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1174 articles for “COVID-19, Agriculture practices in India, COVID-19 impact on agriculture”
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Predicting Product Placement Marketing Effects Under MediaMultitasking Behavior
Abstract: This study investigates the relationship between product placement marketing effectiveness and media multitasking behavior in contemporary digital media environments. As audiences increasingly engage with multiple media platforms simultaneously, understanding how multitasking influences advertising outcomes has become an important issue for marketers and researchers. The study develops a stochastic model to examine how different product placement attributes, namely screen placement, script placement, and plot placement, interact with varying levels of media …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 11–18 Read article
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Authentic Leadership to the Future
Abstract: Genuine leadership represents a management style that emphasizes leading through personal example and cultivating trust, openness, and responsibility. It is marked by self-awareness, relational honesty, balanced evaluation, and a deeply ingrained moral framework. Authentic leaders exemplify positive traits such as integrity, openness, empathy, resilience, and adaptability, while also encouraging trust-building, employee involvement, effective communication, accountability, innovation, personal development, and resilience within their teams. Obstacles include maintaining transparency, handling vulnerability, cultural …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 1–8 Read article
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Factors influencing Brand Switching Behaviour of Customer withreference to Cosmetics
Abstract: The cosmetics industry have grown quickly from past many year’s because more people are paying attention to personal care and beauty products, nowadays the customers have many cosmetic brands to choose from, which makes it easier for them to switch from one brand to the another brand depending upon their needs, preferences, and experiences. This study aims to understand the main reasons behind the brand switching behaviour among cosmetic product …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Management Thoughts and Srimad Bhagvad Gita
Abstract: Holy Gita is one of the greatest contributions of India to the world. It comprises 700 slokas, a dialogue between Lord Krishna and Arjuna at the battle of Kurukshetra. Realizing the fear and emotional dilemma of Arjuna for fighting against his kith and kin as well as his gurus, Lord Krishna urges him to stand up for righteousness and truth, and to perform his duty with sincerity and integrity. A …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 1, 2018 · pp. 5–9 Read article
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Ethics in Business: The Strong Pillar of a Successful Entrepreneur
Abstract: The main objective of an entrepreneur is to bring the success in business. Now days the entrepreneurs are well aware of the mindset of the customers and they know the impact of mouth publicity. Once if it is proven the success will be in their hand and then the main thrust is to maintain the same. But winning the mind of the customer is a hectic task and maintaining it …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 1, 2018 · pp. 29–33 Read article
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Organization Development and Its Relevance in the VUCA World
Abstract: In today’s dynamic VUCA (Volatile–Uncertain–Complex–Ambiguous) World, there is a growing need for the formulation and implementation of the most effective organization development (OD) strategies and techniques for enhancing both the individual and organizational productivity. OD is an applied behavioral science domain that deploys an ever-evolving strategy used to develop the employees and functions of an organization. It is a specific, planned and continuous process that aims to increase organizational effectiveness. …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 25–29 Read article
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Social Media usage for destination marketing: A review of the theories of social media
Abstract: With the advent of Web 2.0, Customers now can freely share their experiences regarding their consumptions through electronic word of mouth (eWOM). Hence, Social media has become more vulnerable to transmitting both the good and bad message about product or services efficiently through an online platform. Moreover, the effect of social media has broad coverage of audience and information flows from one to many, therefore tourism managers, destination marketers are …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 7–15 Read article
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Students Preference Towards Teaching Pedagogy Adopted In Higher Education
Abstract: Learning is an active process in which the student and teacher have to work mutually to make the knowledge-sharing process enjoyable and easier for comprehension. For effective learning, teaching should facilitate development of analytical approaches to a problem and to address areas which pose difficulties for students. Thus, it becomes essential to utilize an approach to teaching and learning that is best suited to the needs of the students. The …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 19–22 Read article
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A Case Study on MSME Schemes and Its Effectiveness from Bank Perspective
Abstract: In India, many programmes didn’t reach the target small and medium enterprises (SMEs), as they lack the enthusiasm to innovate their product and services. A lot of officials and managers feel the waste of time and money for getting the scheme passed by the government. Various other factors such as bureaucratic apathy, corruption, red-tapism, inefficiency and lackluster attitude of government officials create hindrances in SMEs growth. A slew of schemes …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 10–18 Read article
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Contemporary Issues in Business: Corporate Sustainability, Corporate Governance, Organizational Ethics and Forensic Accounting
Abstract: Corporate/business sustainability, corporate governance, organizational ethics, and forensic accounting are taking center stage in the global business environment. The four emerging educational topics are gaining global acceptance and attention of business schools worldwide. In today’s business environment, multinational corporations are under scrutiny and profound pressure from investors, lawmakers, and regulators to improve their corporate governance and business sustainability. Business sustainability of focusing on multiple bottom line of economic, governance, social, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 6–9 Read article
