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550 articles for “Online Classes, COVID-19, Mental Health, Physical Health”
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Navigating the Digital Transformation Landscape: An Exploration of India's Financial Sector Evolution, Challenges, and Opportunities
Abstract: The advancement of India's financial sector into the digital realm has been propelled by government initiatives, technological advancements, and shifting consumer preferences. This transition has not only widened access to financial services but has also boosted their efficiency and transparency. Embracing digital financial transactions is crucial for fostering financial inclusivity, convenience, transparency, and economic advancement. Such adoption empowers individuals, reduces expenses, enhances security, and aligns with the government's push for …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 1–8 Read article
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Assessing the Impact of Demonetization on India's Cashless System: A Comparative Study
Abstract: This study compares online and offline banking habits, economic outcomes, and digital transactions to investigate how India's 2016 demonetization affects the nation's transition to a cashless economy. The goal of the abrupt elimination of the ₹500 and ₹1,000 notes was to promote the usage of digital payments and fight black money. The results show a significant increase in digital transaction volumes and quantities after demonetization, indicating enhanced financial inclusion and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 53–58 Read article
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The Evolution of the RBI Governor's Role: A Comparative Analysis Pre- and Post-MPC Constitution
Abstract: The Reserve Bank of India (RBI) has been a cornerstone in India's economic framework since its inception in 1935. The RBI Governor has historically wielded significant autonomous power in shaping monetary policy. This research examines the evolution of the RBI Governor's role before and after the establishment of the Monetary Policy Committee (MPC) in 2016. The MPC was introduced to enhance the transparency, accountability, and credibility of monetary policy decisions …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 78–82 Read article
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A Comparative Analysis of Performance Metrics of India’s Top 5 Public and Private Banks
Abstract: The financial performance of banks is a vital indicator of a country’s economic stability and progress. In India’s rapidly evolving and competitive banking landscape, understanding financial trends and outcomes is essential for evaluating institutional resilience and sector-wide health. This analysis focuses on the financial efficiency of five prominent Indian banks for the period of 2019-2024. Using a descriptive research design, the study assesses key financial ratios including profitability, liquidity, and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 22–29 Read article
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Study on Financial Analysis Practices at Elaiichiram Foods Industries
Abstract: Financial analysis plays a vital role in evaluating the performance, stability, and growth prospects of an organization. The present study focuses on the financial analysis practices at Elaiichiram Foods Industries, aiming to assess the effectiveness of financial management and decision-making processes within the firm The research examines key financial statements, including the balance sheet, income statement, and cash flow statement, to evaluate the company’s profitability, liquidity, solvency, and operational efficiency. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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AI-Assisted Personal Finance Management System with Real-Time Budget Alerts and Smart Expense Categorization
Abstract: This study presents the design and conceptual development of an AI-assisted Personal Finance Management System (PFMS) that integrates artificial intelligence, machine learning, and behavioral finance principles to enhance individual financial decision-making. The proposed system aims to address limitations of traditional financial tracking tools by incorporating real-time budget alerts, intelligent expense categorization, and predictive analytics to deliver personalized financial insights. By leveraging Natural Language Processing (NLP) and pattern recognition techniques, the …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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FinMate: A Cloud-Based AI and Machine Learning Systemfor Smart Finance Management
Abstract: Managing your own money has become a lot harder since the number of digital payments in India has gone up a lot. The most popular tools still rely on fixed keyword heuristics, which means they can't learn, make predictions about the future, or give tax advice. FinMate fixes these problems with a cloud-native microservices platform that combines three machine learning models with a rule-based engine for optimising taxes. An XGBoost …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Energy-Efficient Neuromorphic Spiking Neural Networksfor Real-Time Event-Driven Stock Market Prediction: A Systematic Review
Abstract: I believe that neuromorphic computing and financial prediction is now a genuinely exciting, yet under-researched, area of applied machine learning study. The paper presents a systematic literature review of the literature based on energy efficient Spiking Neural Networks (SNNs) in forecasting events-based real-time stock market data. Event based in character Financial time-series data is not continuous in nature, but consists of major discrete events like significant price changes, volume surges, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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The Accuracy Paradox in AI Equity Markets: A Regime-AwareTrading Strategy using XGBoost and Walk-Forward Optimization
Abstract: This study investigates the “Accuracy Paradox” in algorithmic equity trading by examining whether a machine learning model with near-random directional prediction accuracy can still generate profitable trading outcomes when combined with effective risk- management and market-regime rules. An XGBoost classifier was developed and evaluated using approximately six years of daily market data from five major technology stocks—NVIDIA, Apple, Microsoft, Alphabet, and Meta—covering the period from January 2020 to February 2026. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Role of Digital Lending Platforms In Enhancing Access To Formal Credit
