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1257 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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The Effect of Human Resource Management Techniques on the Performance of Nigerian Organizations
Abstract: With an emphasis on the moderating influence of strategy alignment and the mediating role of employee engagement, this study examines the relationship between organizational performance and Human Resource Management (HRM) practices in Nigerian firms. Data was gathered from 200 workers and 50 HR managers across ten Nigerian companies using a survey methodology. The results demonstrate that employee engagement mediates the favourable association between HRM practices and organizational performance. Additionally, it …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 28–36 Read article
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Innovating Insurance Lending in Indian Fintech: A Study of Bimapay’s EMI Model, Business Strategy, and Role in Alternative Credit for Insurance Inclusion
Abstract: This study examines EMI-based insurance lending within India’s fintech ecosystem, focusing on Bimapay Finsure Pvt. Ltd. and its role in improving insurance accessibility through technology-enabled premium financing. Using primary data collected from 41 employees across finance, operations, and technology teams, the research evaluates employee understanding of the EMI model, perceptions of business model sustainability, and attitudes toward AI-driven reconciliation. Statistical analyses – including descriptive analysis, correlation, and regression – reveal …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 · pp. 28–34 Read article
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Analytical Study on Organizational Behavior VS Organizational Theory
Abstract: Organizational behavior is a multidisciplinary field that studies how individuals and groups interact within organizations, focusing on aspects such as job performance, satisfaction, innovation, and leadership. The theory of organizational behavior encompasses various concepts and principles that can be applied to improve workplace dynamics and employee retention. Some key aspects of organizational behavior and theory include Individual and Group Dynamics Organizational gets examines the relations between individuals and groups, as …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 1, 2024 · pp. 9–13 Read article
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Corporate leadership for gender equality
Abstract: The worldwide ratio of female and male leaders in the corporate sector is very poor. The government has taken an initiative to motivate gender equality in corporate. Keeping in mind this scenario, the theme of International Women’s Day 2025 was kept ‘Accelerate the Action’. The presence of women in corporate leadership positions has many advantages. As women are equally responsible for growth of an organization, they should get equal opportunities …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 2, 2024 · pp. 1–7 Read article
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Does Supply Chain Need Robotics?
Abstract: Autonomous robots can be used to increase the speed and accuracy of daily operations, especially in warehouses and factories; work alongside people to be more effective; and reduce the risk of injury to workers in hazardous areas. As robot management hardware and software continue to improve, it could give employers a competitive advantage over the next 10 years. By improving sensors, dexterity, artificial intelligence and training, they have become faster …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 2, 2023 · pp. 23–29 Read article
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A Technical Approach of HRM SYSTEM IN BSNL
Abstract: We live in a digital age. We all know that the most crucial aspect of human life is communication. An ancient age, we are manipulating business like traditionally. India has many revolutionary changes in business. After indolence India has manipulate slowly business. Because communication is not a broad area. It is not approaching small businessman. Businessman manipulated manually at previous time. After some decade India has change industry. India has …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 26–32 Read article
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Opportunities and Difficulties of Artificial Intelligence in Human Resource Management
Abstract: Artificial Intelligence (AI) is an advanced technology, helpful in analyzing, interpreting, recommending, solving problems, and making decisions for various fields, including Human Resources. Human resources, shortly known as HR, is a complete analysis of the employees of an organization. It justifies some responsibilities like recruitment, compensation benefits, performance appraisal, training and development, payroll scheme, employee relations, etc. In today’s era. AI is serving an important role associated with HR practices …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 2, 2025 · pp. 9–18 Read article
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An Analysis of the Profitability of Selected Indian Public, Private, and Foreign Banks
Abstract: A “commercial bank” is a type of financial institution that offers checking account services, disburses different loans, takes deposits, and sells certificates of deposit (CDs) and savings accounts to individuals and small businesses. The majority of people do their financial transactions with commercial banks. To earn income, commercial banks issue and collect interest on loans such as mortgages, business loans, auto loans, and personal loans. Deposits from customers provide banks …
Published in NOLEGEIN Journal of Corporate & Business Laws · pp. 33–37 Read article
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Disruptive Business Innovation: A Case on Reliance JIO Telecom Services
Abstract: The Indian wireless telecom sector stands to be the second-largest market in the world in terms of subscribers and data consumption after China. From being a voice-oriented to data-oriented service,the telecom business model has seen rapid adoption by consumers and capacity expansion throughout the Indian landscape. However, this sudden shift in the business model has been observed ever since the inception of Reliance Jio’s disruptive digital platform. As a new …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 13–18 Read article
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Impact of Social Media on Children
Abstract: As technology advances and virtual experiences become more prevalent, individuals are spending an increasing amount of time consuming online content. This phenomenon is particularly evident among today's children, who are born into a digital world where communication technology and the internet are readily accessible. This exploratory study aims to comprehend children's social media behavior and their motivations for sharing their consumption patterns and brand experiences through social media. The study …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 25–30 Read article
