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711 articles for “: Contactless payment, COVID-19, digital wallet, payment issues”
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A Study on the Collision of Education Development in the Growth of the Indian Economy and Population
Abstract: Education helps create core values for each nation. Education plays a stellar role in the development of the economy. Education not only provides solutions to economic problems like poverty, unemployment, and economic growth, but it also gives the solution to different social issues like crime rate, population growth etc. In building a nation, the contribution of education is as vital as the economy's growth for a nation's development. Hence this …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 33–37 Read article
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IPOs in INDIA: A decade analysis for IPOs average return
Abstract: Ever since the people of India got an alternative investment opportunity, stock market has been proven as a best investment venture for the passionate Indian investors. Some people call stock market investment a gamble but for the wise investors it is like a gold mine for generating wealth. Investing in initial public offerings (IPOs) represents one of the finest ways to benefit from stock market investing. IPOs give investors a …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 92–97 Read article
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Credit Card: 2024 Usage
Abstract: This study aims to understand credit card awareness (CCL) and credit card usage behavior (CCUB) in India. A survey was conducted; a survey with 400 respondents who use credit cards in India. The survey used to collect data had three sections: demographics, CCL, and CCUB. To assess CCL, consumers are asked to rate their knowledge of credit card terms and conditions, while CCUB measures using five questions. CCL was found …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 111–117 Read article
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Legal Framework in Deep Diving into Financial Frauds via Ad Click, Credit Card Management and Document Dispensation in E-commerce Transactions
Abstract: The financial industry is at a critical juncture with unheard-of potential and threats as it charts its course into a digital future. The advent of machine learning (ML) and artificial intelligence (AI) represents a paradigm change, offering a potent toolkit to bolster defences against more elusive and pernicious financial scams. In order to understand the dynamics of these frauds, pinpoint the weaknesses that allow them to spread, and clarify the …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 28–33 Read article
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Smart Finance: Leveraging Artificial Intelligence for Data-Driven Business Growth
Abstract: AI (Artificial Intelligence) has been a major factor in changing the financial landscape in recent years. The term "Smart Finance" describes use of AI tools like RPA (robotic process automation), ML (machine learning), natural language processing (NLP) to improve financial decision-making, automate repetitive tasks, and offer more in-depth understanding of how businesses operate. Financial institutions can improve customer service, manage risk better, streamline operations, and spur long-term development with this …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 22–27 Read article
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Effect of Artificial Intelligence (AI) on Financial Management: A Review
Abstract: Financial decision-making methods, predictive analysis, and risk management are the focal points of this study's examination of artificial intelligence's (AI) impact on financial control. This research uses a systematic literature review approach to look at the major shifts that have occurred because of AI's implementation in the banking industry, namely in terms of operational performance, financial decision-making, and customer experience. While there are clear benefits to using AI in financial …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Youth Perception on Tax Filing and Financial Responsibility in Urban Hyderabad
Abstract: This study is an attempt to explore the attitude, awareness, and responsibilities of youth towards tax filing. It also focuses on challenges that youth face with income tax system. As financial independence is of prime importance now-a-days among youths, specifically with the rise of gig and freelance work, tax compliance has emerged as a key issue. The study explores the attitude of youth aged between 18-30 years and an attempt …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 58–63 Read article
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FinMate: A Cloud-Based AI and Machine Learning Systemfor Smart Finance Management
Abstract: Managing your own money has become a lot harder since the number of digital payments in India has gone up a lot. The most popular tools still rely on fixed keyword heuristics, which means they can't learn, make predictions about the future, or give tax advice. FinMate fixes these problems with a cloud-native microservices platform that combines three machine learning models with a rule-based engine for optimising taxes. An XGBoost …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Smart Warranty
Abstract: A series of risks are involved with purchasing items online, particularly whether the product is authentic or not. Paper-based warranties are typically issued by retailers and producers for products as proof of origin, sale, ownership, history, and quality. However, paper warranties are subject to counterfeiting, loss, or theft. In this paper, we have shown how non-fungible tokens (NFTs) and blockchain platforms such as the Ethereum blockchain can be used for …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 29–34 Read article
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Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty
