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1171 articles for “COVID-19, Agriculture practices in India, COVID-19 impact on agriculture”
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Artificial Intelligence in Retail Customer Engagement: A Systematic Review ofTools, Strategies, and Consumer Impact
Abstract: Retail customer engagement has broadened far and wide thanks to the swift adoption of Artificial Intelligence (referred henceforth as AI) technologies; making it possible for businesses to create a lot more personalized, efficient, and interactive consumer experience. In this paper, a systematic review of recent research on AI in retail settings was conducted based on the implementation and application of AI tools in consumer-retailer interface areas, as well as their …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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A Study on Impact of Augmented Reality on Customer Experience inOnline Shopping
Abstract: This project is about understanding role of augmented reality in an online shopping and how it affects customer experience, many people purchase products through online platforms and augmented reality is becoming one of technologies used to make shopping easier and more interactive, the study tries to understand whether this technology is useful for customers and how it influences their purchasing behaviour during an online purchases, information for study was collected …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Growth with Self-Reliance Principle
Abstract: We will celebrate next year the 75th anniversary of Independence in August 2022, and the 75th anniversary of being a Republic and Sovereign country in four years hence. We are about to overtake China as the most populous country. With GDP of size of less than Rs 900 crore at the time of independence now are about to cross$ 3 trillion. India's road ahead, however, was rocky and uncharted, and …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 29–32 Read article
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India's Shift to Quality Education: The Role of Digital Tools in Advancing Higher Education in Alignment with SDG 4
Abstract: The rapid advancement of digital technologies has significantly transformed higher education, presenting new opportunities to enhance learning outcomes and foster inclusivity. SDG 4—"ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all"—is in line with digital tools, which have become effective means of tackling the world's educational problems. This study explores the role of digital resources, including virtual classrooms, online materials, e-learning platforms, and AI-driven educational technologies, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Designing a Mobile Application to Empower Aspiring Entrepreneurs: A Practical Approach to Business Onboarding
Abstract: The growth of the digital economy has made the use of mobile technology a significant factor in the success of the business. This paper explains the process of creating a mobile application that would enable potential entrepreneurs to join our platform and create their business in an easy and efficient manner. The application provides easy-to-use resources and a checklist that guides the user through turning business plans into business ventures. …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 20–33 Read article
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Evaluating MF Contribution to India's Economic Growth Sector wide
Abstract: The role of microfinance in lending to the poor has been crucial in establishing an inclusive economy through the development of banking services while supporting economic development by creating entrepreneurs with an emphasis on supporting women. The objective of this research paper is to explore the relationship between microfinance loans and GDP for periods between 2016 and 2025 to aid in the development of financially sustainable microfinance systems. Using an …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 Read article
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Parameterizing Credit Risk Management System in Commercial Banks of India
Abstract: Credit risk is the possibility that a financial institution may lose money if a borrower's circumstances worsen to the degree where an asset's value (including off-balance-sheet assets) is reduced or eliminated. The goal of this work is to make clear the challenges caused by past-due loans so that they can be utilized as a further tool to comprehend the elements of commercial banks' (CBs') credit risk management (CRM) systems in …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 1–7 Read article
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A study on Financial Inclusion and its impact on business strategy of street vendors in Mumbai city
Abstract: The study examines the influence of financial inclusion on the business strategies of street vendors in Mumbai city. By analyzing factors such as access to credit, adoption of digital payments, and participation in government schemes, the research highlights how financial services enhance business growth. The findings show that vendors with access to financial services experience higher sales, increased customer retention, and improved income stability. Despite these benefits, barriers such as …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 6–12 Read article
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Antecedents and Consequences of Financial Literacy in Banking: TheRole of Digital Transformation and Cyber Security Awareness
Abstract: The rapid digitalisation of retail banking has reshaped the way customers acquire financial knowledge and manage risk, making financial literacy both a product of technological change and a driver of safer financial behaviour. This study examines financial literacy as a mediating construct situated between two antecedents – digital transformation (DT) and cyber security awareness (CSA) – and three consequences – digital transaction behaviour (DTB), safe banking practices (SBP), and depositor …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Triumph of Relationship Marketing Practices in Retention of Customers in Supermarket Chain Stores
Abstract: Owing to the uncompromising competition in today’s business, many companies are required to build a long-term profitable relationship with customers and to achieve customer loyalty. Therefore, relationship marketing has become more and more important since the last decade of the 20th century, especially in the service industry. There are many different relationship marketing tactics implemented for retaining the customer. Hence It has become significant for organizations to find ways, to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 27–32 Read article
