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1301 articles for “COVID-19, industry, lockdown, company, employee, leader, profit, business continuity plan”
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The Role of AI in Advancing Circular Economy Policies for Clean Energy: A review
Abstract: With new technical developments and rising demand creating new avenues for innovation, the energy sector is undergoing a significant transition. With its ability to optimize energy systems operations, control, automation, etc., artificial intelligence (AI) is becoming a key force behind the transformation. It is essential to create a competitive policy framework that is in line with circular economy principles in order to adjust to the rapid revolution's trends and steer …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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The Effect of Digital Payment Systems on Financial Performance of Small Retailers: Evidence from a Social Media-Based Survey in Nigeria
Abstract: Objective: This study examines the effect of digital payment systems on the financial performance of small retailers in Nigeria using primary data collected through a social media-based survey. Material and Methods: A cross-sectional research design was employed. Data were collected from 350 small retail business owners through structured questionnaires distributed via social media platforms, including WhatsApp and Facebook. A non-probability convenience sampling technique was adopted. The collected data were analyzed …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 · pp. 1–7 Read article
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Performance and Impact of MSME Schemes in North-East India: A Study of PMEGP and Infrastructure Development Initiatives
Abstract: This paper seeks to examine the performance of MSME scheme in North-East India and particularly the Prime Minister's Employment Generation Program (PMEGP) and initiatives in infrastructural development. This will be done in the light of their effect on entrepreneurship, creation of employment opportunities and development of the region as a whole. From the findings of this study, it can be concluded that PMEGP has been instrumental in fostering self-employment and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management Read article
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well- known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world, blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research Read article
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The Impact of Bus Stop Designs on the Social Behavior of Student-Bus Users
Abstract: Bus stop designs are a communal checkpoint for public vehicular transit. It has become a prominent and relevant tool in curbing traffic, as well as minimizing carbon emissions through its public services by reducing the ratio of passengers to automobile usage. Bus stops, therefore, have evolved into hubs of public significance for settlers in their businesses, schools, churches, offices as well as homes, hospitals, parks etc. In the universities, bus …
Published in NOLEGEIN Journal of Organizational Behavior Management Read article
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A Structural Change in Demand for Service due to Income Elasticity: A Macro Analysis
Abstract: Present condition shows that India has a higher economic growth. When we talk about which factors are responsible for economic growth. There will be many factors, but the main factor is the demand in service; rapid growth in the service sector that have contributed to overall economic growth. The present study is an attempt to provide a substantial theoretical explanation through demand side to support service led growth. The present …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · pp. 8–10 Read article
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Entrepreneur’s Perception on Instant Local Food Products: A Study with Reference to Street Vendors at Mangalore (D.K.)
Abstract: Eating outside has become costlier; more surprisingly vegetarian foods are getting inflated in their prices faster. In city limits, demand for readymade local foods are picking up at a faster pace, because in the present days, both of them work outside and hardly find time to cook at home. What matters to them is whatever available on time and with good quality. Eatables should be healthy, hygienic and prepared out …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management Read article
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Consumer buying behavior and advertising analysis for soft drinks
Abstract: ABSTRACT Market gives a key to increase genuine achievement just to those brands which coordinate best to the present condition i.e." basic" which can be conveyed what are the general population needs and they are prepared to purchase at the opportune time immediately. It is splendidly valid yet this likewise relies upon accessibility of good quality items and phenomenal taste and administrations which additionally draw in and include a brilliant …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 21–24 Read article
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An Investigation on consumer Perception & Acceptance of Mobile Marketing - The Case of Young Customer in Delhi NCR
Abstract: This Study related to marketing with the help of mobile phones will help the brand managers to communicate with the customers through SMS, MMS and other available services. “Today’s youngsters are tomorrow’s Consumer” this fact should be considered by every marketer, there is a need to prepare youngsters to consider different consumption patterns. This is done with the aim to empower young consumers to Capture the market scenario through his …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 14–24 Read article
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A Study on Essence of Integrated Marketing Communication (IMC) for Organisations in Indian Context
Abstract: Integrated Marketing Communication (IMC) is an approach with the fundamental Nature of communicating the essentials of the Organisation to the Internal & External Customers. IMC in the acceptable Organisational Parlance may be considered as the process for Planning, Executing and Monitoring the brand messages that create customer relationships. IMC is directly related to the promotional aspect of the Organisations. A huge proportion of Investment today is directed towards Advertising & …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 1–9 Read article
