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106 articles for “engagement organization”
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Leveraging Technology to Boost Engagement in Human Resource Education
Abstract: Human Resource (HR) education in undergraduate programs, particularly within Indian colleges, often struggles with low levels of student engagement due to the highly conceptual and theory-driven nature of subjects such as talent acquisition, performance management, and organizational behavior. Traditional lecture-centric pedagogies frequently fail to connect theoretical frameworks with real- world HR practices, leading to reduced motivation and limited skill retention among learners. This review article explores the role of accessible …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 1, 2026 Read article
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7 Changes Marketers Should Make Paid Media Marketing In 2025
Abstract: Paid advertising has been around as long as commerce itself. Ancient Egyptians shared promotional messages and posters on papyrus, and archaeologists have uncovered commercial advertisements in the remnants of Arabia and Pompeii. Throughout the annals of trade, companies have invested in promoting their messages, drawing in more customers, and staying a step ahead of their rivals. However, through the ages, paid advertising has faced challenges as markets transformed and consumers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Social Media as a Library Marketing Tool: A Systematic Review
Abstract: In the digital era, social media is no longer a peripheral tool but the beating heart of library outreach— a dynamic circulatory system delivering knowledge across digital terrains. This study systematically investigates how libraries strategically deploy social media platforms to market services, engage users, and overcome institutional constraints. Using a structured literature review of 24 peer-reviewed empirical studies published between 2012 and 2025, this article applies the PRISMA 2020 reporting …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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Green Product Development and Promotion
Abstract: Now more than ever, we find ourselves deeply concerned about environmental challenges. Air contamination, plastic waste all over ground and in oceans, climate change, and food discards all stands as significant dangers, prompting us to take action to safeguard our planet. In response to these issues, millions are opting for socially responsible organic items, even if it means paying a premium. Recognizing this shift, businesses are increasingly adopting eco-friendly marketing …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 23–30 Read article
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Evaluating the Value Relevance of Digital Marketing Adaptation to Firm Performance
Abstract: Digital marketing has emerged as a vital tool for businesses looking to improve their overall performance, consumer engagement, and visibility in the current business climate. This study assesses how adopting digital marketing can improve IT consulting organizations' performance. IT consulting firms must adjust digital marketing tactics like social media, search engine optimization (SEO), and online advertising as businesses rely more and more on technology to interact with their clientele in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 15–23 Read article
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Strategic Talent Management in The Age of Gig Economy
Abstract: This study looks at how the gig economy is changing the way that traditional talent management approaches are used. In addition to addressing the opportunities and challenges presented by gig work, the paper also discusses how to manage a workforce that is flexible and has a variety of employment relationships. Best practices in talent acquisition, onboarding, and ongoing engagement are identified in this research, which also delves into the implications …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 1, 2024 · pp. 19–22 Read article
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Consumer Trust in AI-Driven Responsible Marketing
Abstract: Artificial Intelligence (AI) is rapidly becoming a core element of modern marketing practice. Organisations increasingly rely on AI-based tools such as personalised recommendations, automated messaging, and targeted advertising to improve customer engagement and marketing efficiency. These technologies allow brands to communicate with consumers in ways that feel more relevant and customised. At the same time, the widespread use of AI has raised important concerns about data privacy, transparency, and ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Home-Based Work Processes for Medium-Sized Software Development
Abstract: This case study examines the transition of a software development company to a work from home modelduring the COVID-19 pandemic. The study highlights the challenges and solutions of the transition, theimpact on productivity and employee engagement, and the lessons learned from the experience. Datacollection involved interviews with key stakeholders, employee surveys, and an analysis of organizational documents and reports. The data was analysed using a combination of qualitative and quantitative …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 13–17 Read article
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Green Human Resource Management Practices as a Strategic Tool for Sustainable Organizations: A Conceptual Perspective
Abstract: In the contemporary business environment, sustainability has emerged as a strategic issue in modern business setting because of the increasing environmental concerns and business regulations, as well as the increasing demands of stakeholders. As a reaction to this, Green Human Resource Management (GHRM) has introduced itself as a strategy, which incorporates environmental goals into mainstream HR practices and policies such as green recruitment and selection, green training and development, green …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 Read article
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Exploring The Impact of E-HRM on Employee Performance: A Systematic Literature Review
Abstract: e-HRM (Electronic Human Resource Management) refers to the integration of digital technologies into traditional HR processes to streamline and optimize human resource management activities. e-HRM can encompass a wide range of functions, such as recruitment and applicant tracking, performance management, training and development, compensation and benefits, and employee self-service. By leveraging digital tools and platforms, e-HRM aims to improve the efficiency, accuracy, and accessibility of HR processes, while also enhancing …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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A/B Testing in HR Technology: Improving User Experience and Decision-Making with Data-Driven Metrics
