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544 articles for “Impact”
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Impact of User Perceptions on Digital Financial Service Usage: Evidence from Rural Households in the Saurashtra Region
Abstract: The rapid expansion of digital financial services (DFS) has improved financial inclusion, particularly in developing economies like India. However, despite better access, their actual use among rural populations remains uneven. This study explores how user perceptions influence the adoption of digital financial services among rural households in the Saurashtra region. Using a quantitative approach, primary data were collected from 275 respondents. The analysis focused on three key perception-based factors—perceived usefulness …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 · pp. 9–23 Read article
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Impact of Nudge Marketing on Performance of Insurance Products with Special Reference to Insurance Sector in Kochi
Abstract: Nudge marketing is a new trend in marketing and a widely discussed concept today. Nudge marketing refers to deliberately manipulating how choices are presented to consumers. Its goal is to influence what consumers choose, either to steer them toward options that the marketer believes are good for them or simply to stimulate purchases and increase sales. Very few studies have been conducted on the effectiveness and success of nudge marketing. …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 35–40 Read article
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Impact of AI in Economic Development of Jharkhand. A Paradigm shifted to MSME Sector in Ranchi District. (With Special Reference to Textile Industry
Abstract: MSME sector has a great significance and contribution in the economy of any country, and it contributes around 29% of the total country GDP. The continuous growth of MSME sector is dependent upon several factors and adoption of new technologies including Artificial Intelligence is of utmost importance for the steady growth of the MSME sector. For the citizens, this industry creates millions of direct and indirect work opportunities. In the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 16–21 Read article
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MUDRA Loan Scheme: A Comprehensive Review of Its Impact on MSMEs and Economic Inclusion
Abstract: The MUDRA Loan Scheme is very vital for the vision of India in supporting its micro and small enterprises (MSME) sector, particularly among Scheduled Castes, Scheduled Tribes, Other Backward Classes, and women. Access to affordable, collateral-free credit empowers these communities to start up and expand their businesses in a manner that supports economic inclusion and fosters self-reliance. It has at the top of things, empowered women entrepreneurs, allowing them to …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 106–116 Read article
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Impact of Regulatory Changes on Non-Life Insurance Companies in India
Abstract: The non-life insurance sector in India has undergone significant changes due to evolving regulatory frameworks introduced by the Insurance Regulatory and Development Authority of India (IRDAI) and other governing bodies. These regulatory changes, aimed at improving market efficience, consumer protection, and financial stability, have had a profound impact on the operations, financial strategies, and market positioning of non-life insurance companies. This paper explores the various regulatory reforms, including detariffing, mandatory …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Green Minds, Smart Investments: Impact of Sustainability Cognition on Investment Behavior Among Emerging Indian Investors
Abstract: Does the level of sustainability consciousness of an investor influence their investment decisions? This is the question we address in this paper. We test the impact of sustainability cognition - the combination of knowledge, attitudes and information-seeking that investors bring to ESG investment decisions - on the investment choices of retail investors in India. We test four hypotheses in our original survey of 300 retail investors, using a moderated mediation …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 45–53 Read article
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Impact of Advertising and Marketing in Hospitality Industry
Abstract: The study is intended to find out the impact of advertising on the marketing of hospitality industry and their performance. This includes research whether advertisement helps hotels in creation of public image and also to know whether advertising is necessary in making customer aware of hotel services. The researcher also observed that the hotel’s main emphasis lays on providing the high quality services to their customers. The problem faced by …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 35–42 Read article
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Impact of Coronavirus on Indian Economy
Abstract: IMF Managing Director Kristalina Georgieva said, “The year 2020 could see the worst globaleconomic fallout since the Great Depression in the 1930s with over 170 countries likely to experiencenegative per capita income growth due to the raging coronavirus pandemic”. The COVID-19pandemic has impacted economies around the world like no other event that experts can recollectsince the Great Depression. There are many employees who have lost their jobs. This has beenhappened …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 1, 2021 Read article
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Impact of IoT on Education Sector After COVID-19 Pandemic
Abstract: The Internet of Things (IoT) is transforming the education sector by offering new and innovative ways to improve teaching and learning experiences. IoT devices and applications are being used to create smart classrooms, enhance student engagement, and provide personalized learning experiences. This paper explores the impact of IoT in the education sector, highlighting the benefits and challenges of its adoption. The Internet of Things (IoT) is a network of physical …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 6–8 Read article
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Impact of Global Economy Crises on Employee Attrition in BPO Industries in Bangalore
Abstract: ABSTRACT The research is the full scale discussion of the employee’s attrition rate in BPO industry; to give the information regarding the complications that the companies all over India face. Attrition is an enormous problem for any company which creates negative bottom line impacts. Employee turnover costs can amount to thousands of dollars, annually. It can also prevent companies from pursuing their growth opportunities and acquiring new business.As there can …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 1, 2018 · pp. 27–41 Read article
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Comprehensive Review and Analysis of Impact and Challenges for Hotel Industriesduring Covid-19