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Impact of E-Marketing in Hospitality Industry
Abstract: Hotel business is arguably the most lucrative business in the hospitality industry. The growth of the hotel industry is astronomically increasing day by day. However, with the increase in various hotel groups around the world, the competencies are also on a rise. To reach the goals, a hotel must establish some strategies by which they can generate the targeted revenue and yield high occupancy rate. The business provides high returns …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 32–40 Read article
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The Impact and Potential of Artificial Intelligence and Machine Learning Technologies on Education
Abstract: How we study, work, and live is changing as a result of artificial intelligence. AIED is one of theburgeoning fields in educational technologies, according to the 21st international conference onartificial intelligence in education conducted in 2020. Computer science (artificial intelligence) hasalways made a significant contribution to the field of education. The study explains how artificialintelligence and machine learning will shape education in both wealthy and developing nations. Thepurpose of this …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
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Dimensions and Challenges of Work–Life Integration in Higher Education with Impact of ICT
Abstract: Traditional world is changing but working schedule is not. The problem is much prevalent in the nuclear family wherein dual-earner couples face in integrating in work and family lives up to a large extent. Traditionally, within a family unit one partner was supposed to stay at home while other was meant to work in all crazy schedules. This paper focuses the issues faced by women in integrating work–life balance, developing …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 1, 2020 · pp. 8–16 Read article
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Artificial Intelligence and Its Impact on HR Trends
Abstract: The knowledge of computer systems that strive to design and utilize the knowledge of the human mindis called Human Intelligence. It means a branch of computer science dealing with the simulation ofintelligent behaviour in computers and the capability of a machine to imitate intelligent humanbehaviour. With the growth of artificial intelligence, numerous of today’s more generousorganizations handle the issue of restructuring. Numerous global companies maintain theirorganizational design is less than …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 1, 2021 Read article
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Innovations in HRM during COVID-19 Pandemic
Abstract: The radical changes caused by corona virus have uncommon implications on companies and on human resources as well. This has become challenge for the companies to handle their human resources and productivity under pressure during pandemic. So with this pandemic, it is necessary to study how human resources can be managed in different sectors. And it is also important to understand how companies manage to plan performance appraisal and about …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 1–8 Read article
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The Effect of Human Resource Management Techniques on the Performance of Nigerian Organizations
Abstract: With an emphasis on the moderating influence of strategy alignment and the mediating role of employee engagement, this study examines the relationship between organizational performance and Human Resource Management (HRM) practices in Nigerian firms. Data was gathered from 200 workers and 50 HR managers across ten Nigerian companies using a survey methodology. The results demonstrate that employee engagement mediates the favourable association between HRM practices and organizational performance. Additionally, it …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 28–36 Read article
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Indian Trade Union: a with Global perspectives SWOT Analysis
Abstract: A trade union is an organization of workers performing together, who are looking for to protect and promote their mutual interests through collective bargaining. Trade unions are primarily based upon the idea of "class-battle" between the capitalist employers and their workers. Trade unions have three cardinal ideas; cohesion is power, Equality of pay for same work, safety of employment. Trade unions have step by step developed and have now come …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 2, 2018 · pp. 8–11 Read article
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Impact of Social Networking Sites as a Marketing Tool for Business School Promotions
Abstract: In selecting a B School, a prospective student finds it very difficult in selecting the right choice for him/ her. Most of the B Schools promise the same facilities, infrastructure, placements, and exposure to various subjects, etc. A student is bombarded with various choices and finds it difficult to find the right B School. Hence, it is necessary for a student to find a trusted source of information in selecting …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 2, 2018 · pp. 12–20 Read article
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A Descriptive Study on FASTag: Electronic Toll, Standing Tall
Abstract: FASTag is a boon for transportation as it makes movement barrier free and fast by reloading the tag and deducting toll charges automatically. It uses radio-frequency identification (RFID) technology to make cashless payments through a prepaid account linked to it. On 19 October 2019, it was announced that FASTag will be mandatory on all National Highways from 1 December 2019. You can also buy FASTag by visiting the nearest certified …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 1, 2020 · pp. 26–29 Read article
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A Study on Employee Welfare Measures in Information Technology Industry in India
Abstract: The existing look at is made and tries to findout the employee welfare measures adopted in IT agency. Worker welfare technique for few things perform for the development of the personnel over and above the wages paid which was not always a need of the employer. The simple motive of employee welfare is to beautify the existence of employees and maintain them glad. Personnel spend as a minimum half of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 1, 2022 Read article