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153 articles for “Advantages”
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Alternative Financing: The Role of Crowdfunding, Islamic Finance, and Venture Capital in Innovation
Abstract: This paper explores the evolving landscape of alternative financing by examining three innovative models: crowdfunding, Islamic finance, and venture capital. Each model addresses unique gaps in the traditional financial ecosystem and plays a distinct role in supporting innovation and entrepreneurship. Crowdfunding democratizes access to capital, enabling startups and creative ventures to raise funds directly from a broad base of backers, often through digital platforms. Islamic finance offers an ethical, interest-free …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 28–34 Read article
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Effect of Artificial Intelligence (AI) on Financial Management: A Review
Abstract: Financial decision-making methods, predictive analysis, and risk management are the focal points of this study's examination of artificial intelligence's (AI) impact on financial control. This research uses a systematic literature review approach to look at the major shifts that have occurred because of AI's implementation in the banking industry, namely in terms of operational performance, financial decision-making, and customer experience. While there are clear benefits to using AI in financial …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Triumph of Relationship Marketing Practices in Retention of Customers in Supermarket Chain Stores
Abstract: Owing to the uncompromising competition in today’s business, many companies are required to build a long-term profitable relationship with customers and to achieve customer loyalty. Therefore, relationship marketing has become more and more important since the last decade of the 20th century, especially in the service industry. There are many different relationship marketing tactics implemented for retaining the customer. Hence It has become significant for organizations to find ways, to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 27–32 Read article
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Brand popularity among consumers
Abstract: Brand desire is a quintessential step toward grasp purchaser preference behavior, to which buys consequently pay attention to. Brand preferences divulge the type of attributes that a company has to strengthen its role and increase its market share. It also forms a critical center in creating the profitable company method of an organization and offers perception into the development of the product. However, from a bundle of attributes to experiences, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
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Global Business and Cross-Cultural Diversity: Globalisation and Business Changes and Values
Abstract: The phenomenon of globalisation nowadays has attracted more significant global attention than perhaps any other issues. Globalisation manifests itself in various aspects of life: economic, political, social and cultural. These are the dimensions of the international business environment. Globalisation is such a multifaceted concept and process that it has big size advantages as well as disadvantages. This study discusses the concept of global managers in the context of cross-cultural diversity …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 18–31 Read article
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Leveraging Role of Social Media Influencers in Corporate World- an Overview
Abstract: Social media influencers have become the latest buzzword in marketing now-a-days. Social media influencer is a user on social media who has established credibility in a specific industry and has access to large audience and can persuade others by virtue of their authenticity and reach. Brands are engaging with and taking advantage of social media influencers to reach the audience. Brands collaborate with social media influencers to promote new products …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 · pp. 1–5 Read article
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Effects of Product Packaging on Consumer Perception and Intention to Purchase
Abstract: The purpose of this study is to assess how packaging affects customer behavior, namely perception and intention to purchase, and to see how these aspects influence consumer purchasing decisions. This study aims to identify the characteristics that contribute to successful packaging. The target audience of this study is different from Places in PCMC area. To obtain answers, 120 quantitative questions were distributed, and correlation analysis and regression of research results …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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A case study in Karnataka focusing on green marketing of farm stays
Abstract: In the past ten years, agritourism, often known as green tourism, has grown in popularity in India. "Green tourism" is a broad approach to adopting and advancing sustainable tourism practices. The cornerstone of green tourism is the protection and upkeep of natural resources. Businesses nowadays are becoming increasingly aware of the significance of integrating sustainable practices into their day-to-day operations. Companies are promoting the "greenness" of their products to stand …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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7 Changes Marketers Should Make Paid Media Marketing In 2025
Abstract: Paid advertising has been around as long as commerce itself. Ancient Egyptians shared promotional messages and posters on papyrus, and archaeologists have uncovered commercial advertisements in the remnants of Arabia and Pompeii. Throughout the annals of trade, companies have invested in promoting their messages, drawing in more customers, and staying a step ahead of their rivals. However, through the ages, paid advertising has faced challenges as markets transformed and consumers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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A Study on Internal Stakeholder Engagement – Through Change Management
Abstract: Change is the process of learning, embracing and adopting new ways of thinking and discarding the old thoughts, habits, values or traditions. A human being witnesses these challenges of change right from birth or even before that in the mother’s womb till the last breath of his/her life. In the present global scenario with technological changes and unprecedented events cropping up on a day-to-day basis, organizations have to compete in …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 1, 2018 · pp. 42–49 Read article
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Managing Diverse Workforce Issues & Challenges
Abstract: In modern global times the workforce has become multi cultural and diverse.The strategic functions of Human resources focuses on High productivity, competitive advantage, Value and brand creation. Stress impacts employee performance in terms of anxiety, alcohol abuse, drug abuse etc besides impacting organizational performance due to increase absenteeism, decreased commitment and motivation. The Key to success lies in high morale , team work and unity in diversity. Increasing work force …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 35–37 Read article
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A Study on the Effectiveness of Human Resource Information System (HRIs) on Bureau Veritas Consumer Product Services (India) Pvt. Ltd.
