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487 articles for “economic”
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Design and Development of a Virtual Stock Market Simulation Application for Financial Learning
Abstract: Financial literacy has become an essential skill in the modern economic landscape, particularly with the increasing accessibility of financial markets. Despite this, many beginners are reluctant to participate in stock market investments due to perceived risks, limited knowledge, and lack of hands-on experience. This paper focuses on the design and development of a Virtual Stock Market Simulation Application aimed at addressing these challenges by providing a safe and interactive learning …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Role of Marketing Communication in Adoption of Digital Wallets and UPI Apps
Abstract: India’s transition toward a cash-lite economy has been significantly accelerated by the rapid expansion of mobile-based financial technologies, particularly digital wallets and Unified Payments Interface (UPI) applications. However, the widespread adoption of these platforms depends not only on technological accessibility and usability but also on how effectively their benefits, security, and reliability are communicated to users. This study examines the role of marketing communication in influencing the adoption and continued …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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An Analysis of Fintech App Usage and Its Effect on Mutual Fund Investment Choices in Gujarat: A Review on Literature
Abstract: The rapid growth of Financial Technology (Fintech) has brought notable changes to the financial services sector, especially in the area of investment management. In India, the widespread use of mobile apps and digital platforms has made it easier for individuals to access and invest in mutual funds. This review paper focuses on examining existing studies related to the adoption of Fintech applications and their role in influencing investment behavior. Of …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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ESG Performance as a Non-Financial Determinant of Corporate Borrowing Cost: Evidence from Indian Listed Companies (2020–2025)
Abstract: This study examines the influence of Environmental, Social, and Governance (ESG) performance on corporate borrowing costs among Indian listed companies during the period 2020–2025. Using a balanced panel dataset of 50 firms across multiple sectors, the research investigates whether stronger ESG practices contribute to lower debt financing costs in an emerging market setting. The study employs advanced econometric techniques, including fixed- effects regression, instrumental variable estimation, and difference-in-differences analysis centered …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Behavioural Finance: An Indian Perspective
Abstract: Conventional finance has long rested on the premise of fully rational agents operating in efficient and frictionless markets, where all available information is instantly reflected in asset prices and investment decisions are made to maximize expected utility. However, a substantial body of empirical evidence has challenged these assumptions, revealing that investors frequently deviate from rational behaviour due to cognitive limitations, emotions, and psychological biases. Behavioural finance emerged as an alternative …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Decentralized Finance (DeFi) versus Traditional Finance in India: RegulatoryChallenges, Emerging Opportunities, and Security Risk Governance
Abstract: The conventional financial system in India, which oversees assets worth more than ₹220 trillion and provides services to more than 500 million account holders, is facing a new challenge from the fast expansion of blockchain-based decentralised finance (DeFi) protocols. This is an unprecedented turning point in the country's financial ecosystem. There are pressing concerns regarding the regulatory framework, systemic opportunities, and security governance frameworks suitable for India's specific socioeconomic situation …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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SWOT Analysis of Reverse Mortgage in India vis-à-vis USA Market
Abstract: In a country like India, owning a home is one of the most cherished dreams for every individual. Being a home owner, most of the people feel pride in the young age and protected in the old age. Senior Citizens are a growing section of the Indian economy and dependency in old age is increasing day by day. There is significant increase in longevity and low mortality, on the other …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 28–34 Read article
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Competitiveness and Innovative Strategies—A Prospective Study
Abstract: Management is required on each level of organization to succeed with business activities. Good management is the boon for companies, which can lead the organization to prosperity. In the present era of globalization, the companies must face varied dynamic challenges; to tackle all these challenges, the management of company should be innovative and competitive. Now company’s management, by using their strategies and tactics, splits the major task into small groups …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 21–26 Read article
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Global Business and Cross-Cultural Diversity: Globalisation and Business Changes and Values
Abstract: The phenomenon of globalisation nowadays has attracted more significant global attention than perhaps any other issues. Globalisation manifests itself in various aspects of life: economic, political, social and cultural. These are the dimensions of the international business environment. Globalisation is such a multifaceted concept and process that it has big size advantages as well as disadvantages. This study discusses the concept of global managers in the context of cross-cultural diversity …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 18–31 Read article
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Impact of FDI: Competition in Indian Defense Sector (1997-2016)
Abstract: Although Foreign Direct Investment (FDI) is believed to be an important determinant of economic growth in developing countries, its impact in the defense sector is very debatable. The present study tries to understand the impact of FDI in the defense sector from 1997 to 2016. Also, it focuses on the effect of market competition in Indian defense industry in the presence of private companies.
