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1301 articles for “COVID-19, industry, lockdown, company, employee, leader, profit, business continuity plan”
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The Change in Consumer Buying Behaviour, respective of time
Abstract: Consumer preferences, the foundation of any successful marketing strategy, represent the choices and decisions individuals make regarding the products, services, and experiences they value and intend to acquire. These preferences are not static but rather a dynamic constellation of factors that evolve throughout a consumer's life journey. Understanding these ever-shifting preferences is paramount for businesses seeking to create compelling value propositions, forge strong brand connections, and ultimately drive sustainable growth.This …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 6–30 Read article
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Encouraging Women for Inclusive Development: Consequences for Brand Strategy and Advertising
Abstract: Women play a central role in driving economic growth through their participation in labor markets, entrepreneurship, human capital development, and social progress. Their involvement across diverse sectors—such as healthcare, education, agriculture, and technology—enhances productivity, fosters innovation, and contributes to economic stability. In particular, women entrepreneurs frequently establish community-oriented enterprises that promote resilience and inclusive development. This paper examines both the opportunities and challenges shaping women’s economic participation. It highlights critical …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 6–10 Read article
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A Study on Consumer Preferences and Satisfaction in the OTTStreaming Market in India
Abstract: The rapid growth of Over-the-Top (OTT) streaming platforms has significantly transformed the entertainment landscape in India by reshaping consumer viewing behaviour and reducing dependence on traditional media such as television and cinema. This transformation has been driven by increased smartphone penetration, affordable internet access, and technological advancements, making OTT services a preferred medium for digital content consumption. The present study adopts a descriptive and analytical research design. Primary data were …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 31–39 Read article
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A Scalable Transformer-Based Framework for Sentiment Analysis and Public Opinion Mining Across Heterogeneous Social Media Platforms
Abstract: Social media platforms generate more than 500 million posts every day, creating a constantly changing record of public opinion about political events, public health crises, brands, and social movements. Although this data is extremely valuable, turning raw social media text into clear and useful opinion insights is still difficult because of three main challenges. First, different platforms such as Twitter/X, Reddit, YouTube, and Facebook use different writing styles, vocabulary, post …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Sales & Distribution of Itel Mobile at Gorakhpur
Abstract: ABSTRACT New generation can be called as smart phone generation as they love to busy with their smart phone all the time. A smart phone is a mobile phone with an advanced mobile operating system which combines features of a personal computer operating system, with more advanced computing capability and connectivity with other features useful for mobile or handheld use by offering advanced technologies for information management, mobile calls, email …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 1, 2018 · pp. 1–4 Read article
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Work Life Balance: Barriers among Female Teachers in Punjab Colleges
Abstract: Women play a strong role in the lives of people around them. The time and efforts they expend for their family and their work place realization their physical, psychological, emotional and social components. So it is important for women to balance between their family and work. This paper targets at analyzing the difference level of Work Life Balance among female middle level employees. The roles of women have never been …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 1, 2019 · pp. 19–23 Read article
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Corporate Governance in Indian Banking Sector: A Review of Related Literature
Abstract: Weak governance framework in Indian public sector banks has paralyzed their performance with declining profitability and deteriorating asset quality. In order to tackle the governance issues in Public Sector Banks (PSBs), Indian government established Banks Board Bureau (BBB) in April 2016 to revamp the existing governance structure in PSBs. However, the issue management framework of establishing BBB is not immune to several challenges and has not been able to achieve …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 26–34 Read article
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Impact of Vocational Skill Development Programmes of Jan Shikshan Sansthan
Abstract: Saakshar Bharat Programme (SBP), a centrally sponsored scheme of Department of School Education and Literacy, Ministry of Human Resource Development (MHRD), Government of India, was launched on the International Literacy Day (ILD), 8 September 2009, to impart functional literacy to 70 million non-literates in the age group of 15+ adults in the country. SBP has been in operation in Telangana since 2010, and millions of non-literates were made literates and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 2, 2020 · pp. 14–24 Read article
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Creative Thinking Ability of Improving Teacher Education of Primary School Students with Creative Learning Model
Abstract: Creative learning skills for students are very important in the 21st century learning era. The purpose of this research is to study the improvement of students’ creative thinking driven by creative learning models, which discuss the planning phase, extracting creative ideas, research, elaboration, displaying work, and implementation. The subjects of this study were 117 third-semester students, academic year 2018–2019, at the Department of Primary School Teacher Education, Faculty of Education, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 2, 2020 · pp. 7–13 Read article
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A Study On The Perceptions Of Student Teachers On The Concept Of Health Education In Mangalore Taluk
Abstract: This paper emphasizes on recognizing the holistic nature of child development like nutrition, health and social, mental, physical, moral and emotional development. Health educators and researchers recommend that health education should be greater emphasis on teaching information about relative effectiveness of various health preventive procedures, so that students can make informed decisions about their health. It is still remains for researchers to determine whether such programs can affect broad pattern …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 2, 2021 · pp. 20–25 Read article
