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863 articles for “Social Media, COVID-19, information, media, audience, viewers, platforms”
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A Structural Change in Demand for Service-due to Income Elasticity: A Macro Analysis
Abstract: Present condition shows that India has a higher economic growth. When we talk about which factorsare responsible for economic growth. There will be many factors but the main factor is demandservice and rapid growth and its service sector that have contributed to overall economic growth. Thepresent study is a attempt to provide a substantial theoretical explanation through demand. Side tosupport service led growth. The present study estimates the income elasticity …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article
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Shifting Customer Preference and Smart Phones
Abstract: Now a days customer preference has been drastically changed, with technological advancement moremoney in the hands of young people. It is seen that Smart phone companies are selling cheaperphones with great features and affordable in nature due to which common people in India havebought in large numbers. Also availability of smartphones in e-commerce platform has made themarket is very competitive. It and increases the larger choice for the customer and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article
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Hitches of Online Education: A Descriptive Study in the Ballari District of Karnataka
Abstract: The COVID-19 pandemic has disrupted students' learning process, it has led to the suspension of all educational institutions and examinations, and has forced many students to drop out of the education system. Educational institutions have resorted to online education to ensure that children do not abandon their studies. When this epidemic forced the learning process to be moved online, the education sector faced an unprecedented challenge. While many students spend …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 1–6 Read article
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A Case Study Approach on Challenges Faced in Digital Learning
Abstract: COVID-19 lockdown in India introduced us to many changes in way of living. Digital learning was something most of us had heard but never tried and we were forced to use it. Once the lockdown started extending, education institutions realized that making students sit idle at home can affect them and their parents, as students will be away from books until colleges are reopened. To avoid this disaster, online classes …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 28–31 Read article
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Digital Marketing's Impact on Consumer Behavior: A Comprehensive Analysis
Abstract: The main objective of this literature review is to comprehensively analyze the field of electronic marketing (e-marketing) from 2003 to 2023. This review aims to explore various research themes and methodologies found in published articles during this period. By collecting and categorizing a broad spectrum of prior research within the marketing domain, it seeks to contribute to the existing body of literature. This literature review follows a three-part structure, utilizing …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 12–31 Read article
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A Study on E-Commerce Business Market Capitalization and Its Impact on Traditional Retail Sector: An Indian Perspective
Abstract: India has seen a notable increase in e-commerce activity since 2014.The market capitalization of the e-commerce industry reflects its overall valuation and significance. Indians' shopping habits have changed since the emergence of e-commerce, particularly in light of the internet's and online infrastructure's rapid expansion. By 2024, the Indian e-commerce sector is projected to be valued at approximately 123 billion US dollars. This amount is anticipated to increase to an incredible …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article
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A Study of the Advancement of Digital Marketing in Indian Context
Abstract: As the Indian economy is expanding at an unmatched pace, digital marketing is getting essential in the modern Indian market. In order to have a competitive edge over the market most of the organisations are utilising digital marketing. The most important component of digital marketing is the Internet. The Internet is a very effective and widely used tool for a variety of organizational and personal problems. The development, current state, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 9–14 Read article
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Impact of Subscription Models on Consumer Spending
Abstract: Subscription-based business models have significantly influenced consumer spending behaviors in recent times, offering convenience, premium services, and exclusive benefits while influencing financial decision-making. This study helps to explore the impact of subscription services across various industries including entertainment/media, Software services, fitness, and food delivery. It examines the consumer spending behavior, perceived value for money, and long-term commitment toward the services. The research highlights how subscriptions encourage recurring expenditures, lack of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–11 Read article
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A Study on exploring Consumer Attitudes towards Basic Clothing Pvt Ltd Clothing
Abstract: This study examines the trade financing strategies practiced at AU Small Finance Bank and evaluates their effectiveness in supporting business growth, particularly among Micro, Small, and Medium Enterprises (MSMEs). Trade finance plays a crucial role in facilitating domestic and international trade by reducing payment risks, improving liquidity, and ensuring smooth transaction flows. The research is based on a 45-day internship in the Trade Finance Department, supported by analysis of financial …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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Impact of Pricing Strategies on Hotel Reservation Decision-Making: An Empirical Study in the Rajasthan Tourism Sector
Abstract: Pricing in the hospitality industry is a critical factor in the determination of reservations by customers in the hospitality industry, which is very competitive. Nevertheless, even though the dynamic and promotional pricing models were widely used, there is not much empirical evidence on what dimension of pricing would have the strongest influence on accommodation booking behavior. The main issue is how various pricing perceptions e.g. fairness, corporate pricing, seasonal adjustments, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 9–17 Read article
