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140 articles for “Entrepreneur”
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How Mukesh Ambani Revived Campa Cola: The Business Strategy Behind Reliance's FMCG Revolution
Abstract: The revival of Campa Cola by Reliance Consumer Products Limited (RCPL) represents one of the most significant examples of strategic brand resurrection and market disruption in India's Fast-Moving Consumer Goods (FMCG) industry. Acquired by Reliance Industries in 2022 for approximately ₹22 crore, the once-iconic Indian soft drink brand was repositioned to challenge the long-standing dominance of multinational beverage companies such as Coca- Cola and PepsiCo. This case study examines the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 19–30 Read article
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An Analysis of Financial Literacy and its Impact on Financial Behaviour of Teachers working in Higher Learning Institutions in Hyderabad
Abstract: In todays' fast-changing economic environment all over the world, literacy in finance is an essential requirement for everyone, whether student, employee or entrepreneur, to ensure the financial wellbeing of self and family. The importance of literacy in finance has increased recently due to the current pandemic, Covid -19, where many have suffered financially. They do not have sufficient savings and investment to use in these critical situations and do not …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Crowdfunding Using Blockchain
Abstract: With crowdfunding, individual enterprise generators can submit requests for backing, which is a new and creative way to finance different feathers of gambles. The businesses may have fiscal, artistic, or social objects. generally, the plutocrat is handed in exchange for forthcoming goods or equity. It also covers the use of online social media platforms to link investors and business possessors in order to raise plutocrats for colorful enterprises in exchange …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
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A Study on Green Marketing Implementation in Indian Companies
Abstract: One of the key issues is sustainable development in business environmentally. Many countries are concerned about environmental issues and supporting entrepreneurship. Continuous rise in education and increase in social and environmental awareness in the country has given importance to many good concepts like green marketing, environmentally friendly products, reusable packaging. Producers are continuously updating the packaging and product designs and processes to get customers’ acceptance in the market. Green marketing …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 21–25 Read article
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Liberalisation and Economic Reforms—Indian Scenario
Abstract: Governments are moving from licensing of commerce to de-licensing. This paper deals with theconcept of liberalisation and the associated economic reforms. It examines the objectives, featuresand content of the reforms in India. It also analyses the impact and challenges to the reforms. Today,India is recognized as one of the fastest growing economies in the world. This reflects in its currentstatus as the world’s sixth largest economy based on Gross Domestic …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 1, 2021 Read article
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No More Wasting Money on Ad Spends Build Your Brand Bigger
Abstract: We hate to see how much money is wasted on business today. Especially when we are a small business, we make more money than we spend, which is so sad! As an entrepreneur, we need to know how much we want to invest in our business and the quality. But we know how painful it is to spend a lot of money from our business and get nothing in return. …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 1, 2024 · pp. 10–13 Read article
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A Gender-wise Comparative Study on Career Related Aspirations of MBA Students
Abstract: Since last half-century in emerging economies, beyond elementary or basic education, professional and skill-oriented education has become popular as they offer students to aspire for various specialized professions and career-related opportunities. They have gained exponential relevance and in a way, have become imperative. Master of Business Administration or MBA is one the most sought after degrees by students who aspire to become not only management professionals (to be employed under …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 1–9 Read article
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A Study of the Advancement of Digital Marketing in Indian Context
Abstract: As the Indian economy is expanding at an unmatched pace, digital marketing is getting essential in the modern Indian market. In order to have a competitive edge over the market most of the organisations are utilising digital marketing. The most important component of digital marketing is the Internet. The Internet is a very effective and widely used tool for a variety of organizational and personal problems. The development, current state, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 9–14 Read article
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Andhra Pradesh State Start-Up Opportunities and Budding Challenges – A Study
Abstract: With financial backing, this initiative is a great first step toward enabling start-ups to use their creative ideas for the intended purpose. India offers a plethora of chances for aspiring businesses. The textile, media, health, tourism, event planning, automobile, and other sectors are among the important ones. Thus, entrepreneurs have a variety of chances to launch their start-ups. But in addition to opportunities, start-up founders may also have to deal …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 54–62 Read article
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Innovation-Driven Financial Inclusion as a Catalyst for Sustainable Economic and Social Development
Abstract: A key instrument for advancing sustainable economic and social development is innovation-driven financial inclusion. It entails utilizing technology innovations like digital banking, mobile payment systems, fintech platforms, and data analytics to increase marginalized and underprivileged groups' access to financial services. Innovative financial solutions facilitate access to banking, credit, insurance, and savings facilities for consumers and small enterprises by lowering barriers associated with cost, distance, and documentation. Low-income populations' financial security, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 Read article