Abstract: Based on the analysis, A/B testing is essential for enhancing usability and is the most important decision-making tool in the field of HR technology. When a feature or a product is implemented in two different ways, it is possible to determine the goal standards and objectively establish efficiency and user satisfaction enhancements within an organization. Identifying how these methods can be translated between various applications of HR technology, such as …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 1–11 Read article
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Influencer Marketing: Theoretical Foundations and Future Research Directions
Abstract: The rapid growth of social media has transformed the way organisations communicate with consumers, leading to the emergence of influencer marketing as a significant digital marketing strategy. Unlike traditional advertising, influencer marketing relies on individuals who have established credibility, expertise, and strong relationships with their audiences on social networking platforms. Consumers increasingly perceive influencer recommendations as authentic and trustworthy, making influencer marketing an effective tool for enhancing brand awareness, customer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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The Evolution of Work: Trends and Implications of Remote and Hybrid Models in the Post-COVID Era
Abstract: The COVID-19 epidemic has sped up the adoption of remote and hybrid work modes by causing a paradigm shift in workplace dynamics. This essay examines how these models are being shaped by changing trends and what that means for businesses, workers, and larger social systems. Traditional ideas of the workplace have been altered by remote and hybrid work, which places an emphasis on employee autonomy, flexibility, and digital connectedness. However, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 1, 2025 · pp. 13–19 Read article
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Work-from-Home Culture: Productivity and Employee Satisfaction Post-COVID-19
Abstract: The COVID-19 pandemic triggered a dramatic transformation in workplace structures, forcing organizations across the globe to rapidly transition from traditional office settings to remote work arrangements. What began as an emergency response to a public health crisis has gradually developed into a long-term operational strategy for many sectors. In the post-pandemic era, work-from-home (WFH) models are no longer viewed merely as temporary solutions but as integral components of modern employment …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 1, 2026 Read article
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Influence of Employer Branding on Employee Retention
Abstract: Employer branding is the strategic effort by which a company shapes and projects its image as an employer. It encompasses the organization's culture, values, work environment, and overall reputation, aimed at attracting and retaining top talent. Employer branding exerts a significant impact on employee retention by fostering a sense of belonging, purpose, and satisfaction among employees. When a company's values, culture, and opportunities are clearly communicated and aligned with employees' …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 2, 2023 · pp. 24–28 Read article
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The Impact of Effective Management on a Company’s Capacity to Manufacture Items and Develop Software
Abstract: This case study examines the impact of good leadership on productivity in a manufacturing companyand a software development company. The study identifies key leadership strategies that can be effective in improving productivity, including employee engagement, training and development, performance management, building a culture of trust, empowering employees, fostering collaboration, and promoting continuous improvement. According to the study, these tactics significantly affect employee satisfaction, motivation, and output, which boosts organisational effectiveness …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 1, 2023 · pp. 13–17 Read article
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A Study on Essence of Integrated Marketing Communication (IMC) for Organisations in Indian Context
Abstract: Integrated Marketing Communication (IMC) is an approach with the fundamental Nature of communicating the essentials of the Organisation to the Internal & External Customers. IMC in the acceptable Organisational Parlance may be considered as the process for Planning, Executing and Monitoring the brand messages that create customer relationships. IMC is directly related to the promotional aspect of the Organisations. A huge proportion of Investment today is directed towards Advertising & …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 1–9 Read article
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Data Breach on Facebook Is an Unethical Practice for Personal and Corporate Safety and Security
Abstract: Facebook has been failed to keep its users' account information confidential. It is difficult to fight back towards safety and security for human life and potential breaches. These data breaches can reveal everything from social security numbers to personal and financial information. Once a criminal has this information, they can engage in all types of fraud under anyone's name. These consequences can include destruction or corruption of databases, the leaking …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 1, 2024 · pp. 25–34 Read article
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An Investigation of the Effects of Artificial Intelligence on Human Resources
Abstract: This research paper explores the profound impact of Artificial Intelligence (AI) on the field of Human Resources (HR). As organizations increasingly integrate AI technologies into their HR processes, it becomes imperative to understand the implications, challenges, and opportunities associated with this transformation. The study aims to provide insights into the evolving role of AI in HR and its effects on various aspects such as recruitment, employee engagement, performance management, and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 38–45 Read article
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Opportunities and Difficulties of Artificial Intelligence in Human Resource Management
Abstract: Artificial Intelligence (AI) is an advanced technology, helpful in analyzing, interpreting, recommending, solving problems, and making decisions for various fields, including Human Resources. Human resources, shortly known as HR, is a complete analysis of the employees of an organization. It justifies some responsibilities like recruitment, compensation benefits, performance appraisal, training and development, payroll scheme, employee relations, etc. In today’s era. AI is serving an important role associated with HR practices …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 2, 2025 · pp. 9–18 Read article