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742 articles for “COVID-19, economic meltdown, health infrastructure, infodemic, lockdown”
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Omnichannel Marketing and Consumer Behavior in India
Abstract: Today, the advancement of the internet and new technologies affect buyer behavior. This leads to the creation of more and more sales pipelines, forcing consumers to change their purchasing habits. Omnichannel refers to stores available on all physical and virtual platforms. It is a modern business that exclusively uses technology to create a unified customer experience for customers in every interaction. This article examines the omnichannel behavior of Indian consumers …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 12–21 Read article
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Analyzing The Influence of Marketing Tactics in The Fast- Food Sector on Consumer Behavior
Abstract: India's diverse culture, which is made up of several states and regions, is implicitly reflected in its diverse cuisine. Home-cooked meals are a tradition among Indians, and both religion and the individual enjoy them. However, due to rising awareness of and influence from western civilization, there has been a slight shift over time in the food consumption pattern among urban Indian households. The economic shifts led to the entry of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 6–13 Read article
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A Study on E-Commerce Business Market Capitalization and Its Impact on Traditional Retail Sector: An Indian Perspective
Abstract: India has seen a notable increase in e-commerce activity since 2014.The market capitalization of the e-commerce industry reflects its overall valuation and significance. Indians' shopping habits have changed since the emergence of e-commerce, particularly in light of the internet's and online infrastructure's rapid expansion. By 2024, the Indian e-commerce sector is projected to be valued at approximately 123 billion US dollars. This amount is anticipated to increase to an incredible …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article
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Exploring the Transformative Impact of Artificial Intelligence on Customer Segmentation and Precision Targeted Advertising Strategies
Abstract: The application of Artificial Intelligence (AI) in customer segmentation and targeted advertising has transformed modern marketing by enabling deeper insights and more personalized engagement with consumers. AI technologies, including machine learning, deep learning, and predictive analytics, allow businesses to analyze vast amounts of data and identify specific customer segments with remarkable accuracy. Unlike traditional methods that rely on broad demographic criteria, AI-driven segmentation incorporates behavioral, psychographic, and contextual data, creating …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 22–31 Read article
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A Study of the Advancement of Digital Marketing in Indian Context
Abstract: As the Indian economy is expanding at an unmatched pace, digital marketing is getting essential in the modern Indian market. In order to have a competitive edge over the market most of the organisations are utilising digital marketing. The most important component of digital marketing is the Internet. The Internet is a very effective and widely used tool for a variety of organizational and personal problems. The development, current state, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 9–14 Read article
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A Study on exploring Consumer Attitudes towards Basic Clothing Pvt Ltd Clothing
Abstract: This study examines the trade financing strategies practiced at AU Small Finance Bank and evaluates their effectiveness in supporting business growth, particularly among Micro, Small, and Medium Enterprises (MSMEs). Trade finance plays a crucial role in facilitating domestic and international trade by reducing payment risks, improving liquidity, and ensuring smooth transaction flows. The research is based on a 45-day internship in the Trade Finance Department, supported by analysis of financial …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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Issues and Challenges in Inclusive Education
Abstract: Inclusive Education is the modern trend aimed towards providing quality education to the special needed children. Education of children with special needs has come a long way from integrated education to inclusive education (access to the mainstream). Despite the support of several policies and programmes from time to time to accelerate the pace of all the efforts made in this direction, the regular school with inclusive orientation face many barriers …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 1, 2020 · pp. 32–36 Read article
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Refugees’ Art and Crafts Healing Centre
Abstract: According to United Nations High Commissioner for Refugees reports, 102,000+ of refugees are resettled worldwide in 2017, 57% of the refugees come from Syria, Afghanistan and South Sudan. The number of the Syrian refugees represents more than half of all Syrians where they have been displaced by war. Approximately 140,000 Syrians live in two camps: Za’atari and Azraq in Jordan. Nearly 50% of all registered refugees are under the age …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 2, 2020 · pp. 26–32 Read article
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Recapitulation of Sahara Parivar Pvt. Ltd.
