector. The research employs a mixed-methods approach combining quantitative and qualitative methodologies. The quantitative phase involves …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 8–18 Read article