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Rapidly growing rural marketing trends
Abstract: As anyone might expect enough, Rural Marketing isn't a remarkable brain research any longer. There has been an extreme change in the manner marketers are surrounding their methodologies for rural pieces of India. It is alarm ting to call attention to here that Rural Marketing has seen remarkable development with expanding obtaining intensity of the general population living in rural India. Buyers hailing from these parts are obviously developing "stylish" …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 14–18 Read article
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A Study on Brand Loyalty and Satisfaction Towards Ramraj Cotton Tirupur
Abstract: This study aims to find out the brand loyalty and satisfaction towards the Ramraj cotton at tirupur. Brand loyalty is defined as encouraging approach towards a brand and dedication to purchase the similar product or service continually now and in the future from the same brand, regardless of a competitor's actions or changes in the surroundings. Objectives of this study is to measure brand loyalty and customer satisfaction of Ramraj …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 42–46 Read article
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Electronic Resources: Their Importance, Characteristics, Types, Issues and Challenges and Comparison with Print Resources—: An Analysis
Abstract: The purpose of this paper is to know the importance, characteristics, types, issues and challenges of e-resources and also know the comparisons with print resources. E-resources contain e-books, e-journals, e-magazine, e-thesis and dissertation, e-newspapers, e-reference sources, etc.; all these resources are stored in the computer as an electronic form, which is called a database. E-resources are becoming very important for each and every library these days as they are more …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 1–9 Read article
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Are Social Networks Good for Our Society?
Abstract: Social media is not always an online distraction or diversion platform. But it is one of the best ways to stay updated about the latest and trending news. Most of the news channels, multi-national companies, etc. make use of social media to convey their message so that it reaches to the maximum number of masses. This helps the general public to stay informed about the current matters without any delay. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 20–23 Read article
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Online Self-Disclosure Behaviour of Young Prospective Job Applicants
Abstract: The factors that lead to a positive self-presentation of prospective job candidates provide an important means for evaluating job applications. The paper aims to determine which type of online self-disclosure behaviour leads to a positive self-presentation. An online questionnaire survey was conducted to collect data during the winter semester of the academic year 2019/2020 among 101 university students in the field of human resources and personnel management. Binary logistic regression …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 1–9 Read article
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The Role of Media in Advertisement Effectiveness
Abstract: The objectives of advertising were traditionally stated in terms of direct sales. Now, it is to view advertising as having communication objectives that seek to inform persuade and remind potential customers of the worth of the product. The results of researches of online advertising effectiveness show, that there are no agreed factors of measurement of online advertising effectiveness and lot of different approaches exist. The internet offers marketers the widest …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 37–46 Read article
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Turning Smartphones in to a Diagnostic Device and More
Abstract: Getting the right health checkup and at the right time is the need of the hour and that being done with a tap on the screen is a blessing. The global telehealth market size was valued at USD 61.40 billion in 2019 and is projected to reach USD 559.52 billion by 2027, exhibiting a CAGR of 25.2% during the forecasted period Eyeing this enormous potential, Ashutosh Lawania, co-founder of Myntra …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 1–6 Read article
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NEP-2020: Scope for Govt. Dr. Indrajeet Singh College Akaltara
Abstract: Govt. Dr. Indrajeet Singh College Akaltara is recognized as a college of rural area where GER is not up to the mark. More than 92% students of this college belong to reserve categories and more than 65% students are girls. Introduction of NEP-2020 will improve the GER of the college. It will provide more financial support to the students of reserve categories and will open more opportunity of acquiring quality …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 38–42 Read article
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Exposing the Strength and Intricacy of Influencer Marketing: Techniques, Mentalities, and Effect on Consumer Behavior
Abstract: Influencer marketing has become an important marketing strategy in recent years that uses the power of social media to attract the attention of target audiences and increase brand awareness/ brand ambassadors. The purpose of this article is to analyze the complexity of the economic impact by analyzing its changes, researching its benefits, and analyzing its impact on people, consumer behavior, and product benefits. An outline of influencer marketing's definition, history, …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 21–28 Read article
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A Study on Consumer Perception Towards Banking Services
Abstract: The banking sector, a pivotal service-oriented industry, plays a crucial role in economic development by providing essential services to its customers. This study investigates consumer perceptions towards banking services delivered by public banks in India, focusing on service quality and customer satisfaction. A survey of 87 respondents from Delhi/Delhi-NCR, predominantly aged 18-24, reveals key insights into banking service attributes and consumer expectations. The research highlights the importance of reputation, service …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 11–19 Read article