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1257 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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Effects of Product Packaging on Consumer Perception and Intention to Purchase
Abstract: The purpose of this study is to assess how packaging affects customer behavior, namely perception and intention to purchase, and to see how these aspects influence consumer purchasing decisions. This study aims to identify the characteristics that contribute to successful packaging. The target audience of this study is different from Places in PCMC area. To obtain answers, 120 quantitative questions were distributed, and correlation analysis and regression of research results …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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Analysis on Investors Awareness and Perceptions towards Digital Assets in Bangalore City
Abstract: The emergence of digital assets like blockchain technology and cryptocurrencies has drawn a lot of interest lately. The conventional financial sector has been upended by these digital assets, which provide investors with new investing options. This study aims to evaluate Bengaluru city's investor perspective and awareness of digital assets. This research study explores the awareness and perception of investors in Bengaluru City towards digital assets. It delves into existing research …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 12–18 Read article
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A Study on Celebrity Endorsement on Brand Equity Referenceto Beverages
Abstract: Celebrity certification has developed and one of the common marketing strategies used by beverage companies to attract customers and improve brand value, in today's competitive market many brands depend on popular celebrities to create a positive image and influence buyer locality, this study examines the effect on celebrity validation on brand equity with reference to beverages, 130 respondents are collected from the respondent through a structured questionnaire using the convenience …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 55–63 Read article
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Recent Trends on Recruitment - A Review of a Consultancy Firm
Abstract: Recruitment is that the method of finding and hiring the most effective qualified candidate from inside or outside of a corporation for employment gap, in a very timely and value effective manner. Accomplishment may be a positive method of looking for prospective workers and stimulating them to use for the roles within the organization. Technology isn't simply one thing most are mistreatment to induce work done and to remain connected. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 32–39 Read article
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A Study of Impact of Competency Mapping in Contemporary Organizations in Selected Indian Textile Industries
Abstract: Human asset is the broad procedure of uniting individuals and associations with the goal that the objectives of one another are met. Throughout the years, profoundly gifted and learning-based employments are expanding while low talented occupations are diminishing. This calls for future aptitude mapping through appropriate HRM activities. Indian associations are additionally seeing an adjustment in frameworks, the board societies and theory because of the worldwide arrangement of Indian associations. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 2, 2019 · pp. 40–52 Read article
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A Study of the Literature Concerning Human Resource Management and Development
Abstract: The role of Human Resource Management (HRM) in organizations is becoming increasingly crucial in today's rapidly changing business environment. Effective HRM practices, such as training and development programs, performance management, and diversity and inclusion initiatives, can positively impact employee performance and organizational outcomes. However, organizations are facing numerous challenges, including managing a diverse and dispersed workforce, adapting to technological advancements, and attracting and retaining talent. HRM is also crucial in …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 2, 2022 · pp. 24–28 Read article
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Blockchain Technology's Applications in the Educational Space
Abstract: This research paper discusses the benefits and drawbacks of employing blockchain technology in the educational field. The digitisation and decentralisation of educational credentials, augmentation, and the encouragement of lifelong learning are the key applications of blockchain in education that have been suggested. Some of the key issues considered relate to data protection laws like the General Data Protection Regulation, which provide challenges for application developers and privacy issues. Scalability arises …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 1, 2023 · pp. 10–15 Read article
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Transformational Leadership
Abstract: It’s very important to understand to make leaders and explore leadership qualities in commonpeople. Leadership qualities cannot be imparted to a person. Rather it needs to havetransformation. We need to explore leadership qualities in the common man. In an organizationalcontext, we need to find out leaders from common employees and it does not come withdesignation or authority. If any organization is not able to find out leadership qualities incommon employees, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 1, 2023 · pp. 31–35 Read article
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Effectiveness of Charismatic Leadership in Organizations
Abstract: The objective of this study is to provide a comprehensive assessment of charismatic leadership within enterprises, shedding light on both the progress made and the existing gaps in our understanding of this critical leadership style. To appreciate the growing interest that organizational theorists have in charismatic leadership, one must consider the broader context of global competition. However, it's important to underscore that charismatic leadership remains an essential component for fostering …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 2, 2023 · pp. 8–14 Read article
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Analyzing Ethical Leadership: Implications for Equitable Career Advancement of Female Managers in Female-Led Workplaces
Abstract: This research paper delves into the exploration of ethical leadership and its implications for fair career progression of female managers in female-dominated workplaces. The paper emphasizes the correlation between ethical leadership and gender parity in career advancement, drawing on a variety of theoretical perspectives and empirical studies. This inquiry aims to probe the influence of ethical leadership on career development trajectories of female managers in organizations steered by women leaders. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 2, 2023 · pp. 22–29 Read article
