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1257 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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A New Era for Instant Billing and Enhance Business- Utilization Billing Software (POS/PMS)
Abstract: Billing Software-Desktop billing software with a companion cloud dashboard and app for food Service Outlets. Different Types of Food Service Customers are using such applications to do their food invoicing, as such restaurant management software automates your operations takes complete care of your business. And since your operations required attention, from receiving orders from menus, and handling bills to receiving payments, the Food Service (Restaurants/QSRs, etc.) POS software is professionally …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 1, 2022 Read article
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A Study of HR Issues in Mergers and Acquisitions
Abstract: This project focuses on the issues that the hr faces when mergers and acquisitions takes place there are lots of problems at the time of mergers and acquisitions the problems related to the policies of both the companies, communication challenges as the companies combine or takeover the employees, the departments as well as the manager or the head of departments will changes due to no proper communication there will be …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
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Leadership in Crisis Time & Thought Leadership
Abstract: COVID-19 created massive problems around the world. There is a significant impact in almost everysphere of life. That is, economically, socially, and mentally, we are all affected. A new world has started, and we need to grasp, accept, and manage it very effectively. All around the world, there has been a shortage of money, which has made it difficult for people to access basic necessities. Trade restrictions and confinement measures …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 1, 2023 · pp. 9–12 Read article
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Green Product Development and Promotion
Abstract: Now more than ever, we find ourselves deeply concerned about environmental challenges. Air contamination, plastic waste all over ground and in oceans, climate change, and food discards all stands as significant dangers, prompting us to take action to safeguard our planet. In response to these issues, millions are opting for socially responsible organic items, even if it means paying a premium. Recognizing this shift, businesses are increasingly adopting eco-friendly marketing …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 23–30 Read article
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The Comparative Analysis of Large-Cap Equity Stocks of It Sector in India
Abstract: The primary aim of this research is to conduct a comprehensive financial performance analysis of large-cap equity stocks within the IT sector. Descriptive research methods are employed to depict the financial landscape of large-cap IT stocks. The study targets leading IT firms listed on Indian stock exchanges, specifically those with a market capitalization of more than ₹20,000 crore. The sample comprises the top 5 large-cap IT companies selected through a …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Examining the Effects of Social Capital in the Workplace on Trust, Support, and Retention
Abstract: This study investigates the impact of workplace social capital on employees' turnover intentions. Social capital, encompassing the networks, relationships, and shared norms within a workplace, is increasingly recognized as a key factor influencing employee behavior and organizational outcomes. By analyzing data from a diverse range of industries, this research aims to elucidate how various dimensions of social capital—such as trust, support, and networking opportunities— affect employees' intentions to leave their …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 12–18 Read article
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well- known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world, blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research Read article
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Transitions in the Advertising Strategies
Abstract: The rise of digital media and new technology has caused substantial changes in the advertising sector in recent years. Traditional advertising methods, such as print and broadcast, have been largely replaced by digital advertising, which includes personalized advertising, social media advertising, influencer marketing, native advertising, programmatic advertising, mobile advertising, and virtual and augmented reality advertising. Personalized advertising involves delivering targeted advertising messages based on user behavior, while social media advertising …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 34–37 Read article
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Artificial Intelligence -Driven social media: Unlocking New Possibilities for Brands and Creators
Abstract: This paper examines the transformative impact of artificial intelligence (AI) on social media marketing strategies and the relationship between brands and content creators. We explore how AI-driven technologies enhance personalization, predictive analytics, and content creation while reshaping brand-creator collaborations. Through analysis of industry case studies and current implementations, we identify how AI technologies are reshaping the digital marketing landscape in 2025. Our findings suggest that businesses implementing AI-driven strategies achieve …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well-known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world , blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 15–24 Read article
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How Lockdown 2020 Has Influenced the Specificity of the Embroidery Sector
Abstract: The present paper aims to focus on the influences of lockdown 2020 on the small firms of the Zari and Embroidery industry, an important informal localized industry in West Bengal. To access the issue, the analysis is based upon how small firms of the industry are influenced due to the restrictions appearing for the event of lockdown. The issue is crucial since this particular industry is characterized by the dominance …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 8–14 Read article
