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78 articles for “Customer Engagement”
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Examining the Impact of Generative AI Agents on Consumer Satisfaction and Loyalty in Indian E-commerce Platforms: Impact on Consumer Behaviour, Trust, and Purchase Intention
Abstract: Purpose: The rapid adoption of generative artificial intelligence (AI) agents on Indian e- commerce platforms has transformed the way consumers interact with online retailers. Unlike traditional rule-based chatbots, generative AI agents can engage in natural conversations, provide personalized recommendations, and offer real-time assistance, thereby enhancing the overall shopping experience. Despite their growing prevalence, limited empirical evidence exists regarding how these AI-driven tools influence consumer attitudes and behavioral outcomes in the …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 20–30 Read article
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A study on Financial Inclusion and its impact on business strategy of street vendors in Mumbai city
Abstract: The study examines the influence of financial inclusion on the business strategies of street vendors in Mumbai city. By analyzing factors such as access to credit, adoption of digital payments, and participation in government schemes, the research highlights how financial services enhance business growth. The findings show that vendors with access to financial services experience higher sales, increased customer retention, and improved income stability. Despite these benefits, barriers such as …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 6–12 Read article
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AI-Powered Talent Intelligence and Leadership: Empirical Insights from Smart Enterprises
Abstract: This empirical study explores the transformative role of AI-powered talent intelligence in shaping leadership effectiveness within smart enterprises. As organizations increasingly adopt advanced artificial intelligence tools – including cognitive, generative, and sentient AI – leaders are empowered to make data-driven, predictive, and adaptive decisions that directly influence workforce performance, engagement, and organizational agility. The study investigates how AI-enabled insights into employee skills, performance trends, and sentiment data inform leadership practices, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 28–37 Read article
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A Customer-centric Approach and Integration of Customers into the Development Process
Abstract: This paper tries to depict the part of customer-centric approach and association of clients into developmentprepareover Indian little and medium measured companies. A quantitative investigate at Indian SMEs within thebenefit industry. This specific industry has been chosensince of its intangibility. This makes the environment more competitive and in this way a require for corporate varying qualities is made. This differing quality may be satisfied by a customer-centric approach and client …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 12–19 Read article
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A Study on Impact of Augmented Reality on Customer Experience inOnline Shopping
Abstract: This project is about understanding role of augmented reality in an online shopping and how it affects customer experience, many people purchase products through online platforms and augmented reality is becoming one of technologies used to make shopping easier and more interactive, the study tries to understand whether this technology is useful for customers and how it influences their purchasing behaviour during an online purchases, information for study was collected …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Exposing the Strength and Intricacy of Influencer Marketing: Techniques, Mentalities, and Effect on Consumer Behavior
Abstract: Influencer marketing has become an important marketing strategy in recent years that uses the power of social media to attract the attention of target audiences and increase brand awareness/ brand ambassadors. The purpose of this article is to analyze the complexity of the economic impact by analyzing its changes, researching its benefits, and analyzing its impact on people, consumer behavior, and product benefits. An outline of influencer marketing's definition, history, …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 21–28 Read article
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Janata Electronic
Abstract: This paper examines the evolution, development, and growing influence of E-commerce websites on global retail markets. Rapid advancements in internet infrastructure, digital payment systems, and data-driven technologies, combined with shifting consumer preferences toward convenience and personalization, have positioned E-commerce platforms at the core of contemporary retail business models. The study explores the technological foundations of E-commerce, including web architectures, cloud computing, and secure transaction systems, which enable scalability and operational …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 1, 2026 Read article
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Driving Consumer Choices: The Influence of Advertising Campaigns on Automobile Purchases in Uttarakhand
Abstract: This study examines how consumer buying decisions in Uttarakhand, India’s automotive industry is influenced by advertising campaigns. The goal of the study is to pinpoint the essential components of advertising campaigns that affect the choices and preferences of consumers. A structured questionnaire was given to 132 respondents utilizing a quantitative method, with an emphasis on topics, such as celebrity endorsements, emotional appeals, and the efficacy of digital advertising. The results …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 15–22 Read article
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An empirical view of the training and development practices of the service sector of Delhi and NCR in relation to employee engagement
Abstract: Training and development is an important contributing factor which enhances the employee productivity and performance through employee engagement. Considering the service sector, it can be analysed that training and development are necessary to train the employees how to interact with the customers professionally. In this context, the researcher has conducted secondary information which is relevant to the study and met the study aim. Different types of methods like research design, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 1, Issue 2, 2018 · pp. 1–11 Read article
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Packaging Design, Information, and Sustainability: Factors Influencing Young Consumers’ Purchase Decisions
