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1301 articles for “COVID-19, industry, lockdown, company, employee, leader, profit, business continuity plan”
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Private Sector Initiatives in Infrastructure Procurement: The Role of Quantity Surveyors in Ensuring Financial Probity
Abstract: Private Sector-Led Infrastructure Procurement is one of the major reforms in public infrastructure procurement. The private sector brings in expertise, capital, and efficiency, while the public sector ensures the project serves public interest. This allows the private sector to leverage its expertise in management and operations. Private sector involvement however does not guarantee cost savings and can sometimes lead to higher costs. It is therefore crucial to maintain transparency and …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 1, 2025 · pp. 6–13 Read article
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Adapting to Consumer Trends in E-Commerce: A Case Study of the Amazon Shopping App
Abstract: The purchasing and selling of goods and services through internet services is referred to as e-commerce, or electronic commerce. E-commerce helps consumers to exchange value online and make available the facilities at their desk. E-commerce is gaining importance throughout the globe. The development of e-commerce has helped get massive marketplaces to small, single-product shops to large businesses. This increase in e-commerce has also led to the significant shift in consumer …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 2, 2025 · pp. 1–13 Read article
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Whistleblowing Mechanisms and Corporate Scams in India: a Critical Study
Abstract: Corporate scams have become a major concern for corporate governance in India, raising questions about the effectiveness of internal monitoring systems. Among various governance mechanisms, whistleblowing plays an important role in identifying unethical practices, financial fraud, and misconduct within organisations. The present study critically examines the effectiveness of whistleblowing mechanisms in detecting and preventing corporate scams in India and identifies the challenges faced by whistleblowers in reporting misconduct. The study …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 Read article
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Health Insurance Sector in India: Growth, Regulatory Reforms and Transparency Initiatives of IRDAI
Abstract: India's health insurance sector has become an important component of the nation's healthcare finance system by providing financial security against rising medical costs and increasing access to healthcare services. The sector has grown significantly due to a number of factors, including rising healthcare spending, public awareness, business sector participation, digitisation, and government initiatives.In order to guarantee orderly sector development, safeguard policyholders, bolster insurer accountability, and improve transparency, the Insurance Regulatory …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 Read article
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Road from Urban to Rural India –What FMCG Sector Should Do Different to Drive Growth from Rural Markets
Abstract: FMCG sector in India is poised for double digit growth in next 5 years but the main contribution is expected to come from rural market as urban markets are getting saturated . Besides rural focus , Natural is the another big word in Industry if companies have to board the bus of growth. This trend of Natural ,Herbal and Aryuvedic is growing day by day and Patanjali has been a …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 1–5 Read article
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A Study on Satisfaction Level of Consumers Towards Royal Enfield in Tirupur District
Abstract: Consumer perception is very important factor to be considered in new product development or doing modifications in the available product in the market. The present study aims in determining the consumer perception towards the Royal Enfield motorcycles in Tirupur District. The researcher seeks to collect information from the respondents in the usage patterns and preference of the respondents who are using Royal Enfield bikes which consists of brand image, awareness, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 20–24 Read article
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Study On Consumer Buying Behavior – Nagpur City
Abstract: The past decade is the witness of tremendous growth in the technology and online shopping has emerged as a latest trend in the field of e-commerce and it is further going to be expanded in recent future. In the today’s market, almost every company is selling or marketing their products/services online and even most of the companies have their own online portals for selling their products/services online. Now online shopping …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 10–12 Read article
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Economics for Sustainable World
Abstract: This report aims to analyze the general business environment of Graphite Corp Limited. Generalizing the manufacturing unit, the main customers and where are they located, the major customers in Australia and outside Australia and their respective market share. This report also aims to discuss the factors that affect the production segment of Graphite Corp Limited. Materializing the overall stability of the business in macroeconomic environment as well as microeconomic environment …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 25–32 Read article
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Digital Food Apps: To Analyze Factors Affecting Online Food Services in Haldwani City
Abstract: Single window for ordering food from a broad array of outlets, digital food delivery apps, have become the norm over the last few years. This development has revolutionized the outlook of the society by delighting clients of various age brackets. In the present times, the customers have a choice from a broad range of food outlets delivering them food to their locations with finest offers and reasonable prices. This certainly …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 13–20 Read article
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Shifting Customer Preference and Smart Phones
Abstract: Now a days customer preference has been drastically changed, with technological advancement moremoney in the hands of young people. It is seen that Smart phone companies are selling cheaperphones with great features and affordable in nature due to which common people in India havebought in large numbers. Also availability of smartphones in e-commerce platform has made themarket is very competitive. It and increases the larger choice for the customer and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article
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A Customer Satisfaction Towards Honda Activa in Hyderabad
