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143 articles for “descriptive study”
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A Study on exploring Consumer Attitudes towards Basic Clothing Pvt Ltd Clothing
Abstract: This study examines the trade financing strategies practiced at AU Small Finance Bank and evaluates their effectiveness in supporting business growth, particularly among Micro, Small, and Medium Enterprises (MSMEs). Trade finance plays a crucial role in facilitating domestic and international trade by reducing payment risks, improving liquidity, and ensuring smooth transaction flows. The research is based on a 45-day internship in the Trade Finance Department, supported by analysis of financial …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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A Study on the Impact of Advanced Technology on Employee Skill Requirement
Abstract: Advanced technology has changed employees involving their jobs and the skills they need to work effectively. This study analyzing the impact of advanced technology on employee skill requirements in textile industry. A descriptive research design was adopted for the study. Primary data were collected from 130 employees using a structured questionnaire through the convenience sampling method. secondary data were gathered from books, journals, and reliable websites. the collected data were …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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A Study on the Influence of Online Reviews and Ratings on ConsumerBuying Behaviour with Reference to Meesho and Myntra
Abstract: The growing popularity of digital shopping has transformed the way consumers evaluate products before making a purchase. Instead of depending only on product descriptions or advertisements, many shoppers now consider online reviews and ratings as an important source of information for assessing product quality, reliability, and overall customer satisfaction. These reviews help consumers compare different products, reduce uncertainty, and make more informed purchase decisions. The present study examines the influence …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on Brand Loyalty and Satisfaction Towards Ramraj Cotton Tirupur
Abstract: This study aims to find out the brand loyalty and satisfaction towards the Ramraj cotton at tirupur. Brand loyalty is defined as encouraging approach towards a brand and dedication to purchase the similar product or service continually now and in the future from the same brand, regardless of a competitor's actions or changes in the surroundings. Objectives of this study is to measure brand loyalty and customer satisfaction of Ramraj …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 42–46 Read article
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Financial Markets Industry in India
Abstract: The present article is a descriptive as well as an analytical study of the working of financial markets in India. This research will be focusing on the growth of the financial sector in the Indian economy and also some loopholes.SEBI and RBI also have come with a lot of new reforms and procedures to secure investors in case of fraud and insider trading. A financial market is a wider concept …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 3, Issue 1, 2020 · pp. 23–26 Read article
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A Study on Impact of Training and Developmentprograms on Employee Performance at OM Vaishnavitelecomp Solutions PVT LTD.
Abstract: Training and development play a vital role in enhancing employee performance and improving overall organizational effectiveness. The present study examines the impact of training and development programs on employee performance at Om Vaishnavi Telecomp Solutions Pvt. Ltd. The research specifically focuses on four key dimensions: Organizational Support for Training (OST), Employee Participation in Training (EPT), Training Effectiveness (TE), and Training Methods and Techniques (TMT), A descriptive research design was adopted …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 Read article
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A Study on Socio-economic Status of Contract Labour in Manasagangothri Campus, Mysuru
Abstract: In the present study, the researchers have made an attempt to study the socio-economic conditions of contract labours and their health issues, facilities provided to them, health and hygiene in the Manasagangothri, University of Mysore. Descriptive research design was used in the present study. Interview schedule was used to collect data from the respondents. Researchers made an effort to meet all the respondents personally in the morning and evening. While …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 2, 2020 · pp. 6–11 Read article
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An Analysis of Home First Finance Company India Limited's Home Loan Customer Satisfaction with Particular Reference to Gujarat
Abstract: The purpose of the research is to identify the variables influencing the customer's satisfaction with the home loans offered by Home First Finance India Limited as well as to comprehend the banking rating and customer satisfaction expressed by customers regarding the Home First Finance India Limited company. The purpose of this study is to identify the variables that affect consumers' happiness with house loans and to investigate the connections between …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 10–25 Read article
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Indian Fruits & Vegetables Supply Chain Management
Abstract: Purpose: In recent years various issues and challenges are faced by Indian Fruits and Vegetablessector particularly regarding the chain of supply system. To study the supply chain of Fruits andVegetables sector in our country a list of likely challenges and ways are suggested in this paper. Themain aim of this paper is to explain and discuss the issues which are affecting the supply chain offruits and vegetables sector. This paper …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 4, Issue 1, 2021 Read article
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The Role of SHG-BLP on Micro Credit Access
Abstract: This study examines the role of the Self-Help Group-Bank Linkage Programme (SHG-BLP) in improving access to microcredit among rural women in Reddyvarahalli, Karnataka. The main objective is to understand the role of SHG-BLP, identify the different types of loans available to members, and examine the factors influencing access to microcredit. A descriptive research design was adopted for the study. Both primary and secondary data were collected to ensure a comprehensive …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 Read article
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Artificial Intelligence and Job Security
