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60 articles for “Analysis, Product, Marketing”
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well- known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world, blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research Read article
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well-known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world , blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 15–24 Read article
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Analysing the Impact of Market Planning in Hospitality Industry
Abstract: Marketing feeds the target audience about the products and services that are being offered at a hotel . Marketing projects the value of the product and services, its USP and additional details the end customers wishes to know. Marketing assists in boosting Sales by utilizing different modes to promote the products or services that a hotel offers. Various mediums are used to increase sales which positively impacts profitability include word …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 6–8 Read article
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Marketing Research: Challenges and Opportunities in India
Abstract: The creation of new products is essential to the expansion and prosperity of every manufacturingcompany. When many newly released items, both locally and internationally, fail, one must makecritical decisions about product design, development, and management. This paper reveals thefunction of marketing research and the challenges and opportunities in the context of India. Indeed,marketing research plays a crucial role in developing an effective marketing plan and successfullylaunching a product or service, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
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Empathy in Industry 5.0: Humanizing Business Through Customer-Centric Marketing and Branding
Abstract: Industry 5.0 represents a significant transition from automation-centered industrial models to human-centric, sustainable, and inclusive practices that emphasize collaboration between humans and advanced technologies such as artificial intelligence, robotics, and IoT. Unlike previous industrial paradigms focused primarily on efficiency and productivity, Industry 5.0 seeks to balance technological innovation with human values. A key dimension of this transformation is empathy, which enables organizations to humanize technology-driven processes and build meaningful relationships …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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A Study on Social Media Campaign Design and Audience EngagementAnalysis for Effective Product Promotion with Reference to Instant FoodProducts – MTR
Abstract: This Study looks at how social media campaign design influences people engagement in promoting MTR instant food products the main purpose is understand how different parts of social media campaign attract customer and increase their interest in the brand the study is based on both primary and secondary data, primary data collected was using the structured questionnaire and while secondary data was taken from books, journals, website and other published …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Digital Marketing Impact of Big Data
Abstract: Customers are using digital channels more frequently due to technical advancements, making it possible for marketers to collect and exploit consumer data in real-time. This data is generated and acquired in real-time, around-the-clock, seven days a week, allowing the marketing industry to determine which efforts were successful and which were unsuccessful. By superimposing several data sets, such as social media posts, money spent on product promotion, the business can determine …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 1–6 Read article
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Effects of Product Packaging on Consumer Perception and Intention to Purchase
Abstract: The purpose of this study is to assess how packaging affects customer behavior, namely perception and intention to purchase, and to see how these aspects influence consumer purchasing decisions. This study aims to identify the characteristics that contribute to successful packaging. The target audience of this study is different from Places in PCMC area. To obtain answers, 120 quantitative questions were distributed, and correlation analysis and regression of research results …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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Consumers’ Brand Preference of Laptop for Kathmandu, Nepal
Abstract: The study focuses on the analysis of consumer’s brand preference for laptop. The study carefully examined its set objectives with the adaptation of a suitable methodology. The purpose of the study is to identify the factors those are important to people while purchasing particular brand of laptop. It could be factors like brand image, price, features, configuration, convenience of service, audio quality, video quality, brand name etc. Through the finding …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 7–23 Read article
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A Study on Celebrity Endorsement on Brand Equity Referenceto Beverages
Abstract: Celebrity certification has developed and one of the common marketing strategies used by beverage companies to attract customers and improve brand value, in today's competitive market many brands depend on popular celebrities to create a positive image and influence buyer locality, this study examines the effect on celebrity validation on brand equity with reference to beverages, 130 respondents are collected from the respondent through a structured questionnaire using the convenience …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 55–63 Read article
