MBA Journals Peer-reviewed management research from Consortium e-Learning Network

NOLEGEIN Journal of Global Marketing

Retail Sector in India: Challenges Ahead—A Conceptual Study

  1. Hardeep Singh
  2. Bikram Pal Singh

Abstract

Retailing includes all the activities involved in selling goods or services directly to final consumersfor personal, Nonbusiness use. Retailing in India is one of the pillars of its economy and accounts for14 to 15 percent of its gross domestic product (GDP). This paper provides full information aboutretailing industry in India. Need of this study has been created to study the meaning; importance; andchallenges of Indian retailing. Research methodology used in this research paper is based onsecondary data collected from various source such as books; journals; magazines; research paper;websites and primary data collected with the help of telephonic interactions; face to face interviewsand survey results collected with the help of questionnaires. In this paper our main focus is tohighlight the retailing industry in India

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