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119 articles for “Price”
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Comparative Analysis in Piping Industry: An empirical study by Mixed Methodology in Research
Abstract: This paper presents the comparative study of pipe industry regarding to Ashirvad and Finolex pipes with its competitors. Competitive analysis as a method is used in the formulation strategic plans in most organizations; usually it is adopted due to its rational process of making long term strategies. This is the procedure for identifying specific acceptable strategy for each individual organization, by its own particular circumstances. The main aim of this …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 23–42 Read article
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Digital Food Apps: To Analyze Factors Affecting Online Food Services in Haldwani City
Abstract: Single window for ordering food from a broad array of outlets, digital food delivery apps, have become the norm over the last few years. This development has revolutionized the outlook of the society by delighting clients of various age brackets. In the present times, the customers have a choice from a broad range of food outlets delivering them food to their locations with finest offers and reasonable prices. This certainly …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 13–20 Read article
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Consumers’ Brand Preference of Laptop for Kathmandu, Nepal
Abstract: The study focuses on the analysis of consumer’s brand preference for laptop. The study carefully examined its set objectives with the adaptation of a suitable methodology. The purpose of the study is to identify the factors those are important to people while purchasing particular brand of laptop. It could be factors like brand image, price, features, configuration, convenience of service, audio quality, video quality, brand name etc. Through the finding …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 7–23 Read article
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Consequence of Marketing Mix (7P) on the Business Success of Web Based Food Delivery Services: Customer Viewpoint
Abstract: The online food delivery service has become a very popular service nowadays to the consumers ofBangladesh. People are using this service and becoming loyal of it. Due to the outbreak ofCOVID-19, now people prefer to order more food using online food delivery apps. Considering brandloyalty to the customers, this study was basically aiming to analyze the impact of marketing mixelements. A Cross-sectional causal questionnaire survey was done from 5th August …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
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Evasion of Carbon Footprints in Cryptocurrencies and its Prospect Around the Globe
Abstract: The main aim of this study is to determine the evasion of carbon emission in use of cryptocurrency across the world. Stopping global warming caused by humans is crucial if we want to assure a sustainable future. While nations all over the world are actively working toward the sustainability goals, CO2 levels are gradually growing. The annualized energy usage of some crypto assets, like bitcoin, is projected to be comparable …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 20–31 Read article
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Consumer Behavior's Convergence and Divergence
Abstract: The uniformity of consumer behavior will not result from the convergence of technology and the elimination of wealth disparities within states or nations. Instead, consumer behavior may become more diverse due to cultural differences. The price difference will be more affected as consumers' income is aggregated within states / across the country. This phenomenon makes it even more important to understand the importance of national culture and its impact on …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 19–23 Read article
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Exploring Consumer Behaviour in E-Commerce: A Research Investigation in Varanasi and Prayag Raj Districts of Uttar Pradesh
Abstract: As e-commerce is growing as a technical market with a lot of features, it attracts customers very quickly, changing the decision-making process of shopping in the modern day of globalisation. Today, e-commerce is increasing the interest of people to purchase goods and services over the internet, which has significantly changed the scenario of the Indian retail market. The Big Billion-Day Sale offered by Flipkart is a perfect example of changing …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 24–39 Read article
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A Study on E-Commerce Business Market Capitalization and Its Impact on Traditional Retail Sector: An Indian Perspective
Abstract: India has seen a notable increase in e-commerce activity since 2014.The market capitalization of the e-commerce industry reflects its overall valuation and significance. Indians' shopping habits have changed since the emergence of e-commerce, particularly in light of the internet's and online infrastructure's rapid expansion. By 2024, the Indian e-commerce sector is projected to be valued at approximately 123 billion US dollars. This amount is anticipated to increase to an incredible …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article
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Factors That Impact Online Buying Behavior Among Higher Education Institution Students: A Case Study of College Students in Chennai in Tamil Nadu
Abstract: Online shopping is linked to the buyer ‘s personality. However, it was not established whether online shopping is safe or not. It was also not established whether people shop online because of influencers. Price, accessibility, usability, the influence of social media, and customer confidence are all crucial factors that are closely analysed to see how they affect the dynamics of evolving online purchasing. This study attempt made to assess the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Impact of Subscription Models on Consumer Spending
Abstract: Subscription-based business models have significantly influenced consumer spending behaviors in recent times, offering convenience, premium services, and exclusive benefits while influencing financial decision-making. This study helps to explore the impact of subscription services across various industries including entertainment/media, Software services, fitness, and food delivery. It examines the consumer spending behavior, perceived value for money, and long-term commitment toward the services. The research highlights how subscriptions encourage recurring expenditures, lack of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–11 Read article
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Artificial Intelligence in Retail: Redefining Consumer Expectations and Retail Innovation
Abstract: This study offers an updated and comprehensive perspective on the integration of artificial intelligence (AI) within the retail sector and its transformative impact on modern commerce. The rapid expansion of digital technologies, combined with the dominance of global technology leaders such as Amazon, Alibaba, Apple, Google, and Microsoft, has significantly elevated consumer expectations and redefined retail dynamics. AI technologies, including machine learning, predictive analytics, and automation, enable retailers to process …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 1–8 Read article
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Study on Challenges with Buyers perception affecting Business
Abstract: A research study aimed at understanding the perception choice of Indian consumers in selecting mobile telecommunications service providers was conducted. The perception of consumers varies widely according to the attributes of communication quality, call service, facilities, price, and customer care and service provider.
