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1301 articles for “COVID-19, industry, lockdown, company, employee, leader, profit, business continuity plan”
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An Empirical Examination of Non-Performing Assets in Public Sector Banks
Abstract: As banks are backbone for Indian economy any concern that effect to the banks can create trouble for the whole economy. And non-performing assets is one of that events that affect the profitability of banks. For financial institutions, especially banks, managing non-performing assets (NPAs) is a major concern that affects both their overall performance and financial health. Because the existence of non-performing assets negatively impacted the banking system's efficiency, attention …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 83–91 Read article
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Strategic Approach to Managing NEW Start- UPS in an Unstable Ecomonic Environment: a Study of Startups in Nigeria
Abstract: The dynamic spark that propels innovation, social progress, and economic change is the startup eco-system. Because they create scalable businesses and pursue audacious ideas and tactics, startups play a significant role in the global economy. But starting a firm is not easy, particularly in an unstable environment with variables like volatility, unpredictability, and complicated rules. This article, which focuses on the Nigerian context, looks at the strategic actions that startups …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 70–77 Read article
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A Study on Fintech Innovations and Their Impact on Traditional Banking Models in Indian Banking System
Abstract: The rapid growth of innovations in financial technology (Fintech) has intensely shaken traditional banking frameworks globally, with India being a vibrant case study based on its extensive unbanked population, digital infrastructure growth, and accommodating regulation policies. This research paper analyzes the influence of Fintech innovations – digital wallets, peer-to-peer lending platforms, AI-based credit scoring, blockchain-based settlement systems, and open banking APIs – on traditional banks’ business models, customer acquisition strategies, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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The Accuracy Paradox in AI Equity Markets: A Regime-AwareTrading Strategy using XGBoost and Walk-Forward Optimization
Abstract: This study investigates the “Accuracy Paradox” in algorithmic equity trading by examining whether a machine learning model with near-random directional prediction accuracy can still generate profitable trading outcomes when combined with effective risk- management and market-regime rules. An XGBoost classifier was developed and evaluated using approximately six years of daily market data from five major technology stocks—NVIDIA, Apple, Microsoft, Alphabet, and Meta—covering the period from January 2020 to February 2026. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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A Comparative Performance Analysis of Machine Learning Models for Predicting Technology Sector Stock Returns Using Global Macroeconomic Indicators
Abstract: The financial markets do not depend on a single factor but are the result of interaction of macroeconomic, investor sentiment, and efficient company-specific factors. It is also difficult to predict the stock market especially in the technology industry because they are nonlinear and highly dynamic. The past few years have seen machine learning methods become effective tools in the analysis of financial data and the identification of implicit relationships that …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Review Paper on Blockchain and its Applications in the Banking Sector Globally
Abstract: Blockchain technology has the potential to transform the banking sector by boosting transparency, lowering transaction costs, and strengthening security. This review paper investigates the present level of blockchain adoption in the banking industry as well as its future applications. The review begins by discussing the basics of blockchain technology and its characteristics, including decentralization, immutability, and security. The paper then explores the various ways in which blockchain technology is being …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 16–28 Read article
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Effect of Globalisation on MSME: Challenges & Implementation of Policies for economic development
Abstract: This research article explores the impact of globalization on Micro, Small, and Medium Enterprises (MSMEs), focusing on the challenges they meet the implementation of policies aimed at fostering their economic development. Globalization has presented MSMEs with both opportunities and challenges, including increased market access and technological advancements, as well as heightened competition and regular complexities. Through a comprehensive review of literature and empirical data, this study examines the effects of …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 Read article
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7 Changes Marketers Should Make Paid Media Marketing In 2025
Abstract: Paid advertising has been around as long as commerce itself. Ancient Egyptians shared promotional messages and posters on papyrus, and archaeologists have uncovered commercial advertisements in the remnants of Arabia and Pompeii. Throughout the annals of trade, companies have invested in promoting their messages, drawing in more customers, and staying a step ahead of their rivals. However, through the ages, paid advertising has faced challenges as markets transformed and consumers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Generative and Predictive AI in Retail Marketing: Applications, Benefits, and Ethical Challenges
Abstract: Artificial Intelligence (AI) is increasingly transforming retail marketing by enabling organizations to deliver more personalized, efficient, and data-driven customer experiences. Advanced AI applications such as recommendation systems, conversational chatbots, computer vision, and automated content generation allow retailers to analyze large volumes of consumer data and predict purchasing behavior with greater accuracy. These technologies support improved decision-making in areas including product recommendations, inventory planning, customer service, and targeted promotional strategies. As …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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The Role and Significance of Entrepreneurship Education
Abstract: This essay was written with the intention of analyzing the functions of entrepreneurship education. People who are innovative, creative, dynamic, adaptable, bold, and risk-takers are considered entrepreneurs. They are network builders, opportunity recognizers, autonomous, self-sufficient, and possess leadership abilities. A nation's ability to expand economically depends heavily on its entrepreneurship, which also helps to create wealth, lower unemployment, boost productivity, encourage creativity and innovation, and increase production. All of the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 1, 2024 · pp. 7–12 Read article
