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361 articles for “Factors”
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The Change in Consumer Buying Behaviour, respective of time
Abstract: Consumer preferences, the foundation of any successful marketing strategy, represent the choices and decisions individuals make regarding the products, services, and experiences they value and intend to acquire. These preferences are not static but rather a dynamic constellation of factors that evolve throughout a consumer's life journey. Understanding these ever-shifting preferences is paramount for businesses seeking to create compelling value propositions, forge strong brand connections, and ultimately drive sustainable growth.This …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 6–30 Read article
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Consumer Behaviour Towards Online Food Delivery Services: A Study of Rajkot City
Abstract: The rapid expansion of online food delivery services (OFDS) has significantly transformed consumer purchasing behaviour in India, particularly in urban and semi-urban regions. Driven by increasing smartphone penetration, digital payment systems, and evolving lifestyle patterns, platforms such as Swiggy and Zomato have redefined food consumption practices. This research investigates consumer behavior related to online food delivery services in Rajkot city, emphasizing the factors that shape usage habits, customer satisfaction, and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 49–53 Read article
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A Study on Impact of Augmented Reality on Customer Experience inOnline Shopping
Abstract: This project is about understanding role of augmented reality in an online shopping and how it affects customer experience, many people purchase products through online platforms and augmented reality is becoming one of technologies used to make shopping easier and more interactive, the study tries to understand whether this technology is useful for customers and how it influences their purchasing behaviour during an online purchases, information for study was collected …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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A Concept for an Enhanced Future Readiness Model (FRM) for Firms in the Context of Industry 4.0
Abstract: Since the pandemic organizations have focused on ways to improve engagement, adapt to the new world and develop strategies for survival. In support of these goals an enhanced future-readiness model is proposed that encompasses concepts from ambidexterity, strategic foresight and organisational resilience applied to the industry 4.0 context. The model identifies thirteen primary (13) internal and external factors that can be used to design and apply a future readiness model …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 1–9 Read article
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A Study on Individual Investor Decision Making on Mutual Fund as a Wealth Creation Tool with Special Reference to Chennai City
Abstract: A mutual fund is a trust that pools the savings of several investors with similar investment objectives. The money collected from investors is invested by a competent fund manager in securities such as shares and debentures. The primary goal of the study is to identify the variables that affect investors' decisions regarding mutual funds. In the study both primary and secondary data are taken, and for the primary data well-structured …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 Read article
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Effect on EV Charging Infrastructure on Customerpreference Towards EV
Abstract: The rapid growth of electric vehicles (EVs) has increased the importance of developing an efficient and accessible charging infrastructure. the availability of charging stations is one of the important factors that affects customer preference and supports the use of electric vehicles, this study titled "Effect on EV Charging Infrastructure on Customer Preference towards EV" mainly studies how EV charging infrastructure influences customer purchase decision and preference towards electric vehicles in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on Tribal Women Participation in Higher Education and Awareness Towards Career Development with Special Reference to Erumad Area–Nilgiris
Abstract: The aim of this study was to investigate the factors influencing tribal women's participation in higher education and their awareness of career development in the Erumad area of Nilgiris. The study used both qualitative and quantitative methods, focusing on four main factors: individual, socio-cultural, economic, and security. A sample of 40 tribal women was chosen, and data were gathered using a standardized questionnaire. The findings of the study indicated that …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 2, 2023 · pp. 1–7 Read article
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A Study on Job Performance and Evaluation of Work Stress in IT Sector Women Employees with Reference to Coimbatore City, Tamil Nadu
Abstract: Nowadays stress is a very common problem in every human life. Today, the world is moving very fast, peoples are giving high-level work performance for their life’s betterment. In this scenario, they are affected by high-level stress. There are two major factors for stress; one is an internal factor, and another one is an external factor. IT sector is one of the fastest-growing sectors in India. The employees working in …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 2, 2019 · pp. 9–13 Read article
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The Adoption Dilemma: Unlocking the Potential of Open Government Data in Developing Countries
Abstract: Open Government Data (OGD) initiatives have become increasingly crucial for promoting transparency, increasing efficiency, and encouraging citizen engagement in public administration. However, organisations' successful adoption of OGD, especially government agencies, depends on various factors. The Unified Theory of Acceptance and Use of Technology (UTAUT) model is expanded in this study by including perceived risk as a crucial factor influencing OGD uptake in Tanzania.. Recognising that data accuracy, privacy, and security …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 1–11 Read article
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Analysis of the Determinant of Private Investment Behaviour in Nigeria Between 1984 and 2016
Abstract: The study carried out a trend analysis of private investment, examined the factor that determines private investment behaviour, and compared the relative effectiveness of the factors that determine private investment decision in Nigeria. Data for the study are sourced from the Global Development Network Database of World Bank, and seven variables are identified as determinants for estimation. The estimation techniques adopted for this study are the panel data error correction …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 2, 2018 · pp. 8–15 Read article
