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148 articles for “Accounting”
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What Is IMC? Integrated Marketing Communications
Abstract: The marketing mix has four elements; Promotion is one of the elements. Therefore, a marketing communications (IMC) strategy that includes a combination of supporting tools can be an important part of the overall marketing strategy. Different promotional tools can make people aware of a company's product or service, make people understand the features and benefits of the product or service, and encourage them to purchase. With this in mind, this …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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Reforming Public Administration: Need of good Governance in India
Abstract: Public administration that supports the conduct of government business and operation ofmanagement, remains an integral to the process of globalization and economic liberalization during21st century. It continues to play significant role in forms of data sharing resources and multichannelinformation. Whereas good governance baked by ICT norms and supported by Simple, Morale,Accountable, Responsive, Transparent (SMART) policy, remains the backbone of decision makingsthrough formation of sound public opinion, ethics of democratization, efficient …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 1, 2021 Read article
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Custodial Violence on Undertrial Prisoners Is Biggest and Hidden Threat to Human Rights: Legal Implications and Global Concern
Abstract: Torture has existed for as long as humans have. Torture in custody, which might result in the accused's death, is not a new phenomenon; it has long been a practice. A person who has been detained while being investigated, examined, or tried for a crime they are suspected of committing is known as a "under-trial." The percentage of undertrial inmates held in jails for more than a year has increased …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 2, 2024 · pp. 18–28 Read article
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Private Sector Initiatives in Infrastructure Procurement: The Role of Quantity Surveyors in Ensuring Financial Probity
Abstract: Private Sector-Led Infrastructure Procurement is one of the major reforms in public infrastructure procurement. The private sector brings in expertise, capital, and efficiency, while the public sector ensures the project serves public interest. This allows the private sector to leverage its expertise in management and operations. Private sector involvement however does not guarantee cost savings and can sometimes lead to higher costs. It is therefore crucial to maintain transparency and …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 1, 2025 · pp. 6–13 Read article
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Impact of Whistleblowing and Ethical Governance in Indian Corporations: A case study on Vyapam Scam
Abstract: This study looks at how ethical governance in Indian firms can be promoted through whistleblowing. It investigates how well-suited business policies and current legislative frameworks like the Whistle Blowers Protection Act are to protecting them and promoting openness. The study illustrates the difficulties faced by Indian whistleblowers, such as fear of reprisals and societal perceptions of corporate wrongdoing, by examining important case studies. In order to maintain the integrity and …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Taxation Law in India: Principles, Administration, And Contemporary Developments
Abstract: Taxation law forms a fundamental pillar of a nation’s legal and economic system, acting as the primary tool for generating revenue required for governance, public services, and developmental initiatives. In India, the taxation framework has undergone significant transformation over time, shifting from a complex and segmented structure to a more integrated, streamlined, and technology-enabled system. This paper presents a detailed examination of the Indian taxation regime, focusing on its constitutional …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 1, 2026 Read article
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Investigating Service Quality in Banking Sector Using Servqual Model
Abstract: This research was based on a survey conducted through the use of questionnaire. The research is based upon primary and secondary data both. The primary data was collected through a questionnaire designed exclusively for the study. The questionnaire was designed to collect information about demographic profile of the respondents such as age, gender, education and family monthly income. In addition to this various questions related to the knowledge and experience …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 1–17 Read article
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Apple (Social Media Strategy)
Abstract: This Paper aims to foster Apple’s social media strategy to increase the revenue as well as better strategic marketing plans. Apple has a very unique approach to how to use social media platforms. They have a face book and twitter account but they actually never posted anything. Apple also has an Instagram but it is only to feature photos of their I-Phone campaign. This picks the question that why doesn’t …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 43–48 Read article
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Mastering Practice Management: Strategies for Success in Today’s Competitive Landscape
Abstract: Efficient practice management strategies play a vital role in maximizing productivity and success inany professional setting. Whether it's a healthcare practice, legal firm, or a consulting business,implementing effective strategies can significantly enhance workflow, improve client satisfaction,and boost overall profitability. This research paper explores the essential strategies for successfullymanaging and growing a practice in various professional fields. Practice management plays acrucial role in the long-term success and profitability of any business, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 45–55 Read article
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Factors That Impact Online Buying Behavior Among Higher Education Institution Students: A Case Study of College Students in Chennai in Tamil Nadu
Abstract: Online shopping is linked to the buyer ‘s personality. However, it was not established whether online shopping is safe or not. It was also not established whether people shop online because of influencers. Price, accessibility, usability, the influence of social media, and customer confidence are all crucial factors that are closely analysed to see how they affect the dynamics of evolving online purchasing. This study attempt made to assess the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Role of social media in the Madhya Pradesh Assembly Election 2023 A Study of Digital Campaigning and Voter Engagement
