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76 articles for “Relationship marketing”
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A Study about the Opportunity of Sustainable Tourism: A Step for Eco-Tourism Development with Reference to Konkan Region and Tourism Industry
Abstract: Tourism has a crucial role to play in booming the economic condition of the states. Foreign relationshas a co-relationship and greater significance with tourism. This industry (tourism) has strongcultural roofs. The economic growths of Konkan are mainly due to Agriculture, Horticulture,Fisheries, Floriculture, and Tourism. Out of which, tourism can be regarded as the largest and fastestcontributor. The major factors which are needed for development have very high significance in thedevelopment …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 33–40 Read article
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Impact of ESG Performance on Firm Value: Evidence from NIFTY 50Companies
Abstract: The increasing significance of sustainable business practices has reinforced the relevance of Environmental, Social, and Governance (ESG) performance in assessing the corporate value. The extant study examines the relationship between ESG performance and firm value among NIFTY 50 companies in India. The study is based on theoretical foundations of Stakeholder Theory, Legitimacy Theory, and the Resource-Based View, examining whether superior ESG performance is associated with enhanced firm value. An explanatory …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 6–15 Read article
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well-known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world , blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 15–24 Read article
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well- known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world, blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research Read article
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The Impact of Training and Development on Employee Retention
Abstract: This study explores the important relationship between staff development and training programs and retention rates within organizations. By scrutinizing the correlation between investments in training initiatives and employee retention, this study seeks to provide a comprehensive understanding of how strategic training and development efforts contribute to fostering a loyal and skilled workforce within an organization. The significance of training and development programs has grown in importance in today's dynamic business …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 1, 2024 · pp. 10–20 Read article
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Analyzing the Role and Influence of Social Media on Tourism and Hospitality Industry
Abstract: Social media communications have a significant impact on how people choose what to buy in the current digital age. The Indian tourism sector is also affected by this new age phenomenon. Before deciding where to go, Indian consumers (in this case, travelers) research travel options on a variety of social media platforms. Therefore, from the perspective of an emerging market, we need to comprehend social media communication better and how …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 1–10 Read article
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Consumer Behavior's Convergence and Divergence
Abstract: The uniformity of consumer behavior will not result from the convergence of technology and the elimination of wealth disparities within states or nations. Instead, consumer behavior may become more diverse due to cultural differences. The price difference will be more affected as consumers' income is aggregated within states / across the country. This phenomenon makes it even more important to understand the importance of national culture and its impact on …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 19–23 Read article
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Linked Case Studies Involving Traditional Kirana Stores, Department Stores, and Customers: A Study of Acceptability of Digital Marketing in the Backdrop of COVID-19
Abstract: Indian retail sector is going through an enormous change mainly in cities and towns in the new COVID-19 scenario. Organised retail formats, which include malls, hypermarkets, supermarkets, and departmental stores, have gained importance over the last two decades. Small traditional local kirana stores have faced a lot of competition from this organized sector. Customers too have been trying to cope with these new paradigms in the retail sector. The role …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 12–17 Read article
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Impact of Risk Perception and Return Expectations on Mutual Fund Investment Preferences of Investors in Delhi NCR
Abstract: Background: Mutual funds have become a primary choice for retail investors who wish to diversify their investments and have professional management of their funds. The decision of mutual funds investment is conventionally elucidated by risk–return trade-off; although, emerging evidence indicates that behavioral and contextual variables might moderate the role of the risk perception and return anticipations, especially in new markets like India. Aim: The purpose of the study is to …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 · pp. 10–20 Read article
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A Study on Data privacy towards customer perception in personalized advertising inE-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 54–61 Read article
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A Study on Data privacy towards customer perception in personalized advertising in E-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 54–61 Read article
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Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty
Abstract: In the digital age, advertising has become deeply intertwined with personal data collection, processing and analysis. While targeted advertising offers benefits in terms of efficiency, relevance and business outcomes, it also raises substantial issues of data privacy, user autonomy, transparency and trust. This paper explores the concept of “responsible advertising” within the context of data privacy—asking how advertisers, platforms and regulators can align commercial imperatives with the ethical and legal …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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The Relationship Between Informal Workplace Learning Outcomes and Organizational Commitment: An Empirical Study
Abstract: This study underscores the crucial role informal learning plays in influencing employees' attitudes and their sense of connection to their organizations. To investigate this, a detailed questionnaire was developed to gather data on learning outcomes and organizational commitment from a sample of 125 corporate employees. The survey included participants from various industries, ensuring a diverse range of perspectives and experiences. The questions addressed multiple aspects of informal learning, such as …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 19–28 Read article
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Optimizing Retail Media Strategies to Drive Customer Loyalty Across Industries
Abstract: In the fast-changing retail media landscape, customer loyalty is essential for long-term business success. However, the concept and measurement of loyalty differ greatly across industries, creating challenges for businesses looking to foster enduring customer relationships. This paper examines the significant role of retail media in promoting customer loyalty, focusing on how digital platforms and personalized advertising are increasingly shaping consumer behavior. The study identifies key variations in loyalty metrics among …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 30–34 Read article
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Working Capital Management (WCM): Strategies and Implications for Firm’s Performance
Abstract: This research paper examines the significance of working capital management (WCM) and its impact on firm performance. The efficient management of working capital is crucial for the success and sustainability of businesses, as it directly affects liquidity, profitability, and operational efficiency. The objective of this study is to explore various strategies and techniques employed by firms to effectively manage their working capital and assess their implications on financial performance. The …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 13–27 Read article
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Trust Leadership, Happiness and Consumer Confidence Based Indian Management Philosophy (Adi Shankaraya Philosophy)
Abstract: Change is constant and organizations need to adopt changes to survive in this dynamic environment. Trust leadership is an important factor for the organization to consider to maintain relationship with all stakeholders. Trust leadership is a competitive tool for all organizations in present time. Much importance was not given earlier, but now focus has been shifted and trust leadership management has got its due importance. It is said that customer …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 9–12 Read article