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532 articles for “marketing”
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Corona Response: The Case Study of Bhabhiji Papad
Abstract: This is a business case study. It is about how a company saw opportunity in Covid19 and launched new product to meet the market demand. Due to Covid19, there is a demand of products that develop immunity. Bhabhi ji papad launched a product that builds immunity. This product got lot of media attention. The product was launched by central minister Mr. Arjun Ram Meghwal. The case study is designed to …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 30–32 Read article
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ICICI Life Prudential Insurance
Abstract: Protection is an assistance industry and the principle center is around the productive and successful conveyance of administrations to the policyholders. The main elements in the protection business are the security of the sum guaranteed and consumer loyalty. This can be accomplished by conveying quality assistance for it being the urgent component that has its appearance on client maintenance, devotion, and winning the hearts of new clients and eventually upgrades …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 2, 2021 · pp. 17–21 Read article
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Review of Innovative Quality Indicators of Faculty in Institutions: A Study in Perspective of Students’ Performance
Abstract: Generally, there is an immoderately competitive market. As of now, we do not just compete with thesurrounding networks but along with this, we need to compete globally also. So, for that, we need towork with the base. As education gives confidence, enhance skill, and develop better leadingpersonality. So, for that, a learning and a creative environment must be required as in that studentslearn from others, work in coordination, and develop …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 1, 2022 Read article
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Trust Leadership, Happiness and Consumer Confidence Based Indian Management Philosophy (Adi Shankaraya Philosophy)
Abstract: Change is constant and organizations need to adopt changes to survive in this dynamic environment. Trust leadership is an important factor for the organization to consider to maintain relationship with all stakeholders. Trust leadership is a competitive tool for all organizations in present time. Much importance was not given earlier, but now focus has been shifted and trust leadership management has got its due importance. It is said that customer …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 9–12 Read article
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Students' Perspectives on Strategic Entrepreneurship Education in Malaysia
Abstract: Entrepreneurship is the use of business and financial skills to the development of new products and services for the market. New organisations may form because of this, or existing ones may find fresh life as they adapt to new circumstances. Most new businesses are founded by entrepreneurs who create startups. The research was conducted to the target group of students located in Kota Bharu City located in Kelantan State in …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 28–47 Read article
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The Impact of Effective Management on a Company’s Capacity to Manufacture Items and Develop Software
Abstract: This case study examines the impact of good leadership on productivity in a manufacturing companyand a software development company. The study identifies key leadership strategies that can be effective in improving productivity, including employee engagement, training and development, performance management, building a culture of trust, empowering employees, fostering collaboration, and promoting continuous improvement. According to the study, these tactics significantly affect employee satisfaction, motivation, and output, which boosts organisational effectiveness …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 1, 2023 · pp. 13–17 Read article
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Leadership in Crisis Time & Thought Leadership
Abstract: COVID-19 created massive problems around the world. There is a significant impact in almost everysphere of life. That is, economically, socially, and mentally, we are all affected. A new world has started, and we need to grasp, accept, and manage it very effectively. All around the world, there has been a shortage of money, which has made it difficult for people to access basic necessities. Trade restrictions and confinement measures …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 1, 2023 · pp. 9–12 Read article
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Applicability of Classical Entrepreneurship Theory in 21st Century Entrepreneurship
Abstract: This study examines the applicability of classical entrepreneurship theory in the 21st Century Entrepreneurship. The Theoretical Reasoning Approach (TRA) was employed for this study. It involves a comprehensive review of literature in the area of study to identify relevant reasoning, concepts and theories. It helps to identify the major variables or domains of the study and the interrelationship between them. With this method access to reliable information and resources was …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 1, 2024 Read article
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Feminism in the Global Scenario
Abstract: Feminism is a transformative social and political movement that challenges systemic inequalities rooted in patriarchal ideologies. Historically viewed through Western-centric lenses, feminism today is increasingly recognized as a diverse and globally interconnected struggle. This paper critically examines the trajectory of feminism from its historical roots to its present-day manifestations in different regions including North America, Europe, Asia, and Africa. It explores how feminism has evolved through multiple waves—each wave characterized …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 2, 2024 · pp. 1–6 Read article
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Customer Satisfaction Assessment for Drip Irrigation in Eastern Sangli District of Maharashtra
Abstract: The agricultural output of India is dependent on Monsoon, but most of the crops are cultivated with the help of irrigation. Different methods like drip irrigation methods are being used for irrigation. The aim of the researcher is to study and understand customer satisfaction towards Drip irrigation product of Netafim. Also to understand the actual level of satisfaction of farmers about the product. Researcher wants to know about effectiveness of …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 1, 2018 · pp. 5–11 Read article
