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1174 articles for “COVID-19, Agriculture practices in India, COVID-19 impact on agriculture”
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Competitiveness of Supply chain
Abstract: The supply chain is a competitive tool, & it can be a complete advantage for organizations. In 21st century, supply chain is going to determine the success of organizations. In a global perspective, supply chain gained importance long ago. It was bit late from an Indian perspective, & late 90’s supply chain gained importance. Currently, the covid-19 pandemic is going on across the world, & numerous problems have emerged. Consumers …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 2, 2024 Read article
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A Study on Retailers Preference Towards Amul Milk Product in Pune City
Abstract: For the Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), a two-month study project named "Placement and Promotion of Amul Dairy Products in Pune" was conducted. In addition to studying and spending time on promotion, these two months provide insight into what other businesses do to thrive in the marketplace and what work goes into running such businesses. The GCMMF is India's biggest food product marketing association. It is the highest …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 21–29 Read article
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Food Bridge Application
Abstract: Food wastage is a significant global challenge that coexists with widespread hunger and food insecurity. Every day, large quantities of edible food are discarded by households, restaurants, hotels, catering services, and event organizers, while millions of people struggle to access nutritious meals. The lack of an effective mechanism to connect food donors with needy individuals and organizations contributes to both resource wastage and social inequality. This paper presents the FoodBridge …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 · pp. 17–23 Read article
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AI-Driven Behavioral Insights and Neuro-Based Decision Modeling in Fintech marketing – A Study
Abstract: This study examines the transformation of fintech marketing in India through the integration of artificial intelligence (AI)-driven behavioral insights and neuro-based decision modeling. As digital financial services expand rapidly, understanding consumer decision-making processes has become critical for designing effective marketing strategies. The research employs a primary data-driven approach, collecting responses from fintech users across diverse demographic segments to analyze behavioral patterns, cognitive biases, and emotional triggers influencing financial decisions. Advanced …
Published in NOLEGEIN Journal of Operations Research & Management Read article
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Supply Chain—Significance and Future Trends
Abstract: Supply chain is competitive tool for all organizations in present time. Much importance was not given earlier, but now focus has been shifted and supply chain management has got its due importance. Paradigm has been changed. Product development has become very important. Supply the product to consumers is also important as consumer is now more demanding. Supply chain dynamics is going to be changed as we are approaching towards a …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management Read article
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Training Need Analysis of UG and PG Teaching Staff
Abstract: The aim of this study is to identify training needs of university faculty members, to understand the impacts of a proper training need analysis and understand the skill gap. A list of training needs of faculty members will be developed in terms of technological innovations in general, developing skills of faculty members in the use of technological innovations and promoting university faculty members in quality assurance skills. The data collection …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies Read article
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A Structural Change in Demand for Service due to Income Elasticity: A Macro Analysis
Abstract: Present condition shows that India has a higher economic growth. When we talk about which factors are responsible for economic growth. There will be many factors, but the main factor is the demand in service; rapid growth in the service sector that have contributed to overall economic growth. The present study is an attempt to provide a substantial theoretical explanation through demand side to support service led growth. The present …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · pp. 8–10 Read article
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A Study on Risk and Return Analysis of Select Public Sector Banks
Abstract: Money is the study of Assets The executives. The overall regions of account are business money, individual budget (private money), and public account. Account incorporates setting aside cash and regularly incorporates loaning cash. The field of account manages the ideas of time, cash, hazard and how they are interrelated. It likewise manages how cash is spent and planned. India Money and Venture Guide gives quality data and information sources with …
Published in NOLEGEIN Journal of Business Risk Management Read article
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Research, Innovation, and Entrepreneurship: Special Nexus for Employment Opportunities and Engineering Advancement in Nigeria
Abstract: In view of creating employment opportunities and outcome-based education, the impact of nexus of research, innovation, and entrepreneurship cannot be undermined in developed and developing countries. A lot of researches and innovations have been done without adequate links for employment opportunities and a better pedestal for entrepreneurship. This calls for urgent attention and intervention of governments, stakeholders, consultants, engineers, and entrepreneurs. This paper assessed the current trends and multi-faceted problems …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management Read article
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Selling Preference of Maruti Suzuki
Abstract: Management in India is heading towards a better profession as compared to other professions. The demand for professional managers is increasing day by day. To achieve profession competence, manager ought to be fully occupied with theory and practical exposure of management. A comprehensive Understanding of the principle will increases their Decision making ability and sharpens their tools for this purpose. From the Company View point, there are three general objectives …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 25–29 Read article