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Employee Retention in Textile Industry A Study on Textile Limited
Abstract: Powerful worker maintenance is a precise exertion by businesses to make and cultivate a situation that urges current representatives to stay utilized, by having strategies and practices set up that address their assorted needs. A solid maintenance system, in this manner, turns into an intense enlistment device. Maintenance of key workers is basic to the long haul wellbeing and achievement of any association. Retaining the best workers guarantees consumer loyalty, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 1, Issue 1, 2018 · pp. 1–7 Read article
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Determine The Relationship Between Various Leadership Styles and Employee Morale
Abstract: This research investigates the impact of leadership style on employee morale, addressing how different leadership approaches influence employee engagement and job satisfaction in organizations. The study seeks to address the following important research questions: How do different leadership philosophies—transformational, transactional, and authoritarian—relate to employee morale? Which leadership approach boosts morale the most? The objectives include assessing the effects of these styles on employee morale and identifying contextual factors that may …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 6–11 Read article
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Training Interventions as Drivers of Employee Motivation and Workplace Productivity
Abstract: This research investigates the influence of training and development on worker performance and general organizational achievement. It focuses strongly on analyzing the effectiveness of existing training programs in organizations, determining the most important factors that lead to their success or constraints. By critically assessing different training methodologies, this research contributes towards establishing how these methods play a role in developing employee competencies and driving strategic organizational objectives. Critical factors like …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 2, 2025 · pp. 12–18 Read article
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The study the Foreign Exchange Exposure on the Share Prices of Nifty-50 Companies
Abstract: The firms which are involved in foreign trade are exposed to exchange rate exposure. Exchange rate exposure is due to currency fluctuation. Currency fluctuation is the outcome of the floating exchange rate system. The exchange rate of one currency against the other is influenced by numerous factors such as demand and supply of two currencies, inflation, their economic performance, interest rates etc. This study aims to examine the foreign exchange …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 1, 2018 · pp. 1–9 Read article
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The Satisfaction Level of Customers of Amul Milk in Porbandar City
Abstract: Customer satisfaction plays an important role in the field of marketing. Through needs and wants, any company can easily satisfy the customers. This research paper is based on the satisfaction level of customers of Amul milk in Porbandar city. The main motto behind this research paper is to know how many customers are using Amul dairy products and out of them how many customers are being satisfied. Under my research …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 23–27 Read article
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Application of Digital Marketing to the Scope and Distribution of E-books
Abstract: This phrase has been used for several decades: electronic marketing. Any form of marketing that makes use of electronic devices and that marketing specialists can utilize to disseminate marketing messages and evaluate their efficacy during the consumer journey. This study investigates the importance of digital marketing in the context of e-books. In addition, we'll examine the benefits and drawbacks of digital marketing in the context of e-books as well as …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 24–28 Read article
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The Influence of Social Media on Consumer Purchase Intentions and Behavior: An Empirical Study in India
Abstract: For many organizations and sectors, social media has altered business models. Studying how social media affects consumer behaviour is a relatively new field. In today's economy, communication is a crucial tool for firms and organizations to handle the intense competition. These days, our young groups have a new alternative to the tedious task of selecting and buying products thanks to internet sites. Nearly all children use online social networking sites …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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Consumer Choice in Health Insurance Market in India
Abstract: The most important tool for financial planning has traditionally been thought to be insurance. But now that the worldwide pandemic has passed, everyone is much more conscious of the significance of health insurance. Health insurance is becoming more necessary due to the rising rate of inflation in medical expenses. Efforts to raise public knowledge of the benefits and worth of health insurance may result in a rise in sales. Of …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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Study the Impact of Influencer Marketing on Consumer Perception with reference to Fashion & Apparel Industry
Abstract: In today’s world, there is a rapid growth in social media platforms which has helped to make the marketing strategies particularly in the fashion and apparel industry. Influencer marketing has been used as a powerful tool for promoting a brand and forming consumer perception. Despite growing demand of influencer marketing, limited studies have been conducted related to the combine factors like consumer perception, impulse buying behaviour and brand loyalty in …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 · pp. 27–35 Read article
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A Study on Impact of Pricing Strategy on Customer PurchaseIntention with reference to FMCG products
Abstract: This study looks at how pricing strategy affects customers' purchase intention towards FMCG products, as price is one of the main factor’s customers consider while buying everyday products. The study focuses on understanding how pricing methods such as discounts, promotional offers, and value-based pricing influence customers' buying decisions. The information for the study was collected through a structured questionnaire, and additional details were obtained from books, journals, company reports, and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article