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Social Media Platforms: A case Study on Promoting Tourism in Nainital District, Uttarakhand
Abstract: This research paper makes an endeavour to understand the impact of social media platforms on promoting tourism activities in the Nainital district, Uttarakhand. The sample size taken for this research paper comprised all tourists visiting the various tourism destinations in the district. In order to achieve the research goals set forth in this paper, the researcher employed a convenience sampling method with 169 tourists chosen for data collection, as well …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 7–13 Read article
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The Change in Consumer Buying Behaviour, respective of time
Abstract: Consumer preferences, the foundation of any successful marketing strategy, represent the choices and decisions individuals make regarding the products, services, and experiences they value and intend to acquire. These preferences are not static but rather a dynamic constellation of factors that evolve throughout a consumer's life journey. Understanding these ever-shifting preferences is paramount for businesses seeking to create compelling value propositions, forge strong brand connections, and ultimately drive sustainable growth.This …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 6–30 Read article
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A Case Study on MSME Schemes and Its Effectiveness from Bank Perspective
Abstract: In India, many programmes didn’t reach the target small and medium enterprises (SMEs), as they lack the enthusiasm to innovate their product and services. A lot of officials and managers feel the waste of time and money for getting the scheme passed by the government. Various other factors such as bureaucratic apathy, corruption, red-tapism, inefficiency and lackluster attitude of government officials create hindrances in SMEs growth. A slew of schemes …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 10–18 Read article
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Unpacking DEI in FMCG: From Workforce Dynamics to Organizational Performance
Abstract: The Fast-Moving Consumer Goods (FMCG) sector, known for rapid production and broad consumer reach, is increasingly recognizing Diversity, Equity, and Inclusion (DEI) as essential for strategic growth. This study explores DEI’s role across workforce dynamics, product innovation, inclusive marketing, and supply chain equity in FMCG organizations. While DEI is well-studied in industries like technology and finance, its practical impact in FMCG remains underexplored. The research has three objectives: to assess …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 25–33 Read article
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Women Entrepreneurs: Barriers and Breakthroughs
Abstract: Women entrepreneurs are playing a transformative role in the global economy by driving innovation, generating employment opportunities, and contributing to sustainable development. Over the past decade, the participation of women in entrepreneurial activities has increased significantly across both developed and developing nations. Despite this progress, women entrepreneurs continue to encounter multiple barriers that limit their business growth and long-term sustainability. These challenges include restricted access to financial resources, gender discrimination, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 21–26 Read article
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An Analysis of the Profitability of Selected Indian Public, Private, and Foreign Banks
Abstract: A “commercial bank” is a type of financial institution that offers checking account services, disburses different loans, takes deposits, and sells certificates of deposit (CDs) and savings accounts to individuals and small businesses. The majority of people do their financial transactions with commercial banks. To earn income, commercial banks issue and collect interest on loans such as mortgages, business loans, auto loans, and personal loans. Deposits from customers provide banks …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 1, 2022 Read article
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Technical Analysis of Tata Consultancy Services Ltd. and Larsen & Toubro Infotech Ltd.
Abstract: The nation's economy heavily depends on the stock market. People or laypeople invest their money in shares on the stock market. The stock market is a location where shares are purchased or sold. There are so many different sectors such as, Information Technology (IT) sector, Pharmaceutical sector, Textile sector, Telecom sector, etc. which help in developing the economy of our country. But in today’s date, IT sector is in boom …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 2, 2022 · pp. 31–47 Read article
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A Case Study Approach on Challenges Faced in Digital Learning
Abstract: COVID-19 lockdown in India introduced us to many changes in way of living. Digital learning was something most of us had heard but never tried and we were forced to use it. Once the lockdown started extending, education institutions realized that making students sit idle at home can affect them and their parents, as students will be away from books until colleges are reopened. To avoid this disaster, online classes …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 28–31 Read article
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The Role of Women Entrepreneurs’ Groups in Promoting Entrepreneurship Among Women in Kerala
Abstract: Women have successfully transcended their confinement inside the house by entering various types of professions and services. Increased female entrepreneurship has resulted in a shift in the numerical characteristics of companies and the country’s economic success. Women-owned companies play a vital role in society, encouraging others and creating additional job possibilities in the country. Women have indeed made remarkable strides in breaking free from traditional confinements within their households, venturing …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 45–85 Read article
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Exploring the Transformative Impact of Artificial Intelligence on Customer Segmentation and Precision Targeted Advertising Strategies
Abstract: The application of Artificial Intelligence (AI) in customer segmentation and targeted advertising has transformed modern marketing by enabling deeper insights and more personalized engagement with consumers. AI technologies, including machine learning, deep learning, and predictive analytics, allow businesses to analyze vast amounts of data and identify specific customer segments with remarkable accuracy. Unlike traditional methods that rely on broad demographic criteria, AI-driven segmentation incorporates behavioral, psychographic, and contextual data, creating …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 22–31 Read article