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1174 articles for “COVID-19, Agriculture practices in India, COVID-19 impact on agriculture”
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A Study on Brand Loyalty and Satisfaction Towards Ramraj Cotton Tirupur
Abstract: This study aims to find out the brand loyalty and satisfaction towards the Ramraj cotton at tirupur. Brand loyalty is defined as encouraging approach towards a brand and dedication to purchase the similar product or service continually now and in the future from the same brand, regardless of a competitor's actions or changes in the surroundings. Objectives of this study is to measure brand loyalty and customer satisfaction of Ramraj …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 42–46 Read article
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Role of Strategic Advertising in the Food Industry: An Overview
Abstract: In a highly competitive industry like the food industry, strategic advertising has a pivotal function of ensuring the profitability and cost effectiveness of any advertising initiative. The purpose of this research paper is to examine the role of strategic advertising in the food industry, its scenario in India, and the effects associated with it.
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 10–18 Read article
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Electronic Resources: Their Importance, Characteristics, Types, Issues and Challenges and Comparison with Print Resources—: An Analysis
Abstract: The purpose of this paper is to know the importance, characteristics, types, issues and challenges of e-resources and also know the comparisons with print resources. E-resources contain e-books, e-journals, e-magazine, e-thesis and dissertation, e-newspapers, e-reference sources, etc.; all these resources are stored in the computer as an electronic form, which is called a database. E-resources are becoming very important for each and every library these days as they are more …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 1–9 Read article
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Corporate Rebranding
Abstract: the changes they do in their brand. The present paper gives understanding about the corporate strategyin rebranding their products and analyzes the impact of such strategies on brand equity. The paperexamines the clear cut view about Rebranding Strategy in industries. As will as eliminate thecompetitors in the commodity market, and advertising and promoting the product to the people indifferent way. The paper exposed a conceptual model to integrate different dimensions …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article
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Sales Promotion Strategy by Masqati Dairy Milk
Abstract: Promoting is a thorough term and it incorporates all assets and a Bunch of exercises to direct andoffices the progression of merchandise and enterprises from maker to shopper during the time spentappropriation Showcasing Contains all exercises engaged with the indemnity. Masqati dairy was setup in the year 1965 by Ibrahim Container Abdullah Masqati. We started with managing in entire milkand conditioned milk. From that point forward we never thought back …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article
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OLA’s Futuristic Electric Scooter Market: A Question of Sustainability Ahead with the Big Leap
Abstract: Marketing innovations have always been a tip of the tongue in the world of startups. It has taken a vibe as a tactical tool to do business terms of manufacturing or service industry. Ola, which has redefined itself in the mobility services, has reached its peak of success from a startup to a brand in this service industry as its operations have already gauged the success of serving the customers …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 24–31 Read article
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A Study on Implementing Technical Skills as a Subject of Curriculum for Management Students
Abstract: The study's focus states that besides temperament development, it is vital to drill technical skills in management students. During this explicit analysis, the importance of tools like SAP, TABLEAU, LINUX, SQL, DATAPINE, SAS, APACHE SPARK, QUALTRICS, MS OFFICE, HIGHCHARTS, fast BOOK etc. prompt the institutions to implement such skills within the syllabus for management graduates, so that the students will place them into utility and enhance their skills. These skills …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Transitions in the Advertising Strategies
Abstract: The rise of digital media and new technology has caused substantial changes in the advertising sector in recent years. Traditional advertising methods, such as print and broadcast, have been largely replaced by digital advertising, which includes personalized advertising, social media advertising, influencer marketing, native advertising, programmatic advertising, mobile advertising, and virtual and augmented reality advertising. Personalized advertising involves delivering targeted advertising messages based on user behavior, while social media advertising …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 34–37 Read article
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NEP-2020: Scope for Govt. Dr. Indrajeet Singh College Akaltara
Abstract: Govt. Dr. Indrajeet Singh College Akaltara is recognized as a college of rural area where GER is not up to the mark. More than 92% students of this college belong to reserve categories and more than 65% students are girls. Introduction of NEP-2020 will improve the GER of the college. It will provide more financial support to the students of reserve categories and will open more opportunity of acquiring quality …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 38–42 Read article
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Enhancing Organizational Performance through Behaviour Management Strategies
Abstract: This paper explores the concept of enhancing organizational performance through behavior management strategies . Organisations are always looking for ways to increase performance and accomplish their objectives.. While various factors contribute to organizational performance, the behavior of individuals within the organization plays a crucial role. Behavior management strategies encompass a range of techniques aimed at understanding, influencing, and modifying individual and collective behaviors in the workplace. This paper examines several …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 13–24 Read article