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A Study of Consumer Buying Behaviour and Satisfaction Towards Health Insurance Services
Abstract: The landscape of health insurance in India is undergoing rapid transformation, fuelled by deregulation, decreased bureaucracy, and increased private financing. In this dynamic environment, understanding customer perceptions and preferences is essential. This study investigates these aspects along with customers' understanding of the market and purchasing decisions. Employing a non-probability convenience sampling method and utilizing a well-structured questionnaire, insights are gathered through extensive literature review. Statistical analysis using SPSS software, including …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 19–29 Read article
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A Comparative Analysis of Dividend Policy on Selected Pharmaceuticals Industrial Units of India
Abstract: The distribution of earnings (past or present) among the company's shareholders in accordance with their percentage of ownership is known as a dividend. A company's dividend policy outlines how profits are allocated to shareholders. A financial decision decides how much of the profits will be paid out as dividends to the shareholders. Research on dividends has questioned how much investors value consistent dividend payments in comparison to the capital that …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 1–6 Read article
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Effect of Entrepreneurial Environment’s Risk Management on Business Sustainability: A Study of Dangote Cement PLC, Nigeria
Abstract: This paper investigates the pivotal role of risk management and its impact on business sustainability. It delves into the strategies and approaches entrepreneurs use to identify, assess, and mitigate risks, which in turn improves their ability to seize opportunities in a dynamic and uncertain entrepreneurial landscape. The methodology employed is a combination of desk review and content analysis, involving the systematic collection, evaluation, and synthesis of existing data from various …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 129–137 Read article
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Inclusive Workplaces: Building Diversity and Equity in a Fast-Changing World
Abstract: Building inclusive workplaces promotes innovation, creativity, and organizational success in today's fast-changing global market. Diversity, equity, and inclusion (DEI) in organizations requires certain ideas and practices, which this article discusses. Businesses' challenges and potential in fostering diverse settings are examined. Companies can empower every individual to reach their full potential by addressing unconscious prejudices, establishing equitable policies, and fostering an inclusive culture. The study also discusses DEI trends, leadership's role …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 152–156 Read article
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Eco-Innovation and Entrepreneurship: Pathways to Sustainable Development
Abstract: Green innovation and entrepreneurship are critical drivers for achieving sustainable economic growth in an era defined by environmental challenges and resource scarcity. This paper examines the role of green innovation-technological, organizational, and process-based advancements aimed at reducing environmental impact-in fostering eco-friendly entrepreneurship. By exploring the intersection of sustainability and business innovation, the paper identifies key factors influencing the adoption of green practices among entrepreneurs, including regulatory frameworks, consumer demand for …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–11 Read article
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Role of Self-Help Groups in Promoting Micro-Entrepreneurship
Abstract: This study examines the role of Self-Help Groups (SHGs) in promoting micro-entrepreneurship and improving the economic condition of members through small business activities. The study focuses on analysing the influence of financial literacy, access to micro-credit, income-generation loans, government micro-enterprise schemes, and training and skill development support on entrepreneurial growth. The research adopted a descriptive research design and collected primary data through a structured questionnaire from 100 SHG members in …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Financial Analysis of Profitability and Liquidity Position of Software Companies in India
Abstract: ABSTRACT Indian economy stands today as one of the influential and attractive economies. The liberalization moved by the Indian Government in 1990s has given a boost to the Indian economy and put her into a fast track economic growth route. IT industry is one of the successful industries in India. Its rapid growth and development has caught the attention of the world, so that India is now being identified as …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 1, 2018 · pp. 4–11 Read article
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Understanding Behavioral Finance: Foundations, Biases and Implications
Abstract: Behavioral Finance is a modern approach that explains how people make financial decisions by combining psychology with economics. Unlike traditional finance, which assumes that investors always act rationally, behavioral finance shows that emotions and thinking patterns strongly influence investment behavior. This paper discusses the key ideas and foundations of behavioral finance, including prospect theory which explain how people value gain and loss differently, and various cognitive and emotional biases that …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 73–77 Read article
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A Study on Recent Trends in Digital Payment System in India
Abstract: India’s digital payment ecosystem has experienced an unprecedented transformation over the past decade, positioning the country as one of the global leaders in real-time digital transactions. This rapid growth has been primarily driven by the Unified Payments Interface (UPI), strong government initiatives under Digital India, expansion of digital public infrastructure, increasing smartphone penetration, and continuous innovation by fintech companies. My study examines recent trends in India’s digital payment landscape during …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article