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 1, 2019 · pp. 27–29 Read article
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Preservation and Rrestoration of Ancient Heritage Homes of Goa by Designing a Revenue Generation Model for Economic Benefits
Abstract: Goa is a smallest state of India with a rich colonial and pre-colonial heritage, visible in various architectural typologies of its churches, temples, forts and houses. By restoring old Indo-Portuguese houses by systematic planning of investments from both, owner and investors, it can open a whole new range of heritage rental villas across the state, which is already on high demand. This model also helps in the conservation and restoration …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 1, 2020 · pp. 23–31 Read article
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A Study on Green Businesses in India
Abstract: Increasing awareness on the various environmental problems has directed to a shift in consumerbehaviour. There has been a change in consumer attitude towards a green lifestyle. In the modernmarket green business have evolved special implications. The word ‘Green’ indicates purity throughquality, fairness in price and worthy in dealings. These green business emphases on ecofriendlyproducts to satisfy the needs and wants of the customers with the scope of sustainable development toa …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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Entrepreneur’s Perception on Instant Local Food Products: A Study with Reference to Street Vendors at Mangalore (D.K.)
Abstract: Eating outside has become costlier; more surprisingly vegetarian foods are getting inflated in their prices faster. In city limits demand for readymade local foods are picking up at a faster pace, because in the present days both of them work outside & hardly find time to cook at home. What matters to them is whatever available on time & with good quality. Eatables should be healthy, hygienic & prepared out …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 2, 2021 · pp. 1–5 Read article
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The Analysis of the factors contributing to the fluctuations of FII in India
Abstract: Foreign Institutional Investment (FII) has emerged as an engine of Indian economic growth as it meets the much needed capital requirement. Though FII has flown largely to Indian market, it is not consistent and stable. FII appears to be sensitive to several global and domestic macroeconomic factors. The present study has the objective to investigate the factors contributing to the fluctuations in the FIIs. The study is based on secondary …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 1, 2018 · pp. 24–33 Read article
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Mutual Funds and Index—The Best and Safe Investment
Abstract: Mutual fund and index industry in India have developed rapidly and gained a lot of popularity from the past couple of decades, especially after the incorporation of Unit Trust of India in 1964. There has evolved parallel a rich attainable educational literature such as numerous subjects associated with mutual funds. One of the most regularly addressed topics inside the modern-day literature is investor’s belief and preferences, approximately various mutual price …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 3, Issue 2, 2020 · pp. 21–36 Read article
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Policies on Doubling Farmers Income in India – a Critical Review
Abstract: The agriculture sector in India is the backbone of our economy. More than 55% of our populationdepends on agriculture as our main stay. A relative quantity of farmers in Indian placid depend onrainfall to commencement the agricultural inactivity. During the early days of independence, the primefocus of the agriculture sector in India, was to enhance food security by raising the agricultural output.The Green Revolution was a great strategy introduced by …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 5, Issue 2, 2022 · pp. 13–19 Read article
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The effect of inflation on consumer spending patterns
Abstract: Inflation is a critical economic phenomenon that influences consumer spending behaviors, with significant implications for policymakers, businesses, and consumers alike. This research investigates the effects of inflation on consumer spending patterns, focusing on how different demographic groups adjust their consumption decisions in response to rising prices. Employing a mixed-methods approach, the study combines quantitative analysis of data from the Bureau of Labor Statistics (BLS) and the Federal Reserve Economic Data …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 110–115 Read article
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Role of Artificial Intelligence in Micro-Financing
Abstract: Artificial Intelligence is the development of human intellect by machines. This is changing quickly and has established itself as one of the technical pillars of the contemporary financial industry. It has been employed more and more in the financial industry over the years since it makes problem-solving easier in all businesses, allows us to save time, and safeguards our savings. It is an essential part of banks and microfinance that …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 34–42 Read article