Abstract: Packaging plays a crucial role in influencing consumer buying decisions, serving as both a marketing tool and a factor that enhance brand perception. This study examines the impact of various packaging elements – such as product information, color, design, material, and innovation – on consumer preferences, particularly among college students. The findings indicate that product information (75%), packaging quality (73%), and design (51%) are significant determinants in the purchase decision-making …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 11–17 Read article
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Building a youth centric brand marketing strategies of Boat In Indian Audio market in MI Store at Tiruppur
Abstract: This study investigates the impact of youth-centric marketing strategies adopted by boAt, a leading Indian audio and lifestyle brand, in engaging young consumers at the MI Store in Tiruppur, a rapidly developing tier-II city. With the expansion of digital lifestyles and increasing smartphone penetration, the research examines how boAt effectively utilizes influencer marketing, social media promotions, exclusive product launches, and experiential branding initiatives to strengthen its connection with consumers aged …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 · pp. 34–40 Read article
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Artificial Intelligence in Retail: Redefining Consumer Expectations and Retail Innovation
Abstract: This study offers an updated and comprehensive perspective on the integration of artificial intelligence (AI) within the retail sector and its transformative impact on modern commerce. The rapid expansion of digital technologies, combined with the dominance of global technology leaders such as Amazon, Alibaba, Apple, Google, and Microsoft, has significantly elevated consumer expectations and redefined retail dynamics. AI technologies, including machine learning, predictive analytics, and automation, enable retailers to process …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 1–8 Read article
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Empowering Tribal Women: Dr. Prakash Amte's Vision for Gender Equality
Abstract: The architect of the Indian Constitution and a great social reformer, Dr. B.R. Ambedkar envisioned a society based on the principles of gender equality and social justice. His pioneering efforts ensured that women and marginalized communities received their rightful place in society through constitutional provisions. Building upon this vision, Dr. Prakash Amte has played a transformative role in empowering tribal women and fostering social changed. Amte has dedicated his life …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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7 Changes Marketers Should Make Paid Media Marketing In 2025
Abstract: Paid advertising has been around as long as commerce itself. Ancient Egyptians shared promotional messages and posters on papyrus, and archaeologists have uncovered commercial advertisements in the remnants of Arabia and Pompeii. Throughout the annals of trade, companies have invested in promoting their messages, drawing in more customers, and staying a step ahead of their rivals. However, through the ages, paid advertising has faced challenges as markets transformed and consumers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Examining the Effect of a Four-Day Work Week on Employee Performance
Abstract: The impact of a four-day work week on employee performance, productivity, job satisfaction, motivation, and work-life balance is examined in this study. Organisations are increasingly exploring flexible working arrangements because of growing concerns regarding employee well- being, workplace stress, burnout, and the changing nature of work. A four-day work week generally involves reducing the number of working days while maintaining employee pay, although the exact implementation may differ across organisations. …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 Read article
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Empowering Workplaces: The Role of DEI in Shaping Organizational Culture and Innovation
Abstract: By fostering an atmosphere where everyone is valued, respected, and encouraged to realize their full potential, diversity, equity, and inclusion, or DEI, significantly contribute to the formation of organizational culture. By integrating diverse perspectives, organizations unlock creativity and innovation, as individuals contribute a wide array of experiences, talents, and viewpoints. A commitment to equity ensures opportunities are distributed fairly, removing obstacles that hinder the progress of underrepresented groups. Inclusion, which …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 1, 2025 · pp. 20–24 Read article
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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Employee-Employer Relationships in The Service Sector Are Affected by Employee Empowerment Within an Organization.
Abstract: The purpose of this research is to look at the effect of employee empowerment on the relationship between organizations and their employees in the service industry. Employees that are empowered are more engaged with the organizations, which Leads to higher job satisfaction, commitment, and loyalty. Furthermore, such empowered individuals were found to be more inclined to exercise their own initiative and think creatively in order to solve customer problems and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 6–11 Read article
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MQL Propensity Model to Predict Marketing Qualified Leads
Abstract: In the evolving landscape of digital marketing, accurately identifying high-potential leads remains a critical challenge due to increasing data complexity and fragmented analytical systems. This study proposes a comprehensive framework for developing a Marketing Qualified Lead (MQL) Propensity Model aimed at enhancing lead prediction accuracy and operational efficiency. By critically examining existing lead scoring methodologies across Customer Relationship Management (CRM) systems, web analytics platforms, and campaign management tools, the research …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Examining the Behavioural Impact of Artificial Intelligence Applications in E- Commerce Ecosystems
Abstract: Within e-commerce ecosystems, artificial intelligence (AI) has emerged as a disruptive force that is altering digital decision-making, personalization tactics, and consumer engagement. AI applications such as recommendation systems, chatbots, intelligent search mechanisms, and predictive analytics are rapidly affecting online purchase behaviour. With an emphasis on purchase intention, contentment, and trust, this study investigates the behavioral effects of AI apps on customers in e-commerce settings. A structured questionnaire was used to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article