Abstract: NITI Aayog’s 2025 roadmap reveals that, over 60% of India’s formal sector jobs face significant automation risk by 2030, with IT and BPO industries among the most critically vulnerable sectors. This can be a huge disruption in the job market and will affect millions but, very little research has studied what corporate workers are feeling about this situation at present. Most of the studies done till now are based on …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 · pp. 11–18 Read article
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Security Education for Sustainable Development and Peaceful Coexistence in Southwest Nigeria
Abstract: Security education is necessary to combat the security challenges of 21st century in Africa. This paper, therefore, examined the concept of security education and peaceful coexistence that can unite people and useful for sustainable development. The paper further identified the challenges and educational approaches that can be used to manage security in Nigeria. This study examined the level of security education for sustainable development in Southwest Nigeria, also examined was …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 1, 2021 · pp. 6–13 Read article
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Impact of AI in Economic Development of Jharkhand. A Paradigm shifted to MSME Sector in Ranchi District. (With Special Reference to Textile Industry
Abstract: MSME sector has a great significance and contribution in the economy of any country, and it contributes around 29% of the total country GDP. The continuous growth of MSME sector is dependent upon several factors and adoption of new technologies including Artificial Intelligence is of utmost importance for the steady growth of the MSME sector. For the citizens, this industry creates millions of direct and indirect work opportunities. In the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 16–21 Read article
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A Study on Evaluation of Mutual Funds and Stock Investments: A Comparative Analysis
Abstract: Investment plays a vital role in achieving long-term financial security and wealth creation. It enables individuals to grow their savings, beat inflation, and meet future financial goals through disciplined planning and informed choices. This study explores the comparative merits and limitations of mutual funds and direct stock investments, two widely used investment avenues among retail investors. With the increasing participation of young and digitally empowered investors, the research focuses on …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–9 Read article
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Impact of Technological Advancement on Nigeria’s Construction Industry: Examining the Compatibility of Quantity Surveying Functions
Abstract: It is a widely acknowledged fact that technological advancements, particularly in the realm of information technology (IT), have brought about profound changes in the way professionals in the construction industry conduct business. These changes have led to cost reduction, labour efficiency, and time savings across various industries. The field of Quantity Surveying has not remained untouched by these transformations, as it too has adopted advanced technology in service delivery. This …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 21–31 Read article
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Creation of Efficient Communication and Marketing Plans at Aditya Birla Sun Life Insurance Limited
Abstract: The goal of this study is to create an effective marketing communication strategy for Aditya Birla Sun Life Insurance in Jabalpur using integrated marketing communication. This project will prop the patronage in elegant positioning and raising its trademark and adding deals of life insurance programs through operative marketing juggernauts. The insurance sector of India was studied by learning about varieties of insurance and how it works. It aided in understanding …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 1, 2023 · pp. 11–26 Read article
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The Role of Social Entrepreneurship in Driving Social Transformation toward Sustainable Development: A Comprehensive Review
Abstract: The persistent challenge of achieving inclusive social transformation and long-term sustainability has drawn attention to social entrepreneurship as a hybrid mechanism for addressing developmental gaps that governments and markets alone cannot resolve. Despite its growing recognition, existing scholarship remains fragmented many studies focus narrowly on single sectors, use qualitative descriptions without robust measurement, or underrepresent certain regions, creating a significant research gap in understanding the multidimensional role of social entrepreneurship …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–11 Read article
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Whistleblowing Mechanisms and Corporate Scams in India: a Critical Study
Abstract: Corporate scams have become a major concern for corporate governance in India, raising questions about the effectiveness of internal monitoring systems. Among various governance mechanisms, whistleblowing plays an important role in identifying unethical practices, financial fraud, and misconduct within organisations. The present study critically examines the effectiveness of whistleblowing mechanisms in detecting and preventing corporate scams in India and identifies the challenges faced by whistleblowers in reporting misconduct. The study …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 Read article
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Analysis of Opportunities and Challenges of Cloud Computing in Developing Countries
Abstract: Cloud computing has emerged as a transformative technology globally, offering scalable, flexible, and cost-effective computing solutions for individuals, businesses, and governments. However, in developing countries, the adoption of cloud computing varies across regions due to socio-economic, technological, and organizational factors. This research paper critically examines the opportunities created by cloud computing in developing countries, including cost savings, increased accessibility, support for innovation, and improved service delivery. It also examines major …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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A Study on Social Media and Marketing Strategies of Fitspire Company
Abstract: The rapid expansion of digital technologies has transformed traditional marketing practices, compelling brands to adopt social media–driven strategies to remain competitive. This study examines the role of social media and marketing strategies adopted by Fitspire, an emerging Indian wellness and nutrition brand. The research is based on a qualitative descriptive approach supported by internship-based observations and secondary literature. The study analyzes how Fitspire leverages platforms such as Instagram, YouTube, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article