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100 articles for “Small”
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Competitiveness and Innovative Strategies—A Prospective Study
Abstract: Management is required on each level of organization to succeed with business activities. Good management is the boon for companies, which can lead the organization to prosperity. In the present era of globalization, the companies must face varied dynamic challenges; to tackle all these challenges, the management of company should be innovative and competitive. Now company’s management, by using their strategies and tactics, splits the major task into small groups …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 21–26 Read article
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Uses and Gratifications of Photo sharing Using Instagram
Abstract: Even though photo sharing apps like Instagram have witnessed phenomenal growth as a tool for social interaction in India, minimal research has been conducted to understand user gratification from photo sharing in India, although researches have been undertaken on similar topics for other countries (Whiting and Williams, 2013; Malik et al., 2016). In order to address this gap, the researchers aim to explore and discuss the users’ gratifications in sharing …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 6–12 Read article
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Life Made Easy Through Online
Abstract: The latest development in technology has paved a way for the budding entrepreneurs to be independent with the help of information and technology used in banking sectors throughout the world. Surviving in the E-commerce competition, which is no less than is war. Surviving it requires outstanding strategies. You must be prepared for challenges and strive for growth at every stage of your business, and ultimately, this will provide you with …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 1–3 Read article
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Women's Empowerment and Mindset for Sustainable Economic Development
Abstract: The objective of this study was to evaluate the participation of both Government Organizations (GOs) and Non-Government Organizations (NGOs) in promoting women's empowerment to foster sustainable livelihoods in rural communities. The study involved 240 self-help groups (SHGs) from three regions of the United AP (Telangana, coastal Andhra, and Rayalaseema) and 60 GO and NGO officials from three districts. The majority of respondents were middle-aged, with medium-level farming experience, income, awareness …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 22–30 Read article
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A case study in Karnataka focusing on green marketing of farm stays
Abstract: In the past ten years, agritourism, often known as green tourism, has grown in popularity in India. "Green tourism" is a broad approach to adopting and advancing sustainable tourism practices. The cornerstone of green tourism is the protection and upkeep of natural resources. Businesses nowadays are becoming increasingly aware of the significance of integrating sustainable practices into their day-to-day operations. Companies are promoting the "greenness" of their products to stand …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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E-Commerce (online Marketing)
Abstract: The internet has made reaching to our target audience, no matter where they maybe , much easier and cheaper than before. Instead of spending hundreds or thousands on a TV commercial or an ad in the yellow pages, we can now spend just a few bucks advertising on websites and social media. But the world of online marketing can be overwhelming for a busy small business owner to navigate. Modern …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 1, 2019 · pp. 1–3 Read article
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Computer-based Marketing Analysis in a Pharma PSU
Abstract: Computer is mandatory in this advanced era and pharmaceutical and related subjects are not exception to it. This review mainly focuses on the various applications, software and use of computers in pharmaceutical and pharmacy. Computer science and technology is deeply utilized in pharmaceutical field everywhere like in, pharmaceutical industries, pharmacy colleges, research centers, hospital pharmacy and many more. Computer significantly reduces the time, expenditure, and manpower required for any kind …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 13–25 Read article
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A Study on level of awareness of cybercrime among B.Ed. teacher trainees.
Abstract: In present scenario, information and communication technologies are universal and digitalization in all areas is expanding and the world of internet today has become a parallel form of life and living. The usage of Internet is one of the fastest-growing areas and the ICTs is a foundation for development in the creation, and use of network-based services. The introduction of ICTs into many aspects of everyday life has led to …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 2, 2021 · pp. 28–33 Read article
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Factors Impacting the Uptake of Technology-Driven Solutions to Enhancing the Performance and Financial Management of Construction Projects
Abstract: The performance and financial management of construction works, which is the primary requirement for successful project execution, has been significantly impacted by the information technology revolution, being increasingly intertwined with software solutions and technological advancements. Particularly, the financial management of construction works has undergone significant digitalization with specialized software packages for performing tasks like measurement and data management available. This study investigates the factors impacting the level of usage of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 11–20 Read article
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Leadership in Crisis Time & Thought Leadership
Abstract: COVID-19 created massive problems around the world. There is a significant impact in almost everysphere of life. That is, economically, socially, and mentally, we are all affected. A new world has started, and we need to grasp, accept, and manage it very effectively. All around the world, there has been a shortage of money, which has made it difficult for people to access basic necessities. Trade restrictions and confinement measures …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 1, 2023 · pp. 9–12 Read article
