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154 articles for “customer service”
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Supply Chain For Sustainable Development & Growth
Abstract: Supply chain management has got immense importance in present time & it is used for sustainable development & growth. Supply chain strategy must be in line with corporate strategy & business strategy. An organization may have strategic business units (SBUs) for various purposes & thus must have SBU strategy. SBU strategy must be linked with corporate business strategy & both of them must be integrated with supply chain strategy. For …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 2, 2020 · pp. 1–7 Read article
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Study on Customer Fulfilment with the Execution of Customer Retention Strategies with Special Emphasis to Print Media
Abstract: Effective communication is crucial for the growth of any organization and is essential for social contact and daily life. Print media is a valuable source of information on the socioeconomic and political landscape, acting as an information and education agency and democratic instrument. It has been crucial during the independence struggle and has become a tool for improving knowledge, overcoming fear, and learning about current events. Customer retention is the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 15–19 Read article
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An Analysis of Home First Finance Company India Limited's Home Loan Customer Satisfaction with Particular Reference to Gujarat
Abstract: The purpose of the research is to identify the variables influencing the customer's satisfaction with the home loans offered by Home First Finance India Limited as well as to comprehend the banking rating and customer satisfaction expressed by customers regarding the Home First Finance India Limited company. The purpose of this study is to identify the variables that affect consumers' happiness with house loans and to investigate the connections between …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 10–25 Read article
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A study on Financial Inclusion and its impact on business strategy of street vendors in Mumbai city
Abstract: The study examines the influence of financial inclusion on the business strategies of street vendors in Mumbai city. By analyzing factors such as access to credit, adoption of digital payments, and participation in government schemes, the research highlights how financial services enhance business growth. The findings show that vendors with access to financial services experience higher sales, increased customer retention, and improved income stability. Despite these benefits, barriers such as …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 6–12 Read article
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A Study on Assessing the Effectiveness of Indian Post Payments Bank in Expanding Financial Inculsion Among Rural Area
Abstract: Financial inclusion remains a critical driver of equitable economic development in India, particularly in rural areas where access to formal banking services has historically been limited. This study examines the effectiveness of India Post Payments Bank (IPPB) in expanding financial inclusion among rural populations by leveraging the extensive postal network and digital banking infrastructure. Established to bridge the last-mile connectivity gap, IPPB delivers doorstep banking services through postmen and Gramin …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article
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Digital Food Apps: To Analyze Factors Affecting Online Food Services in Haldwani City
Abstract: Single window for ordering food from a broad array of outlets, digital food delivery apps, have become the norm over the last few years. This development has revolutionized the outlook of the society by delighting clients of various age brackets. In the present times, the customers have a choice from a broad range of food outlets delivering them food to their locations with finest offers and reasonable prices. This certainly …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 13–20 Read article
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Marketing Channels and Strategy of Amazon: An Analysis of Customer Obsession, Low Prices, Product Selection, and Convenience
Abstract: This case study explores the marketing channels and strategy of Amazon, one of the world's largestonline retailers. Amazon has used a variety of marketing channels such as online advertising, emailmarketing, affiliate marketing, social media, and a mobile app to reach its customers. The company'smarketing strategy is focused on customer obsession, low prices, product selection, and convenience. By offering a wide range of products and services, competitive pricing, and a customer-centric …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 24–28 Read article
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A Comparative Analysis of Risk, Returns, and Investment Preferences
Abstract: This research examines how investors choose between different financial instruments by analysing their investment preferences, perceived risk, and expected returns. The study compares popular options such as equities, mutual funds, fixed deposits, gold, and real estate to determine how factors like age, income level, and financial knowledge influence decision-making. Primary data from surveys and secondary sources were used to identify behavioural trends across diverse investor groups. Results indicate that younger …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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TQM as an Effective Management Strategy for Millennium
Abstract: Quality is the ability of product or services to consistently meet customer expectations or exceed customer expectation. Quality in business, engineering and manufacturing has a pragmatic interpretation as non-inferiority and superiority of something .Quality is perceptual, conditional and somewhat subjective attribute. This paper, through literature search and using field experts, identifies tool and the future role of TQM in businesses.