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Strategic Talent Management in The Age of Gig Economy
Abstract: This study looks at how the gig economy is changing the way that traditional talent management approaches are used. In addition to addressing the opportunities and challenges presented by gig work, the paper also discusses how to manage a workforce that is flexible and has a variety of employment relationships. Best practices in talent acquisition, onboarding, and ongoing engagement are identified in this research, which also delves into the implications …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 1, 2024 · pp. 19–22 Read article
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Pedagogical Pioneers: Transformative Strategies for Modern Teacher Education
Abstract: The transformative tactics used by pedagogical pioneers in the field of contemporary teacher education are examined in this book chapter. With the ever-changing landscape of pedagogy brought about by varied student populations, technological breakthroughs, and shifting pedagogical theories, it is critical to provide educators with cutting-edge tools. The chapter explores the nuances of these tactics, highlighting the ways in which they affect student participation, teacher training, and the general development …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 1–9 Read article
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An Analytical Study on Stress Management Strategies and Their Impact on Performance of the Faculty Members specially in Engineering, Technology, Science, and Management Colleges based in Delhi and NCR
Abstract: Faculty members in higher educational institutions (HEIs), particularly in the domains of engineering, technology, science, and management, are increasingly experiencing high levels of occupational stress due to the demanding nature of academic, administrative, and research responsibilities. This study aims to analyze the primary sources of stress, explore commonly adopted stress reduction strategies, and assess their impact on faculty performance in colleges situated across Delhi and the National Capital Region (NCR). …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 13–25 Read article
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Analysis and Style of Jacquard Drive System for Textile Powerloom Machines
Abstract: The Indian textile business is one among the biggest and oldest sectors within the country and features a major share within the economic system. Loom business in Tirupur is earlier growing business than in different states in Bharat. Tirupur is that the home of loom and loom business that provides employment total is variety of employees (approximately 100000). The jacquard drive system during a loom is obtained by a sequence …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 1, 2018 · pp. 1–5 Read article
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Creative Economy as Booster for the Indonesian Tourism Industry
Abstract: Creativity is the main capital in facing global challenges. Creative economic forms always appear with distinctive added value, create their own "market" and succeed in absorbing labor and economic income. In addition to the need for quality human resources, the development of the creative economy also requires space or a place to explore ideas, work, as well as for self-actualization and creative ideas. In developed countries, the creation of creative …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 2, 2019 · pp. 1–8 Read article
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Work from Anywhere: A New Era
Abstract: New information and communications technologies (ICT) have revolutionized everyday work and life in the 21st century. This research work “Work from Anywhere” provides an outlook in terms of various modes and segments of WFH era. It provides beckons organizations of all hues which are accelerated by the COVID-19 pandemic. The biggest fear that worries today’s world is that collaboration will suffer; leading to loss of employees and productivity and performance …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 40–46 Read article
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Soft Skills for Managers
Abstract: Soft Skills plays an vital role not only for managers but for everyone. The main purpose of the research is to study the role of soft skills for managers. Hard skills as well as soft skills are the things that every manager should possess. With Hard Skills it is very important for a individual to possess soft skills. This research acknowledges with how beneficial the soft skills are for a …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 2, 2021 · pp. 19–24 Read article
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Analysis of IPO in IT Sector Companies
Abstract: Any company participating in an IPO is making a significant move since it opens the door to massivecapital raising. As a result, the company's potential for expansion and growth is increased.Additionally, the enhanced openness and trustworthiness of the share listing may help it get betterterms when looking for borrowed money; whereas the IT sector is crucial to the 21st-centuryknowledge economy, which is technology-driven. India has even gained recognition as a …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 1, 2022 Read article
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Focus Group Discussions on the Adoption of Information Technology and Innovation in Quantity Surveying Practice and Education in Nigeria
Abstract: Information Technology (IT) and Innovation have significant implications for modern-day quantity surveying practice and education. Timely paradigmic changes in sync with evolving technology are necessary for quantity surveyors to retain competitive advantage amidst the discernible friction and strive for professional dominance amongst construction industry professionals. However, for such paradigmatic changes to occur, there is a need for quantity surveyors to understand the benefits derivable from the use and value of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 2, 2022 · pp. 5–10 Read article
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The Evolution of Digital Payments in India: Assessing Impacts and Adoption Trends Before and After Demonetization
Abstract: This study investigates the evolution of digital payment systems in India, analyzing the impact of demonetization on adoption trends and perceptions before and after the policy change. The research employs a mixed-method approach, utilizing a structured questionnaire to gather quantitative data from a stratified sample of Indian residents. The questionnaire explores demographic factors, frequency of digital payment usage, changes in cash usage post-demonetization, perceived security, satisfaction levels, and readiness for …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 26–35 Read article