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1247 articles for “Psychological, COVID-19, Education system, Online education, Behavioral, Cognitive development.”
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Investor Confidence in Finance: Challenges of Earnings Management and Accounting Manipulation
Abstract: Investor confidence forms the cornerstone of any financial market, and in India, this trust has been repeatedly challenged by episodes of earnings management, corporate fraud, and accounting manipulation. Despite advances in regulatory mechanisms and corporate governance, recent scandals from 2023 to 2025 reveal persistent vulnerabilities that compromise market integrity. This study investigates prominent Indian cases, including the IndusInd Bank derivative accounting lapse, the cooperative credit fraud at DMCSL in Beed, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 51–57 Read article
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Finance Advisor Using AI: Opportunities, Strategies, and Barriers
Abstract: This study examines the transformative impact of ChatGPT and similar conversational AI systems on the financial services industry. As financial institutions increasingly adopt digital technologies, generative AI tools are reshaping how organizations interact with customers, analyze data, and manage decision-making processes. The research evaluates the applications of ChatGPT across key financial domains, including customer support automation, personalized portfolio guidance, risk assessment, insurance advisory services, and fraud detection. By enabling real-time …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Current Financial Scenario of India: a Study
Abstract: India’s current financial scenario reflects a dynamic transformation driven by economic reforms, technological advancement, financial inclusion initiatives, and changing global economic conditions. This study examines the present financial condition of India with special emphasis on financial inclusion, banking expansion, inflation trends, and GDP growth. The research highlights the crucial role played by commercial banks and automated teller machines (ATMs) in improving access to financial services across rural and urban regions. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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A Study on Trade Financing Strategies Practiced in AU Small Finance bank
Abstract: This study examines the trade financing strategies practiced by AU Small Finance Bank, with a particular focus on its role in supporting Micro, Small, and Medium Enterprises (MSMEs). Trade finance plays a critical role in facilitating both domestic and international trade by mitigating risks, ensuring liquidity, and building trust between trading partners. The research adopts an exploratory and descriptive design based on primary data collected during a 45-day internship and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Role of Marketing Communication in Adoption of Digital Wallets and UPI Apps
Abstract: India’s transition toward a cash-lite economy has been significantly accelerated by the rapid expansion of mobile-based financial technologies, particularly digital wallets and Unified Payments Interface (UPI) applications. However, the widespread adoption of these platforms depends not only on technological accessibility and usability but also on how effectively their benefits, security, and reliability are communicated to users. This study examines the role of marketing communication in influencing the adoption and continued …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Data privacy towards customer perception in personalized advertising inE-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 54–61 Read article
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Challenges in Green Marketing
Abstract: ABSTRACT Green marketing is a phenomenon which has developed particular important in the modern market. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 11–14 Read article
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Impact of Global Economic Crisis on India and the ASEAN Countries
Abstract: The Global Economic Crisis 2008 was started from United States from 2006–2007 and known as the worst financial crisis which affected all over the World. This causes the up-growing US housing sector to collapse and by which almost the developed and developing economies were affected. This study draws evidence by focusing on the impact of economic crisis in India and the ASEAN countries over the period of 2006–2010. Most of …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 12–20 Read article
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Applications and Concepts of Marketing of Services in a Hotel
Abstract: The Hospitality Industry is seemingly the most lucrative business .This is demonstrated by the galactic development rate of the business in Hotel Industry. The tremendous amount of recent developments and changes in the marketing place has made it necessary for a hotel to become more market oriented in offering their services. The aim is to satisfy the need of customers while being able to attain the organizational needs/goals. In this …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 21–24 Read article
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Economic Analysis of Advertising Agency Services
Abstract: We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the US advertising agency industry: what accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger’s (2005, 2008) cost-based theory of bundling, we develop a simple model of an agency’s decision to unbundle as a tradeoff between the fixed cost to the advertiser of establishing …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 26–31 Read article
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A Study of Boom in Artificial Intelligence
