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1257 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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Freemium Business Model and Youth Purchase Behaviour: The Impact of Enjoyment Value and Social Value on Continued Use Intention and Purchase Behaviour
Abstract: The surge of freemium digital platforms has transformed the gaming market by enabling users to enjoy the basic elements of the game for free while monetizing advanced or additional features as in-game purchases. Therefore, the factors that lead users to remain entrenched in the gaming market and make purchases have also gained significance for the game developers and the research community. For this purpose, this study evaluates the role of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 · pp. 10–16 Read article
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The Challenges on Enhancing Women’s Financial Inclusion Using Digital Financial Services
Abstract: Any nation's economic development will have reached a major new level if its citizens have adopted digital financial services on a mass scale. Particularly in light of the publication of the covid-19 data, the new diversified banking structure that has been established in India with the intention of using technology to improve financial services for underserved groups, such as small businesses and individuals with low incomes, has been established. The …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 5, Issue 1, 2022 Read article
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Policies on Doubling Farmers Income in India – a Critical Review
Abstract: The agriculture sector in India is the backbone of our economy. More than 55% of our populationdepends on agriculture as our main stay. A relative quantity of farmers in Indian placid depend onrainfall to commencement the agricultural inactivity. During the early days of independence, the primefocus of the agriculture sector in India, was to enhance food security by raising the agricultural output.The Green Revolution was a great strategy introduced by …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 5, Issue 2, 2022 · pp. 13–19 Read article
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Awareness Level of GST at Abids Division of Telangana State
Abstract: Goods and Services Tax (GST) synchronized the indirect tax structure in India with the objective of a simple indirect tax system, under the slogan of one nation one tax. The GST, hailed as one of the major tax changes in the nation, replaces a number of indirect taxes levied by the Center and States such as excise, VAT, and service tax. It is assessed on all domestically sold products and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 5, Issue 2, 2022 · pp. 21–25 Read article
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Working Capital Management (WCM): Strategies and Implications for Firm’s Performance
Abstract: This research paper examines the significance of working capital management (WCM) and its impact on firm performance. The efficient management of working capital is crucial for the success and sustainability of businesses, as it directly affects liquidity, profitability, and operational efficiency. The objective of this study is to explore various strategies and techniques employed by firms to effectively manage their working capital and assess their implications on financial performance. The …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 13–27 Read article
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Undercurrents of Digital Influence in Life Insurance Distribution in India
Abstract: Life insurance is impacted by digitization move. Life insurance was visualized as a contract of trust between agent and the customer. Be it information seeking or purchase on internet, life insurance is preferred to in online mode. Ease in process, facilitated comparison of life insurance products, passing on of benefits by insurer are visibly the striking reasons for such change. This research paper aims to assess digital presence, reasons and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 28–32 Read article
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A Comparative Study of Selected ELSS Mutual Funds in T15 Cities and B15 Cities
Abstract: The mutual fund sector in India has been growing recently. Between 2013 and 2018, the average asset under managed rose by more than thrice (AMFI, 2018). The study period consist from April 2015 to March 2018. The prime aim of the study is to a compare the return, risk and asset under management of selected ELSS mutual funds in T15 cities and B15 cities. Some funds have displayed moderate growth, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 67–71 Read article
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Factors Affecting Performance of SMEs: A Study on Satkhira District of Bangladesh
Abstract: The development of SMEs has always been a big challenge in developing countries. While SMEs are playing a significant role in the economic growth of Bangladesh, there is a lack of research examining the effects of some factors on their performance. This article proposes a conceptual framework and explains the internal factors affecting SMEs performance. The study employed qualitative interviews with the owners of SMEs dealing with 1. mango cultivation, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 19–32 Read article
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Financial Evaluation of one of the Leading NBFC
Abstract: This study revolves around the financial analysis of Fusion Microfinance Limited, an NBFC. The Fusion Microfinance Ltd company was selected because it is a non-banking financial company which has its branch in Jabalpur. NBFCs are financial organizations that do not have an RBI banking license but have the authority to provide a few limited banking services such as house loans, personal loans, auto loans, gold loans, retirement planning, and other …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 20–31 Read article
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Navigating the Digital Transformation Landscape: An Exploration of India's Financial Sector Evolution, Challenges, and Opportunities
Abstract: The advancement of India's financial sector into the digital realm has been propelled by government initiatives, technological advancements, and shifting consumer preferences. This transition has not only widened access to financial services but has also boosted their efficiency and transparency. Embracing digital financial transactions is crucial for fostering financial inclusivity, convenience, transparency, and economic advancement. Such adoption empowers individuals, reduces expenses, enhances security, and aligns with the government's push for …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 1–8 Read article