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Study on Recent Trends in Sales Promotion in India
Abstract: Deals Promotions have frequently been utilized by brands to upscale their selling and get good profit. One of the reasons for customer advancement is to inspire an immediate effect on the clients. As the merchants collaborate with clients frequently and specifically than the maker, it would be profitable conduct of the firm's. Marketers use sales promotions to boost sales. Sales promotion tools vary in their effectiveness to evoke different sales …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 2, 2018 · pp. 26–30 Read article
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E-Commerce (online Marketing)
Abstract: The internet has made reaching to our target audience, no matter where they maybe , much easier and cheaper than before. Instead of spending hundreds or thousands on a TV commercial or an ad in the yellow pages, we can now spend just a few bucks advertising on websites and social media. But the world of online marketing can be overwhelming for a busy small business owner to navigate. Modern …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 1, 2019 · pp. 1–3 Read article
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Analyzing Role of User Generated Content in Marketing in Digital Age
Abstract: User generated content is that content on the internet in which users contributed in creation. In thisdigital age, customers are creative and actively engage with the business. They share their opinions,inventions and insights. Users also create posts while using business’s products and services andshare them with their audience. Tools for collecting user generated content include Blogs andGroups, Photos and Videos, Questions and Answers, Ratings and Reviews, and Wish Lists andFavorites …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 1, 2021 Read article
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An Empirical Investigation on the Need of Technology for Achieving sustainability in Indian SMEs Electronics Manufacturing Sector
Abstract: Small and medium enterprises (SMEs) are considered as the key pillars for incessant self-sustainable industrial development. Strengthening the roots of SMEs in India will foster the economic development which can be enriched through the efficient technology upgradation. The Indian electronics industry can be considered as one of the largest and fastest-growing industries in the world. Indian government is taking several steps to promote manufacturing and investment in electronics sector, to …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 2, 2021 · pp. 1–8 Read article
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Gamification as a Strategic Tool in Management and Customer Engagement
Abstract: Gamification is the application of different gaming techniques, game designs, games and game principles in non-game environments. It can be defined as the process and method of solving different problems using or using the objects and features in the game mechanics and content. In general, gamification uses game design to improve user relationships or collaboration, productivity, hiring, processes, crowdsourcing, crime in automobiles, education, health, insurance and assessment, voter fraud, ease …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 1–6 Read article
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Human–AI Collaboration in Organizations: Bridging Human Intuition and Machine Intelligence
Abstract: The combination of humans working with AI systems has become an essential transformation method. All business areas including health care and military operations alongside academic environments are transforming because of human-AI system cooperation. Organizational teams receive previously impossible organizational capabilities from artificial intelligence although these teams face difficulties in deriving sustainable business value from such opportunities. The paper uses findings from multi-disciplinary studies to build practical applications which enable effective …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Board Heterogeneity and Financial Performance
Abstract: There has been insufficient research investigating the ramifications of board heterogeneity for board's working and succeeding business result of consistency in firm execution. Aftereffects of testing the speculations uncover that board heterogeneity in hierarchical directorate, age, residency, utilitarian back ground, involvement, and instructive claim to fame, sexual orientation, is identified with the strength of profit. Besides, expanded possession position by executives and composed financial specialists fortifies the connection between board …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 2, 2018 · pp. 4–13 Read article
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Understanding Innovation Strategies for New Product Development
Abstract: The current literature indicates a high rate of New Product Development (NDP) failure. Many of them believe that the main reason behind such failures is the way the NPD process is managed. Though the scientific literature employing the term is not structurally consistent enough, it has attained a widely spread implementation-based response in the shape of national and regional innovation systems, as well as other innovation fostering initiatives. Innovation reflecting …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 2, 2018 · pp. 21–25 Read article
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Encouraging Intellect: The Vital Role of Women in Research and Education
Abstract: The role of women in education and research has evolved significantly over the last century, with women increasingly occupying influential positions in academic institutions, scientific research, and technological advancements. Despite historical barriers, women today contribute to a diverse range of fields, from medicine and engineering to social sciences and literature. This paper explores the pivotal role of women in education and research, highlighting their contributions, the challenges they face, and …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 2, 2024 · pp. 1–5 Read article
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Identification and analysis of criteria of the coaching competency in Tejarat Bankusing integrated interpretive structural modeling and fuzzy MICMAC approach
Abstract: Organizations increasingly adopt coaching-oriented management practices to strengthen employee engagement, facilitate individual development, and improve organizational performance. This study investigates the key criteria of coaching competency and examines their interrelationships in Tejarat Bank. The research is applied in nature and employs an integrated methodological framework combining documentary analysis, expert interviews, the fuzzy Delphi method, interpretive structural modeling (ISM), and fuzzy MICMAC analysis. Initially, coaching competency indicators were identified through a …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 Read article