Abstract: Being your boss gives a different kind of feeling, and one of the sources where we can be our boss and earn money, also by serving our country is entrepreneurship. India is becoming a hub of entrepreneurs as advancements in terms of technology, resources and government support are giving the new minds an encouragement to do their best. The new minds are coming up with ideas that are benefitting the …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
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External Debt as an Explanatory Deterrent to Nigeria’s Macroeconomic Solidity
Abstract: External debt implies fund borrowed from international financial institutions but was not paid back. This study examines the impact of external debt on some selected macroeconomic forces in Nigeria: Inflation rate, exchange rate, interest rate, and balance of payment. Time series data were used for the analysis and were sourced from the Central Bank of Nigeria, Statistical bulletin, and other relevant publications. The data are covered from 1987 to 2020. …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 14–25 Read article
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Review on the Factors that Effect an individual to Become Entrepreneurs
Abstract: This analysis looks at the several aspects that impact a person's decision to become an entrepreneur. The research attempts to give a complete knowledge of the major drivers of entrepreneurship, including institutional, personal, and human capital. By examining the interplay between these factors, the review seeks to shed light on the complex process of entrepreneurial intention and the various strategies that can be employed to encourage entrepreneurship. The results of …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 1–5 Read article
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A Comparative Analysis of Dividend Policy on Selected Pharmaceuticals Industrial Units of India
Abstract: The distribution of earnings (past or present) among the company's shareholders in accordance with their percentage of ownership is known as a dividend. A company's dividend policy outlines how profits are allocated to shareholders. A financial decision decides how much of the profits will be paid out as dividends to the shareholders. Research on dividends has questioned how much investors value consistent dividend payments in comparison to the capital that …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 1–6 Read article
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Challenges In Soft Skills Learning and Development in Undergraduate Colleges in Odisha
Abstract: This document discusses the critical role of soft skills in employability and the challenges hindering effective learning and development in this area. It points out the lack of creative teaching methodologies, overemphasis on communication skills at the expense of other essential skills, and significant language barriers as primary obstacles. The study focuses on Odisha, a region where students from diverse socio-economic backgrounds encounter these issues, particularly the struggle with transitioning …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 17–26 Read article
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Contemporary Dynamics of Innovation and Entrepreneurship
Abstract: In order to understand the term ‘entrepreneurship', it is important to know the exact meaning of entrepreneur. The term entrepreneur refers to those individuals who focus on the development of new product and services in such a manner that maximum satisfaction is obtained by consumers through its use. The Secondly most important work that an entrepreneur need to perform is, to find an innovative solution of the problem that pertains …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 7–12 Read article
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Strategic Risk Management for PMPML Bus Operation in Pune and PCMC Areas
Abstract: The purpose of this study is to improve public transportation safety and operational efficiency by examining the strategic risk management strategies used by PMPML buses that operate in the Pune and PCMC districts. The study investigates a thorough approach to risk management, which includes driver education initiatives, GPS-based tracking devices, and thorough road assessments. It evaluates a number of risk factors, including weather, traffic patterns, road conditions, illumination problems, and …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 2, 2024 · pp. 38–44 Read article
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A Markov Chain Model for Assessing the Risk of Road Transport in Nigeria
Abstract: In this paper, we study the occurrence of road accidents in the South-East geopolitical zone of Nigeria to determine the fatality within the period under study. The data for the study was secondary data collected on road accidents from FRSC Statistical Digest, 2019 - 2023. We adopted Markov chain analysis to determine the risk of road transport using the risk matrix. From the result of the study, we discovered that …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 1, 2025 · pp. 10–18 Read article
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A Comparative Analysis of Risk, Returns, and Investment Preferences
Abstract: This research examines how investors choose between different financial instruments by analysing their investment preferences, perceived risk, and expected returns. The study compares popular options such as equities, mutual funds, fixed deposits, gold, and real estate to determine how factors like age, income level, and financial knowledge influence decision-making. Primary data from surveys and secondary sources were used to identify behavioural trends across diverse investor groups. Results indicate that younger …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Difficulties in Financial Risk Management: A Review of AI Applications
Abstract: This paper analyses several uses of artificial intelligence (AI) techniques in financial risk management. Financial technology has significantly transformed company operations, requiring an adaptation within the financial industry. Financial risk management need reorganization owing to the reduced effectiveness of previously used solutions. The artificial intelligence methodologies shown their effectiveness and enabled swift, economical, and improved financial risk management in financial institutions and enterprises. This research seeks to clarify the use …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Assessing the Role of India Post Payments Bank in Promoting Financial Inclusion: A Study on Customer Satisfaction
Abstract: Financial inclusion remains a critical objective in India’s economic development agenda, particularly in extending formal banking services to rural and underserved populations. India Post Payments Bank (IPPB), launched in 2018 under the Department of Posts, represents a unique institutional model that combines digital banking with an extensive postal network to enhance financial accessibility. This study assesses the role of IPPB in promoting financial inclusion, with a specific focus on customer …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 1, 2026 Read article
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Managing Risk to Enhance Collaboration and Impact in Multidisciplinary Academic Research
Abstract: Multidisciplinary academic research has become indispensable in addressing complex global challenges that span technological, social, economic, and environmental domains. As contemporary problems grow increasingly interconnected, no single discipline can provide comprehensive solutions, making collaborative inquiry both necessary and valuable. While collaboration across disciplines enhances innovation, creativity, and societal relevance, it also introduces significant uncertainties related to governance structures, coordination mechanisms, ethical compliance, data stewardship, and equitable resource allocation. These uncertainties …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 1, 2026 Read article