Abstract: Marketing is a dynamic, exciting and challenging activity. It affords large employment opportunity in the modern business world. The success of business enterprise depends upon the efficiency of marketing management. The marketing manager must be aware of common the challenging needs and desires of consumers. In common practice, marketing means the process of distribution of goods and services. The term Marketing embraces all resources and activities to direct and facilitate …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 1–7 Read article
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Digital Marketing's Impact on Consumer Behavior: A Comprehensive Analysis
Abstract: The main objective of this literature review is to comprehensively analyze the field of electronic marketing (e-marketing) from 2003 to 2023. This review aims to explore various research themes and methodologies found in published articles during this period. By collecting and categorizing a broad spectrum of prior research within the marketing domain, it seeks to contribute to the existing body of literature. This literature review follows a three-part structure, utilizing …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 12–31 Read article
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A Study on Analysis of Benefits Received and Problems Faced by Delivery Persons of Online Food Delivery Services
Abstract: Online food delivery services today are quite popular and one of the most preferred services across many urban cities. Many people prefer ordering from these food delivery applications because its ease of use, and ability to get food delivered to their doorstep within the shortest time possible. One of the main factors contributing to successful working of these services is their delivery partners. These delivery persons work 24*7 to ensure …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article
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A Study of Consumer Buying Behaviour and Satisfaction Towards Health Insurance Services
Abstract: The landscape of health insurance in India is undergoing rapid transformation, fuelled by deregulation, decreased bureaucracy, and increased private financing. In this dynamic environment, understanding customer perceptions and preferences is essential. This study investigates these aspects along with customers' understanding of the market and purchasing decisions. Employing a non-probability convenience sampling method and utilizing a well-structured questionnaire, insights are gathered through extensive literature review. Statistical analysis using SPSS software, including …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 19–29 Read article
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Exploring the Transformative Impact of Artificial Intelligence on Customer Segmentation and Precision Targeted Advertising Strategies
Abstract: The application of Artificial Intelligence (AI) in customer segmentation and targeted advertising has transformed modern marketing by enabling deeper insights and more personalized engagement with consumers. AI technologies, including machine learning, deep learning, and predictive analytics, allow businesses to analyze vast amounts of data and identify specific customer segments with remarkable accuracy. Unlike traditional methods that rely on broad demographic criteria, AI-driven segmentation incorporates behavioral, psychographic, and contextual data, creating …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 22–31 Read article
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A Study of the Advancement of Digital Marketing in Indian Context
Abstract: As the Indian economy is expanding at an unmatched pace, digital marketing is getting essential in the modern Indian market. In order to have a competitive edge over the market most of the organisations are utilising digital marketing. The most important component of digital marketing is the Internet. The Internet is a very effective and widely used tool for a variety of organizational and personal problems. The development, current state, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 9–14 Read article
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Examining How Digital Marketing and Social Media Affect Consumer Behavior: A Haldwani City-Specific Study
Abstract: With an emphasis on Haldwani City specifically, this study investigates how social media and digital marketing affect customer behavior. With the rise of digital platforms such as Instagram, Facebook, and Twitter, businesses increasingly rely on targeted marketing strategies to influence purchasing decisions. The research explores how factors like online reviews, influencer endorsements, and personalized advertisements shape consumer trust and brand loyalty. A structured survey-based methodology is used to analyze consumer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 60–72 Read article
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A Study on the Strategic Role of Online Ratings and Reviews in E-Commerce
Abstract: Consumer trust is a fundamental determinant of purchasing behavior in the digital marketplace. This study investigates the strategic role of online ratings and reviews in fostering trust among e-commerce consumers. By examining key factors such as review authenticity, sentiment trends, and platform credibility, the research explores how online feedback influences trust formation and purchase intent. Using a mixed-method approach, including surveys, other researcher opinion results highlight that transparent review processes, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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A Study on exploring Consumer Attitudes towards Basic Clothing Pvt Ltd Clothing
Abstract: This study examines the trade financing strategies practiced at AU Small Finance Bank and evaluates their effectiveness in supporting business growth, particularly among Micro, Small, and Medium Enterprises (MSMEs). Trade finance plays a crucial role in facilitating domestic and international trade by reducing payment risks, improving liquidity, and ensuring smooth transaction flows. The research is based on a 45-day internship in the Trade Finance Department, supported by analysis of financial …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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Artificial Intelligence in Retail: Redefining Consumer Expectations and Retail Innovation
Abstract: This study offers an updated and comprehensive perspective on the integration of artificial intelligence (AI) within the retail sector and its transformative impact on modern commerce. The rapid expansion of digital technologies, combined with the dominance of global technology leaders such as Amazon, Alibaba, Apple, Google, and Microsoft, has significantly elevated consumer expectations and redefined retail dynamics. AI technologies, including machine learning, predictive analytics, and automation, enable retailers to process …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 1–8 Read article