Search
59 articles for “Performance Review”
-
Creating Powerful Digital Marketing Plans to Boost Lead Generation and Brand Engagement in B2B Markets
Abstract: This study finds what digital marketing strategies are best and most efficient in B2B brand engagement and lead generation, considering unique needs and behaviors in the B2B clientele. This research, adopting a qualitative approach, examines the existing strategies and their effectiveness on brand engagement and lead generation through semi-structured interviews with 20 firms. Key trends, challenges, and best practices were identified using thematic analysis of data obtained, giving a wide …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 6–14 Read article
-
Role of Technological Innovation and Ethical AI Applications in Enhancing Academics Job Satisfaction at Private Universities in Bangladesh
Abstract: This research investigates the impact of technological innovations and application of ethical Artificial Intelligence (AI) in enhancing job satisfaction among academics at private universities in Bangladesh. With the rapid integration of AI in academic environments, including AI-driven learning management systems, administrative tools, and research support platforms, this study examines how these technologies alleviate academics workload, boost teaching efficiency, and improve work-life balance. In order to maintain confidence among academics, the …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
-
Operations Research and Management: A Comprehensive Review of Current Trends and Techniques
Abstract: Organizations can boost their efficacy and efficiency by deploying methodologies and operations research (OR). The industry is continually altering, and new approaches and tactics are being devised to tackle the hard situations that organizations must cope with. OR and management techniques can be applied in several areas, including predictive maintenance, inventory management, supply chain optimization, transportation and logistics, and financial management. The benefits of OR and management techniques include reduced …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 2, 2022 · pp. 21–24 Read article
-
Optimizing Data Pipeline Performance in ML Systems: Strategies for Eliminating Bottlenecks and Maximizing GPU Utilization
Abstract: The inefficiency of the data pipeline is one of the most economically significant yet least understood challenges in machine learning infrastructure. High-performance GPU hardware costing several thousand dollars per device is now widely available, yet many organizations report utilization levels of only 40–60%, constrained not by compute capacity but by data loading, preprocessing, and memory-transfer overhead. This article examines the storage I/O bottleneck, the CPU preprocessing bottleneck, and the host-to-device …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
-
A Study of Consumer Behaviour in Hospitality Industry
Abstract: In this review, I identify key trends and ‘‘camps’’ in consumer behavior research in the field of hospitality and tourism research based on a thorough analysis of articles published in 2003. I also highlight some challenges faced by our discipline in terms of theory development and methodological issues. This study is an exploratory research effort to understand hotel future customers’ intentions to adopt and perform the three types of ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 13–19 Read article
-
Impact of Advertising and Marketing in Hospitality Industry
Abstract: The study is intended to find out the impact of advertising on the marketing of hospitality industry and their performance. This includes research whether advertisement helps hotels in creation of public image and also to know whether advertising is necessary in making customer aware of hotel services. The researcher also observed that the hotel’s main emphasis lays on providing the high quality services to their customers. The problem faced by …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 35–42 Read article
-
Financial theories associated with financial distress – A systematic review.
Abstract: Decisions related to capital structure are not easy, it is important that such a structure is optimal, and debt and equity mix needs to be appropriate for further handling the operations of business. The management of the business finds it difficult to plan their capital structure. Modigliani and Miller (1958) in their study, discussed about interest as an expense which is a tax-deductible expense, hence the companies need to raise …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
-
Comprehensive Review and Analysis of Impact and Challenges for Hotel Industriesduring Covid-19
Abstract: Hotels in India's hospitality sector are expected to drop sharply during the first quarters of 2020, due in large part to the outbreak of the covid-19 virus. The number of visitors and business travelers is drastically decreasing as a result of the temporary suspension of travel and the implementation of containment measures. There is a consensus amongst the owners of hospitality companies that the industry has poor business practices, is …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
-
Critical Analysis of Online Fraud Prevention and Legal Frameworks inIndia: A Meta-Analytic Review
Abstract: Increased digitalization of the financial and government systems in India means that there is an augmented prospect of online frauds, therefore making it a challenge that needs integrated efforts with superior technologies and solid legal frameworks. This meta- analytic review critically looks into the amalgamation of emergent aspects of artificial intelligence, deep learning, and biometric authentication with the emerging legal aspects of fraud prevention in the Indian situation. Biometric systems, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 · pp. 12–21 Read article
-
Utilization of Cost Management Software Across Construction Project Types and Scales
Abstract: In the realm of software utilization, the literature provides a foundational understanding of various software packages and their roles in cost management, yet it lacks exploration into current utilization statistics. This study investigates the utilization of cost management software by quantity surveyors in Port Harcourt, Nigeria, addressing the critical role of technology in the construction industry. The research adopts a quantitative approach via a survey, administered to Quantity Surveyors, to …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 12–22 Read article
-
A Study on the Effectiveness of Human Resource Information System (HRIs) on Bureau Veritas Consumer Product Services (India) Pvt. Ltd.
