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1082 articles for “COVID-19, Manufacturing and services sector, lockdown, fundamental analysis”
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A Study on Assessing the Effectiveness of Indian Post Payments Bank in Expanding Financial Inculsion Among Rural Area
Abstract: Financial inclusion remains a critical driver of equitable economic development in India, particularly in rural areas where access to formal banking services has historically been limited. This study examines the effectiveness of India Post Payments Bank (IPPB) in expanding financial inclusion among rural populations by leveraging the extensive postal network and digital banking infrastructure. Established to bridge the last-mile connectivity gap, IPPB delivers doorstep banking services through postmen and Gramin …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article
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THE SATISFACTION LEVEL OF RETAILERS OF AMUL MILK IN PORBANDAR CITY AT MOTHER DAIRY (UNIT OF G.C.M.M.F. Ltd)
Abstract: MOTHER DAIRY (UNIT OF G.C.M.M.F. Ltd,), set up in 1994,is a wholly owned subsidiary of National Dairy Development Board (NDDB) of India. Mother Dairy (UNIT OF G.C.M.M.F.Ltd) owned by Gujarat Cooperative Milk Marketing federation Limited (G.C.M.M.F.Ltd) – a state level apex cooperative organization of 1.6 million farmers of Gujarat and was commissioned in September 19, 1994 with a sole objectives of receiving each and every drops of milk from its …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 1, 2019 · pp. 23–29 Read article
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Privatization of Indian Railways–a Study
Abstract: There is a wide resource gap in the transport sector of India. The Government of India identified the importance of the private sector in bonding this resource gap. The government wants to develop infrastructure and services in transport sector. So, the Government of India is actively working on privatization of Indian Railways. In comparison to roadways, Indian Railways is twelve times more energy efficient in freight traffic. It is also …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 35–40 Read article
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Reforming Public Administration: Need of good Governance in India
Abstract: Public administration that supports the conduct of government business and operation of management, remains an integral to the process of globalization and economic liberalization during 21st century. It continues to play significant role in forms of data sharing resources and multichannel information. Whereas good governance baked by ICT norms and supported by Simple, Morale, Accountable, Responsive, Transparent (SMART) policy, remains the backbone of decision makings through formation of sound public …
Published in NOLEGEIN Journal of Corporate & Business Laws · pp. 44–52 Read article
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Internationalisation of Higher Education in the Backdrop of NEP 2020
Abstract: The National Education Policy (NEP) 2020 was approved by the cabinet on June 29, 2020. With the cabinet approving the NEP 2020, thereby ushering in reforms in the Indian education sector, the move has paved the way for foreign universities to set up operations in India. According to the NEP policy document, selected universities from the top 100 universities will be facilitated to operate in India. An International Students Office …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR Read article
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HealthFitness, the Mantrato Achieve Customer Loyalty in Indian Urban Market, Evidence from India
Abstract: Since ancient days, Indian conventional practices were additionally towards health and fitness, which are reflected in numerous items from toothpaste to repellents. This paper comprehends the relationship advertising idea and analyzes human services and relates segments that have an immediate effect on any social methodology. Relationship advertising through ‘health-fitness’ has turned into a worthy subject as it influences the utilization conduct of individuals. This research was done for Twin city …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 25–31 Read article
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Application of Digital Marketing to the Scope and Distribution of E-books
Abstract: This phrase has been used for several decades: electronic marketing. Any form of marketing that makes use of electronic devices and that marketing specialists can utilize to disseminate marketing messages and evaluate their efficacy during the consumer journey. This study investigates the importance of digital marketing in the context of e-books. In addition, we'll examine the benefits and drawbacks of digital marketing in the context of e-books as well as …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 24–28 Read article
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Rural Advertising's Effect on Andhra Pradesh State's Retail Business Development
Abstract: Though it is still a relatively new field of study, rural marketing is becoming increasingly important in the majority of developing nations. The process of creating, pricing, distributing, marketing, and advertising goods and services in rural areas as well as marketing industrial and agricultural products from rural areas in metropolitan areas is referred to as rural marketing. With the advent of economic liberalization and globalization, the industrial sector—and especially the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 20–30 Read article
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Effectiveness of Influencer Marketing Strategies in Enhancing Customer Learning Interest
Abstract: The swift digital evolution within the education sector has profoundly altered the methods by which learners identify, assess, and choose online learning options. Among the multitude of digital platforms, YouTube has surfaced as a formidable channel for educational marketing driven by influencers, providing captivating, visual, and interactive content. This research investigates the efficacy of influencer marketing strategies on YouTube in boosting learners’ enthusiasm for enrolling in online courses, particularly concentrating …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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A Study on Consumer Preferences and Satisfaction in the OTTStreaming Market in India
Abstract: The rapid growth of Over-the-Top (OTT) streaming platforms has significantly transformed the entertainment landscape in India by reshaping consumer viewing behaviour and reducing dependence on traditional media such as television and cinema. This transformation has been driven by increased smartphone penetration, affordable internet access, and technological advancements, making OTT services a preferred medium for digital content consumption. The present study adopts a descriptive and analytical research design. Primary data were …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 31–39 Read article
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A Study on Factors Influencing Consumer Purchase and Intension towards daily products.