Abstract: Nowadays, AI is one of the most important branch in computer science in which computer has to ability to think and learn. It applies logical based techniques through different types of machine learning to take automatic decision and also take automatic actions which is feed by human beings. One of the most prevalent and rapidly developing technologies today is AI. In this technology we use to develop intelligence in machines …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 12–15 Read article
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Effects of Product Packaging on Consumer Perception and Intention to Purchase
Abstract: The purpose of this study is to assess how packaging affects customer behavior, namely perception and intention to purchase, and to see how these aspects influence consumer purchasing decisions. This study aims to identify the characteristics that contribute to successful packaging. The target audience of this study is different from Places in PCMC area. To obtain answers, 120 quantitative questions were distributed, and correlation analysis and regression of research results …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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Evaluating the Value Relevance of Digital Marketing Adaptation to Firm Performance
Abstract: Digital marketing has emerged as a vital tool for businesses looking to improve their overall performance, consumer engagement, and visibility in the current business climate. This study assesses how adopting digital marketing can improve IT consulting organizations' performance. IT consulting firms must adjust digital marketing tactics like social media, search engine optimization (SEO), and online advertising as businesses rely more and more on technology to interact with their clientele in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 15–23 Read article
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Social Media in India: A Comprehensive Analysis with Marketing Perspectives
Abstract: This paper explores the evolution, impact, and future trends of social media in India, with a specific focus on marketing perspectives. It examines how social media platforms have influenced communication, culture, politics, and economics within the country. The study includes a literature review, analyzing various scholarly articles and reports on social media's role in Indian society. Additionally, it discusses the challenges and issues associated with social media, such as misinformation, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 24–28 Read article
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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A Study on Celebrity Endorsement on Brand Equity Referenceto Beverages
Abstract: Celebrity certification has developed and one of the common marketing strategies used by beverage companies to attract customers and improve brand value, in today's competitive market many brands depend on popular celebrities to create a positive image and influence buyer locality, this study examines the effect on celebrity validation on brand equity with reference to beverages, 130 respondents are collected from the respondent through a structured questionnaire using the convenience …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 55–63 Read article
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A study on Adoption of AI powered Marketing strategies with reference toRetail Industry
Abstract: Artificial Intelligence (AI) is becoming an important part of the retail industry. Retail businesses are using AI-powered marketing tools such as chatbots, recommendation systems, predictive analytics, and personalized marketing to improve customer experience and increase business performance. The main purpose of this study is to understand the adoption of AIpowered marketing strategies in the retail industry and identify the factors that influence their adoption. The study was conducted among 125 …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on Customer Perception towards Chatbot-unable CustomerServices: An Empirical Study of Service Effectiveness andSatisfaction
Abstract: Chatbots have become an integral part of digital customer service strategies across banking, e-commerce, telecommunications, and hospitality. While organizations increasingly adopt AI-based conversational agents to reduce cost and improve responsiveness, the ultimate success of such systems depends on how customers perceive and accept them. This study examines customer perception towards chatbot-based customer services, with specific objectives of analyzing customer satisfaction, evaluating the effectiveness of chatbots in improving customer experience, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Impact of Human Resource Practices on Employee Performance in Hotel Industries
Abstract: ABSTRACT Effective human resource practices improve working standards in hotel industries. The research is focus on the human resource function like recruitment and selection, training and development, induction programme, employee performance management, employee safety and security among the employee working in hotel industry in Tirupati, Andhra Pradesh. The sample size for collecting sample was 100. The questionnaires were used for data collection and questionnaires was developed using likert normal and …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 9–16 Read article
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Dynamics of Participative Management in India: Perspective and Challenges
Abstract: In the changing industrial environment, employers are challenged to find new ways to stimulate greater productivity and employee job satisfaction necessary for continued success. A participative style of management in which employees are involved in decision making process has been espoused by many experts as the logical approach to directing employees. Association of employees with the management of industrial enterprise is being increasingly realized as an effective means of ensuring …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 2, 2019 · pp. 1–13 Read article