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254 articles for “Experiences”
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A Study on the Strategic Role of Online Ratings and Reviews in E-Commerce
Abstract: Consumer trust is a fundamental determinant of purchasing behavior in the digital marketplace. This study investigates the strategic role of online ratings and reviews in fostering trust among e-commerce consumers. By examining key factors such as review authenticity, sentiment trends, and platform credibility, the research explores how online feedback influences trust formation and purchase intent. Using a mixed-method approach, including surveys, other researcher opinion results highlight that transparent review processes, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Building a youth centric brand marketing strategies of Boat In Indian Audio market in MI Store at Tiruppur
Abstract: This study investigates the impact of youth-centric marketing strategies adopted by boAt, a leading Indian audio and lifestyle brand, in engaging young consumers at the MI Store in Tiruppur, a rapidly developing tier-II city. With the expansion of digital lifestyles and increasing smartphone penetration, the research examines how boAt effectively utilizes influencer marketing, social media promotions, exclusive product launches, and experiential branding initiatives to strengthen its connection with consumers aged …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 · pp. 34–40 Read article
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Consumer Behaviour Towards Online Food Delivery Services: A Study of Rajkot City
Abstract: The rapid expansion of online food delivery services (OFDS) has significantly transformed consumer purchasing behaviour in India, particularly in urban and semi-urban regions. Driven by increasing smartphone penetration, digital payment systems, and evolving lifestyle patterns, platforms such as Swiggy and Zomato have redefined food consumption practices. This research investigates consumer behavior related to online food delivery services in Rajkot city, emphasizing the factors that shape usage habits, customer satisfaction, and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 49–53 Read article
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Artificial Intelligence in Retail Customer Engagement: A Systematic Review ofTools, Strategies, and Consumer Impact
Abstract: Retail customer engagement has broadened far and wide thanks to the swift adoption of Artificial Intelligence (referred henceforth as AI) technologies; making it possible for businesses to create a lot more personalized, efficient, and interactive consumer experience. In this paper, a systematic review of recent research on AI in retail settings was conducted based on the implementation and application of AI tools in consumer-retailer interface areas, as well as their …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Assessment of Emergency Communication Number Used in Nepal
Abstract: Natural disaster is inevitable in any parts of the world irrespective of any level of development and status. The casualties and the fatalities, however, also depend upon the precautions, and communication is most vital for preparedness. The overall objective of the study was to access emergency communication number used in Nepal. Literature review followed by key informant interviews was conducted in order to collect and analyze the information and their …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 1, 2018 · pp. 1–10 Read article
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A Major Affective Disorders in Building Construction industries: A Case study of Mysuru City
Abstract: The building construction workers unprotected to multiple physical, chemical and biological agents, who make them assailable to various health issues. Objectives of the study: to know the occupational diseases experienced by the building construction workers. Method: 360 building construction workers have been selected by using stratified sampling techniques.Interview scheduled was prepared, tested and validated. Factor analysis was used to know the effective use of the Personal protective equipment (PPE) among …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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A Study on Student Borrowing Behaviour Through Credit Apps in Chennai
Abstract: This research aims at studying the borrowing proportion of students through credit apps in Chennai with a focus on Slice and mPokket. While these apps do provide rapid financial support, doubts are raised regarding their implications towards an individual's financial stability and mental well-being. Factors influencing the dependency of the student have been highlighted in this research while the effect of borrowing on stress, anxiety, and decision-making about finances has …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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A Study on Evaluation of Mutual Funds and Stock Investments: A Comparative Analysis
Abstract: Investment plays a vital role in achieving long-term financial security and wealth creation. It enables individuals to grow their savings, beat inflation, and meet future financial goals through disciplined planning and informed choices. This study explores the comparative merits and limitations of mutual funds and direct stock investments, two widely used investment avenues among retail investors. With the increasing participation of young and digitally empowered investors, the research focuses on …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–9 Read article
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Entrepreneurial Training and Startup Initiative among students : The case of Suresh Gyan Vihar University Jaipur
Abstract: This is an introductory study on relation between entrepreneurial training and startup initiative on the part the students. This study is based on experimental researches conducted at Suresh Gyan Vihar University Jaipur. The primary purpose of this study is to present propositions with regard to entrepreneurship training and to find means to foster startups. The researcher has used both quantitative and qualitative researches here. The researcher has tested and found …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 1, 2019 · pp. 9–18 Read article
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A Study on Dark Side of Entrepreneurs
Abstract: The life of an entrepreneur sounds exciting when you are on the exterior looking in. Entrepreneurcomes in the showcase by setting claim plan, making possess rules, and building the sort of companyin which he/she does work. Numerous new ventures have qualities and practices that license them toprevail in their organizations. These same characteristics can regularly demonstrate hindering intheir parts. Entrepreneurs confront difficulties in social and proficient intelligence due to theiridentity …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 1, 2021 Read article