Abstract: Digital lending platforms have changed the way people borrow money, making the loan process faster, easier, and more convenient. Instead of visiting banks, filling out many forms, and waiting for approval, people can now apply for loans through mobile apps and websites from anywhere. These platforms have become popular because they save time, require less paperwork, and provide quick access to formal credit. The main purpose of this study is …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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SWOT Analysis of Reverse Mortgage in India vis-à-vis USA Market
Abstract: In a country like India, owning a home is one of the most cherished dreams for every individual. Being a home owner, most of the people feel pride in the young age and protected in the old age. Senior Citizens are a growing section of the Indian economy and dependency in old age is increasing day by day. There is significant increase in longevity and low mortality, on the other …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 28–34 Read article
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Influence of Culture and Subculture
Abstract: This research study aims to explore the field of marketing strategy utilized during the off-season in a five-star hotel in Pune. This will be done by evaluating the effectiveness of the marketing strategies of the hotel based on the seven elements of the marketing mix. The first objective of the study is how product, price, place, promotion, process, physical evidence, and people affect the marketing strategies of hotel in the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 9–17 Read article
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The Level of Aggression in Consumers and Non-Consumers of Cannabis in Smoking Form
Abstract: Substance abuse usually begins in adolescence. Adolescents are poly-substance abuser. They mostly widely use tobacco, alcohol and marijuana; nicotine and alcohol are termed "gateway" drugs. The several risk factors have been identified among adolescent substance abuse. These include high level of family conflicts, academic difficulties, mental disorder, depression, conduct disorder and early onset of cannabis smoking. The objective of this study is to see the level of aggression in consumers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 41–51 Read article
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Economic Analysis of Advertising Agency Services
Abstract: We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the US advertising agency industry: what accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger’s (2005, 2008) cost-based theory of bundling, we develop a simple model of an agency’s decision to unbundle as a tradeoff between the fixed cost to the advertiser of establishing …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 26–31 Read article
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An Analysis of Consumer Behaviour in Upgrading to Conspicuous Products in Branded Apparels
Abstract: Conspicuous consumption is a phrase coined by American sociologist as well as economist Thorstein Veblen. Conspicuous consumption could be applied to luxury goods which are easily recognizable as a more costly, expensive item. Tech, automobiles, and even clothing could all be examples of products related to mindful usage. Conspicuous consumption is usually done showing a certain social class or status.
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 19–23 Read article
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Artificial Intelligence Use Globally
Abstract: This report examines the global use of artificial intelligence (AI), its applications, benefits, and potential risks. The article explores the various ways that AI is being used in fields like healthcare, banking, transportation, and entertainment. It highlights the benefits of AI, such as increased efficiency, accuracy, and decision-making, enhanced safety, and better user experiences. The report also outlines the potential risks of AI, including job displacement, lack of transparency, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 33–36 Read article
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Smart Warranty
Abstract: A series of risks are involved with purchasing items online, particularly whether the product is authentic or not. Paper-based warranties are typically issued by retailers and producers for products as proof of origin, sale, ownership, history, and quality. However, paper warranties are subject to counterfeiting, loss, or theft. In this paper, we have shown how non-fungible tokens (NFTs) and blockchain platforms such as the Ethereum blockchain can be used for …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 29–34 Read article
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A Study on Fintech and its Impact on Sustainable Development of Green Banking
Abstract: A study has been conducted on Fintech and its impact on sustainable developments of green banking. The purpose of this project report is to understand the impact of fintech in sustainable developments of green banking. The survey was carried out with the use of a questionnaire to acquire primary data from potential users in rural area. Then, from the study of literatures, to assess and analyze the previous works, what …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 6–11 Read article
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A case study in Karnataka focusing on green marketing of farm stays
Abstract: In the past ten years, agritourism, often known as green tourism, has grown in popularity in India. "Green tourism" is a broad approach to adopting and advancing sustainable tourism practices. The cornerstone of green tourism is the protection and upkeep of natural resources. Businesses nowadays are becoming increasingly aware of the significance of integrating sustainable practices into their day-to-day operations. Companies are promoting the "greenness" of their products to stand …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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Evaluating the Value Relevance of Digital Marketing Adaptation to Firm Performance
Abstract: Digital marketing has emerged as a vital tool for businesses looking to improve their overall performance, consumer engagement, and visibility in the current business climate. This study assesses how adopting digital marketing can improve IT consulting organizations' performance. IT consulting firms must adjust digital marketing tactics like social media, search engine optimization (SEO), and online advertising as businesses rely more and more on technology to interact with their clientele in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 15–23 Read article