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Role of Artificial Intelligence in Micro-Financing
Abstract: Artificial Intelligence is the development of human intellect by machines. This is changing quickly and has established itself as one of the technical pillars of the contemporary financial industry. It has been employed more and more in the financial industry over the years since it makes problem-solving easier in all businesses, allows us to save time, and safeguards our savings. It is an essential part of banks and microfinance that …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 34–42 Read article
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Strategic Cost Accounting: How Large Corporations Use Costing Methods to Drive Long-Term Decision-Making
Abstract: This study investigates how large corporations strategically utilize cost accounting methods, such as Activity-Based Costing (ABC), Standard Costing, and Job Order Costing, to drive long-term financial decision-making. Using a descriptive and comparative research design, financial data from multinational corporations, including Apple Inc., Walmart Inc., General Motors, Johnson & Johnson, and Boeing Co., were analyzed for the period 2020–2024. The study employs statistical models such as correlation analysis (r = 0.87), …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 1–17 Read article
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Alternative Financing: The Role of Crowdfunding, Islamic Finance, and Venture Capital in Innovation
Abstract: This paper explores the evolving landscape of alternative financing by examining three innovative models: crowdfunding, Islamic finance, and venture capital. Each model addresses unique gaps in the traditional financial ecosystem and plays a distinct role in supporting innovation and entrepreneurship. Crowdfunding democratizes access to capital, enabling startups and creative ventures to raise funds directly from a broad base of backers, often through digital platforms. Islamic finance offers an ethical, interest-free …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 28–34 Read article
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The Effect of Corporate Social Responsibility Practices on Financial Performance: Evidence from Selected Star Hotels in Hawassa
Abstract: This research investigated the effect of Corporate Social Responsibility (CSR) on the financial performance of selected star hotels in Hawassa City, employing an explanatory research design and quantitative methods. The study focused on five CSR dimensions: Environmental Sustainability Practices (ESP), Community Engagement Practices (CEP), Philanthropy and Charity Practices (PCP), Employee Well-being Practices (EWBP), and Ethical Business Practices (EBP). Data were collected through questionnaires from seven selected star hotels, achieving a …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 22–44 Read article
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A Comparative Analysis of Public and Private Mutual Funds: A Study of SBI Mutual Funds and Aditya Birla Sun Life Mutual Funds
Abstract: Performance appraisal of mutual funds operating in the public sector and private sector provides critical insight into how ownership structure, management style, and strategic objectives influence investment outcomes. This paper compares SBI Mutual Fund, which represents the public sector, with Aditya Birla Sun Life Mutual Fund (ABSLMF), which represents the private sector. The key performance indicators that form part of the analysis include risk-adjusted returns, namely Sharpe Ratio, Treynor Ratio, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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A Study on Trade Financing Strategies Practiced in AU Small Finance bank
Abstract: This study examines the trade financing strategies practiced by AU Small Finance Bank, with a particular focus on its role in supporting Micro, Small, and Medium Enterprises (MSMEs). Trade finance plays a critical role in facilitating both domestic and international trade by mitigating risks, ensuring liquidity, and building trust between trading partners. The research adopts an exploratory and descriptive design based on primary data collected during a 45-day internship and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Study of financial modelling in Excel, with reference to with Reference to Param Dairy Limited Company
Abstract: This project titled “Study of Financial Modelling in Excel with Reference to Param Dairy Limited” focuses on understanding how Excel-based financial tools are used in real business environments to enhance financial accuracy and decision-making. In today’s data-driven business world, financial modelling has become essential for analyzing performance, forecasting growth, and supporting strategic decisions. The objective of this project is to study the practical applications of Excel in financial analysis, specifically …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 19–32 Read article
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Decentralized Finance (DeFi) versus Traditional Finance in India: RegulatoryChallenges, Emerging Opportunities, and Security Risk Governance
Abstract: The conventional financial system in India, which oversees assets worth more than ₹220 trillion and provides services to more than 500 million account holders, is facing a new challenge from the fast expansion of blockchain-based decentralised finance (DeFi) protocols. This is an unprecedented turning point in the country's financial ecosystem. There are pressing concerns regarding the regulatory framework, systemic opportunities, and security governance frameworks suitable for India's specific socioeconomic situation …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Data privacy towards customer perception in personalized advertising inE-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 54–61 Read article
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Uses and Gratifications of Photo sharing Using Instagram
Abstract: Even though photo sharing apps like Instagram have witnessed phenomenal growth as a tool for social interaction in India, minimal research has been conducted to understand user gratification from photo sharing in India, although researches have been undertaken on similar topics for other countries (Whiting and Williams, 2013; Malik et al., 2016). In order to address this gap, the researchers aim to explore and discuss the users’ gratifications in sharing …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 6–12 Read article