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Health Status and Substance to Addiction of the Construction Workers in Mysuru City
Abstract: The more numbers of alcohol and substance addiction workers are frequently found in the construction industries. Substance to addiction is a big problem for construction workers. The exposed to a high level of danger and to perform occupational tasks nature of construction work is the most likely account for substance to addiction. To know the usage level of substance by theconstruction workers. The present study Cross-Sectional study deign was adopted …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Recognizing Student’s Emotions in a Lecture
Abstract: The realm of automatic emotion recognition based on facial expressions is a fascinating field of study that has been applied in numerous industries, including security, health care, and human–machine interface. In order to enhance computer predictions, researchers are exploring ways to decode, analyze, and extract facial expression features. With the remarkable achievements of Deep Learning, different types of architectures are being employed to boost performance. This article aims to present …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 28–38 Read article
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Exploring the Link Between Personality and Social Intelligence: A Comprehensive Meta-analysis
Abstract: The study explores the relationship between personality traits and social intelligence through a metaanalyticreview of previous research. The study synthesises data from previous research studies thathave examined the relationship between personality traits and social intelligence. Personality traits aredefined as persistent and consistent patterns of cognitive processes, emotional expressions, andbehavioural manifestations that distinctly typify an individual and distinguish them from others. Thesecharacteristics are commonly believed to exhibit a high level of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 1, 2023 · pp. 6–10 Read article
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Towards Sustainability: Implementing SMART Solutions for a Greener Future
Abstract: The need for sustainable development is more important than ever in light of the growing environmental issues. This paper explores the concept of SMART (Specific, Measurable, Achievable, Relevant, Time-bound) solutions as a framework for addressing the challenges and fostering a greener future. Drawing upon a range of interdisciplinary literature and case studies, we examine how SMART solutions can be applied across various sectors, including energy, transportation, agriculture, and urban planning. …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 2, 2024 · pp. 19–27 Read article
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Deforestation and Forest Management Practices in Achieving SDG 15: Challenges and Opportunities
Abstract: Sustainable Development Goal 15 (SDG 15), which aims to maintain, restore, and manage terrestrial ecosystems sustainably, is being undermined by deforestation, which continues to pose serious challenges to ecosystems and biodiversity. This paper provides an overview of the far-reaching impacts of deforestation, including biodiversity loss, habitat fragmentation, and disruption of ecosystem services essential for human well-being and climate regulation. Examining current forest management practices across regions such as the Amazon, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 Read article
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Sustainable Investing in India: An Analysis of ESG Mutual Fund Performance
Abstract: The importance of investing in ESG funds has grown significantly over time as investors increasingly prioritize sustainability alongside financial returns. ESG investments not only promote corporate responsibility but also mitigate long-term risks associated with environmental, social, and governance factors. This study analyzes the performance of 36 ESG mutual funds in India using key risk-adjusted metrics such as the Sharpe Ratio, Treynor Ratio, and Jensen Alpha. The findings highlight Quant Direct …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Digital-Transformation Pathways for Sustainable Enterprises:Sectoral Evidence and the Integration of ESG Factors
Abstract: This study examines how digital transformation enables sustainable enterprise development through the integration of environmental, social, and governance (ESG) factors across diverse sectors. Drawing on evidence from manufacturing SMEs, Chinese listed firms, and underserved markets in the United States, the research develops a comprehensive understanding of the digital–sustainability nexus. Anchored in Resource-Based View, Dynamic Capabilities Theory, and Resource Orchestration Theory, the study highlights how digital technologies act as strategic enablers …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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Policy Initiatives for Start Ups: The India Story
Abstract: The author reviews the concept of startup and how it should be promoted. The author suggests that the ecosystem to promote startups is necessary. The author suggests that there is a need to create a system to promote innovations, entrepreneurship and to create ease of business. The author critically discusses the case study of India and finds the reasons for lack of desired success.
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 2, 2018 · pp. 12–16 Read article
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A study of ILO India and International Labour Standards
Abstract: In this article, I have discussed the role and functions of the ILO and India’s contribution to the ILO. Though WTO is not directly involved in the monitoring of international labor standards and there is no express link between the two, there is a certain polarization in the views concerning the effects of such linkages on employment. Many countries have opposed the linkage particularly India. The worker organizations in India …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 12–15 Read article
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Index fund, Mutual Fund and Exchange traded fund: A Comparative Study
Abstract: Alpha while ETFs have performed better in terms of active returns and Mutual Fund schemes have become the most preferred Investment Avenue in the recent past. Considering the high returns, liquidity, safety, professional management and comparative low risk, investors prefer the Mutual Fund route for their investment planning. The main genesis of the performance of the Mutual Fund Scheme is to maximize the returns and minimize the risk involved in …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 16–23 Read article