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Impact of AI-Powered Chatbots on Customer Satisfaction in E-Commerce: A Secondary Data Analysis
Abstract: Today many online shopping websites use AI chatbot to talk with customers The chatbot answer fast and work all day and night 24/7. Because of this customer support becomes easy and quick. In this study we tried to see how these chatbots change customer satisfaction. For this we used old data which was already available online. In total, 45,782 customer reviews from different e-commerce platforms were used for analysis.To understand …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 40–48 Read article
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A Review on LOW Cost Housing Construction with Delay Management
Abstract: Low price housing construction technologies aim to cut down construction price by victimization alternatives to plain ways and Input. “It is effective budgeting and technique that facilitate in reducing price of construction through use regionally gettable material in conjunction with improve skills and technology whereas not sacrificing the strength, performance and lifetime of structure. ’’Low price housing merely satisfies the foremost bottom and basic human wishes for shelter and neglects …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 2, 2018 · pp. 1–4 Read article
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Appraisal of Coronavirus on Global Economy: “Ineffectiveness of Economic Growth and Development in Global South”
Abstract: This study explores the main problems of global economic growth and industrial transformation across the globe before the corona virus, and how multinational forces have influenced certain areas of Third World countries since feudalism arose as a mode of production to the acceptance of capitalism as the historical history of the global economy. It also explores how capitalism later became a pioneer of imperialism, African trafficking, colonization and neo-colonialism in …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 1, 2020 · pp. 1–18 Read article
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Implementation of Go Green School Program in the District 6 Schools in the Division of Manila: Basis for a Proposed Action Plan
Abstract: Environment is the surrounding where we live and the source of life. It directs our life and determines our proper growth and development. A quality social life depends on the quality of our natural environment. At home, it is the first school in which children learn moral values, love of environment and love of themselves. School is their second home. Green classrooms equip children with the knowledge on how to …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 2, 2020 · pp. 33–45 Read article
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Climate Change Protocols and Corporate Survival in Africa Beyond 2012: Exploring the Grave Implications of Climate Change Regulations on African Businesses
Abstract: Climate change protocols since 1978 seek to regulate the impact of human activities to mitigate and, if possible, avoid the grave environmental upheavals implicated in the resulting climate change. The protocols advocate and increasingly legislate all—inclusive internationally binding measures to quicken the abatement of environmentally unfriendly energy sources, processes, products and services which promote the causes of climate change. While developed nations in the forefront of crafting the protocols delay …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 2, 2020 · pp. 14–25 Read article
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A Study on Green Businesses in India
Abstract: Increasing awareness on the various environmental problems has directed to a shift in consumerbehaviour. There has been a change in consumer attitude towards a green lifestyle. In the modernmarket green business have evolved special implications. The word ‘Green’ indicates purity throughquality, fairness in price and worthy in dealings. These green business emphases on ecofriendlyproducts to satisfy the needs and wants of the customers with the scope of sustainable development toa …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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Computerized Accounting System for Small Businesses with Mobile Applications
Abstract: Small and medium-sized enterprises (SMEs) have long been known as important engines of the Indianeconomy. In addition to encouraging private ownership and entrepreneurship, SMEs are flexible andable to quickly adapt to changing market supply and demand. The aim of this study was to show thathow the factors of barrier affected practicing of accounting software system in SMEs of India.Informationalisation is a key strategy for creating modern business systems and improving …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
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Recapitulation of Sahara Parivar Pvt. Ltd.
Abstract: Being your boss gives a different kind of feeling, and one of the sources where we can be our boss and earn money, also by serving our country is entrepreneurship. India is becoming a hub of entrepreneurs as advancements in terms of technology, resources and government support are giving the new minds an encouragement to do their best. The new minds are coming up with ideas that are benefitting the …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
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External Debt as an Explanatory Deterrent to Nigeria’s Macroeconomic Solidity
Abstract: External debt implies fund borrowed from international financial institutions but was not paid back. This study examines the impact of external debt on some selected macroeconomic forces in Nigeria: Inflation rate, exchange rate, interest rate, and balance of payment. Time series data were used for the analysis and were sourced from the Central Bank of Nigeria, Statistical bulletin, and other relevant publications. The data are covered from 1987 to 2020. …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 14–25 Read article
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Andhra Pradesh State Start-Up Opportunities and Budding Challenges – A Study
Abstract: With financial backing, this initiative is a great first step toward enabling start-ups to use their creative ideas for the intended purpose. India offers a plethora of chances for aspiring businesses. The textile, media, health, tourism, event planning, automobile, and other sectors are among the important ones. Thus, entrepreneurs have a variety of chances to launch their start-ups. But in addition to opportunities, start-up founders may also have to deal …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 54–62 Read article