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1322 articles for “COVID-19, Financial Ratio Analysis, Hospital Groups, India, Financial Impact.”
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Strategies of the Successful Long-term Business
Abstract: This paper is mentioned some more useful strategies for the successful long-term business. I release my thoughts in this paper by carefully and my personal experience is shared by the industries. Currently COVID-19 situation many companies faced problem. How to run company and sustain in market. Here we suggested very useful points in this paper it is very useful of the new and old company.
Published in NOLEGEIN Journal of Organizational Behavior Management Read article
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Analyzing Role of User-generated Content in Marketing in Digital Age
Abstract: User-generated content is that content on the internet in which users contributed in creation. In this digital age, customers are creative and actively engage with the business. They share their opinions, inventions, and insights. Users also create posts while using business’s products and services and share them with their audience. Tools for collecting user-generated content include Blogs and Groups, Photos and Videos, Questions and Answers, Ratings and Reviews, and Wish …
Published in NOLEGEIN Journal of Information Technology & Management Read article
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Emotional Intelligence in Enhancing Organizational Effectiveness
Abstract: Organizational development is a systematic process of change that uses behavioral science techniques to improve an organization’s health and effectiveness by influencing the ability to adapt to environmental conditions, improve internal relationships, and increase learning and problem-solving capabilities. The need for organizational development continues to increase as information technology, globalization, increased competition, increased diversity, and increased public consciousness continue to change the organizational landscape. Several organizational development topics have emerged …
Published in NOLEGEIN Journal of Organizational Behavior Management · pp. 1–8 Read article
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Corporate Rebranding
Abstract: The companies engaged in production are changing their brand names are frequently. They do this for the changes they do in their brand. The present paper gives understanding about the corporate strategy in rebranding their products and analyzes the impact of such strategies on brand equity. The paper examines the clear-cut view about rebranding strategy in industries, as well as eliminate the competitors in the commodity market, and advertising and …
Published in NOLEGEIN Journal of Advertising and Brand Management Read article
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Cryptocurrency: A New Era for Youth
Abstract: More and more digital currency forms are being created each month. Although Bitcoin is the most wellknown digital money, others, such Doge coin, have also gained popularity. It's just another eight-month digital currency with its own unique features. Crypto currency works later with the help of block chain management. A block chain is a type of software used by long-term digital currencies. Various experts predict a bright future in both …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR Read article
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OLA’s Futuristic Electric Scooter Market: A Question of Sustainability Ahead with the Big Leap
Abstract: Marketing innovations have always been a tip of the tongue in the world of startups. It has taken a vibe as a tactical tool to do business terms of manufacturing or service industry. Ola, which has redefined itself in the mobility services, has reached its peak of success from a startup to a brand in this service industry as its operations have already gauged the success of serving the customers …
Published in NOLEGEIN Journal of Advertising and Brand Management Read article
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Selling Preference of Maruti Suzuki
Abstract: Management in India is heading towards a better profession as compared to other professions. The demand for professional managers is increasing day by day. To achieve profession competence, manager ought to be fully occupied with theory and practical exposure of management. A comprehensive Understanding of the principle will increases their Decision making ability and sharpens their tools for this purpose. From the Company View point, there are three general objectives …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 25–29 Read article
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Project Feasibility Key to Guest Satisfaction in a Jaypee Hotels 5-Star Chain Hotels
Abstract: Location is a major aspect for success for a hotel project. For a commercial hotel, city centre is ideal while for an airport hotel proximity to airport is ideal. The site selection has a direct impact on occupancy and return on investment. A proper market feasibility report of market segment is necessary before starting a project. A study of consumer behaviour and spending power is important. Sustaining quality of services …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 1–8 Read article
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Role of Strategic Advertising in the Food Industry: An Overview
Abstract: In a highly competitive industry like the food industry, strategic advertising has a pivotal function of ensuring the profitability and cost effectiveness of any advertising initiative. The purpose of this research paper is to examine the role of strategic advertising in the food industry, its scenario in India, and the effects associated with it.