Abstract: The contemporary consumer marketplace offers a vast array of dairy choices characterized by distinct brands, diverse pricing structures, and varying quality standards. As health consciousness and urbanization rise dramatically among consumers, the demand for safe, hygienic, and premium quality dairy staples has surged concurrently. Modern buying journeys are heavily swayed by multi- dimensional factors, including structural packaging formats, online social proof, and widespread point-of-sale availability. This study utilizes Consumer Behaviour …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 47–53 Read article
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Internationalisation of Higher Education in the Backdrop of NEP 2020
Abstract: The NEP 2020 was approved by the cabinet on June 29, 2020. With the Cabinet approving theNational Education Policy (NEP) 2020, thereby ushering in reforms in Indian education sector, themove has paved way for foreign universities to set up operations in India. According to the NEPpolicy document, selected universities from the top 100 universities will be facilitated to operate inIndia. An International Students Office at each institution hosting overseas students …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article
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Role of Self-Help Groups (SHGs) in empowering Women Entrepreneurs
Abstract: Self-help groups (SHGs) utilizing microfinance have gained international recognition as an effective contemporary strategy for promoting self-reliance, empowerment, and sustainable development among their members and communities. By fostering collective action, mutual support, and inclusive growth, SHGs play a crucial role in addressing socio-economic challenges and building more resilient and inclusive societies. Microfinance is widely associated with initiatives aimed at eradicating poverty, supporting small businesses, and promoting gender equality. It involves …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 2, 2024 · pp. 28–40 Read article
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Risk management of PMPML Buses in Pune City and PCMC Region
Abstract: Urban mobility depends heavily on public transit, which calls for effective risk management techniques to guarantee service dependability, efficiency, and safety. Pune Mahanagar Parivahan Mahamandal Limited (PMPML) buses in Pune and the Pimpri-Chinchwad Municipal Corporation (PCMC) area are the subject of this study's analysis of the risk management framework. The study emphasizes important facets of operational risk, such as passenger safety protocols, driver training, vehicle design, and route planning. In …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 1–6 Read article
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Industry 5.0 and the 4Es: Building an Inclusive, Ethical, and Sustainable Future
Abstract: Industry 5.0 marks a transformative evolution in industrial development by shifting the focus from automation-driven productivity to a more human-centered, sustainable, and ethically grounded approach. Unlike Industry 4.0, which emphasized technological advancement and efficiency, Industry 5.0 integrates human intelligence with advanced technologies while prioritizing societal well-being and environmental responsibility. This study explores Industry 5.0 through the 4E framework – Empathy, Ethics, Equity, and Ecology – to examine how these dimensions …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 17–23 Read article
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What Is IMC? Integrated Marketing Communications
Abstract: The marketing mix has four elements; Promotion is one of the elements. Therefore, a marketing communications (IMC) strategy that includes a combination of supporting tools can be an important part of the overall marketing strategy. Different promotional tools can make people aware of a company's product or service, make people understand the features and benefits of the product or service, and encourage them to purchase. With this in mind, this …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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Reforming Public Administration: Need of good Governance in India
Abstract: Public administration that supports the conduct of government business and operation ofmanagement, remains an integral to the process of globalization and economic liberalization during21st century. It continues to play significant role in forms of data sharing resources and multichannelinformation. Whereas good governance baked by ICT norms and supported by Simple, Morale,Accountable, Responsive, Transparent (SMART) policy, remains the backbone of decision makingsthrough formation of sound public opinion, ethics of democratization, efficient …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 1, 2021 Read article
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South Korea can be an Economy Model for Developing Countries: A Study
Abstract: The Four Asian Tigers includes the economies of Singapore, Hong Kong, South Korea and Taiwan. These are the countries that witnessed rapid industrialization and high growth rates between the early 1960s and 1990s.The growth rate was so exorbitant that it was excess of 7 percent each year. By the early 21st century, all four had developed into high-income economies and became specialist in having competitive advantage. Hong Kong and Singapore …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 2, 2018 · pp. 26–29 Read article
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External Debt as an Explanatory Deterrent to Nigeria’s Macroeconomic Solidity
Abstract: External debt implies fund borrowed from international financial institutions but was not paid back. This study examines the impact of external debt on some selected macroeconomic forces in Nigeria: Inflation rate, exchange rate, interest rate, and balance of payment. Time series data were used for the analysis and were sourced from the Central Bank of Nigeria, Statistical bulletin, and other relevant publications. The data are covered from 1987 to 2020. …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 14–25 Read article
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Predictive Fraud Detection Architecture: A Multi-Method Empirical Evaluation of Data-Driven Forensic Analytics, Internal Control Systems, and Continuous Auditing Using Primary Organizational Data
Abstract: The growing complexity of financial systems and the increasing sophistication of fraudulent activities have intensified the need for predictive and data-driven fraud detection architectures. Traditional audit approaches, characterized by periodic reviews and retrospective analysis, are no longer sufficient to address real-time financial risks. This study develops and empirically evaluates a predictive fraud detection architecture that integrates data-driven forensic analytics, internal control systems, and continuous auditing mechanisms using primary organizational data. …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 Read article