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The Role of Microfinance in India and Challenges Faced by IT
Abstract: NABARD (National Bank for Agriculture and Rural Development) has defined microfinance as the provision of thrift, credit, and any other type of financial services and products of very small amount basically for the poor people in rural, semi-urban or urban areas and this provision is for enabling these people to raise their level of income and standard of living. Microfinance is a range of financial services which helps small scale …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 2, 2019 · pp. 14–23 Read article
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Empowering Growth: Unleashing the Potential of MSMEs in India
Abstract: Micro, Small, and Medium Enterprises (MSMEs) form the backbone of the Indian economy, contributing significantly to employment generation, innovation, and economic growth. MSMEs are characterized by their relatively small scale of operations and play a crucial role in fostering entrepreneurship, promoting inclusive development, and reducing regional disparities. In India, MSMEs account for a significant share of industrial output, exports, and employment opportunities, making them vital contributors to the country's economic …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 18–26 Read article
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Digital Marketing: Vocal for Local
Abstract: The idea of 'Vocal for Local' stems from the Swadeshi movement, which began in 1905 as part of the Indian independence struggle. It aided the development of Indian nationalism at the time as an economic strategy. Major brands aren't the only ones making a loud local effort. The campaign highlights India's desire for independence and self-sufficiency, which can be seen in businesses of all kinds, including start-ups. Entrepreneurs were the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 119–123 Read article
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MUDRA Loan Scheme: A Comprehensive Review of Its Impact on MSMEs and Economic Inclusion
Abstract: The MUDRA Loan Scheme is very vital for the vision of India in supporting its micro and small enterprises (MSME) sector, particularly among Scheduled Castes, Scheduled Tribes, Other Backward Classes, and women. Access to affordable, collateral-free credit empowers these communities to start up and expand their businesses in a manner that supports economic inclusion and fosters self-reliance. It has at the top of things, empowered women entrepreneurs, allowing them to …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 106–116 Read article
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The Role of Digital Transformation in Economics Growth: An Indian Perspective
Abstract: India's economy has benefited greatly from digital transformation, which has transformed important industries like entrepreneurship, banking, governance, and education. The rapid adoption of digital technologies, fuelled by initiatives like Digital India, Aadhaar, the Unified Payments Interface (UPI), and Bharat Net, have enhanced financial inclusion, improved public service delivery, and generated new employment opportunities. Government-led efforts in e-governance and fintech have facilitated economic participation, minimized leakages in welfare schemes, and promoted …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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Next-Generation Women: Challenges and Opportunities
Abstract: This paper explores the emerging challenges and opportunities faced by the next generation of women. As societal norms evolve, young women today are empowered by advancements in education, technology, and entrepreneurship. Nevertheless, women still encounter major challenges like gender discrimination, unequal treatment in the workplace, and societal expectations. This paper discusses the ongoing struggles women face while also highlighting the ways they are breaking through these obstacles to carve out …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 34–37 Read article
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Role of NBFCs and Government Schemes in Enhancing Financial Inclusion of Small Businesses inIndia.
Abstract: Financial inclusion act as main role in helping sustainable economic development by ensuring timely and for smaller companies, the right to access economic opportunities brings lower costs. In a India, Moften find it difficult to get access to formal credit. This is primarily because of due to collateral limited credit histories and complex banking rules. NBFC can help subservice departments through give flexible loan options quick repayment plans and suggest …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 Read article
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Working Capital Preferences for Agro Based MSMEs: A Case Study on Selected Enterprises of DK District
Abstract: We today live in the economy that believes in continuous innovations. Our economy is kept young by the “next new thing.” Time to time inevitable changes take place & the new ideas replace the old ones. MSME’s are also not an exception to this. Things across the globe change very fast in manufacturing & services sector. Today we find that Agro based MSME’s have lot to do. They mobilize best …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 4, Issue 2, 2021 · pp. 49–54 Read article
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Strategic Approach to Managing NEW Start- UPS in an Unstable Ecomonic Environment: a Study of Startups in Nigeria
Abstract: The dynamic spark that propels innovation, social progress, and economic change is the startup eco-system. Because they create scalable businesses and pursue audacious ideas and tactics, startups play a significant role in the global economy. But starting a firm is not easy, particularly in an unstable environment with variables like volatility, unpredictability, and complicated rules. This article, which focuses on the Nigerian context, looks at the strategic actions that startups …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 70–77 Read article
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BUSINESS PERFORMANCE OF THE MSME’s IN SRIKAKULAM DISTRICT OF ANDHRA PRADESH
Abstract: MSMEs, or micro, small, and medium-sized enterprises, are the catalyst for economic expansion that supports fair development. The industry's main benefit is its inexpensive capital cost employment potential. Compared to companies, the MSME sector has a significantly higher labour intensity. Enterprise performance evaluation should consider several kinds of factors, including future potential and social advantages of the company in addition to the financial standing of the marketing at this point …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 59–69 Read article