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 10–18 Read article
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Corporate Rebranding
Abstract: the changes they do in their brand. The present paper gives understanding about the corporate strategyin rebranding their products and analyzes the impact of such strategies on brand equity. The paperexamines the clear cut view about Rebranding Strategy in industries. As will as eliminate thecompetitors in the commodity market, and advertising and promoting the product to the people indifferent way. The paper exposed a conceptual model to integrate different dimensions …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article
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Sales Promotion Strategy by Masqati Dairy Milk
Abstract: Promoting is a thorough term and it incorporates all assets and a Bunch of exercises to direct andoffices the progression of merchandise and enterprises from maker to shopper during the time spentappropriation Showcasing Contains all exercises engaged with the indemnity. Masqati dairy was setup in the year 1965 by Ibrahim Container Abdullah Masqati. We started with managing in entire milkand conditioned milk. From that point forward we never thought back …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article
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OLA’s Futuristic Electric Scooter Market: A Question of Sustainability Ahead with the Big Leap
Abstract: Marketing innovations have always been a tip of the tongue in the world of startups. It has taken a vibe as a tactical tool to do business terms of manufacturing or service industry. Ola, which has redefined itself in the mobility services, has reached its peak of success from a startup to a brand in this service industry as its operations have already gauged the success of serving the customers …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 24–31 Read article
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A Study on Implementing Technical Skills as a Subject of Curriculum for Management Students
Abstract: The study's focus states that besides temperament development, it is vital to drill technical skills in management students. During this explicit analysis, the importance of tools like SAP, TABLEAU, LINUX, SQL, DATAPINE, SAS, APACHE SPARK, QUALTRICS, MS OFFICE, HIGHCHARTS, fast BOOK etc. prompt the institutions to implement such skills within the syllabus for management graduates, so that the students will place them into utility and enhance their skills. These skills …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Effect of Hello English Programme of Government of Kerala for Enhancing Communication Skills among Primary School Students
Abstract: Achievements in maintaining the quality of education in Kerala’s classrooms are, no doubt, appreciable. The strategies and innovative projects we practiced here are a model for other states and India. All over the country in the field of education, the curriculum and textbooks play an important role in teaching. But when transacting the curriculum, innovative methods should be adopted with new changing life and surroundings. For years, in government and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Future Educators’ Emotional Intelligence and Social Maturity
Abstract: The focus of the current study was on the social maturity and emotional intelligence of B.Ed. candidates. Determine the emotional quotient and social maturity of B.Ed. students as well as the relationship between emotional intelligence and social maturity were the main objectives of the study. Through a random sampling procedure, 125 student teachers from Mangalore's Srinivas University College of Education participated in the study. The Dr. Vinit Kher, Ms. Puja …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Communicative Effectiveness of Product Placement Among Portuguese and Spanish Audiences
Abstract: This research project focuses on the effectiveness of product placement in James Bond movies. The results are obtained from a sample of 300 Portuguese and Spanish university students, organized in independent groups at random. Three questionnaires were applied, one for each film as there were different brands in the research corpus, and applied in the sample's native languages. Within the methodological procedure developed by Ángel Rodriguez Bravo of the Universitat …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 11–33 Read article
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Transitions in the Advertising Strategies
Abstract: The rise of digital media and new technology has caused substantial changes in the advertising sector in recent years. Traditional advertising methods, such as print and broadcast, have been largely replaced by digital advertising, which includes personalized advertising, social media advertising, influencer marketing, native advertising, programmatic advertising, mobile advertising, and virtual and augmented reality advertising. Personalized advertising involves delivering targeted advertising messages based on user behavior, while social media advertising …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 34–37 Read article
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NEP-2020: Scope for Govt. Dr. Indrajeet Singh College Akaltara
Abstract: Govt. Dr. Indrajeet Singh College Akaltara is recognized as a college of rural area where GER is not up to the mark. More than 92% students of this college belong to reserve categories and more than 65% students are girls. Introduction of NEP-2020 will improve the GER of the college. It will provide more financial support to the students of reserve categories and will open more opportunity of acquiring quality …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 38–42 Read article
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Slogan-Importance and Meaning in Business
Abstract: Advertising has many meanings in the business world. A keyword is a term or phrase that is frequently used by marketers to draw in customers. It has more impact. Advertisements may offer promises or rewards to customers. Sometimes it can be a guarantee of the quality, value or reliability of the product or service. A catchphrase lends a company's or its goods' individuality. This is a quick and easy method …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 18–23 Read article
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The Theoretical Understanding of Integrated Marketing Communication Strategy: An Approach
Abstract: Accessing a larger group of customers and a targeted audience has always been a challenge for any business effort. Many previous business approaches have highlighted the significance of different methods reaching to a larger number of audiences to advertise or inform about a product. Integrated marketing communication plays an integral role in communicating business messages to a larger audience. IMC effectively helps in integrating all essential components of marketing efforts …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 14–17 Read article