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A Critical Analysis of Role of Innovation and Entrepreneurship on HR Practices in India
Abstract: The dynamic environment and globalization has brought about a consistent pressure on the organizations to continually change their practices, product and process, to endure and support. Besides, the organizations have perceived the necessity of introducing innovative and new practices, product and process. In the globalization time, to contend and continue in a long run, a business foundation must be inventive and cultivate the culture of innovation and entrepreneurship by tapping …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 5, Issue 2, 2022 · pp. 1–12 Read article
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A Study on Knowledge, Skills and Attitude Among Under Graduate Students of Government Colleges Regarding E-learning in Dakshina Kannada District, Karnataka, India
Abstract: The development in Information Communication Technology has resulted in changing trend inlearning. The digital learning platform has shifted the momentum of information-gathering than intraditional learning methods and plays a vital role in transforming Information/Knowledge in the mostefficient way with effective audiovisuals. In India, the COVID-19 pandemic has opened the way to risethe use of digital platforms for learning in higher education. During the pandemic, the digital learningmethod helped the students …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 5, Issue 2, 2022 · pp. 13–19 Read article
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An Analysis of the Potential of Homestay Tourism in Uttarakhand
Abstract: The concept of Homestay tourism is gaining popularity in the present times as it offers an opportunity to the tourists to experience the locality more closely, engage with the locals, understand their way of life and the unique culture, and to visit undiscovered places things that no luxury hotel or resort can offer. It is also a more responsible more inclusive form of tourism and provides self-employment opportunities to the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 5, Issue 2, 2022 · pp. 33–40 Read article
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Digital Marketing: Vocal for Local
Abstract: The idea of 'Vocal for Local' stems from the Swadeshi movement, which began in 1905 as part of the Indian independence struggle. It aided the development of Indian nationalism at the time as an economic strategy. Major brands aren't the only ones making a loud local effort. The campaign highlights India's desire for independence and self-sufficiency, which can be seen in businesses of all kinds, including start-ups. Entrepreneurs were the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 119–123 Read article
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Employee-Employer Relationships in The Service Sector Are Affected by Employee Empowerment Within an Organization.
Abstract: The purpose of this research is to look at the effect of employee empowerment on the relationship between organizations and their employees in the service industry. Employees that are empowered are more engaged with the organizations, which Leads to higher job satisfaction, commitment, and loyalty. Furthermore, such empowered individuals were found to be more inclined to exercise their own initiative and think creatively in order to solve customer problems and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 6–11 Read article
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Factors That Affect an Individual to Become an Entrepreneur
Abstract: The process of identifying chances to develop a new method, product, or service and locating the resources needed to take advantage of the opportunity to improve people's lives is what defines entrepreneurship. Either a team or an individual may do this. A predisposition for taking risks, inventiveness, proactivity, and originality are characteristics of effective entrepreneurs. Various elements, including team member qualities, team leadership, and demographic and informational diversity, impact the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 20–24 Read article
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Determining Influential Factors on Attitudes and Revisit Intentions at Fast Food Outlets
Abstract: This research explores consumer behavior within the fast-food industry, focusing on university scholars in Delhi, a pivotal demographic for fast food outlets. The study identifies several key factors shaping consumer attitudes and revisit intentions. Food quality emerges as a critical determinant, with scholars prioritizing taste, freshness, and overall quality when choosing fast food outlets. This underscores the need for outlets to maintain high food standards and innovate their menu to …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 89–96 Read article
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A Study on Role of Digital Marketing In Promoting Events At Mm Active In Pune City
Abstract: The research project entitled focused on the area of Digital Marketing, which is becoming increasingly important in every organization, with Social Media Marketing Communications playing a significant role. The first part of the project, titled “To Study Role of Digital Marketing in Promoting Events" delves into the service industry in India and later focuses on MM Active India. The project emphasized the importance of Digital Marketing strategies and their impact …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–7 Read article
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Empowering Women Entrepreneurs: Overcoming Obstacles and Unleashing Their full Potential.
Abstract: The entrepreneurial landscape is experiencing a profound shift, with women assuming a more prominent role in driving the global economy forward. Despite encountering various obstacles and biases, women entrepreneurs are becoming a formidable force, propelling innovation, job creation, and economic growth. Encouraging women entrepreneurs is not just about achieving gender equality but also a crucial step towards maximizing the economic potential of the entire world. The limited sample size (15 …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 51–56 Read article
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An Empirical Study of Job Satisfaction and Work-Life Balance Among Indian Higher Education Faculty
Abstract: Faculty members in Indian higher education institutions today face increasing challenges in balancing their professional and personal lives. The growing demands of teaching, research, administrative responsibilities, and student engagement combined with institutional pressures have intensified work-related stress and impacted job satisfaction. This research paper explores the relationship between work-life balance (WLB) and job satisfaction among faculty in India, using insights from existing literature and review-based observations. The study highlights how …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 8–13 Read article