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 1, Issue 1, 2018 · pp. 35–39 Read article
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Competitiveness of Supply chain
Abstract: The supply chain is a competitive tool, & it can be a complete advantage for organizations. In 21st century, supply chain is going to determine the success of organizations. In a global perspective, supply chain gained importance long ago. It was bit late from an Indian perspective, & late 90’s supply chain gained importance. Currently, the covid-19 pandemic is going on across the world, & numerous problems have emerged. Consumers …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 2, 2024 Read article
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Consumer Behaviour Towards Online Food Delivery Services: A Study of Rajkot City
Abstract: The rapid expansion of online food delivery services (OFDS) has significantly transformed consumer purchasing behaviour in India, particularly in urban and semi-urban regions. Driven by increasing smartphone penetration, digital payment systems, and evolving lifestyle patterns, platforms such as Swiggy and Zomato have redefined food consumption practices. This research investigates consumer behavior related to online food delivery services in Rajkot city, emphasizing the factors that shape usage habits, customer satisfaction, and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 2, 2026 Read article
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Growing Use of Next-Door Faces and Transformation to The Digital Age: A Study on Arrival of New Practices In the Indian Advertising Industry
Abstract: Advertising is the primary focus because of its importance at the confluence of culture and business. Advertising trends have shifted away from traditional television and print advertisements and toward innovative marketing strategies such as co-branding, content marketing, QR codes, and online advertising. In the advertising sector, TV and print are still strongholds, but new technology is creating new channels for connecting with customers. Advertising agency GroupM predicted that India's ad …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 11–20 Read article
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Finance Advisor Using AI: Opportunities, Strategies, and Barriers
Abstract: This study examines the transformative impact of ChatGPT and similar conversational AI systems on the financial services industry. As financial institutions increasingly adopt digital technologies, generative AI tools are reshaping how organizations interact with customers, analyze data, and manage decision-making processes. The research evaluates the applications of ChatGPT across key financial domains, including customer support automation, personalized portfolio guidance, risk assessment, insurance advisory services, and fraud detection. By enabling real-time …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Analysing the Impact of Market Planning in Hospitality Industry
Abstract: Marketing feeds the target audience about the products and services that are being offered at a hotel . Marketing projects the value of the product and services, its USP and additional details the end customers wishes to know. Marketing assists in boosting Sales by utilizing different modes to promote the products or services that a hotel offers. Various mediums are used to increase sales which positively impacts profitability include word …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 6–8 Read article
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Customer Attitude and Satisfaction Towards Investment in Select Life Insurance Corporation (with Special Reference to Coimbatore City in Tamil Nadu)
Abstract: Insurance is one of the significant segments of financial system. The insurance industry is unique because it is rewarded for handling the risk of third parties. LIC of India is the largest life insurance player in the Indian insurance industry, thanks to its strong brand, long experience, and well-established network. In India, the insurance sector not only plays a role in the financial system, but it also serves an important …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 1, 2022 Read article
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Role of Artificial Intelligence in Inclusive and Digital Lending in India
Abstract: A vast majority of the population, especially the rural and low-income strata of the society, lacks access to credit from financial institutions. Lack of documented income, issues in ascertaining the customer identity and creditworthiness, relatively high distribution, and service cost are barriers to financial inclusion. In the post-COVID era, these customers may further be isolated and deprived of formal credit. Artificial intelligence (AI) offers novel ways of assessing creditworthiness, repayment …
Published in NOLEGEIN Journal of Information Technology & Management Read article
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Post-Merger Digital Integration: Impact on Operational Efficiency andCost Synergies in Indian Public Sector Banks with special reference toCanara Bank
Abstract: This study looks at the impact of post-merger digital integration on operational efficiency and cost synergies, with special reference to Canara Bank, the main purpose of the study is to understand how digital integration has helped improve banking operations and reduce operating costs after the merger, the study is based on secondary data collected from Canara Bank Annual Reports, RBI publications, research journals, and other published sources for the period …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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Digital and Social Media Marketing: Exploring the Latest Trends, Strategies, and Best Practices for Business Growth and Customer Engagement
Abstract: Digital and social media marketing have become essential components of modern business strategy, with companies of all sizes and industries leveraging these channels to engage with customers, drive brand awareness, and grow their businesses. Digital and social media have revolutionized the way businesses interact with customers and promote their products and services. In recent years, the use of these channels has grown exponentially, and businesses of all sizes and industries …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 10–19 Read article
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An Analysis of the Profitability of Selected Indian Public, Private, and Foreign Banks
Abstract: A “commercial bank” is a type of financial institution that offers checking account services, disburses different loans, takes deposits, and sells certificates of deposit (CDs) and savings accounts to individuals and small businesses. The majority of people do their financial transactions with commercial banks. To earn income, commercial banks issue and collect interest on loans such as mortgages, business loans, auto loans, and personal loans. Deposits from customers provide banks …
Published in NOLEGEIN Journal of Corporate & Business Laws · pp. 33–37 Read article
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An Analysis of the Profitability of Selected Indian Public, Private, and Foreign Banks
Abstract: A “commercial bank” is a type of financial institution that offers checking account services, disburses different loans, takes deposits, and sells certificates of deposit (CDs) and savings accounts to individuals and small businesses. The majority of people do their financial transactions with commercial banks. To earn income, commercial banks issue and collect interest on loans such as mortgages, business loans, auto loans, and personal loans. Deposits from customers provide banks …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 1, 2022 Read article