Abstract: Over the last decade, Human Resource Information Systems (HRIS) is adopted by several firms because it contributes to the event and gain of the organization by reducing prices, facilitating information flow, and thereby serving to the unit of HR managers to require effective choices and gain a competitive advantage. Within the past few years, HRIS has been acting as a good tool for structure performance. The target of HRIS is …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 1–9 Read article
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Teachers’ Perspectives on Shadow Education Among the High School Students of Manipur, Northeast India
Abstract: In this modern technological world, robotic era and fast-growing Artificial Intelligence in all fields are very relevant and the young students all over the world including India are passionate about. The education of the young students are most thrilling experience and constant increase in the competitive world everyone needs to survive to get the best in everything. In this regard parents, students and teachers try to get best out of …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 2, 2023 · pp. (15–21) Read article
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The Study of Human Values in Society and Education
Abstract: This paper explores the importance of human values and ethics in society& education. Without ethics and human values, our society can't really support it. In different situations, ethics is being interrupted a number of times. It is a pattern of behavior that tells us how human beings should act in different situations when they discover themselves as relatives, friends, classmates, family members or teachers. The important advantages of an ethics …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 10–14 Read article
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The Impact of Green HRM Practices on Employee Job Satisfaction: A Case Study of Multinational Corporations
Abstract: Background: It has been established that green human resource management, or GHRM, is crucial to organizational sustainability, particularly in multinational corporations (MNCs). Although environmental performance has been mentioned in the literature as a potential advantage, the impact of GHRM on employee work satisfaction has been mostly overlooked. Aim: This study aims toinvestigate the effects of GHRM policies on workers' job satisfaction in a subset of multinational firms. Method: A quantitative …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 1, 2026 · pp. 1–11 Read article
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The Purpose-Driven Shift: a Theoretical Overview on Generation Z Workplace Dynamics and Human Resource Adaptability
Abstract: This conceptual study examines the evolving workplace dynamics of Generation Z (Gen Z) and the growing need for Human Resource (HR) adaptability in the emerging 2026 labor market. As digital natives with strong preferences for flexibility, ethical alignment, autonomy, and psychological well-being, Gen Z employees are redefining organizational expectations and challenging conventional HRM practices. Traditional management structures based on rigid hierarchies, standardized career paths, and annual performance evaluations are increasingly …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 · pp. 39–44 Read article
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A Review on Strategic Information Systems Planning
Abstract: Strategic information systems planning (SISP) is the major management issue. The utilization of Information Technology related with proper arrangement would build business accomplishment inside the association. SISP is viewed as the best method that would support the association to guarantee that IT activities are adjusted with those of whatever remains of the organizational needs. The paper focuses on some important factors of strategic information systems planning. Numerous organizations had connected …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 2, 2018 · pp. 21–25 Read article
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Focus Group Discussions on the Adoption of Information Technology and Innovation in Quantity Surveying Practice and Education in Nigeria
Abstract: Information Technology (IT) and Innovation have significant implications for modern-day quantity surveying practice and education. Timely paradigmic changes in sync with evolving technology are necessary for quantity surveyors to retain competitive advantage amidst the discernible friction and strive for professional dominance amongst construction industry professionals. However, for such paradigmatic changes to occur, there is a need for quantity surveyors to understand the benefits derivable from the use and value of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 2, 2022 · pp. 5–10 Read article
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Industry 4.0 in terms of logistics and supply chain management- Benefits
Abstract: Business 4.0, or the fourth revolution, refers to the use of technologies such as artificial intelligence (AI), the Internet of Things (IoT), and robots to improve the efficiency and effectiveness of the manufacturing process. It has recently become popular as Logistics and Supply Chain Management: Fundamentals and Strategies and has great potential to revolutionize supply chain and logistics management. In this section, the advantages of Industry 4.0 in logistics and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 33–37 Read article