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Artificial Intelligence: Threat or Opportunity
Abstract: Artificial Intelligence (AI) has become the latest boom in the technology world and within a short span of time it has changed the way of working anything that is linked to life of a human being e.g. education, employment, economy, communication network, warfare, privacy, security, healthcare, ethics etc. However, the goal of artificial intelligence research is to create an artificial general intelligence (AGI), which can do any intellectual task that …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 2, 2018 · pp. 1–6 Read article
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Realizing The Growing Popularity Of Mobile Commerce
Abstract: Electronic market facilitates the exchange of goods and services, matching of buyers and sellers and providing institutional infrastructure which is supported by government which encompasses legal and regulatory aspects. Advancement in wireless technology has paved possible channels for offering customized services and with the increase number of handheld devices has developed mobile electronic commerce. A standard convenient channel for communication is established with m-commerce which saves time and provides location …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 2, 2019 · pp. 4–10 Read article
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Role of Educational Technology in Transforming Higher Education of India
Abstract: Digital era has imparted visible changes in the instruction of knowledge in Indian Territory over the span of 50 years. This has affected the level of educational consumption among its people. Information explosion has widened the horizons of the knowledge, and the population of the students is increasing day by day with the democratization of education along with different levels of motivation and aspiration. Here, mass media has played a …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 1, 2021 · pp. 14–18 Read article
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Data Integrity in the Pharmaceutical Industry
Abstract: Data should have consistency, completeness, accuracy which is the main requirement of data integrity. Safety of data is abeyance of—GDPR (General Data Protection Regulation) compliance – and security should be followed to regulatory compliance then such data become data integrity. It is maintained by a collection of processes, rules, and standards implemented till the finish product/drugs. Presently, the most discussed topic in the pharmaceutical/healthcare industry is the Data Integrity. Pharmaceutical …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 2, 2021 · pp. 14–23 Read article
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Tackling Covid-19 from Technological advancement
Abstract: In the universe, it has changed day-to-day exercises; something as simple as a walk in the garden is perceived very differently now. The same is valid for business. Various business houses have closed down or changed to oblige a social distancing. New way of consumer and worker behavior and expectations have emerged during the first week of the crisis. Corona-virus addresses a giant monetary shock and weight. Lately, the center …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 40–44 Read article
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A Case Study on Online Jewellery Portals—A Potential Solution for Purchasing Jewellery during Pandemic
Abstract: Due to pandemic, the business situation is rapidly changing. The pattern of buying has changed drastically. Due to pandemic situation people fear mass gatherings and crowded markets. Due to lockdowns non- essential businesses are facing the brunt. People are preferring only essential commodities at these challenging times and non- essential product and services are facing the heat. Indians love gold jewellery because to them it is a great way to …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 28–39 Read article
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Agro-based mobile apps – A potential aid to the farmers on their finger tips
Abstract: Agriculture is the backbone of our country, but the backbone needs more strength today to cater to the predicted increase in demand for food. Besides India being an agriculture based country, the majority of the farmers are facing many problems like lack of market price information, unnecessary expenditure on chemicals, unnecessary usage of chemicals which is a problem to the environment and the food quality too and many other such …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 1–11 Read article
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Role of the Innovation and Technology in Management
Abstract: Information Technology Management (ITM) is an important part of modern enterprises, driving corporate operations, strategic planning, and innovation. ITM encompasses the planning, implementation, and oversight of technology resources and systems to meet organizational objectives. This abstract explores the significance of ITM, its key functions, and the impact it has on business success and competitiveness. ITM integrates various disciplines, including information systems, data management, cyber security, software development, and infrastructure maintenance. …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 2, 2024 · pp. 1–8 Read article
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Role Artificial Intelligence in Developing Business Communication: An Analytical Study
Abstract: Unquestionably, artificial intelligence (AI) has changed the commercial communication paradigm in a number of ways. AI has introduced the newest technologies that are transforming and reinventing how businesses engage both at home and in the market, including numerous company operations and vital activities, from improving interpersonal interactions to simplifying internal and external operations. The present research explores the various aspects of artificial intelligence and its significant role in developing effective …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 31–35 Read article
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Adoption of ERP System in Small and Medium Enterprises: Benefits and Barriers – A Study with Reference to Trinity Electrical Industries, Bengaluru
Abstract: Organizations are ready to invest large amount for new technologies to enhance their activities across their supply chains and to improve their business. They need ERP software to enhance their operation and improvise. The top ERP giants SAP, Oracle, Sage, Microsoft and SSA Global having a great global market share. Objectives: The study is focused on identifying the problems for implementing and benifits associated with the implementation of ERP system …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 · pp. 42–57 Read article