Abstract: The Madhya Pradesh Assembly Election 2023witnessed an unprecedented integration of social media platforms in political campaigning and voter outreach. This study examines the role social media played in shaping public opinion, disseminating political narratives, and influencing voter behavior during the election. By analyzing campaign strategies of major political parties on platforms like Facebook, Twitter, Instagram, and WhatsApp, the paper highlights how digital communication complemented traditional methods to reach diverse demographics. …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Analyzing Impact of Pollution on Tourism Sustainability in Delhi NCR
Abstract: Delhi is the sixth most populated city in the world and is one of the most polluted cities in India. Pollution is the contamination of earth’s environment with materials that interfere with human health, quality of life or the natural functioning of the ecosystems. The various types of pollution include air pollution, water pollution, noise pollution and, finally, the contamination of soil. Other less recognized forms include thermal pollution, which …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 1, 2018 · pp. 17–28 Read article
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Use of Financial Derivatives in Indian Companies: An Assessment
Abstract: Eminent researchers from all around the world have produced outstanding research and up-to-date empirical studies that have successfully and convincingly captured the corporate trend for risk management to increase the value of the organization in some way. It is accepted practice to view corporate risk management as a crucial component of a company's entire business strategy. On the basis of review of literature and discussion this research work has been …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
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Optimizing Enterprise Financial Risk Management: An Advanced Ensemble Machine Learning Framework for Transactional Fraud Mitigation and Business Continuity
Abstract: Transactional fraud represents a critical threat to enterprise risk management (ERM) and corporate governance, draining billions annually from global financial infrastructures. The Nasdaq Global Financial Crime Report estimates total fraud losses at $485.6 billion annually, with credit card fraud alone accounting for $28.6 billion. Managing this operational vulnerability is severely challenged by data asset asymmetry, where legitimate transactions dwarf fraudulent anomalies by a ratio exceeding 500:1. Standard classification models trained …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 Read article
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Startup India New Opportunities for the Entrepreneur
Abstract: India Accounts For Four Percent of Global GDP today. Startup India is the lead activity of the Government in the midst of flourish and rapture. The methodology of the Central Government considers the aggregate goals and undertaking of the hazard taking Indian. The accomplishment of the Silicon Valley new businesses has numerous unyielding and unflinching Indians in its core. India tries to add to 15-20percent worldwide GDP. It happens when …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 1, 2018 · pp. 32–34 Read article
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Empowering Growth: Unleashing the Potential of MSMEs in India
Abstract: Micro, Small, and Medium Enterprises (MSMEs) form the backbone of the Indian economy, contributing significantly to employment generation, innovation, and economic growth. MSMEs are characterized by their relatively small scale of operations and play a crucial role in fostering entrepreneurship, promoting inclusive development, and reducing regional disparities. In India, MSMEs account for a significant share of industrial output, exports, and employment opportunities, making them vital contributors to the country's economic …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 18–26 Read article
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Exploring Linguistic Diversity: Language Studies in a Globalized World
Abstract: The paper explores the complex link between globalization and linguistic variety, looking at language's dual character as universal and heterogeneous phenomena. While navigating the historical backdrop of language studies, it highlights the emergence of English and its linguistic hegemony as it examines the era of plurality characterized by unparalleled globalization. Examining English conventions in-depth will help readers understand how they affect academic discourse, cultural norms, and communication standards. It also …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 8–15 Read article
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A Comparative Analysis of Indian Currency and Cryptocurrency: The Indian Perspective
Abstract: In today's world, digital currencies have become a significant part of our financial systems. The use of physical currency is gradually decreasing as digital alternatives gain widespread acceptance. Over the years, there has been a shift from paper currency to credit cards, and now to digital payment platforms like UPI, which have transformed the way transactions are conducted. Digital currencies provide an efficient and cashless way to make payments, eliminating …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 147–151 Read article
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Role of NBFCs and Government Schemes in Enhancing Financial Inclusion of Small Businesses inIndia.
Abstract: Financial inclusion act as main role in helping sustainable economic development by ensuring timely and for smaller companies, the right to access economic opportunities brings lower costs. In a India, Moften find it difficult to get access to formal credit. This is primarily because of due to collateral limited credit histories and complex banking rules. NBFC can help subservice departments through give flexible loan options quick repayment plans and suggest …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Students’ Awareness about E-Banking Products and Services of Commercial Banks in Porbandar City
Abstract: The banking sector has emerged as a very important service industry in the present competitive world. The transfer from the traditional banking to e-Banking has been a rising amendment in banking dealings. Enlarged competition, the advancement of information and communication technology, changing business environment, etc. are the important concerns that have forced banking services to change. Generally, e-banking products and services include debit, credit cards, online/Internet banking, mobile banking, and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 3, Issue 1, 2020 · pp. 1–7 Read article