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Factors Affecting Premium of Term Insurance Plan of Aditya Birla Capital (ABC)
Abstract: A contract between a policy holder and an insurer under which the insurer agrees to pay a predetermined sum upon the demise of an insured party or after an agreed-upon period of time in exchange for a premium is referred to as an insurance policy. Everyone should think about insurance coverage if they want to protect their loved ones, property, and selves from financial risk or losses. More and more …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 1, 2023 · pp. 21–37 Read article
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A Comparative Analysis of Risk, Returns, and Investment Preferences
Abstract: This research examines how investors choose between different financial instruments by analysing their investment preferences, perceived risk, and expected returns. The study compares popular options such as equities, mutual funds, fixed deposits, gold, and real estate to determine how factors like age, income level, and financial knowledge influence decision-making. Primary data from surveys and secondary sources were used to identify behavioural trends across diverse investor groups. Results indicate that younger …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Exploring Consumer Behaviour in E-Commerce: A Research Investigation in Varanasi and Prayag Raj Districts of Uttar Pradesh
Abstract: As e-commerce is growing as a technical market with a lot of features, it attracts customers very quickly, changing the decision-making process of shopping in the modern day of globalisation. Today, e-commerce is increasing the interest of people to purchase goods and services over the internet, which has significantly changed the scenario of the Indian retail market. The Big Billion-Day Sale offered by Flipkart is a perfect example of changing …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 24–39 Read article
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Consumer preferences for different brands of coconut oil in Pune
Abstract: The study investigates consumer preferences towards different brands of coconut oil in Pune city. Objectives include identifying influential factors like price, quality, brand reputation, and packaging prioritized by consumers. Through surveys and interviews, qualitative data are gathered to uncover consumer decision- making processes. Quantitative analysis further clarifies the relative relevance of these aspects. Central to the investigation is understanding how price sensitivity, quality perception, brand loyalty, and packaging aesthetics shape …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 40–46 Read article
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Comprehensive Review and Analysis of Impact and Challenges for Hotel Industriesduring Covid-19
Abstract: Hotels in India's hospitality sector are expected to drop sharply during the first quarters of 2020, due in large part to the outbreak of the covid-19 virus. The number of visitors and business travelers is drastically decreasing as a result of the temporary suspension of travel and the implementation of containment measures. There is a consensus amongst the owners of hospitality companies that the industry has poor business practices, is …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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A Study on Implementing Technical Skills as a Subject of Curriculum for Management Students
Abstract: The study's focus states that besides temperament development, it is vital to drill technical skills in management students. During this explicit analysis, the importance of tools like SAP, TABLEAU, LINUX, SQL, DATAPINE, SAS, APACHE SPARK, QUALTRICS, MS OFFICE, HIGHCHARTS, fast BOOK etc. prompt the institutions to implement such skills within the syllabus for management graduates, so that the students will place them into utility and enhance their skills. These skills …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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A Study on the Influence of Online Reviews and Ratings on ConsumerBuying Behaviour with Reference to Meesho and Myntra
Abstract: The growing popularity of digital shopping has transformed the way consumers evaluate products before making a purchase. Instead of depending only on product descriptions or advertisements, many shoppers now consider online reviews and ratings as an important source of information for assessing product quality, reliability, and overall customer satisfaction. These reviews help consumers compare different products, reduce uncertainty, and make more informed purchase decisions. The present study examines the influence …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Optimizing Medical Store Procurement Through GeM: Current Practices and Strategic Recommendations
Abstract: The Government e-Marketplace (GeM) was established on August 9, 2016, to serve as a streamlined, transparent, and cos t-effective online platform for public procurement in India. For the healthcare sector, particularly government medical stores, GeM represents a vital tool for ensuring the timely and efficient acquisition of pharmaceuticals and related supplies. By minimizing the human transactional interface, the platform serves as a critical effort to curb corruption. An effort to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 1, 2026 · pp. 1–7 Read article
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A Study on Data privacy towards customer perception in personalized advertising inE-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 54–61 Read article
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A Study on Data privacy towards customer perception in personalized advertising in E-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 54–61 Read article