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Leadership in crisis time & Thought Leadership
Abstract: Covid-19 caused the globe to face enormous challenges. It has a big impact on practically every aspect of life. Everybody is impacted in terms of the economy, society, and psychology. The world has changed, and we must properly comprehend, embrace, and navigate it. Globally, there has been a shortage of money, making it difficult for anyone to obtain necessities. Market access has been impeded by trade restrictions and containment measures. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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Linked Case Studies Involving Traditional Kirana Stores, Department Stores, and Customers: A Study of Acceptability of Digital Marketing in the Backdrop of COVID-19
Abstract: Indian retail sector is going through an enormous change mainly in cities and towns in the new COVID-19 scenario. Organised retail formats, which include malls, hypermarkets, supermarkets, and departmental stores, have gained importance over the last two decades. Small traditional local kirana stores have faced a lot of competition from this organized sector. Customers too have been trying to cope with these new paradigms in the retail sector. The role …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 12–17 Read article
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A Technical Approach of HRM SYSTEM IN BSNL
Abstract: We live in a digital age. We all know that the most crucial aspect of human life is communication. An ancient age, we are manipulating business like traditionally. India has many revolutionary changes in business. After indolence India has manipulate slowly business. Because communication is not a broad area. It is not approaching small businessman. Businessman manipulated manually at previous time. After some decade India has change industry. India has …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 26–32 Read article
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A study of the Top Performing Funds in Specified Equity and Debt schemes in India
Abstract: There are a lot of investment choices on hand at present within the fiscal market for individuals who have surplus investible earnings. So persons started to picking out educated recommendation of portfolio managers to speculate on behalf of them. But their funding recommendation used to be too highly-priced for small traders so these traders found a good shelter with the mutual money.
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 1, Issue 1, 2018 · pp. 1–10 Read article
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What Ails Management Education?
Abstract: Based on a small survey, the author has identified issues and directions for management institutions so that they can prepare themselves for tomorrow. These issues are relevant to the business schools in preparing themselves for tomorrow. Based on findings, the author contends that industry connection, startup ecosystem, sustainable development, self management training, industry oriented research and investment in technology are crucial for survival and growth of business schools. The business …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 1, 2019 · pp. 22–24 Read article
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Improvements to Overcome the Dilemma in the Retail Supply Chain
Abstract: Retail is the process of selling consumer goods or services to the customers or end users. This process of selling is done through multiple channels of distribution to earn profit. Retailers satisfy the demand identified through a supply chain. The term "retailer" is applied where a service provider fills the small orders of many end-user individuals rather than large orders. This paper explains the improvements to overcome the retail problems …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 3, Issue 1, 2020 · pp. 1–5 Read article
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Strategic Management in Indian Pharmaceutical Industry
Abstract: Producing pharmaceuticals, i.e., a drug is a complex process. For an Active Pharmaceutical Ingredient (API), the manufacturer requires a reliable, supply of high quality raw materials, technical expertise and a stable supply of electricity, gas and other utilities, plus sufficient human resource capacity, scientists and pharmaceutical process/regulatory expertise. For the manufacturing of quality drugs, guidelines are fixed which are mandatory for each and every process. It is crucial that pharmaceutical …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 3, Issue 2, 2020 · pp. 45–58 Read article
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Age of Discontinuity–New Technologies, Globalization, Cultural Pluralism and Knowledge Capital
Abstract: COVID-19 has created massive problem in the world. There is significant impact in almost everysphere of life. We are all affected economically, socially and psychologically. A new world has startedand we need to understand, accept and manage it very well. Money supply has been a problem acrossthe world and everyone is facing problems in availing basic amenities. Trade restrictions andconfinement measures have been preventing traders from accessing markets. COVID-19 is …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 1, 2021 Read article
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Employee Engagement and Retention: A Study of Software Professionals
Abstract: Employee engagement is a topic of enormous interest to both management practitioners and academicians alike as building an engaged employee base is the biggest differentiator for businesses. In India, employment numbers in industry and services is expected to grow from 223 M in 2010 to 319 M by 2020 as per the India Economic Survey. A person needs to be motivated to go beyond his/her brier and ‘step up’. To …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 2, 2021 · pp. 12–23 Read article
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Growth and Drivers of FMCG Industry in Indian FMCG Market: An Exploratory Analysis
Abstract: FMCG (fast moving consumer goods) is fourth largest sector and growth driver of Indian economy and accounts for 14% to 15% of GDP. It serves the rural and urban consumers with food and beverages, health care, household and personal care product categories. Present study has analyzed the sales, growth of sales and profit in FMCG industry and reviewed the FDI (foreign direct investment) investment in FMCG sector. Growth is driven …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 2, 2022 · pp. 28–43 Read article