Abstract: In the digital age, advertising has become deeply intertwined with personal data collection, processing and analysis. While targeted advertising offers benefits in terms of efficiency, relevance and business outcomes, it also raises substantial issues of data privacy, user autonomy, transparency and trust. This paper explores the concept of “responsible advertising” within the context of data privacy—asking how advertisers, platforms and regulators can align commercial imperatives with the ethical and legal …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Examining the Behavioural Impact of Artificial Intelligence Applications in E- Commerce Ecosystems
Abstract: Within e-commerce ecosystems, artificial intelligence (AI) has emerged as a disruptive force that is altering digital decision-making, personalization tactics, and consumer engagement. AI applications such as recommendation systems, chatbots, intelligent search mechanisms, and predictive analytics are rapidly affecting online purchase behaviour. With an emphasis on purchase intention, contentment, and trust, this study investigates the behavioral effects of AI apps on customers in e-commerce settings. A structured questionnaire was used to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Effect on EV Charging Infrastructure on Customerpreference Towards EV
Abstract: The rapid growth of electric vehicles (EVs) has increased the importance of developing an efficient and accessible charging infrastructure. the availability of charging stations is one of the important factors that affects customer preference and supports the use of electric vehicles, this study titled "Effect on EV Charging Infrastructure on Customer Preference towards EV" mainly studies how EV charging infrastructure influences customer purchase decision and preference towards electric vehicles in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Reducing Incivility at Workplace: Primary Prevention is the Answer
Abstract: We see millions of people going to work every day but there are only a few luck ones who don’t experience workplace incivility. Workplace incivility originated by Anderson and Pearson in 1999 simply mean rude, discourteous behavior, hidden aggression towards anyone. Majority of the people are victim of uncivil behavior of some or other kind like verbal aggression, emotional abuse, bullying or even violence at workplaces. Research has already proved …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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A Study on Sustainable Human Resource Management
Abstract: In the age of mounting environmental, social, and economic issues, Sustainable Human Resource Management (SHRM) has become an essential approach to connecting organizational human capital strategy with international sustainability 7objectives. Differing from conventional HRM, which mainly addresses efficiency, compliance, and productivity, SHRM encompasses ethics, environmental responsibility, and social equity principles into practices of human resources. This research examines to what degree SHRM is practiced in Indian organizations, the difficulties encountered, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 1–12 Read article
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The Purpose-Driven Shift: a Theoretical Overview on Generation Z Workplace Dynamics and Human Resource Adaptability
Abstract: This conceptual study examines the evolving workplace dynamics of Generation Z (Gen Z) and the growing need for Human Resource (HR) adaptability in the emerging 2026 labor market. As digital natives with strong preferences for flexibility, ethical alignment, autonomy, and psychological well-being, Gen Z employees are redefining organizational expectations and challenging conventional HRM practices. Traditional management structures based on rigid hierarchies, standardized career paths, and annual performance evaluations are increasingly …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 · pp. 39–44 Read article
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Review on Computer Network Security
Abstract: Computer network security is crucial in protecting computer networks and their associated devices, software, and data from unauthorized access, attacks, and damage. The rapid advancement of technology has greatly improved our productivity, but it has also brought significant security risks, especially in the era of big data. These issues require everyone's attention. This study focuses on recent computer network security issues and proposes preventive measures. It is recommended to hire …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 2, 2022 · pp. 1–4 Read article
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Data Breach on Facebook Is an Unethical Practice for Personal and Corporate Safety and Security
Abstract: Facebook has been failed to keep its users' account information confidential. It is difficult to fight back towards safety and security for human life and potential breaches. These data breaches can reveal everything from social security numbers to personal and financial information. Once a criminal has this information, they can engage in all types of fraud under anyone's name. These consequences can include destruction or corruption of databases, the leaking …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 1, 2024 · pp. 25–34 Read article
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Social Engineering and AI: Rights and Ethical Practices Fostering Sustainability
Abstract: Artificial intelligence (AI) and social engineering combine to change organizational tactics, social norms, and human interactions. This convergence has the potential to be transformative in supporting sustainability in economic, environmental, and social dimensions. Social engineering itself is a tactic that manipulates human behavior and decision-making at its core, and artificial intelligence increases the power of this influence through predictive analytics, machine learning (ML), and the processing of large volumes of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article