Abstract: Hotels in India's hospitality sector are expected to drop sharply during the first quarters of 2020, due in large part to the outbreak of the covid-19 virus. The number of visitors and business travelers is drastically decreasing as a result of the temporary suspension of travel and the implementation of containment measures. There is a consensus amongst the owners of hospitality companies that the industry has poor business practices, is …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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An Analytical Study on Stress Management Strategies and Their Impact on Performance of the Faculty Members specially in Engineering, Technology, Science, and Management Colleges based in Delhi and NCR
Abstract: Faculty members in higher educational institutions (HEIs), particularly in the domains of engineering, technology, science, and management, are increasingly experiencing high levels of occupational stress due to the demanding nature of academic, administrative, and research responsibilities. This study aims to analyze the primary sources of stress, explore commonly adopted stress reduction strategies, and assess their impact on faculty performance in colleges situated across Delhi and the National Capital Region (NCR). …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 13–25 Read article
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Media and Technology in MBA and Engineering Education System: Its Impact
Abstract: Media and technology have had a significant impact on MBA and engineering education systems in recent years. Media, in common, can be depicted in basic terms, like a motion picture was great, the book was pitiful, or the Web is instructive, and how did we ever live without it! The availability of online learning platforms has made it possible for MBA and engineering students to access high-quality educational content from …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 2, 2022 · pp. 11–21 Read article
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The Evolution of Digital Payments in India: Assessing Impacts and Adoption Trends Before and After Demonetization
Abstract: This study investigates the evolution of digital payment systems in India, analyzing the impact of demonetization on adoption trends and perceptions before and after the policy change. The research employs a mixed-method approach, utilizing a structured questionnaire to gather quantitative data from a stratified sample of Indian residents. The questionnaire explores demographic factors, frequency of digital payment usage, changes in cash usage post-demonetization, perceived security, satisfaction levels, and readiness for …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 26–35 Read article
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Impact of Cloud-Based Computing on Human Resource Enactment: An Analysis Using Andhra Pradesh and Telangana It Companies
Abstract: Human Resource Management (HRM) has undergone major changes in recent years. The emphasis has moved as of the logistical managing activities to being a tactical associate in the whole company approach, mostly through good encouragement for the advancement of information technology in this field of expertise. The expanded usage of information technology has a major influence today on how HRM is handled. This spurred a significant change in processes and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 2, 2025 · pp. 9–19 Read article
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Post-Merger Digital Integration: Impact on Operational Efficiency andCost Synergies in Indian Public Sector Banks with special reference toCanara Bank
Abstract: This study looks at the impact of post-merger digital integration on operational efficiency and cost synergies, with special reference to Canara Bank, the main purpose of the study is to understand how digital integration has helped improve banking operations and reduce operating costs after the merger, the study is based on secondary data collected from Canara Bank Annual Reports, RBI publications, research journals, and other published sources for the period …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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Investigating the Impact of External Environment on Strategic Marketing Planning: A Case Study for NETSOL Technologies Inc.
Abstract: The objective of this paper is to propose a model for effective strategic marketing planning process by investigating the impact of external environmental factors on the international strategic marketing planning of NetSol Technologies, Inc. For an effective marketing strategy to be designed, the analysis of internal and external environment holds crucial importance. Following multiple theoretical approaches, the paper investigates and analyzes international strategic marketing planning for NetSol Technologies, Inc. This …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 2, 2019 · pp. 19–32 Read article
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Analysing the Impact of Market Planning in Hospitality Industry
Abstract: Marketing feeds the target audience about the products and services that are being offered at a hotel . Marketing projects the value of the product and services, its USP and additional details the end customers wishes to know. Marketing assists in boosting Sales by utilizing different modes to promote the products or services that a hotel offers. Various mediums are used to increase sales which positively impacts profitability include word …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 6–8 Read article
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Risk Assessment and Its Impact on Strategic Investment Decisions
Abstract: Indian capital markets have witnessed unprecedented rise and fall, without logical or explicablefactors. There has been unhealthy speculation, replacing fair competition and selfish interests,scuttling common investors’ interests. Whatever investment schemes one may choose, these shouldmatch the risk profile, financial goals and time frame. Various factors, such as an economicdownturn, dissolution, mergers and acquisitions make, the stock markets turn extremely volatile. Theprocess of risk assessment involves both decision making to take …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 1, 2021 Read article
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The Impact of Effective Management on a Company’s Capacity to Manufacture Items and Develop Software
Abstract: This case study examines the impact of good leadership on productivity in a manufacturing companyand a software development company. The study identifies key leadership strategies that can be effective in improving productivity, including employee engagement, training and development, performance management, building a culture of trust, empowering employees, fostering collaboration, and promoting continuous improvement. According to the study, these tactics significantly affect employee satisfaction, motivation, and output, which boosts organisational effectiveness …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 1, 2023 · pp. 13–17 Read article