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A Study On The Perceptions Of Student Teachers On The Concept Of Health Education In Mangalore Taluk
Abstract: This paper emphasizes on recognizing the holistic nature of child development like nutrition, health and social, mental, physical, moral and emotional development. Health educators and researchers recommend that health education should be greater emphasis on teaching information about relative effectiveness of various health preventive procedures, so that students can make informed decisions about their health. It is still remains for researchers to determine whether such programs can affect broad pattern …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 2, 2021 · pp. 20–25 Read article
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Case Study Analysis on Google Inc. in 2014 Published in Harvard Business Review
Abstract: Google Inc.'s 2014 case study problem-solving approach. Harvard Company Review case studies, like the one released that year on Google Inc., provide readers a taste of what it's like to deal with real-world business challenges. In 2014, Google Inc. faced serious issues that necessitated in-depth research into the root causes as well as the promotion of several solutions and suggestions. Whencomparing organizations that provide search engine services and related software, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Guardians of the Vault: A Comprehensive Analysis of Cybersecurity Measures in the Financial Sector
Abstract: The digital era has brought about unparalleled convenience and efficiency in the quickly changing financial services market, but it is not without inherent concerns. Under the heading “Guardians of the Vault: A Comprehensive Analysis of Cybersecurity Measures in the Financial Sector,” this research paper explores the crucial topic of cybersecurity in the financial sector. The goal of the study is to give a comprehensive analysis of the tactics and safeguards …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 1, 2024 · pp. 21–25 Read article
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The Role of Employability In Enhancing The Role of Soft Skills In Enhancing Employability of Technical Graduates: A Study
Abstract: This study examines the pivotal role of soft skills in augmenting the employability of technical graduates. In today's ever-evolving job market, while technical prowess is highly valued, it is becoming increasingly evident that soft skills are equally crucial. Communication, critical thinking, creativity, and emotional intelligence, all play integral roles in a graduate's ability to navigate and thrive. The paper investigates the impact of soft skills on job readiness, career progression, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 1, 2024 · pp. 30–39 Read article
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Ethics in Industry 5.0: Responsible Innovation & Governance
Abstract: Industry 5.0 emphasizes human-centric, sustainable, and resilient growth, moving beyond purely technology-driven industrial models. This paper explores the ethical challenges and governance frameworks necessary to ensure responsible innovation within this evolving paradigm. Industry 5.0 reframes the industrial transition by centering human wellbeing, environmental sustainability, and systemic resilience alongside rapid technological advancement. It highlights the need to balance automation with human values, ensuring that technological progress does not compromise dignity, equity, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 6–9 Read article
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Effect of Goods and services tax (GST) on the market of FMCG
Abstract: The Goods and Services Tax (GST), enforced on national holiday, 2017, is thought to be a serious reform in taxation until date enforced in Bharat since independence in 1947. One class of tax created by amalgamating differing types of indirect taxes by State and Central Government underneath one head, called GST. GST is additional useful for the purchasers as their tax burden or liability has been significantly reduced to quite …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 29–31 Read article
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Effective Role of E-governance in Higher Education
Abstract: This paper discusses the effective role of E-governance to improve the higher education system in India. This study aims to describe the importance of E-governance in higher education. Electronic governance is the use of records and communications, applied sciences to organize and put into effect and display government programs, procedures and activities. E-governance is predicted to supply efficient and easy-to-facilitate general services, and improve the method of transactions among the …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 1, 2020 · pp. 1–6 Read article
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Use of ADR Mechanism in Resolving IP Disputes
Abstract: Intellectual property rights (IPR) confers monopoly rights to the creator of original work. But due tothe digitalization and globalization the frequency of infringements of monopoly rights are increased.Indian judiciary already overburdened. So, there is need to search other mechanism use othermechanism to resolve disputes fast between parties as well as to reduce burden on the judiciary.Alternative dispute resolution (ADR) is the best solution to this issue which is to be …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 1, 2021 Read article
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Industry-academia Collaboration: A Literature Review
Abstract: This literature review article thoroughly investigates the history, evolution, consequences, Trends, barriers and benefits of Industry Academia Collaboration (IAC) across the globe. The introduction sheds light on the origins of IAC in the early 20th century and its significance in bridging the gap between academia and industry, leading to mutual benefits and knowledge exchange. By examining studies from different countries, the literature review explores the trends, barriers, and drivers of …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 1, 2023 · pp. 28–40 Read article
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Financial Statement Analysis of Eicher Motors
Abstract: The purpose of this research article is to analyze the development and performance of Eicher MotorsLimited, a leading Indian automobile manufacturer. The study analyzes the company's financialperformance over a 5-year period from 2018 to 2022 through various financial statements such as the income statement and the cash flow statement. In addition, the article highlights the company's strategic initiatives, including the joint venture with the Volvo Group, expansion into new markets, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 1, 2023 · pp. 18–28 Read article