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Radio: An Effective Medium of Advertisement
Abstract: The reach to the mass through air is “FM Radio”. FM Radio has the twin benefit of that it has a wide coverage along with cost effectiveness. In 12 major cities in India, we have 245 private FM Radio stations. Radio has become a primary local advertising media, which appeals to a narrow segment of the population with a highly special programming. Across India, various radio channels have a deeper …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 19–29 Read article
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Effectiveness of Television Advertisement Towards Eating Habits of Children in Tirupur City
Abstract: This research emphasizes on the impact of television food advertisement on the eating habits of children; for this, the study is conducted on 160 respondents in Tirupur city; data were analyzed by percentage and Garrett ranking technique under convenient sampling techniques. The study concentrated on the elements of television advertisements that influence children to seek food products and the kinds of foods that children demand after viewing advertisements on television. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Effect of Hello English Programme of Government of Kerala for Enhancing Communication Skills among Primary School Students
Abstract: Achievements in maintaining the quality of education in Kerala’s classrooms are, no doubt, appreciable. The strategies and innovative projects we practiced here are a model for other states and India. All over the country in the field of education, the curriculum and textbooks play an important role in teaching. But when transacting the curriculum, innovative methods should be adopted with new changing life and surroundings. For years, in government and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Cosmetics Market Developments
Abstract: The global cosmetic industry is a dynamic and growing industry that continues to expand as consumers seek innovative products and experiences. In recent years, there has been a shift toward natural and organic products, the use of technology, and the growing demand for personalized products. However, the industry faces several challenges, including the impact of cosmetics on the environment and the increasing regulation of cosmetic products. This report provides a …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 43–46 Read article
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Application of Digital Marketing to the Scope and Distribution of E-books
Abstract: This phrase has been used for several decades: electronic marketing. Any form of marketing that makes use of electronic devices and that marketing specialists can utilize to disseminate marketing messages and evaluate their efficacy during the consumer journey. This study investigates the importance of digital marketing in the context of e-books. In addition, we'll examine the benefits and drawbacks of digital marketing in the context of e-books as well as …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 24–28 Read article
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The Stationery Store's Digital Transformation
Abstract: One of the most ongoing changes to modern society is digitalization, which affects many aspects of daily life and business. The retail industry is impacted by this development as well as being affected by it, so this transition is significant. Retailers are both impacted by the new modes of consumption connected to these digital technologies and offer consumers a variety of digital goods and services that are tailored for their …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 1–4 Read article
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Rural Advertising's Effect on Andhra Pradesh State's Retail Business Development
Abstract: Though it is still a relatively new field of study, rural marketing is becoming increasingly important in the majority of developing nations. The process of creating, pricing, distributing, marketing, and advertising goods and services in rural areas as well as marketing industrial and agricultural products from rural areas in metropolitan areas is referred to as rural marketing. With the advent of economic liberalization and globalization, the industrial sector—and especially the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 20–30 Read article
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The Change in Consumer Buying Behaviour, respective of time
Abstract: Consumer preferences, the foundation of any successful marketing strategy, represent the choices and decisions individuals make regarding the products, services, and experiences they value and intend to acquire. These preferences are not static but rather a dynamic constellation of factors that evolve throughout a consumer's life journey. Understanding these ever-shifting preferences is paramount for businesses seeking to create compelling value propositions, forge strong brand connections, and ultimately drive sustainable growth.This …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 6–30 Read article
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Encouraging Women for Inclusive Development: Consequences for Brand Strategy and Advertising
Abstract: Women play a central role in driving economic growth through their participation in labor markets, entrepreneurship, human capital development, and social progress. Their involvement across diverse sectors—such as healthcare, education, agriculture, and technology—enhances productivity, fosters innovation, and contributes to economic stability. In particular, women entrepreneurs frequently establish community-oriented enterprises that promote resilience and inclusive development. This paper examines both the opportunities and challenges shaping women’s economic participation. It highlights critical …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 6–10 Read article
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How Mukesh Ambani Revived Campa Cola: The Business Strategy Behind Reliance's FMCG Revolution
Abstract: The revival of Campa Cola by Reliance Consumer Products Limited (RCPL) represents one of the most significant examples of strategic brand resurrection and market disruption in India's Fast-Moving Consumer Goods (FMCG) industry. Acquired by Reliance Industries in 2022 for approximately ₹22 crore, the once-iconic Indian soft drink brand was repositioned to challenge the long-standing dominance of multinational beverage companies such as Coca- Cola and PepsiCo. This case study examines the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 19–30 Read article