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Slogan-Importance and Meaning in Business
Abstract: Advertising has many meanings in the business world. A keyword is a term or phrase that is frequently used by marketers to draw in customers. It has more impact. Advertisements may offer promises or rewards to customers. Sometimes it can be a guarantee of the quality, value or reliability of the product or service. A catchphrase lends a company's or its goods' individuality. This is a quick and easy method …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 18–23 Read article
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Social Media Platforms: A case Study on Promoting Tourism in Nainital District, Uttarakhand
Abstract: This research paper makes an endeavour to understand the impact of social media platforms on promoting tourism activities in the Nainital district, Uttarakhand. The sample size taken for this research paper comprised all tourists visiting the various tourism destinations in the district. In order to achieve the research goals set forth in this paper, the researcher employed a convenience sampling method with 169 tourists chosen for data collection, as well …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 7–13 Read article
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The Dominant Role of Electronic Media in Today's Workplace: A Comprehensive Research Investigation
Abstract: The use of electronic media as a means of promotion, its influence on consumer behavior, and associated observations on how media has evolved for the twenty-first century, how companies are changing, and the way advertising is evolving are the main topics of studies on this topic. The general population can easily and swiftly access information and ideas through the internet or digital media. The objectives of this article are to …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 31–37 Read article
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A Study on Consumer Perception Towards Banking Services
Abstract: The banking sector, a pivotal service-oriented industry, plays a crucial role in economic development by providing essential services to its customers. This study investigates consumer perceptions towards banking services delivered by public banks in India, focusing on service quality and customer satisfaction. A survey of 87 respondents from Delhi/Delhi-NCR, predominantly aged 18-24, reveals key insights into banking service attributes and consumer expectations. The research highlights the importance of reputation, service …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 11–19 Read article
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Gender Sensitization through Advertisements and Short Films
Abstract: Gender sensitisation is a critical aspect of promoting equality and challenging stereotypes in contemporary society. By examining the portrayal of gender roles, identities, and relationships in ads and short films, and by the virtue of relevant ted talks, the research illustrates both progressive and problematic patterns in their depiction. The study analyses popular TV advertisements and depicts how they are either indifferent towards gender sensitisation or they take undue advantage …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 44–49 Read article
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Effectiveness Of Brand Name on Consumer Buying Decision Making – A Case Study of Alokozay International Company In Kabul, Afghanistan
Abstract: This article explores the impact of brand names on consumer decision-making, with a specific focus on Alokozay International Company in Kabul, Afghanistan. The study seeks to understand how brand perception shapes purchasing behavior and to identify the critical factors that influence consumer choices in a developing market. By conducting a thorough literature review, analyzing consumer behavior, and undertaking empirical research, the paper highlights the connection between brand recognition and customer …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 37–42 Read article
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E-commerce Website for shopping “AURA”
Abstract: We are living in the online shopping world where people expect the websites to be smooth, quick and easy to use. AURA is a custom-made online shopping store created for the fashion industry that meets the needs of the customers. Its design is simple yet powerful., especially for small and medium-sized businesses. AURA store is built with HTML, CSS JavaScript, and Firebase. It shows how we can create a strong …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 18–26 Read article
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Packaging Design, Information, and Sustainability: Factors Influencing Young Consumers’ Purchase Decisions
Abstract: Packaging plays a crucial role in influencing consumer buying decisions, serving as both a marketing tool and a factor that enhance brand perception. This study examines the impact of various packaging elements – such as product information, color, design, material, and innovation – on consumer preferences, particularly among college students. The findings indicate that product information (75%), packaging quality (73%), and design (51%) are significant determinants in the purchase decision-making …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 11–17 Read article
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Effectiveness of Influencer Marketing Strategies in Enhancing Customer Learning Interest
Abstract: The swift digital evolution within the education sector has profoundly altered the methods by which learners identify, assess, and choose online learning options. Among the multitude of digital platforms, YouTube has surfaced as a formidable channel for educational marketing driven by influencers, providing captivating, visual, and interactive content. This research investigates the efficacy of influencer marketing strategies on YouTube in boosting learners’ enthusiasm for enrolling in online courses, particularly concentrating …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing
Abstract: Artificial Intelligence (AI) is part of computer science that allows machines to imitate human thinking, such as learning, thinking, solving problems, and understanding the world around them. It uses models based on data, like machine learning and deep learning, to study large amounts of information and find patterns, helping machines make decisions or predictions on their own. Next, there's a group of people in the world who were born between …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article