Abstract: Over the last decade, Human Resource Information Systems (HRIS) is adopted by several firms because it contributes to the event and gain of the organization by reducing prices, facilitating information flow, and thereby serving to the unit of HR managers to require effective choices and gain a competitive advantage. Within the past few years, HRIS has been acting as a good tool for structure performance. The target of HRIS is …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 1–9 Read article
-
Phishing URL Detection in the Era of Machine Learning: A Comprehensive Analytical Review
Abstract: The rapid expansion of internet usage and the exponential growth of digital data have significantly increased the global attack surface, leading to a rise in sophisticated cyber threats. Among these, phishing has emerged as one of the most widespread and persistent forms of cyberattacks. Phishing involves the use of social engineering and deceptive techniques to trick users into revealing sensitive information such as login credentials, financial data, and personal details, …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
-
A Systems Perspective on Sustainable Construction: Applying Operations Research to Green Building Initiatives
Abstract: This paper explores how operations research (OR) methodologies can enhance green building initiatives through a systems approach, integrating decision-making domains such as finance, marketing, manufacturing, and service operations. The research employs a comprehensive literature review and application of OR techniques to analyze and optimize sustainable construction practices. Key objectives include understanding the role of decision theory in improving project decisions, exploring financial and marketing strategies to promote green building, implementing …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 33–38 Read article
-
Leadership, Workplace Culture and Employee Well- Being at Workplace
Abstract: Employee well-being has emerged as a central concern for contemporary organizations in the context of rapid technological advancements, globalization, and shifting workforce expectations. As workplaces become increasingly dynamic and demanding, ensuring the physical, psychological, and emotional health of employees is essential for sustaining organizational performance and long-term success. This study examines the relationship between leadership style, organizational culture, and employee well-being, emphasizing how managerial approaches shape the work environment and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 24–28 Read article
-
Case Study Flipkart (A): Transitioning to a Marketplace Model
Abstract: Conducted case study was attempted towards examining the misperception circulating current e-tailing marketplace concerning misinformation of the platform’s existing product. Reviewing of surfaced product quality challenge further uncovered related issues from the aspect of unhealthy price competition within the Indian marketplace, discrepancy in socioeconomic factors towards proliferation of current e-commerce practice and organizational ability in balancing sales growth to profit gain. Earlier academic studies and theoretical groundworks were reviewed and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
-
Review on Approaches to Eveluating Online Store
Abstract: The development of internet shopping has caused substantial changes in customer behavior and the evolution of online retailers. This paper aims to explore various approaches to evaluating online stores and their impact on customer experience. The study looks at the following aspects: Theoretical Model for the Unified Online Customer Experience: The research proposes a theoretical model for a unified online customer experience, drawing from existing literature on consumer behavior in …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 2, 2023 · pp. 35–40 Read article
-
Business Intelligence and Predictive Analytics for AgribusinessSupply Chain Optimization: A Data-Driven Approach toSustainable Agricultural Management
Abstract: The rapid changes due to Digital Transformation in agriculture have opened up new possibilities to improve the performance of supply chain, decisions making and sustainability of agrifood industry using Business Intelligence (BI) and Predictive Analytics. Agrifood supply chains encounter a number of difficulties, such as, price fluctuations, uncertainty related to demand for products; loss after harvest; lack of resources; poor use of resources; and, absence of market knowledge. This research …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 Read article
-
An Empirical Study of Job Satisfaction and Work-Life Balance Among Indian Higher Education Faculty
Abstract: Faculty members in Indian higher education institutions today face increasing challenges in balancing their professional and personal lives. The growing demands of teaching, research, administrative responsibilities, and student engagement combined with institutional pressures have intensified work-related stress and impacted job satisfaction. This research paper explores the relationship between work-life balance (WLB) and job satisfaction among faculty in India, using insights from existing literature and review-based observations. The study highlights how …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 8–13 Read article
-
Online Learning During COVID-19
Abstract: This study shows the impact of online learning on students’ performance. Overall, 10 studentsparticipated in the research using descriptive qualitative analysis as the method of investigation.According to the survey results, 60% of students find online learning interesting, with 75% statingthat the online classes are easier than traditional classes. Additionally, 60% of students prepare forthe online classes by taking notes or recording the lessons, whereas 40% find online learning to bepractical. …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 1, 2023 · pp. 6–10 Read article