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 1–8 Read article
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Impact of Advertising and Marketing in Hospitality Industry
Abstract: The study is intended to find out the impact of advertising on the marketing of hospitality industry and their performance. This includes research whether advertisement helps hotels in creation of public image and also to know whether advertising is necessary in making customer aware of hotel services. The researcher also observed that the hotel’s main emphasis lays on providing the high quality services to their customers. The problem faced by …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 35–42 Read article
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Life Made Easy Through Online
Abstract: The latest development in technology has paved a way for the budding entrepreneurs to be independent with the help of information and technology used in banking sectors throughout the world. Surviving in the E-commerce competition, which is no less than is war. Surviving it requires outstanding strategies. You must be prepared for challenges and strive for growth at every stage of your business, and ultimately, this will provide you with …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 1–3 Read article
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Retail Sector in India: Challenges Ahead—A Conceptual Study
Abstract: Retailing includes all the activities involved in selling goods or services directly to final consumersfor personal, Nonbusiness use. Retailing in India is one of the pillars of its economy and accounts for14 to 15 percent of its gross domestic product (GDP). This paper provides full information aboutretailing industry in India. Need of this study has been created to study the meaning; importance; andchallenges of Indian retailing. Research methodology used in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 1, 2021 Read article
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An Analysis of Consumer Behaviour in Upgrading to Conspicuous Products in Branded Apparels
Abstract: Conspicuous consumption is a phrase coined by American sociologist as well as economist Thorstein Veblen. Conspicuous consumption could be applied to luxury goods which are easily recognizable as a more costly, expensive item. Tech, automobiles, and even clothing could all be examples of products related to mindful usage. Conspicuous consumption is usually done showing a certain social class or status.
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 19–23 Read article
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Attitudinal Status of Post-Graduate Students of Social Work Towards E- Learning
Abstract: With the expansion of globalization and the advancement in science and technology, a new competitive global economy is emerging were the nations and citizens are in great need to enhance their knowledge base, skill sets, and capabilities to suit the competitive world for survival. The traditional age-old education system is not sufficient to meet the current needs of the people and hence new advanced way of teaching and learning strategies …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 1–4 Read article
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A Study to Examine the Concerns and Hardships in the Implementation of the 2020 National Education Policy
Abstract: Education plays a crucial role in unlocking human potential, fostering an inclusive society, and driving national development. Ensuring equitable access to quality education is paramount for India’s continued growth and global prominence in areas such as economic advancement, social justice, scientific, innovation, national integration and cultural preservation. The National Education policy 2020, introduced on July 29, 2020, acknowledges the need to address the shortcomings of the existing education system, rooted …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 20–24 Read article
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Social Media in India: A Comprehensive Analysis with Marketing Perspectives
Abstract: This paper explores the evolution, impact, and future trends of social media in India, with a specific focus on marketing perspectives. It examines how social media platforms have influenced communication, culture, politics, and economics within the country. The study includes a literature review, analyzing various scholarly articles and reports on social media's role in Indian society. Additionally, it discusses the challenges and issues associated with social media, such as misinformation, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 24–28 Read article
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A Study on Customer Buying Behavior and Brand Loyalty with Reference toAutomobile Industry.
Abstract: The automotive sector is highly competitive, making it critical for businesses to understand client purchasing habits and establish strong brand loyalty. This study looks at what influences consumer purchasing decisions and brand loyalty in the automotive sector. The study concentrates on important factors like cost, features and product quality, marketing and promotion, and ease and after-sale support. Using a non-probability sampling technique, a structured questionnaire was used to gather primary …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A study on Adoption of AI powered Marketing strategies with reference toRetail Industry
Abstract: Artificial Intelligence (AI) is becoming an important part of the retail industry. Retail businesses are using AI-powered marketing tools such as chatbots, recommendation systems, predictive analytics, and personalized marketing to improve customer experience and increase business performance. The main purpose of this study is to understand the adoption of AIpowered marketing strategies in the retail industry and identify the factors that influence their adoption. The study was conducted among 125 …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Teachers with Dedicated Following are Successful Leaders beyond Classrooms
Abstract: Influence on provisioning of higher education and the development in the world economy are worth to be noted and compared. The state-of-art technology can be incorporated for teaching almost any subjects. Education in 21st century should be competitive, innovative and market driven and should be the benchmark itself against the best of its kind in the world. Technology based educational ways reinvigorates learning process. The process of institution building in …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 17–26 Read article