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1301 articles for “COVID-19, industry, lockdown, company, employee, leader, profit, business continuity plan”
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Operations Research Management of Logistics and Supply Chain: Its Issues and Directions of Scope
Abstract: To improve business performance, companies use a variety of business improvement strategies.Logistics and supply chain management have long been viewed as critical factors in a company’sability to gain a competitive advantage. In fact, since the early 1980s, logistics and supply chainmanagement have gotten a lot of attention. However, supply chain management is a difficult topic tograsp, and many authors have emphasised the significance of explicit definitional constructions andconceptual frameworks in …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 10–18 Read article
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Marketing Research: Challenges and Opportunities in India
Abstract: The creation of new products is essential to the expansion and prosperity of every manufacturingcompany. When many newly released items, both locally and internationally, fail, one must makecritical decisions about product design, development, and management. This paper reveals thefunction of marketing research and the challenges and opportunities in the context of India. Indeed,marketing research plays a crucial role in developing an effective marketing plan and successfullylaunching a product or service, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
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Strategic Implementation and Change Management in Nigeria’s Higher Education: Organisational Opportunities for Rivers State University in the Online Distance Learning Market
Abstract: Change within organizations is essential for growth and adaptability, helping to minimize the risks of obsolescence or strategic drift. In the Higher Education (HE) sector, new and evolving modes of teaching and learning present significant opportunities, offering advantages such as improved access to educational resources and the expansion of markets for distance learning. For universities in Nigeria, strategic management through effective policy formulation and planning is crucial to capitalize on …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 2, 2024 · pp. 12–19 Read article
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AI-Powered Strategic HRM: Preparing Students and Organizations for the Talent Demands of 2026–2027 Smart Enterprises
Abstract: The rapid evolution of artificial intelligence (AI) is reshaping Human Resource Management (HRM) and redefining workforce expectations in the emerging era of smart enterprises. This study examines the integration of cognitive, generative, and sentient AI into strategic HRM to prepare students and organizations for the talent demands of 2026–2027. It proposes a novel theoretical framework that aligns AI-powered HR practices with student learning, university curricula, and industry skill requirements, addressing …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 20–31 Read article
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Evaluation of Inventory Management Practice (The Case of Anbessa City Bus Service Enterprise, Addis Ababa)
Abstract: The main purpose of this study was to evaluate inventory management practice in the case of Anbessa City Bus Service Enterprise (ACBSE), Addis Ababa. The study employed explanatory research design with mixed research approach. A sample 94 employees are selected by using purposive sampling method from the population of 143 employees of the enterprise concerning to inventory management. For this study mainly primary data were collected by using structured questionnaire, …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 4, Issue 2, 2021 · pp. 1–17 Read article
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Building Resilient Supply Chains: Lessons from Recent Disruptions
Abstract: The vulnerability of global supply networks has been highlighted by recent interruptions like the COVID-19 epidemic, geopolitical conflicts, and natural calamities brought on by climate change. These incidents have brought to light the necessity for companies to incorporate resilience into their supply chain processes in order to maintain continuity and adjust to unforeseen circumstances. Supply chains that can endure shocks, bounce back fast, and adjust to changing conditions are said …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 1–6 Read article
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A Study on Retailers Preference Towards Amul Milk Product in Pune City
Abstract: For the Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), a two-month study project named "Placement and Promotion of Amul Dairy Products in Pune" was conducted. In addition to studying and spending time on promotion, these two months provide insight into what other businesses do to thrive in the marketplace and what work goes into running such businesses. The GCMMF is India's biggest food product marketing association. It is the highest …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 21–29 Read article
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A Study on Data privacy towards customer perception in personalized advertising in E-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 54–61 Read article
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Corporate Rebranding
Abstract: The companies engaged in production are changing their brand names are frequently. They do this for the changes they do in their brand. The present paper gives understanding about the corporate strategy in rebranding their products and analyzes the impact of such strategies on brand equity. The paper examines the clear-cut view about rebranding strategy in industries, as well as eliminate the competitors in the commodity market, and advertising and …
Published in NOLEGEIN Journal of Advertising and Brand Management Read article
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A Study on Risk and Return Analysis of Select Public Sector Banks
Abstract: Money is the study of Assets The executives. The overall regions of account are business money, individual budget (private money), and public account. Account incorporates setting aside cash and regularly incorporates loaning cash. The field of account manages the ideas of time, cash, hazard and how they are interrelated. It likewise manages how cash is spent and planned. India Money and Venture Guide gives quality data and information sources with …
Published in NOLEGEIN Journal of Business Risk Management Read article
