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52 articles for “Channel”
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MQL Propensity Model to Predict Marketing Qualified Leads
Abstract: In the evolving landscape of digital marketing, accurately identifying high-potential leads remains a critical challenge due to increasing data complexity and fragmented analytical systems. This study proposes a comprehensive framework for developing a Marketing Qualified Lead (MQL) Propensity Model aimed at enhancing lead prediction accuracy and operational efficiency. By critically examining existing lead scoring methodologies across Customer Relationship Management (CRM) systems, web analytics platforms, and campaign management tools, the research …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Online Shopping Behaviour of Consumers Concerning Selected Karnataka State Districts
Abstract: The Internet is a powerful medium that can serve as a one-of-a-kind platform for expanding retail brands in India. The Indian e-commerce market is revolutionising; brand awareness is growing in Tier II and III cities, but products and services are not keeping pace. To overcome this, e-tailers must penetrate Tier II and III cities more than developed countries. Online retailing channels have made the consumers’ decision-making process easy as they …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 21–32 Read article
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Event-Driven Marketing Workflow Orchestration: A Technical Approach to Unified Customer Experiences
Abstract: Many modern marketing organizations struggle to overcome the market fragmentation of disconnected customer data platforms, campaign engines, content management solutions, and delivery systems. Existing point-to-point integrations and batch-based pipelines are brittle and become an increasing burden as businesses change‚ resulting in delayed campaign delivery‚ inconsistent personalized offers‚ lack of a consistent personalization strategy‚ or divergent eligibility logic across touchpoints. In contrast to system-centric approaches, event-driven architecture enables near real-time response …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 50–56 Read article
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A Case Study on Analysis of Fraud Issues in E-tailing
Abstract: India has gone through a huge transformation shifting its gear from traditional to modern methods of retailing in 21st Century and developed countries have already implemented and channelized the profit out it. The society of developed countries has also acknowledged this revolution. The Globalization has led to transformation in technology and led born of e-tailing for business and consumer related services. In recent years e-tailing as acquired a prominence in …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 18–27 Read article
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Digital Marketing Toolkit for Entrepreneurs [2024]
Abstract: These days, one of the most crucial business techniques is digital marketing. Many individuals use the internet to research companies and items because they are interested in learning more about the things they are buying. You can reach your target audience through the channels they currently use by employing various digital marketing methods to promote your brand and products online.To grow your audience, you can use a range of digital …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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Exploring And Working in The Complex World of Digital Marketing
Abstract: As we approach 2024, navigating the complex world of digital marketing presents many opportunities but also increasing challenges. For digital marketing companies, the right decisions are not only beneficial but also important for a successful digital journey. Organizations like Creative Ideas have been supporting the growth and development of entrepreneurs since 2002 and are a leading digital marketing organization in the world, shining a light on creative innovation and expertise …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 20–25 Read article
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Manage Change Time Quickly and Effectively
Abstract: In this era of rapid change, effective change management is vital for every organization. The purpose of change Management is about maximizing profits while minimizing the risk of failure during change. This document aims to provide a deeper knowledge of change management, with a focus on communication as one of its core levels. What’s important is the success of change depends on effective communication? Good communication is always considered a …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 1, 2024 · pp. 13–20 Read article
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How various Pension Schemes affect Investment Options?
Abstract: This paper assesses the impact of different quantitative strategies to regulate investment chance at the retirement profits stemming from defined contribution (DC) pension plans. It seems at how such Regulations affect the spectrum of funding guidelines available and, thru this channel, how they have an effect on the retirement profits that and character can also anticipate from a DC pension plan. The evaluation suggests that there is an alternate-off between …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 1, 2019 · pp. 1–9 Read article
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Improvements to Overcome the Dilemma in the Retail Supply Chain
Abstract: Retail is the process of selling consumer goods or services to the customers or end users. This process of selling is done through multiple channels of distribution to earn profit. Retailers satisfy the demand identified through a supply chain. The term "retailer" is applied where a service provider fills the small orders of many end-user individuals rather than large orders. This paper explains the improvements to overcome the retail problems …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 3, Issue 1, 2020 · pp. 1–5 Read article
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Investment Ties as Supply Chain Signals: Leveraging Reciprocal and Triadic FDI Networks to Optimize Multi-Tier Sourcing, Bidirectional Logistics Corridors, and Shock-Resilient Regionalization
Abstract: Global supplier networks are increasingly influenced by cross-border foreign direct investment (FDI), which shapes how sourcing relationships emerge, concentrate, and evolve across multiple supply chain tiers. This study reframes an FDI-based network perspective as a strategic decision-support tool for multi-tier supply chain configuration and risk governance. By applying a count-based network modeling approach, the research interprets reciprocal investment ties as indicators of dependable two-way logistics channels and interdependent supplier–buyer relationships. …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 1, 2026 · pp. 50–56 Read article
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Growth and Drivers of FMCG Industry in Indian FMCG Market: An Exploratory Analysis
Abstract: FMCG (fast moving consumer goods) is fourth largest sector and growth driver of Indian economy and accounts for 14% to 15% of GDP. It serves the rural and urban consumers with food and beverages, health care, household and personal care product categories. Present study has analyzed the sales, growth of sales and profit in FMCG industry and reviewed the FDI (foreign direct investment) investment in FMCG sector. Growth is driven …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 2, 2022 · pp. 28–43 Read article
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A Study on Managing Workforce Ecosystem of the Budding Start-up in India
Abstract: Managing the workforce ecosystem of a budding start-up in India can be a challenging task, but it is crucial for the success of the business. In this context, it is important to understand the needs and aspirations of the employees and create a work environment that promotes collaboration, creativity, and innovation. Effective workforce management involves recruiting and hiring the right talent, providing them with adequate training and development opportunities, creating …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 19–23 Read article