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Research, Innovation, and Entrepreneurship: Special Nexus for Employment Opportunities and Engineering Advancement in Nigeria
Abstract: In view of creating employment opportunities and outcome-based education, the impact of nexus of research, innovation, and entrepreneurship cannot be undermined in developed and developing countries. A lot of researches and innovations have been done without adequate links for employment opportunities and a better pedestal for entrepreneurship. This calls for urgent attention and intervention of governments, stakeholders, consultants, engineers, and entrepreneurs. This paper assessed the current trends and multi-faceted problems …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management Read article
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Transitions in the Advertising Strategies
Abstract: The rise of digital media and new technology has caused substantial changes in the advertising sector in recent years. Traditional advertising methods, such as print and broadcast, have been largely replaced by digital advertising, which includes personalized advertising, social media advertising, influencer marketing, native advertising, programmatic advertising, mobile advertising, and virtual and augmented reality advertising. Personalized advertising involves delivering targeted advertising messages based on user behavior, while social media advertising …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 34–37 Read article
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The Dominant Role of Electronic Media in Today's Workplace: A Comprehensive Research Investigation
Abstract: The use of electronic media as a means of promotion, its influence on consumer behavior, and associated observations on how media has evolved for the twenty-first century, how companies are changing, and the way advertising is evolving are the main topics of studies on this topic. The general population can easily and swiftly access information and ideas through the internet or digital media. The objectives of this article are to …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 31–37 Read article
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The Influence of Social Media on Consumer Purchase Intentions and Behavior: An Empirical Study in India
Abstract: For many organizations and sectors, social media has altered business models. Studying how social media affects consumer behaviour is a relatively new field. In today's economy, communication is a crucial tool for firms and organizations to handle the intense competition. These days, our young groups have a new alternative to the tedious task of selecting and buying products thanks to internet sites. Nearly all children use online social networking sites …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing
Abstract: Artificial Intelligence (AI) is part of computer science that allows machines to imitate human thinking, such as learning, thinking, solving problems, and understanding the world around them. It uses models based on data, like machine learning and deep learning, to study large amounts of information and find patterns, helping machines make decisions or predictions on their own. Next, there's a group of people in the world who were born between …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Impact of Pricing Strategy on Customer PurchaseIntention with reference to FMCG products
Abstract: This study looks at how pricing strategy affects customers' purchase intention towards FMCG products, as price is one of the main factor’s customers consider while buying everyday products. The study focuses on understanding how pricing methods such as discounts, promotional offers, and value-based pricing influence customers' buying decisions. The information for the study was collected through a structured questionnaire, and additional details were obtained from books, journals, company reports, and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Organization Development and Its Relevance in the VUCA World
Abstract: In today’s dynamic VUCA (Volatile–Uncertain–Complex–Ambiguous) World, there is a growing need for the formulation and implementation of the most effective organization development (OD) strategies and techniques for enhancing both the individual and organizational productivity. OD is an applied behavioral science domain that deploys an ever-evolving strategy used to develop the employees and functions of an organization. It is a specific, planned and continuous process that aims to increase organizational effectiveness. …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 25–29 Read article
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Guardians of the Vault: A Comprehensive Analysis of Cybersecurity Measures in the Financial Sector
Abstract: The digital era has brought about unparalleled convenience and efficiency in the quickly changing financial services market, but it is not without inherent concerns. Under the heading “Guardians of the Vault: A Comprehensive Analysis of Cybersecurity Measures in the Financial Sector,” this research paper explores the crucial topic of cybersecurity in the financial sector. The goal of the study is to give a comprehensive analysis of the tactics and safeguards …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 1, 2024 · pp. 21–25 Read article
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Corporate Social Responsibility: Could be a tool for increasing Social Accountability in Corporate Governance?
Abstract: The corporate world works for higher profitability and lesser risk in production and distribution. The emergence of corporate social responsibility (CSR) obligated corporations to share a certain percentage of their profit with the public as a social duty. It created a debate that CR reduced the profitable opportunities of corporates and increased the risk & over-involvement in non-productive activities due to no congruence between the core works of corporates and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 7–17 Read article
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Unpacking DEI in FMCG: From Workforce Dynamics to Organizational Performance
Abstract: The Fast-Moving Consumer Goods (FMCG) sector, known for rapid production and broad consumer reach, is increasingly recognizing Diversity, Equity, and Inclusion (DEI) as essential for strategic growth. This study explores DEI’s role across workforce dynamics, product innovation, inclusive marketing, and supply chain equity in FMCG organizations. While DEI is well-studied in industries like technology and finance, its practical impact in FMCG remains underexplored. The research has three objectives: to assess …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 25–33 Read article